- Develop a strong understanding of who should be an Ambassador and
how this program is differentiated,
- Creating outsized value for both the Ambassador and the company.
- Develop incentive and reward model for Ambassadors to drive referrals
-Develop the overarching program infrastructure, including program
brand identity and messaging, rules of engagement, toolkits, etc.
-Implement tools/CRM to house and measure all Ambassadors at scale.
-Partner with cross-functional teams and product to integrate program
into Product roadmap.
-Define brand and social guidelines, develop content, marketing calendar
and create briefs.
-Go beyond Facebook: empower Ambassadors to leverage all distribution
channels to share their stories and drive referrals (i.e. Email, Text,
Messenger, YouTube, Whatsapp etc).
-Creative thinker, excellent listener and communicator.
-5 plus years of overall professional marketing experience.
-Prior experience working with MSME customers.
-Skilled with ability to craft integrated marketing strategies across all
channels and touch points, including website, print communications,
online communications and direct mail.
-Should have an analytical bent of mind and should be numbers driven.
-Intuitive, Proactive, Collaborative, Driver, Creative Problem Solver,
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