Manager - Media / Ad Operations at Global Media Agency · Mumbai, Bengaluru (Bangalore), Gurugram · 5 - 8 years · ₹6L - ₹11L / yr · Posted 24 Jan 2023
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager - Media Operations
In this role, you will be responsible for client relationships and help drive the digital agenda for the respective clients. Would deliver integrated digital solutions to fulfil clients' digital objectives.
Reporting of the role -
This role reports to the Director - Media Operations
3 best things about the job:
- Opinions and ideas are highly encouraged, and everyone has a voice. We are always open to new ways of thinking, especially those that will contribute to the overall success.
- It's a great work environment - You will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients who are all passionate about digital media.
- It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.
In three months:
- Gain an in-depth understanding of the ad-ops landscape
- Be trained on the various platforms and tools
- Contribute to the day-to-day operations of the team and take ownership of Campaign Initiations.
In six months:
- Manage and be responsible for all campaigns from start to completion
- Master all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution Get deep into the project and start working on modules adding
value independently.
In 12 months:
- Be responsible and confidentially manage end-to-end operations
- Be a trusted team member and support all activity
- Test, learn, share, and seek different optimization tactics and knowledge share with the wider trading team
Responsibilities of the role:
- Translate Media plan into Prisma line items
- Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations
- Maintain Campaign Life Cycle Trackers
- Assist the Client Services team in understanding and conveying Operational aspects of campaign inclusive of all technical aspects- tag, floodlights and page troubleshooting
- Provide reports
- Help to advise/consult with ensuring enhanced quality, delivery in SLA, robust processes, and providing constructive feedback to client.
- Assist in preparing all client nuances/process documents along with maintaining internal quality dashboards.
- Manager a team of 2-3 people.
What you will need:
- Bachelor Degree in any subject / B.Tech preferred.
- Excellence in MS Excel
- 5-7 years of experience in Ad Operations
- Experience in a quantitative field, including: a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
- Ideal candidate will have hands on experience working with Google Campaign Manager, Sizmek, Google Tag Manager
- Brief understanding of Search Social and Programmatic tool.
- Experience with Salesforce/Prisma preferred.edia agencies in India.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job description
Role: Manager/Sr. Manager - Ad Sales
Revenue Generation, Media Sales
Responsibilities:
1. Achievement of Sales Targets/Revenue Generation
2. New Business Development- New Brands on board- First-time advertisers/maximum ; coverage with clients.
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6. Handling collections / outstanding
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Essential Skills
-Must have hands on experience in media / space selling, concept selling, corporate selling.
-Industry experience, should understand the sales process and strong background. Strong sales person with great ability to network.
-Ability to handle & work under pressure.
-Excellent Communication skills.
-Prepare and present presentations to customers and potential customers.
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
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- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
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- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
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- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
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Full Stack Developer - Averlon