Manager - Referral Program

at ZipLoan

Posted by Ankit Khare

Job description

Role: - Develop a strong understanding of who should be an Ambassador and how this program is differentiated, - Creating outsized value for both the Ambassador and the company. - Develop incentive and reward model for Ambassadors to drive referrals program. -Develop the overarching program infrastructure, including program brand identity and messaging, rules of engagement, toolkits, etc. -Implement tools/CRM to house and measure all Ambassadors at scale. -Partner with cross-functional teams and product to integrate program into Product roadmap. -Define brand and social guidelines, develop content, marketing calendar and create briefs. -Go beyond Facebook: empower Ambassadors to leverage all distribution channels to share their stories and drive referrals (i.e. Email, Text, Messenger, YouTube, Whatsapp etc). Desired Profile: -Creative thinker, excellent listener and communicator. -5 plus years of overall professional marketing experience. -Prior experience working with MSME customers. -Skilled with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail. -Should have an analytical bent of mind and should be numbers driven. -Intuitive, Proactive, Collaborative, Driver, Creative Problem Solver, Analytical, Versatile.