Marketing Associate

This role is with Nimuki, an Indian premium kidswear brand and a venture by the founders of Purrple Orryx. While this position is being advertised through the Purrple Orryx profile on Cutshort, the selected candidate will be working exclusively with Nimuki.

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with the Creative Director.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with the General Manager on order updates and customer delight initiatives.

4.Work with the General Manager to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. The Creative Director will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

Roles & Responsibilities

What You'll Do

•    Design and build the core Node.js services and REST APIs from scratch, built to scale as we grow.

•    Own system design end to end: service boundaries, data flow, caching, queueing, failure modes, and scale.

•    Ship AI/ML-powered features, including LLM and agentic capabilities.

•    Use LLMs and agentic tooling across the SDLC, from design and code generation to testing and debugging.

•    Model data and optimize SQL/NoSQL queries for performance; integrate with third-party platforms.

•    Debug production issues, own reliability, and set the engineering standards the rest of the team will grow into.

Ideal Candidate

What You'll Bring

•     Experience: 6+ years building production backend systems in Node.js for B2C products at meaningful scale.

•     System Design: This one matters a lot to us. You can reason clearly about scalability, reliability, and trade-offs under real constraints.

•     Fundamentals: Strong grasp of API design, service-oriented architecture, data structures, algorithms, and clean code.

•     Databases: Depth in SQL and/or NoSQL, data modeling, query optimization, and performance tuning.

•     AI-Native: You already use LLMs and agentic approaches to maximize your own efficiency as an engineer.

•     Mindset: You enjoy the pace and breadth of a small team, and you are happy picking up whatever moves the product forward.

Based on experience, developers will be responsible for building various elements of a music app for an international client. Urgent requirement and immediate joining as project is already underway.

About Us:

Flick.it is a dynamic and innovative sports tech startup passionate about leveraging technology to enhance player development in sports. Our AI-powered Biomechanics Analysis for Peak Athletic Performance empowers athletes and coaches with accessible data and cutting-edge technology, providing clear insights for athletes and their coaches.

Position Overview:

We are seeking a highly skilled Mobile Application Developer with some knowledge of Full Stack development to join our dynamic team. The ideal candidate will have a strong background in mobile app development, along with proficiency in both frontend and backend technologies.

Key Responsibilities:

• Design and develop mobile applications for iOS and Android platforms.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Implement user interfaces and features based on wireframes and design specifications.
• Write clean, maintainable, and efficient code across the full software development lifecycle.
• Conduct code reviews and provide constructive feedback to peers.
• Maintain code quality, organisation, and automation. Troubleshoot and debug applications to resolve issues and optimise performance.
• Stay updated with the latest trends and technologies in mobile and full stack development.
• Work closely with product management and design teams to translate requirements into technical solutions.
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

Requirements:

• 1-5 years of experience with mobile application development.
• Bachelor’s degree in Computer Science, Engineering, or related field.
• Proven experience as a Mobile Application Developer with a strong portfolio of mobile applications.
• Proficiency in programming languages such as Swift, Kotlin, JavaScript.
• Experience with mobile frameworks such as React Native, Flutter.
• Solid understanding of frontend technologies, including HTML5, CSS3, and JavaScript frameworks.
• Familiarity with backend technologies such as Node.js, Express.js, Django, or Flask.
• Experience with database systems such as MySQL, PostgreSQL, MongoDB, or Firebase.
• Knowledge of RESTful APIs and web services integration.
• Knowledge of handling video applications would be an advantage.
• Understanding of version control systems like Git.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to work independently and in a team environment.

Benefits:

• Competitive salary based on experience.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.
• Flexible work hours and remote work options.
• Health insurance and other benefits.

If you're passionate about sports and technology and ready to take on exciting challenges in the sports tech industry, we'd love to hear from you!

Do you want to build the next BYJU'S but better? As a Senior Software Engineer at an exponential-growth startup (+30% month-over-month) you will be responsible for architecting, building, and implementing end-to-end features throughout the stack that will impact millions of students around the world across hundreds of career paths. This role is perfect for a highly-skilled engineer who wants to explore new technologies, push their skills to the limit, have creative freedom, and feel like they have significant ownership of major features that change lives around the world.

• 4+ years experience as a backend or full-stack engineer
• Expert in Node.js and serverless technologies (e.g. AWS Lambda)
• Expert in NoSQL databases (e.g. DynamoDB, Neptune)
• Expert in GraphQL APIs
• Excellent communication and interpersonal skills
• Passionate about education

• AI/ML for predictive study algorithms
• Innovative content authoring: Quantum Questions
• Hybrid DB architecture (Graph + DynamoDB)
• New interactive learning types
• Gamification, leaderboards, and achievements
• Offline mode for mobile and desktop apps
• Real-time user collaboration
• Data visualizations and insights
• NLP assistant for content authoring and imports
• And much, much, much more!

• API: Node.js, Lambda, GraphQL, AppSync
• DBs: DynamoDB, Neptune, S3
• Frontend: React.js, React native, Next.js

• Jira, Confluence, Slack, Drive, Bitrise, Sentry, GitHub, Zoom

In-depth knowledge in Healthcare and BPaaS domain, Good understanding in Delivery Excellence Framework, Expertise in business and IT processes, platforms, operations, controls and dependencies Secondary Skills: Intermediate to Expert proficiency in conducting audits & assessments in BPaaS domain areas, Proficiency in building, monitoring and testing controls for BPaaS

• Provide facilitation to ensure noiseless delivery and enable best practices adoption & evangelization through appropriate processes and platforms
• Solution consultant for projects to adopt right tools and measure to ensure product & service quality in the appropriate service lines
• Ensure effective governance of projects and deliverables
• Proactive risk management and mitigation, build known risks database to identify and mitigate risks proactively and establish oversight to monitor quality, targets and spending on implementation plan
• Enabling and co-working with the accounts / projects in compliance of regulatory requirements, other certification requirements of the Organization and the Customers for BPaaS domain. Support closure of external/internal audit findings, RCA/CAPA/FMEA for escalations
• Establish Integrated Risk and Delivery Governance models, and oversight to monitor quality, targets, overrun and penalty
• Build process mapping for BPaaS describing the high level activities across Product Service Lines establish ETVX, role definition, gating criteria, SLAs, OLAs and RACI
• Design and ensure operational and compliance controls are implemented, tested and monitored
• Build core competency to carry out DEx BPaaS audits and assessments

Technical Skills needed:

• WebSphere Developers with Sr experience.
• Strong knowledge of WebShere Commerce v8.x (preferred) application development
• Strong knowledge of web application development using enterprise Java technologies and frameworks
• Strong knowledge building WebSphere Commerce applications using Web Sphere Commerce Build and Deployment (WCBD) is preferred
• Experience with AWS hosted applications is preferred. Knowledge of working on EC2, ELB, RDS services preferred.
• Experience with Ant, Maven build scripts and Jenkins based CI/CD process
• Strong knowledge of Unix/Linux shell scripts
• Hands on experience with web service technologies including SOAP, REST, JCA, Jax-ws preferred
• Strong knowledge of specific Java technologies including JSP, JSTL, JDBC and JAXB is preferred
• Strong familiarity using SVN/GIT/BitBucket for source code management is preferred
• Strong knowledge of profiling techniques, memory management and performance tuning is preferred
• Experience tuning Websphere commerce Solr Indexing and Stage Prop Process highly desirable

Desired Candidate Profile