Marketing Associate at Pioneering AR/VR Tech company · Mohali, Chandigarh, Panchkula · 2 - 4 years · ₹4L - ₹5L / yr · Posted 20 Aug 2021
Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media, SEO/ SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
Desired Candidate Profile
What you need to have:- Degree in Marketing, Business Administration or related field
- Strong knowledge of content development and SEM
- Exceptional verbal & written communication skills
- High level of Creativity and attention to detail including proven ability to manage multiple, competing priorities
- Excellent interpersonal skills and are adept at building relationships with different stakeholders
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (4)
Google AnalyticsLocation: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
What We Value
We are looking for someone who owns the content, not just the task.
You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.
Why Join Baxture?
- Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
- Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
- Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
- Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
- Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
- Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.
Product Marketing Associate
About Trademo
At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.
Our products span trade intelligence, sanctions screening, global trade compliance, supply-chain mapping, and trade transaction digitization.
About the Role
We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.
In this role, you will act as the bridge between Product, Sales, and Marketing, shaping how our products are positioned, communicated, adopted, and scaled in the market.
You will work on product positioning, go-to-market initiatives, sales enablement, content, and top-of-funnel awareness while partnering closely with cross-functional teams.
What You'll Do
- Own end-to-end product marketing for assigned product lines, from positioning and messaging to adoption and growth.
- Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
- Develop clear and differentiated product positioning and messaging that resonates with target B2B personas.
- Build and maintain sales enablement assets including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
- Drive top-of-funnel organic awareness through content, campaigns, and distribution strategies.
- Partner with Content and Digital teams to create high-quality assets including blogs, whitepapers, landing pages, and thought leadership content.
- Support product launches through structured go-to-market plans, internal enablement, and external campaigns.
- Work closely with cross-functional stakeholders to ensure consistent product communication and execution.
What We're Looking For
- 4–6 years of experience in a SaaS environment, preferably in Product Marketing, Content Marketing, or a related role.
- Strong understanding of B2B buyer journeys and go-to-market strategies.
- Hands-on experience with product positioning and messaging.
- Experience creating sales enablement materials and supporting revenue teams.
- Strong communication, storytelling, and stakeholder management skills.
- Ability to simplify complex products or concepts into clear, compelling messaging.
- Strong cross-functional collaboration skills, especially with Product, Sales, and Marketing teams.
- Demonstrated ability to take ownership of initiatives and drive them end-to-end with minimal supervision.
- Comfortable working in a fast-moving, high-growth startup environment.
What Will Make You Stand Out
- Experience in B2B SaaS or enterprise technology.
- Experience working on product launches and GTM campaigns.
- Experience translating complex or technical products into simple customer-facing narratives.
- Experience creating sales enablement and thought leadership content.
- Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.
Why Trademo?
You'll have the opportunity to work at the intersection of AI, global trade, supply chains, and enterprise SaaS, and play a key role in shaping how innovative products are positioned and taken to market.
Associate: Marketing
Location: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday (Shift Timings - 12pm-9pm)
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
Interested candidates can share their resumes on
Hiring for Sales and Marketing Associates for multiple locations (On Contractual)
Job Description:
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Lead Generation
-
Lead Conversion
-
Client Relationship Management
-
Negotiation Skills
-
Presentation Skills
Key Skills
1. Strong understanding of Sales and Marketing, Principles and practices.
2. Excellent communication, presentation, and negotiation skills.
3. Ability to build and maintain relationships with clients, B2B or B2C partners, and other stakeholders.
4. Strong analytical and problem-solving skills.
5. Familiarity with CRM software and sales tools.
Professional Experience
1. Minimum 3 years of experience in Sales or marketing.
2. In depth knowledge on Politics/ public affairs, or a related field (desired).
3. Proven track record of identifying and pursuing new Sales / business opportunities.
Additional Requirements :
1. Creative and Strategical in preparing pitch documents.
2. Experience with proposal writing and RFP responses.
3. Familiarity with data analysis and market research.
Educational Qualifications
MBA in Marketing or Public Policy, or a related field (preferred).
Certifications (Optional)
Certification in Sales or Business Development/ Marketing or Communications / Public Policy or Political Science.
Note : Knowledge and Passion in Politics is must.
Preferred Languages : English and Kannada (Additional knowledge of Hindi is added advantage)
Renumeration will be based on their earlier CTC and assessment and interview.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon