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- Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
- Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
- Execute high-impact marketing programs around new data partner initiatives to enhance positioning
- Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
- Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
- OR equivalent professional work experience
- Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
- A passion for strategic omni-channel marketing and advertising
- Proven communication, leadership, and persuasion skills
- Outstanding writing, presentation, and overall communication skills
- Success managing a direct report
Designation: Senior Executive/Assistant Manager.
Responsibilities:
• Key Accounts Management: Retention and maintaining relationship with Existing
Broadcasters, Query Management & Daily Operations
• Executing the Subscription Contracts and ensuring regular, timely payments of
services rendered
• Analyse BARC data to help Broadcasters with data insights
• Identify potential need gaps and maximize every business opportunity across
stakeholders
• Pitching & Monetising BARC Products with Broadcasters
• Collaborate internally with Finance, Legal, Measurement Science, Market/Business
Analytics, Technology, Marcom for all related work
• Onboarding New Broadcasters/ Channels
• Regular MIS management, Involvement in additional projects
Requirements:
• MBA with 2-5 years of experience, preferably in Research
• Understands Broadcast Ecosystem
• Currently working with a Broadcaster, Top 4 Networks ideally
• Work experience in Research Department at a Broadcaster, GEC genre preferably
Company Description
Established in 2014, Facilius Inc. is a premier PR and media placement agency. It works directly with top tier media outlets such as Forbes, Entrepreneur, Variety, US Weekly and many more premiere news outlets. They operate on a unique model unlike any PR agency where they place their clients in top-tier media on a guaranteed basis.
What will you get
You will get an opportunity to create, manage and enhance relationships with some of the best journalists and media outlets across the globe. You will be working closely with a global team to learn how to work closely with the biggest media outlets, strike partnerships, and offer value in exchange. You will get 10 times the amount of exposure compared to any other PR agency.
Role Description
Public Relations Specialist / Media Partnerships and Alliances Specialist
We are seeking a skilled and dynamic Public Relations Specialist / Media Partnerships and Alliances Specialist to join our public relations team.
This is a full-time role with the flexibility of working from home. The candidate will work according to U.S. hours Eastern Time (i.e. 6 PM to 3 AM IST)
The candidate will be responsible for identifying and reaching out to contributors / journalists and media outlets working across the globe in news /online media outlets, developing and maintaining relationships with them and collaborating with them.
Key Responsibilities
– Cultivate and maintain strong relationships with journalists and global media outlets
– Strike partnerships that help the company contribute stories on global media outlets
– Find business opportunities with media outlets that can benefit our company
– Find opportunities where the company can directly contribute towards news stories
– Find opportunities to build and expand the online profiles of key personnel
Requirements
– Strong written and verbal communication skills
– Self-starter by nature
– Diligent, persistent with strong follow -ups
– Strong organizational skills
– Savvy with MS Office and social media platforms.
– 3 to 4 years of experience in a communications role (preferably in the public relations industry either in-house or with an agency)
Compensation
– Basic in-hand salary range is INR 4.4 to 4.8 LPA
– This is an extremely vital role to the company and hence there is tremendous scope for growth and increment in this role and team
Qualifications
- Experience in consistently reaching out to external parties.
- Experience in creating and maintaining external relationships and develop partnerships
- Experience in the public relations industry is preferred.
- Ambitious, self-motivated, target-driven, and ability to work independently.
Job Location
Candidate has the flexibility to work from home or any location of their choice.
Timings: 6.00 pm to 3.00 am IST
Industry: Public Relations, Internet, Online Media
Selected intern's day-to-day responsibilities include:
1. Conducting market research and analysis to identify potential business opportunities
2. Creating and delivering presentations to potential clients and partners
3. Identifying and contacting potential clients and partners, and following up with leads
4. Assisting with creating sales collateral, such as brochures and presentation
5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance
6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team
7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines
- research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- seek out the appropriate contact in an organisation
- generate leads and cold call prospective customers
- meet with customers/clients face to face or over the phone
- foster and develop relationships with customers/clients
- understand the needs of our customers and be able to respond effectively with a plan of how to meet these
- think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- have a good understanding of the businesses' products or services and be able to advise others about them
An ideal candidate will be around 35-40 years old woman, with a pleasant personality, having experience of Hotel, Travel, Banking, or Media Industry with entrepreneurial instincts. This position is based out of Mumbai
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
JOB DETAILS:
Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years
WHAT WILL BE YOUR RESPONSIBILITIES?
1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.
WHAT ARE WE LOOKING FOR?
1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.
SKILLS AND ABILITIES:
1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation
WHAT'S IN IT FOR YOU?
1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.
3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.
5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.
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