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Strategic Partnerships Head - Y Combinator backed Shopify-like platform
About Merito :
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
As a Strategic Partnerships Head you'll be responsible for forming partnerships with affiliates, brands and agencies to meet customer acquisition goals - whatever it takes for the company to grow 100X.
Key Responsibilities :
- Responsible for forming partnerships with affiliates, brands and agencies
- Formulate partnership deliverables that meet business growth objectives.
- Market research to identify most impactful partnerships.
- Manage end to end cycle for striking deals with potential partners.
- Lead the complete strategic partnership team
The successful applicant will be :
- 5+ yrs of experience at early-stage startups; experience in influencer marketing and brand partnerships.
- Excellent communication skills and negotiation skills and the ability to close deals.
- Strong leadership skills and the ability to hire and grow team members
- Very strong orientation towards meeting targets and looking at data-driven insights.
- Experience in influencer marketing and brand partnerships.
- Likes to connect and actively engage with key influencers and decision-makers inside an organization.
- Interested in working on the business side of a SaaS start-up and ready to dig into work and learn all aspects around it.
Key Responsibilities
- Recognizes and seizes opportunities to contribute to agency new business
- Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
- Organize Product trainings and roadshows across agencies
- Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
- Responsible for development of direct reports
- Establish regular check-ins with key stakeholders
- Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
- Manage & prioritize incoming requests from agencies
- Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
- Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
- Display strong consulting and collaboration skills
- Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry
Requirements
- 10+ years of experience, ideally in a digital or media agency or consultancy
- Strong knowledge of leading data and technology tools
- Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
- Strong attention to detail, excellent organization skills, and ability to manage multiple projects
- Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
- Has deep knowledge and experience with paid media agencies
- Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
- Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
- Execute high-impact marketing programs around new data partner initiatives to enhance positioning
- Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
- Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
- OR equivalent professional work experience
- Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
- A passion for strategic omni-channel marketing and advertising
- Proven communication, leadership, and persuasion skills
- Outstanding writing, presentation, and overall communication skills
- Success managing a direct report
Key Responsibilities:
- Student and Employer Engagement:Build and maintain relationships with employers to understand their hiring needs and promote opportunities for our students.
- Collaborate with faculty and departments to identify potential job placements that align with students' skills and aspirations.
- Provide information and guidance to students about available job and internship openings, application procedures, and interview techniques.
- Job Placement Coordination:Facilitate the job placement process by matching students with suitable job opportunities based on their qualifications and career goals.
- Coordinate job fairs, networking events, and employer presentations to create platforms for students to connect with potential employers.
- Assist students in preparing and refining their resumes, cover letters, and portfolios to enhance their chances of securing interviews.
- Database Management:Maintain an organized database of job listings, employer contacts, and student profiles for efficient job matching and tracking.
- Ensure accurate and up-to-date records of student placements and employment outcomes to measure the effectiveness of the placement program.
- Student Support: Offer career counseling and guidance to students by helping them define their career goals, identify their strengths, and develop job search strategies. Conduct mock interviews and provide feedback to students to enhance their interview skills and confidence.
- Employer Relations:Reach out to potential employers to create partnerships and expand the range of job opportunities available to students.
- Collect feedback from employers about student performance to continuously improve the quality of our graduates.
Experience & Skills Required
Previously worked in any MNC for at least 6 months or worked in Top brand Engineering Colleges / universities for at least 2 years in placement division .
- Excellent communication and Drafting skills related to placement to industries
- Awareness of Trending Technologies .
- Ready to Visit companies in Hyderabad / Bangalore / Pune
- Must have knowledge of recruitment pattern of product based companies .
- Ready to take challenge of placement even in recession , who can see the rising SUN behind the clouds before others .
- Impressive Personality with the capability of convincing others with SWOT analysis .
If you are passionate about helping students launch their careers and are excited about contributing to our placement efforts, we encourage you to submit your resume outlining your qualifications and motivation for applying.
Selected intern's day-to-day responsibilities include:
1. Conducting market research and analysis to identify potential business opportunities
2. Creating and delivering presentations to potential clients and partners
3. Identifying and contacting potential clients and partners, and following up with leads
4. Assisting with creating sales collateral, such as brochures and presentation
5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance
6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team
7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines
investors/angels.
- Familiarizing yourself with the companys mission, vision, and goals
- Contacting potential clients to establish rapport and arrange meetings
- Develop and implement link building strategy
- Up-to-date with the latest trends and best practices in Off page SEO
- Communicating over emails or calls with partners across the world to maintain a good working relationship.
- Provide recommendations and execute strategies for content development in coordination with SEO goals
- Promoting and maintaining the publics perception of our brand through media coverage and sponsorship opportunities
- Maintaining a positive image of the brand at all times
- Excellent written and oral communication skills
- Off page SEO and PR knowledge
- Good understanding and experience with website analytics tools like Moz, Ahref or SEMrush etc.
- Good time management and planning skills
- Objection handling skills
- Negotiation skills
- Closing techniques
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
- Operating as the lead point of contact for any and every matter specific to the client
- Developing a trusted advisor relationship with key customer stakeholders
- Designing and implementing strategies for clients, considering their specific requirements
- Ensuring the timely and successful delivery of their solutions according to customer needs and objectives
- Communicating clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders
- Preparing reports on web performance metrics and analysing digital campaigns success also forecasting them
- Identifying and growing opportunities within territory and collaborating with sales teams to ensure growth attainment
- Staying up-to-date with digital technology trends
What you need to have:
- BA/ BS degree or equivalent
- Should also have an in-depth understanding of how digital and online marketing tools add value to company strategy and performance.
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Experience in delivering client-focused solutions based on customer needs
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Excellent listening, negotiation, presentation and analytical skills
- Excellent verbal and written communications skills
Join us in making the fastest fashion brand on earth. We live & breathe trends. Working on 3D Virtual Design Technology we launch new trends even before they're produced. Making us the only fast fashion brand to be sustainable at the same time. Enabling young shoppers, first-hand access to latest styles with our Digital Only Collection.
We waste nothing but data & exploit nothing but our imagination. We operate at the intersection of fashion & technology. #SpeakSomethingNew is our mantra.
Roles & Responsibilities:
Key Responsibilities
- This role will be responsible for driving sales through e-commerce platforms & offline partnerships for the categories
- The person would be the business owner for all the categories at HeSpoke. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.
Driving Sales:
- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
- Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
- Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy
Monitoring Brand performance:
- Negotiate budgets, set goals, monitor and report on performance
- Secure Margins in line with overall guidance
- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
- Meet the plan for recognition and awareness of accountable brands
- Report performance against key metrics in approved formats
Sourcing:
- Overlooking the cost of production, materials & trims required. Planning and sourcing the requirements for the product categories.
- Sourcing knowledge of relevant supplier base to on-board materials at right price
- Create and manage supplier relations to develop long term, reliable & sustainable business
- Builds a strong supplier/vendor base that would stay relevant at every stage of business
Improve customer experience and retention:
- Develop processes and procedures to drive customer retention
- Drive banner revenue through list growth, segmentation and increased efficiency.
- Analyse user experience across channels and touch points through web analytics and determine potential improvements
What to expect:
-
Flexible working hours.
-
Hockey stick growth as the brand scales.
-
ESOPs.
-
Your fashion expenditure sponsored by HeSpoke upto INR five thousand every month.
Office Location: Less than a mile from Forum Mall, Koramangala

