Senior Director – Strategy (Data & Analytics)

• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Analyzing Regular Customer Cohort Performance, both on a product & company level.
• Developing the product subscription business on the website.
• Build retention marketing campaigns based on customer segmentation.
• Drive User Engagement in Lower Funnels using user engagement platforms
• Build the Customer Loyalty Programme for the brand.
• Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
• Profiling Key Customer Groups Regularly
• Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

Design Websites and pages, and Create Mock-up in Photoshop, XD, and Figma. Converting Pages into HTML5, CSS3, and Responsive Web Development. Proficiency with design tools such as Photoshop, and Adobe XD.

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• Consistently brainstorm and collaborating with the team for new ideas and strategies.
• Researching markets and industries to compare trends in the market.
• Organized Working Approach
• Experience in Public Relations
• Extremely Creative in Handling Social Media Marketing
• Online Advertising Management
• Creative Content Writing
• Influencer Collaboration for YouTube
• Create Marketing Campaign to Ensure Growth of YouTube

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

What You’ll Do:

• Coordinating the sales team by managing schedules, filing important documents and communicating relevant information
• Ensuring the adequacy of sales-related equipment or material
• Store and sort financial and non-financial data in electronic form and present reports
• Handle the processing of all orders with accuracy and timeliness
• Ensure adherence to laws and policies
• The focus for the Sales Operation Manager is to align the Sales team effort to quarter objective and contribute to the outcome.
• The position requires a complete understanding of the business-to-business sales cycle and ability to use knowledge to increase efficiency and effectiveness.
• Coordinate integration of the sales methodology and content usage into the company’s CRM/  automation application. Explore data management platforms to increase efficiency
• Analyse sales data and creates processes to drive accurate 30-60-90 Day forecasting & funnel management.
• Update & manage the sales content portfolio in conjunction to Product & Marketing initiatives , introduce & improve methods to deliver content to the sales team which are handed out to the market

Who You Are

You are an enthusiastic person and people manager with the ability to teamwork, collaborate their skills and be a supportive team member . You appreciate that “done” is better than “perfect” and find entrepreneurial ways to persevere through obstacles. You manage Cross-functionally, but still move fast to get things done. You believe in the vision of WorkAmp while striving for continuous and ongoing sales efficiency and quality improvements to provide the best Office Solutions for our members. You also have the following:

• Proven experience as a sales coordinator or in other administrative positions will be considered a plus;
• Experience in Sales Operations in the past
• Good computer skills (MS Office)
• Proficiency in English
• Well-organized and responsible with an aptitude in problem-solving
• Excellent verbal and written communication skills
• A team player with high level of dedication
• BSc/BA in business administration or relevant field; 
• certification in sales or marketing will be an asset