Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media, SEO/ SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
Desired Candidate Profile
What you need to have:- Degree in Marketing, Business Administration or related field
- Strong knowledge of content development and SEM
- Exceptional verbal & written communication skills
- High level of Creativity and attention to detail including proven ability to manage multiple, competing priorities
- Excellent interpersonal skills and are adept at building relationships with different stakeholders
About Pioneering AR/VR Tech company
Similar jobs
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
2. Own ROI-driven pipeline coverage by scaling inbound channels and nurturing deals to grow revenues
3. Strategize & execute go-to-market to expand into international geographies starting with US & UK market
4. Execute ABM to drive upsells & cross-sells within the customer business
5. Build customer case studies and success stories to drive demand and enable Sales
Is this you?
1. Overall 7 to 15 years of experience with 3+ years of experience in driving growth for a company with a subscription based model, driving cross border sales
2. Experience leading, recruiting & growing a team of marketers
3. A kickass storyteller and communicator with strong negotiation and persuasion skills.
4. A knack for creating experiences that shape perceptions.
5. Adopt a ‘get shit done’ mindset and demonstrate leadership, initiative, and motivation.
Ideal profile
1. You are driven by the desire to scale sustainably
2. You have a good insight into organic and non-organic channels
3. You have an experimental mindset and are constantly running different types of experiments
to figure out a scalable channel to help us acquire users and customers.
4. Along with quantitative research and data analysis, you also love talking to customers on a regular basis to gather feedback and learn about different use-cases.
5. You have strong experience with Firebase & Google Analytics.
6. You understand product positioning and can craft a great content and communication
strategy to strengthen the brand.
Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Key Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements:
- 6+ years of experience doing B2B marketing and driving customer acquisition
- Understanding of online customer acquisition process is essential
- Exposure to social media, product launches, web analytics tools, search engine marketing
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Excellent communication skills, both written and verbal
- Demonstrated ability to learn pretty much anything quickly
- Very high attention to detail
- A self-starter, capable of working independently
What you get:
- A completely non-hierarchical working environment to grow exponentially
- Direct working relationship with the Founder & CEO
- Experience in interacting with top global brands.
- Casual office environment
Responsibilities:
- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
- Plan, execute, and measure experiments and conversion tests
- Manage landing pages and optimize user experience
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
- Identify trends and insights, and optimize spends and performance based on the insights
Requirements:
- Any Bachelor’s/ Master’s degree
- Certifications in Google and Facebook ad management strongly preferred
- 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets