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Job Title: Digital Marketing Specialist

Salary: ₹2.4 – ₹4.8 LPA

Location: Mohan Garden, Nawada, New Delhi 110059

Experience: 1–3 Years

Type: Full-Time

About the Role:

We’re looking for a performance-driven Digital Marketing Specialist with strong expertise in Google Ads and working knowledge of Meta Ads and other paid media platforms. You’ll manage end-to-end ad campaigns, analyze performance, and maximize ROI across digital channels.

Key Responsibilities:

• Plan and run Google Ads (Search, Display, YouTube, Shopping)
• Manage Meta (Facebook/Instagram) Ads campaigns
• Track performance using Google Analytics, GTM, etc.
• Conduct keyword research, audience targeting, and A/B testing
• Optimize campaigns for conversions and ROI
• Create performance reports and actionable insights

Requirements:

• Proven Google Ads experience (mandatory)
• Hands-on with Meta Ads and knowledge of other ad platforms
• Familiar with GA4, GTM, and tracking tools
• Strong analytics and communication skills
• Google Ads or Meta Blueprint certification preferred

We’re Hiring: .NET Developer

📍 Location: Gurgaon

🧑‍💻 Experience: 5+ Years

🏢 5 Days Working | WFO

🔧 Roles & Responsibilities:

• 🖥️ Develop & maintain .NET apps (.NET Framework/Core)

• ⚙️ Build secure, scalable web apps (ASP.NET, MVC, Web API)

• 🗄️ Work with Entity Framework & SQL Server

• 🎨 Frontend: HTML, CSS, JS, Angular/React

• 🧪 Write clean, testable code

• 🤝 Collaborate with cross-functional teams

• 🛠️ Code reviews, debugging & performance tuning

• 🔐 Ensure security, scalability & reliability

🧠 Skills & Qualifications:

• 💼 5+ yrs in .NET development

• 💻 Strong in C#, ASP.NET MVC, .NET Core, Web API

• 🗃️ EF + SQL expertise

• 🧱 Full-stack capabilities

• 🔧 OOP & design patterns

• 🗂️ Git knowledge

• 💡 Strong problem-solving skills

Desired Candidate Profile

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Out of many tools and technologies, we use Java, MongoDb, Cassandra, Redis, Twem, Netty extensively for our back-end development.

• Leading the entire Backend platform for a product portfolio.
• End to end delivery new features.
• Evolving the architecture for performance and scalability.
• Design, develop and own components of a highly scalable, distributed web services platform.
• Constantly strive to improve software development process and team productivity.
• Mentor and train team members
• Lead module development independently

Required background, Knowledge, Skills and Abilities

• 5.5+/ 7+ Years of experience in a scalable product/ecommerce organization·       
• Excellent Java skills, Understanding of Spring framework & MVC approach
• Strong knowledge of Performance optimization and caching techniques.
• Strong Object Oriented Programming concepts, data structure and algorithms
• Experience in developing scalable, fault-tolerant, distributed backend services
• Experience with prevalent design patterns and advanced system designing
• Good experiences with databases and Schema design. We heavily use NoSQL databases
• Strong Problem Solving skills

JD as below:

1. Hands on working knowledge of Adobe Photoshop, Adobe Illustrator.
2. Should be really agile on Adobe photoshop.
3. Ability to understand advertising and website / app design briefs and visualize the graphic look and feel.
4. Good aesthetic understanding in terms of colors and fonts usage.
5. Should have worked in a digital advertising / website development firm before.
6. A brief understanding of print and OOH creatives is a plus.
7. Knowledge of HTML5 coding also a plus.
8. Should be a patient listener and a team player.
9. Should have the attitude of working on short notices and off timings.