Manager - Referral Program

Position : Partner Marketing Manager

Experience : 5+ Years

Location : Kudasan, Gandhinagar (on-site)

Joining : Immediate 

Timings : 3:00 PM - 12:00AM

Responsibilities 

• Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities. 
• Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs. 
• Plan and manage marketing efforts tied to certification product launches through ATPs. 
• Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.

Preferred Qualifications 

• Proven ability to use customer research and performance data to shape campaigns and improve partner success 
• Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot) 
• Background in B2B/B2C technology marketing, certification or training services, or SaaS products 
• Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams 

Job Description :-

Our Client is a sustainable livelihood program for urban disadvantaged youth. By fostering agency, workplace competencies and skills in youth, they unleash social and economic transformation in the communities that the youth come from.

Expectations / Deliverables :-

● Build enduring relationships with skilling organizations for co-creation of curriculum for the program

● GOYN brand-building and formalizing partnerships with skilling partners

● Engage with employers in the Logistics industry to be a part of the working group and co-create the curriculum with skilling partners

● Ensure co-creation of courses curriculum for Basix and Advanced courses by skilling organizations and employers

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into the program, completion of training and placements.

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database

● Put in place feedback mechanisms to record and act on feedback from partners and youth

● Ensure post placement support and engagement with employers to bring about changes at workplace to make the sector more aspirational for youth

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations, skilling organisations and employers in the Logistics and supply chain sector

Requirements ;-

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of partnership building from corporate background

● Computer proficiency- MS Office

● Strong commitment towards building relationships with organizations in the ecosystem

● Strong verbal and written communication skills in Marathi, Hindi and English

● Ability to handle difficult situations with confidence and wisdom.

1. To facilitate the efficient administration of bids, bid reviews and associated bid documentation.
2. Tender preparation from preparation to delivery, manages the entire tendering process, ensuring timely and accurate completion of tender proposals and submissions, complying with regulations, and maintaining records and databases to improve future submissions.
3. Maintains contractual records and documentation such as receipt and control of all contract correspondence, ..
4. Develops marketing strategies to promote and charter hire vessels, conducts market research, analyzes trends and provides data to senior Managers for development of Strategies.
5. Content Creation and Management which includes developing and managing marketing materials, including brochures, website content, and social media content.
6. Identification of vessels from domestic & foreign markets.
7. Interaction with Company clients & customers.
8. Market Research and Analysis which includes Conducting market research to identify target audiences, analyze trends, and evaluate competitor activities.
9. Data Analysis and Reporting which is Monitoring the performance of marketing campaigns, analyze data, and generate reports to track progress and measure ROI ( Risk of Investment) for Vessel RFQ.
10. Relationship Management:

Build and maintain relationships with clients, partners, and industry stakeholders.

1. Industry Knowledge:
2. Stay up to date on industry trends, regulations, and best practices in the vessel marketing , upgrading technical requirements of Clients.
3. Coordination with Internal Depts
4. Ability to take up for Cross-Functional Duties.

In short, the candidate must be suitable for the following:

• Responsible for Marketing and Chartering of Offshore Supply Vessels to local & overseas clients.
• Develop executable business development plans for assigned region.
• Able to engage global industry contacts and cultivate strong relations with clients / partners.
• Provide weekly marketing report on business negotiations, proposals and tenders handle by individual and team.
• Solicit and collate market intelligence for development of business strategy.
• Coordinate and work with internal cross-functional departments & companies to support the execution and delivery of projects.
• Timely payment collection on their projects.
• Coordinate and ensure timely delivery of vessel to client.

Company Description

Codetasker Technologies Private Limited is a leading Shopify design and development agency based in India. They specialize in creating user-friendly and conversion-focused e-commerce solutions to drive growth and success for brands and businesses. With a dedicated team of experts, Codetasker aims to deliver tailor-made solutions that align perfectly with their client's brand identity and business goals.

Role Description

This is a full-time on-site role for a Business Development Manager located in Surat. The Business Development Manager will be responsible for generating leads, pitching services to potential clients, negotiating contracts, and maintaining strong client relationships. They will work closely with the sales and marketing teams to drive business growth and achieve revenue targets.

Qualifications

• Strong sales and negotiation skills
• Experience in business development and client relationship management
• Excellent communication and presentation skills
• Knowledge of e-commerce industry trends and technologies
• Ability to work collaboratively in a team environment
• Bachelor's degree in Business Administration, Marketing, or related field
• Experience with Shopify or e-commerce platforms is a plus

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines