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Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

#Marketing #RetailMarketing #BtlMarketing #Retail #consumerelectronics #telecom #mobile #ATL #marketingmanager #Northindia #Retailmarketing

Becker Alliance is the leading global dental technology organization originating from US with its branch in Panchkula (India), we are seeking a hardworking, determined, talented individual with the passion to be innovative. This role offers an opportunity for candidates to expand their talents by participating directly in the design, development, deployment and maintenance of customer-facing as well as internal web services. Individual visibility within the team is high, and opportunities for rapid advancement exist. All Becker Alliance developers work directly in a fast-paced, results-oriented environment on products with a rapid time to market but still maintaining quality deployments.

Responsibilities:

   Understanding the server architecture and design pattern

   Developing features to enhance the user experience

   Building reusable code for future use

   Optimizing web pages for maximum speed and scalability

   Utilizing a variety of markup languages to write web pages

   Developing Web services (WEB API) & Windows services

   Developing application development skills utilizing .NET, HTML, JavaScript, Angular

Requirements:

   Must have past experience as full stack developer working on .NET  

   Overall Experience Level: 3 to 8 Years

   Database experience with MS SQL

   Proficiency with HTML, CSS, JavaScript and jQuery

   Understanding of server-side CSS

   Understands Relational Database Management Systems (RDMS)

   Expertise in Entity Framework and LINQ for interaction with database

   Expertise in SQL Stored procedures development.

   AJAX Javascript libraries such as jQuery

• Familiarizing yourself with all products and services offered by our company.
• Good hands on experience to work on portals - #Upwork, #guru #freelancer
• Good knowledge of IT technologies .
• Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
• Attending networking activities to research and connect with prospective clients.
• Maintaining meaningful relationships with existing clients to ensure that they are retained.
• Suggesting upgrades or added products and services that may be of interest to clients.
• Crafting business proposals and contracts to draw in more revenue from clients.
• Negotiating with clients to secure the most attractive prices.
• Equipping staff with the technical and social skills needed to enhance sales.
• Reviewing clients' feedback and implementing necessary changes.

Business Development Executive Requirements:

• Degree in marketing, business administration, or similar.
• Extensive sales experience.
• Intuitive and insightful, particularly regarding human behavior.
• Ability to generate revenue by identifying pain points and suggesting suitable products or services.
• Neat, well-groomed appearance.
• Great networking skills.
• Excellent written and verbal communication.
• Resourceful, with outstanding research skills.
• Emboldened by challenges.

• Delivering complete front end applications
• Ensuring high performance on mobile and desktop
• Writing tested, idiomatic, and documented JavaScript, HTML, and CSS
• Cooperating with the back-end developer in the process of building the RESTful API
• Communicating with external web services