Software Development Engineer Testing (SDET)

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Job Description:

MulticoreWare Inc develops heterogeneous software for Media and Automotive markets. It develops and licenses world-class video codec libraries, such as the widely used x265 (open-source HEVC encoding library) and supports tier-1 global streaming video services and video encoding solution providers.

As a Senior SW Engineer/Technical Lead, you will join MulticoreWare’s growing team of world-class engineers, and architects in its offices at Chennai, India, to implement, and deliver solutions in video pipelines and products. You will work in a result-oriented team with a culture of transparency and minimal bureaucracy. MulticoreWare provides a collaborative work environment with opportunities to learn, grow and progress in your career path.

Key Responsibilities:

• Implement, test, and deliver production-quality software, architected for problems in video pipelines of internal and customer IPs
• Lead the execution and implementation of product features with a small team of engineers and mentor the junior engineers within the team
• Conduct meticulous code-reviews to ensure bug-free and high-quality deliverables.
• Contribute towards product release cycles by developing tests deployed in continuous integration frameworks, fixing bugs identified during release, etc.
• Interface with customers, support customer evaluations of products and debugging of customer issues

Qualifications:

• Bachelor’s degree in Computer Science, Computer Engineering, or Electrical Engineering with 5 + years’ experience, or a Master’s degree in similar areas with 3+ years’ experience
• Excellent C/C++ development and debugging experience in creating production-grade software on Windows and Unix-based platforms
• Hands-on experience in video coding with an in-depth knowledge of HEVC, AVC, VP9, AV1 and VVC 
• Strong interest in video/imaging technologies, including video/image compression, analytics, and streaming/delivery
• Demonstrated analytical, problem solving and troubleshooting skills, with a meticulous attention to detail
• Working knowledge of code management systems such as Git and Bitbucket
• Good verbal and written communication skills

Preferred Qualifications:

• Experience with continuous integration frameworks like Jenkins
• Experience with heterogeneous programming libraries such as OpenCL, CUDA
• Experience with platform-specific software optimizations like SIMD to enable higher performance software
• Understanding of Agile / Scrum methodologies
• Experience in interacting with geographically distributed teams for reviews and meetings

·      7+ years of professional experience in front-end development.

·      5+ years of hands-on experience with React.js and its ecosystem (Redux, Context API, Hooks, etc.)

·      Strong understanding of JavaScript (ES6+), HTML5, and CSS3.

·      Experience with RESTful APIs, GraphQL, and WebSocket integration.

·      Proficiency in modern build tools (Webpack, Vite, Babel, etc.).

·      Expertise in state management libraries (Redux, MobX) and React Query.

·      Solid understanding of UI/UX principles and responsive design.

·      Experience with testing frameworks (Jest, React Testing Library, Cypress, etc.).

·      Familiarity with modern CI/CD pipelines and version control tools (Git).

Role: SAP EAM Mobility Consultant / Lead

Experience: 6+ Years

Required Skills & Keywords:

SAP EAM / PM, SAP Mobility, Enterprise Asset Management

Managing Technical Objects: Equipment, Functional Locations, BOMs, Installed Base

Work Order Management, Notifications, Preventive Maintenance

Task Lists, Maintenance Items, Maintenance Plans

Measurement Points, Warranties, Serial Numbers

Capacity Requirements Planning, Work Clearance Management

Workflow in SAP EAM & PM, Standard Reports

Functional Specifications, TDD, Unit Testing, Integration Testing

SAP Support Projects, User Support, Incident & Escalation Management

Client Interaction, Status Reporting, Onsite–Offshore Coordination

Exposure to ASAP, ITIL, Solution Manager\

Preferred:

SAP PM Certification | ITIL 4 Foundation

Basic ABAP knowledge

#SAPEAM #SAPPM #SAPMobility #SAPConsultant #EnterpriseAssetManagement

#PreventiveMaintenance #WorkOrderManagement #SAPJobs #HiringNow #Hyderabad #Bengaluru

Requirements :

Currently pursuing or recently completed a Bachelor's or Master's degree in Business Administration, Marketing or a related field.

Strong communication skills, both written and verbal.

Proficiency in conducting market research and analyzing data.

Excellent organizational skills and attention to detail.

Proficiency in MS Office (Word, Excel, PowerPoint) and other relevant software.

Eagerness to learn and contribute to the company's success.

About Company

Our client is in the business of delivering cutting-edge software solutions, hardware systems, and IT services. It lends the right technological edge to governments and businesses. This enables them to achieve their organizational objectives efficiently and effectively to scale their businesses to newer heights.

Minimum Requirements/Qualifications:

• Bachelor’s/Master’s degree in computer science, Computer Engineering or a related field is preferred.

• Must have at least 5 to 7 years of experience in application development (Java,Spring Framework), Deployment(Apache Tomcat & Nginx)

• Sound knowledge of Object-Oriented Programming (OOP) Patterns and Concepts.

• Knowledge & hands-on experience of Java, Spring Framework, Spring Security, JSP, Apache Tomcat, Nginx is a must.

• Must have experience with Bootstrap CSS, jQuery etc.

• Basic Understanding of PostgreSQL, MVC (Model-View-Controller) Pattern, JDBC (Java Database Connectivity), and RESTful web services.

• Relevant Knowledge of Java GUI frameworks according to project requirements.

• Experience in handling external and embedded databases.

Roles & Responsibilities

• Develop new modules, patches & Updates/upgrades for an existing application (developed in-house by the client)

• Bug fixing, and updating of software.

• Analyze user requirements to define business objectives.

• Maintain Java-based applications that can be high-volume and low-latency.

• Identify and resolve any technical issues arising.

• Write well-designed, testable code.

• Conducting software analysis, programming, testing, and debugging.

• Support continuous improvement, investigating alternatives and technologies, and presenting for architectural review.

About the Company:

Alyke, recognized as India's first friendship app, is revolutionizing the way people find friends online through its innovative matching algorithm. Alyke has quickly gained traction, surpassing 1 million users. This platform uniquely connects individuals based on shared interests and proximity, and stands out for its commitment to creating a secure environment that encourages users to express themselves freely. Joining Alyke offers the chance to be part of an innovative team dedicated to reshaping the landscape of social connections

Role Overview:

As a Senior Backend Developer, you will play a crucial role in the design, development, and optimization of our backend systems. You will be instrumental in building scalable, high-performance applications that support our business's needs. This role demands a deep understanding of backend technologies, database design, cloud infrastructure, and the ability to integrate a wide range of services and APIs.

Key Responsibilities

• Design and implement scalable, secure, and robust backend services and APIs.
• Lead the development of microservices architecture, ensuring optimal performance and scalability.
• Oversee the integration of third-party services and external APIs, including notification services like FCM.
• Develop and manage database schemas, optimizing for performance and scalability using MongoDB and Redis.
• Implement real-time data processing mechanisms for live updates and push notifications, utilizing technologies like Firebase.
• Manage cloud infrastructure and serverless functions on platforms such as AWS and GCP, ensuring efficient operations and cost management.
• Ensure the security of backend systems through robust authentication, authorization, data encryption, and adherence to best practices in data security and compliance.
• Work closely with the frontend team to integrate backend services and ensure a seamless user experience.
• Continuously evaluate and adopt new technologies and frameworks to improve the backend infrastructure.
• Mentor junior developers, fostering a culture of learning and growth within the team.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 5+ years of experience in backend development, with a strong portfolio of projects demonstrating expertise in NodeJS, ExpressJS, and asynchronous programming.
• Extensive experience with database design, optimization, and management using MongoDB and Redis.
• Proven track record in developing and managing REST APIs.
• Deep understanding of microservices architecture and real-time data processing.
• Solid experience with caching mechanisms and SQS management.
• Comprehensive knowledge of security principles, including authentication, authorization, and data encryption.
• Familiarity with compliance and data protection standards.
• Should have worked on scalable microservices architecture
• Experience with Lambda functions.
• Experience working with firebase
• Should have proven experience in mobile application development
• Should have working experience in sqs
• Have knowledge of elastic cache 
• Experience with cloud-native development and managing cloud infrastructure on AWS or GCP.
• Excellent problem-solving skills, with the ability to lead projects and collaborate effectively with cross-functional teams.
• Strong communication and leadership skills, with a passion for mentoring and driving technical excellence.
• Attach the link of mobile application worked on till date

Why Join Us?

• Opportunity to lead a cutting-edge project impacting users globally.
• Work in an environment that fosters innovation, collaboration, and professional growth.
• Competitive compensation, comprehensive benefits.

• Building out and manage a young data science vertical within the organization

• Provide technical leadership in the areas of machine learning, analytics, and data sciences

• Work with the team and create a roadmap to solve the company’s requirements by solving data-mining, analytics, and ML problems by Identifying business problems that could be solved using Data Science and scoping it out end to end.

• Solve business problems by applying advanced Machine Learning algorithms and complex statistical models on large volumes of data.

• Develop heuristics, algorithms, and models to deanonymize entities on public blockchains

• Data Mining - Extend the organization’s proprietary dataset by introducing new data collection methods and by identifying new data sources.

• Keep track of the latest trends in cryptocurrency usage on open-web and dark-web and develop counter-measures to defeat concealment techniques used by criminal actors.

• Develop in-house algorithms to generate risk scores for blockchain transactions.

• Work with data engineers to implement the results of your work.

• Assemble large, complex data sets that meet functional / non-functional business requirements.

• Build, scale and deploy holistic data science products after successful prototyping.

• Clearly articulate and present recommendations to business partners, and influence future plans based on insights.

• >8+ years of relevant experience as a Data Scientist or Analyst. A few years of work experience solving NLP problems or other ML problems is a plus

• Must have previously managed a team of at least 5 data scientists or analysts or demonstrate that they have prior experience in scaling a data science function from the ground 

• Good understanding of python, bash scripting, and basic cloud platform skills (on GCP or AWS)

• Excellent communication skills and analytical skills

• Work closely with the Founders in helping grow the organization to the next level alongside some of the best and brightest talents around you

• An excellent culture, we encourage collaboration, growth, and learning amongst the team

• Competitive salary and equity

• An autonomous and flexible role where you will be trusted with key tasks.

• An opportunity to have a real impact and be part of a company with purpose.

• Designing and Developing web applications using Laravel 7 / 8
• Closely working front-end and back-end developers on projects.
• Hands on experience with handing MySQL queries
• Excellent logical and analytics skill
• Experience on handling and developing API end points
• Experience with Payment Gateway integrations and implementations
• Knowledge on any Frontend Framework - Bootstrap / Foundation / Backbone (Secondary skills, added advantage)

• Follow standard coding structure with Security first approach to avoid vulnerabilities such as SQL Injection and XSS
• Sound knowledge on integrating multiple payment gateway