Manager - Referral Program

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

1. To facilitate the efficient administration of bids, bid reviews and associated bid documentation.
2. Tender preparation from preparation to delivery, manages the entire tendering process, ensuring timely and accurate completion of tender proposals and submissions, complying with regulations, and maintaining records and databases to improve future submissions.
3. Maintains contractual records and documentation such as receipt and control of all contract correspondence, ..
4. Develops marketing strategies to promote and charter hire vessels, conducts market research, analyzes trends and provides data to senior Managers for development of Strategies.
5. Content Creation and Management which includes developing and managing marketing materials, including brochures, website content, and social media content.
6. Identification of vessels from domestic & foreign markets.
7. Interaction with Company clients & customers.
8. Market Research and Analysis which includes Conducting market research to identify target audiences, analyze trends, and evaluate competitor activities.
9. Data Analysis and Reporting which is Monitoring the performance of marketing campaigns, analyze data, and generate reports to track progress and measure ROI ( Risk of Investment) for Vessel RFQ.
10. Relationship Management:

Build and maintain relationships with clients, partners, and industry stakeholders.

1. Industry Knowledge:
2. Stay up to date on industry trends, regulations, and best practices in the vessel marketing , upgrading technical requirements of Clients.
3. Coordination with Internal Depts
4. Ability to take up for Cross-Functional Duties.

In short, the candidate must be suitable for the following:

• Responsible for Marketing and Chartering of Offshore Supply Vessels to local & overseas clients.
• Develop executable business development plans for assigned region.
• Able to engage global industry contacts and cultivate strong relations with clients / partners.
• Provide weekly marketing report on business negotiations, proposals and tenders handle by individual and team.
• Solicit and collate market intelligence for development of business strategy.
• Coordinate and work with internal cross-functional departments & companies to support the execution and delivery of projects.
• Timely payment collection on their projects.
• Coordinate and ensure timely delivery of vessel to client.

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines

• research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
• seek out the appropriate contact in an organisation
• generate leads and cold call prospective customers
• meet with customers/clients face to face or over the phone
• foster and develop relationships with customers/clients
• understand the needs of our customers and be able to respond effectively with a plan of how to meet these
• think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
• have a good understanding of the businesses' products or services and be able to advise others about them