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Senior Director – Strategy (Data & Analytics)
The client is a leading media agency who drive more strategic, creative and integrated media approach established to drive better business results. Their team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to their client's business.
Responsibilities of the role:
We are looking for a talented Director to join our leadership team and manage the delivery of data engineering projects . In this role, you will be responsible to manage a team of highly skilled engineers, scientists and analysts to deliver data-driven solutions to exceed client goals.
As the Director, Data and Analytics, you will work with the agency and client to enable the data and tech solutions that lay the foundation for executing brand & performance marketing.
- Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions across a portfolio of clients .
- Become a trusted advisor to clients and consult on growth opportunities and identify new way to use data to solve business challenges and support growth,
- Support development and deployment of products and services across multiple cloud environments
- Collaborate with a cross-functional team of client leads, application developers, operations engineers, and architects to translate complex product requirements into technical specs and design requirements
- Act as a consultant and subject matter expert for internal stakeholders in GroupM Data & Analytics, GroupM Engineering and agency data science and tech leads
- Build & manage a team of experts in Data Strategy, Measurement/Business Analysts, Advanced Analytics, and Marketing Technology specialists to deliver best in class audience, measurement strategy in collaboration with Client, Strategy, and Investment teams.
What you will need:
· 7+ years of experience in data analytics / quantitative research
- Proven thought-leadership, and a deep understanding of the data and technology issues facing the marketing industry
- Experience building, managing and inspiring large and diverse teams of data and technology specialists
- A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.
· Master’s or Bachelor’s in Statistics, Mathematics or related quantitative field
We are seeking a highly skilled Manual Tester with hands-on experience in Payment Switch
systems (such as BASE24, FIS, Connex, or other switching platforms). The ideal candidate will
be responsible for validating the functionality, performance, and reliability of critical financial
transactions and interfaces within payment ecosystems. This role is essential to ensure
seamless and secure processing across payment channels such as POS, ATM, e-commerce,
and mobile.
Key Responsibilities:
● Design, develop, and execute test cases and test scenarios for payment
switch-related projects.
● Perform functional, integration, regression, and end-to-end testing of transaction
processing systems.
● Validate payment flows, including authorization, settlement, reversal, chargeback,
and reconciliation.
● Conduct ISO 8583 message validation and ensure accurate mapping and transaction
flow.
● Verify transaction processing between various systems – including issuer, acquirer,
card networks, and payment gateways.
● Work closely with developers, business analysts, and QA leads to clarify
requirements and resolve defects.
● Log, track, and manage defects in bug tracking tools such as JIRA or Bugzilla.
● Perform batch job testing and backend validation using SQL or database queries.
● Prepare test reports, logs, and documentation as per QA standards.
● Collaborate in UAT support and deployment verification activities
Requirements:
● Bachelor's degree in Computer Science, Engineering, or a related field.
● 3+ years of experience in software QA with a strong focus on manual testing.
● Minimum 1-2 years of hands-on experience with Payment Switch systems.
● Solid understanding of ISO 8583 messaging, EMV transactions, and various
card/payment types.
● Experience working in banking, fintech, or digital payment domains.
● Familiarity with tools like JIRA, Confluence, Postman, and SQL clients.
● Excellent analytical, troubleshooting, and documentation skills.
● Strong communication skills and ability to work with cross-functional teams.
Nice to Have:
● Familiarity with Visa, Mastercard, Rupay, UnionPay, or other card schemes.
● Exposure to cloud environments or API testing.
Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).
Qualification & Experience
MBA
Minimum 6-8 years prior experience
The person should have handled Marketing/ Brand Manager preferably in an FMCG.
2-3 years in Brand Development/ Innovation within Foods
Developing concepts and integrated brand communication
Business planning and implementation experience as well as project management
Preferred : experience in digital first launches
Key Deliverables of the Role
Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements
Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential
Champions big NILG activities
Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels
Is the expert voice of the brand from a retailer, shopper and consumer
Skills and Competencies
Understanding consumers and shoppers.
Develops and launches relevant innovations and relaunches
Creates integrated brand communication
Monitors progress & takes action
Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
At Anarock Tech, we are building a modern technology platform with automated analytics and reporting tools. This offers timely solutions to our real estate clients while delivering financially favourable and efficient results.
If it excites you to - drive innovation, create industry-first solutions, build new capabilities ground-up, and work with multiple new technologies, Anarock is the place for you.
Technical Support Specialist
- Minimum experience of 2-5 years with good exposure in customer handling with different software products.
- Provide telephone and email-based pre-sales and post-sales technical support for our software products.
- Investigate issues reported by customers, and communicate with internal product development teams to resolve product issues.
- Resolution of problem/request logs within contracted SLA targets and ensuring users are regularly updated.
- Able to plan, prioritize and organize workload, consistently working within service standards and agreed objectives.
- Create and maintain support knowledgebase.
- Good knowledge of SQL for debugging user issues.
Mandatory Skills
- Hands-on experience with HTML/CSS, Javascript, REST APIs and APIs
- Hands-on experience with SQL.
- Excellent written and verbal communication skills.
- Logging and keeping records of customer/employee queries through the ticketing system on Freshdesk, Slack and other channels.
- Map out weekly and monthly reports on unresolved issues for Tech, and Operations.
- updating FAQs from time to time.
- Maintain updated curriculum database and training records
- Assist Training Managers and Technical Content Writers in updating training docs with newly implemented features, business cases and use cases that occurred in day-to-day activity.
- Good analytical and people management skills to solve understanding gaps in teams via up-to-date technical knowledge
Experience: 3 - 5 years
Skills that will help you build a success story with us
• Strong communication skills.
· You should be a good team player.
· Should be able to coordinate with onsite/ functional/development teams for project tasks.
· Must be dynamic with a strong sense of responsibility and a positive attitude.
· We believe you are:
o An innovator with intellectual curiosity and creativity
o Adaptable, flexible and a professional with integrity
o A good communicator with excellent verbal and written communication skills
o Problem solver with detailed analytical and judgmental skills
o An enthusiastic person in sharing knowledge with team members and
o A good mentor for juniors in the team
Anarock Ethos - Values Over Value:
Our assurance of consistent ethical dealing with clients and partners reflects our motto - Values Over Value.
We value diversity within ANAROCK Group and are committed to offering equal opportunities in employment. We do not discriminate against any team member or applicant for employment based on nationality, race, color, religion, caste, gender identity / expression, sexual orientation, disability, social origin and status, indigenous status, political opinion, age, marital status or any other personal characteristics or status. ANAROCK Group values all talent and will do its utmost to hire, nurture and grow them.
Responsibilities:
- Must be able to write quality code and build secure, highly available systems.
- Assemble large, complex datasets that meet functional / non-functional business requirements.
- Identify, design, and implement internal process improvements: automating manual processes, optimizing datadelivery, re-designing infrastructure for greater scalability, etc with the guidance.
- Create datatools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
- Monitoring performance and advising any necessary infrastructure changes.
- Defining dataretention policies.
- Implementing the ETL process and optimal data pipeline architecture
- Build analytics tools that utilize the datapipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.
- Create design documents that describe the functionality, capacity, architecture, and process.
- Develop, test, and implement datasolutions based on finalized design documents.
- Work with dataand analytics experts to strive for greater functionality in our data
- Proactively identify potential production issues and recommend and implement solutions
Skillsets:
- Good understanding of optimal extraction, transformation, and loading of datafrom a wide variety of data sources using SQL and AWS ‘big data’ technologies.
- Proficient understanding of distributed computing principles
- Experience in working with batch processing/ real-time systems using various open-source technologies like NoSQL, Spark, Pig, Hive, Apache Airflow.
- Implemented complex projects dealing with the considerable datasize (PB).
- Optimization techniques (performance, scalability, monitoring, etc.)
- Experience with integration of datafrom multiple data sources
- Experience with NoSQL databases, such as HBase, Cassandra, MongoDB, etc.,
- Knowledge of various ETL techniques and frameworks, such as Flume
- Experience with various messaging systems, such as Kafka or RabbitMQ
- Good understanding of Lambda Architecture, along with its advantages and drawbacks
- Creation of DAGs for dataengineering
- Expert at Python /Scala programming, especially for dataengineering/ ETL purposes
Job Profile Summary
Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Agency and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.
Job Description
- Social Media Manager is responsible for the day-to-day execution of client projects. May serve as the daily contact between client and agency.
- -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
- Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
- Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
- Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
- Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
- Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
- Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
- Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
- Supports those overseen in the prioritization of their tasks, in line with the wider Account
- Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
- Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed
- Works with a multi-disciplinary team, developing strong working relationships with the
- Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
- Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
- Proactive in identifying and progressing new business opportunities Administration and financial management
- Monitors ongoing costs throughout individual campaigns
- Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
- Proactively manages the maintenance of job numbers and job records
- Ensures a systematic and efficient filing system is maintained
- Mentor Junior Account Handlers in managing project finances appropriately
