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Senior Director – Strategy (Data & Analytics)
My client is a world's leading media agency.
Senior Director – Strategy (Data & Analytics)

Senior Director – Strategy (Data & Analytics) at My client is a world's leading media agency. · Mumbai · 8 - 12 years · Posted 26 Sep 2023

Merito's logo

Senior Director – Strategy (Data & Analytics)

at My client is a world's leading media agency.

Agency job
via Merito
8 - 12 yrs
Best in industry
Mumbai
Skills
Statistical Analysis
skill iconData Analytics
Quantitative analyst

Senior Director – Strategy (Data & Analytics)

The client is a leading media agency who drive more strategic, creative and integrated media approach established to drive better business results. Their team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to their client's business.

 

Responsibilities of the role:

 

We are looking for a talented Director to join our leadership team and manage the delivery of data engineering projects . In this role, you will be responsible to manage a team of highly skilled engineers, scientists and analysts to deliver data-driven solutions to exceed client goals. 

 As the Director, Data and Analytics, you will work with the agency and client to enable the data and tech solutions that lay the foundation for executing brand & performance marketing. 

  • Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions across a portfolio of clients .
  • Become a trusted advisor to clients and consult on growth opportunities and identify new way to use data to solve business challenges and support growth, 
  • Support development and deployment of products and services across multiple cloud environments 
  • Collaborate with a cross-functional team of client leads, application developers, operations engineers, and architects to translate complex product requirements into technical specs and design requirements 
  • Act as a consultant and subject matter expert for internal stakeholders in GroupM Data & Analytics, GroupM Engineering and agency data science and tech leads 
  • Build & manage a team of experts in Data Strategy, Measurement/Business Analysts, Advanced Analytics, and Marketing Technology specialists to deliver best in class audience, measurement strategy in collaboration with Client, Strategy, and Investment teams. 

What you will need:

·      7+ years of experience in data analytics / quantitative research

  • Proven thought-leadership, and a deep understanding of the data and technology issues facing the marketing industry
  • Experience building, managing and inspiring large and diverse teams of data and technology specialists
  • A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.

·      Master’s or Bachelor’s in Statistics, Mathematics or related quantitative field

 

 

 



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Job Title: Senior Data Analyst

Location: Sharnam Metrolinks, Amraiwadi, Ahmedabad

Working Days: 6 Days a Week

Department: MDO

Reporting To: COO

Employment Type: Full-Time


Job Summary

We are seeking a highly analytical and detail-oriented Senior Data Analyst to lead data management, reporting, automation, and system development initiatives across the organization.

The role focuses on transforming raw data into meaningful insights, designing and implementing automated systems, strengthening data structures, and supporting cross-functional teams with accurate, actionable intelligence to drive strategic and operational business decisions.


Key Responsibilities

1. Data Management & Reporting

● Collect, clean, validate, and consolidate data from multiple internal and external sources.

● Prepare and deliver daily, weekly, and monthly MIS reports for management and departments.

● Design, develop, and maintain dashboards to track KPIs, performance metrics, and operational trends.

2. Database & Data Accuracy Management

● Manage and regularly update internal databases, spreadsheets, and reporting systems.

● Ensure data accuracy, consistency, integrity, and confidentiality across all platforms.

● Implement best practices for data validation, version control, and audit checks.

3. Data Analysis & Business Insights

● Analyze large and complex datasets to identify trends, patterns, gaps, and anomalies.

● Translate data findings into clear, actionable insights and recommendations to support

strategic and operational decision-making.

4. Reporting Automation, System Recommendation & Implementation


● Identify opportunities to replace manual or semi-manual processes with automated, data-driven systems.

● Design and implement automated reporting frameworks, dashboards, and data pipelines using Excel (Power Query, VBA, Macros), SQL, BI tools, and Python.

● Proactively suggest new automation tools, system enhancements, or integrations to

improve efficiency, accuracy, and scalability.

● Lead the end-to-end implementation of approved automation initiatives, including requirement gathering, system design, testing, deployment, and stabilization.

● Continuously monitor and optimize automated systems in line with business growth and evolving data needs.

5. Cross-Functional Coordination & Support

● Collaborate with Sales, HR, Finance, Operations, and other departments to understand

reporting and data requirements.

● Provide support for ad-hoc analysis, custom reports, and special data requests.

● Act as a data partner to department heads for decision support and performance tracking.

6. Documentation & Compliance

● Maintain complete and updated documentation for MIS processes, reports, data models,

automation logic, and system changes.

● Ensure compliance with company data governance policies and applicable data protection standards.


System Development & Data Structuring Responsibilities

● Study and understand departmental workflows to evaluate how data is generated, processed, and utilized.

● Review existing manual and digital data systems to identify operational gaps, risks, and

mprovement opportunities.

● Recommend structured data models, reporting formats, and storage solutions aligned with

business requirements.

● Coordinate with department heads to define data structures, access levels, and reporting

standards.

● Implement new or upgraded data systems (Excel-based models, cloud platforms, ERP

integrations) with minimal operational disruption.


● Design structured data formats and role-based access controls to ensure secure and

organized data management.

● Train employees on newly implemented systems and provide post-implementation

support.

● Monitor system performance, resolve issues, and continuously improve systems based on

user feedback and organizational growth.


Qualifications & Experience

● Bachelor’s degree in Commerce, Statistics, Computer Applications, or a related field.

● 3–5 years of experience in data analytics, reporting, or system automation roles.

● Strong analytical thinking, logical reasoning, and problem-solving abilities.

● High attention to detail with excellent organizational and documentation skills.


Technical Skills (Must Have)

● Advanced Excel: Power Query, Power Pivot, VBA basics, Macros, Charts

● BI Tools: Power BI or Tableau (DAX, data modeling, dashboard optimization)

● Google Apps Script: Automation in Google Sheets, custom functions, triggers, API integrations, workflow optimization

● Vlook


Preferred Skills

● Strong verbal and written communication skills

● Ability to handle sensitive and confidential information responsibly

● Quick learner with a tech-savvy, improvement-driven, and solution-oriented mindset

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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