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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

We are looking for a highly motivated sales professional to join our fast-growing EdTech company. The ideal candidate will have a strong background in sales, particularly in the education sector. Responsibilities will include identifying and reaching out to potential clients, conducting product demonstrations, closing sales, and maintaining client relationships. The ability to work independently and meet or exceed sales targets is essential. A passion for education and technology is a plus.

Key Responsibilities:

- Identify and reach out to potential clients in the education sector

- Conduct product demonstrations and presentations to showcase the benefits of our EdTech solutions

- Close sales and negotiate contracts with clients

- Maintain strong relationships with existing clients and provide ongoing support

- Work independently to meet or exceed sales targets

- Stay up-to-date on industry trends and market developments

Qualifications:

- At least 1 years of experience in sales, specifically in the education sector

- Excellent communication and presentation skills

- Proven track record of meeting or exceeding sales targets

- Ability to work independently and manage a sales pipeline effectively

- Passion for education and technology

- Bachelor's degree in Business, Marketing, or related field

If you are a results-driven sales professional with a passion for education and technology, we want to hear from you. Apply now to join our dynamic team and help us revolutionize the EdTech industry!

POSITION: QA Engineer

JOB OVERVIEW:

We are looking for a QA Engineer to assess software quality through Manual and Automated Testing. You will be responsible for finding and reporting software bugs and glitches. You should have a keen eye for details and must be competent in executing test cases. You should also possess excellent communication and problem-solving skills and should be passionate about quality ensuring that our products, applications, and systems work correctly.

WHAT YOU WILL DO:

● Testing life cycle SDLC STLC.

● Analysis of the requirement Design & Implement functional test-cases.

● Reviewing software requirements and preparing test scenarios.

● Executing tests on software usability.

● Analyzing test results on database impacts, errors or bugs, and usability.

● Preparing reports on all aspects related to the software testing carried out and reporting to the design team.

● Interacting with clients to understand product requirements.

● Participating in design reviews and providing input on requirements, product design, and potential problems.

● Ensure complete test -coverage, interact with Product management development team & different stakeholders.

● Involve in Test-plan, Test scenario Test strategy review. Participate in the defect triage call, use the existing Tool & built the new Test script

● Hands-on API testing with REST Assured, Postman, Swagger.

● Should be having a good Analytical Skill.

● Should be expert in SQL severRedshift & web service testing.

● Expert in Agile & waterfall methodology & feature file writing.

● Assist in setting up & built the new Test- environments.

● Helping in new processes & procedures.

● Candidate must have good understanding of Automation Framework

● Test Execution (Expert) - Deep dive into large volumes of data comparison validation

● Test Framework (Expert) - Solid understanding of Test Phases, Type of testing to be undertaken & be able to perform them. Risk gate assessments for entry & exit criteria's. Test outputs - plan, cases, results, sign off reports.

REQUIRED SKILLS

● Must have strong experience working in the Software Testing field throughout the career across all phases of software development life cycle.

● SAAS application testing experience

● Must have exposure as well as hands on experience of manual as well as performance testing for various web based, mobile based and desktop-based Software Products and Application projects.

● Must have strong hands-on experience of various types of testing including end to end functional testing,UIUX, Performance, Security, Architecture, Websites and Performance testing etc.

● Must have led various software testing projects end to end including Test Plans & Test Cases

preparation, Effort Estimation, Test Reporting, Project Coordination activities for various projects.

● Knowledge of Database testing over MySQL or other relational non-relational databases is a plus.

● Strong experience with Automation tools including Selenium and others for testing Web basedRESTAPIsWeb ServicesSchedulersBatches & Event driven applications.

● Knowledge of at least one Programming language & coding on an Automation framework is plus.

● Must have familiarity to leading tools for requirement management, test case management, bug

management and version control.

● Should have strong documentation and verbal communication skills and excellent aptitude.

● Good to have: JIRA, Lean FT, Jenkins

1. Providing SEO optimized unique and plagiarism-free content

2. Ensuring the quality of content assigned to you

3. Managing the work-from-home content writers and reviewing & editing articles written by them

4. Publishing content on our websites and mobile apps

You are the superman, who is supposed to rescue the company and bring business to the company. Generating leads by tracking prospective clients and fixing appointments and then giving proper presentations to the client. 

Job description:

• Identify new business opportunities and turn them into a closed deals.
• Develop proposals and hold product demonstrations and set customer expectations, negotiating and accurately forecasting to management.
• Consistently achieve quarterly and annual sales targets.
• Responsible for overall sales strategies and generating positive business outcomes for customers, who often have complex environments.
• Articulate and evangelize the vision and positioning for the SaaS solution to prospects.
• Develop a deep understanding of both the customers and competitive landscape, enabling a business dialogue to be conducted with C-level contacts and their teams.
• Drive creative business development activities to penetrate white space accounts.
• Develop and maintain relationships with existing and new contacts. 

What Position Demands: 

• Ability to generate new leads, draft proposals and make convincing presentations.
• Possess a Master's in Sales / Business or related discipline.
• Min. 3 years experience within a B2B sales role.
• Comfortable working in the US shift (6 PM to 4:30 AM).
• Experience with International Clientele preferred.  
• Experience with SaaS products would be an advantage.
• Experience working across geographies and are comfortable dealing with small and medium businesses as your target client network.
• A prior network of clients in this area would be an advantage.
• Possess excellent interpersonal as well as written and verbal communication skills.
• Extremely critical about activity and revenue targets and every action of yours is focussed on achieving them.
• You are a driven individual who can operate with minimal training and can start working with full force from day one.

Key Responsibilities

• As a part of the DevOps team, you will be responsible for the configuration, optimization, documentation, and support of the CI/CD components.

• Creating and managing build and release pipelines with Azure DevOps and Jenkins.

• Assist in planning and reviewing application architecture and design to promote an efficient deployment process.

• Troubleshoot server performance issues & handle the continuous integration system.

• Automate infrastructure provisioning using ARM Templates and Terraform.

• Monitor and Support deployment, Cloud-based and On-premises Infrastructure.

• Diagnose and develop root-cause solutions for failures and performance issues in the production environment.

• Deploy and manage Infrastructure for production applications

• Configure security best practices for application and infrastructure

Essential Requirements

• Good hands-on experience with cloud platforms like Azure, AWS & GCP. (Preferably Azure)

• Strong knowledge of CI/CD principles.

• Strong work experience with CI/CD implementation tools like Azure DevOps, Team City, Octopus Deploy, AWS Code Deploy, and Jenkins.

• Experience of writing automation scripts with PowerShell, Bash, Python, etc.

• GitHub, JIRA, Confluence, and Continuous Integration (CI) system.

• Understanding of secure DevOps practices

Good to Have -

•Knowledge of scripting languages such as PowerShell, Bash

• Experience with project management and workflow tools such as Agile, Jira, Scrum/Kanban, etc.

• Experience with Build technologies and cloud services. (Jenkins, TeamCity, Azure DevOps, Bamboo, AWS Code Deploy)

• Strong communication skills and ability to explain protocol and processes with team and management.

• Must be able to handle multiple tasks and adapt to a constantly changing environment.

• Must have a good understanding of SDLC.

• Knowledge of Linux, Windows server, Monitoring tools, and Shell scripting.

• Self-motivated; demonstrating the ability to achieve in technologies with minimal supervision.

• Organized, flexible, and analytical ability to solve problems creatively

• To understand Business trends and anticipates client’s growing needs and requirements to deploy new and innovative technologies / systems / software / hardware.
• Assess pain-areas in which new technology, solutions and workflows can be implemented to improve efficiency and productivity.
• Policy Development - Develop and implement all IT policies and procedures, including those for architecture, security, disaster recovery, standards, purchasing, and service provision.
• Plan & manage financial aspects of the IT Department , including purchasing & budgeting.

• Develop security standards, procedures, and guidelines for multiple platforms.
• Design, implement and upgrade secure solutions to meet employee needs while protecting the company's assets.

• Analysing a company's IT system and infrastructure.
• Will evaluate and foster innovation, to deliver high impact IT solutions. By coordinating the, business process-integration, automation and operation of all IT systems across the company / clients.

• It’s a startup. So, you’ll be expected to set up all initial IT Systems and Platforms from scratch.
• Research, test and deploy new solutions based on the requirements of different department across the company - Admin, HR, IT, Accounts, Sales, Client Relations, Marketing & Design.
• Manage - Monitor, maintain, develop, upgrade, and support all current and future IT systems, including workstations, operating systems, databases, telephones, software applications, and peripherals.
• Coordinate with vendor(s) - For specialised setups, be the company representative in supervising and coordination when an external agency is involved.
• Planning a timeline for completion of projects.
• Monitoring the success of IT solution, and producing detailed reports on the efficacy of the technology.

• Test, flag and fix potential problems, inefficiencies and weaknesses in all IT platforms used across the company / clients.
• Be able to provide strong day-to-day server and workstation support .
• Periodic updates and maintenance of all the software used across different departments.
• Dealing with product faults and arranging repairs and replacements.

• You’ll be THE go to person for any kind of IT query.
• Employee support is the top priority with responsibilities that include answering, evaluating and prioritising incoming requests for assistance from users:
• Experiencing problems with hardware, software, networking, and other computer related technologies.
• Take download request from employees then, find and download all the resources requested. (Software, Tutorials, Videos etc).
• Installing computer equipment and software, working with users to recommend appropriate hardware and software upgrades.
• Handle all employee joining and exiting formalities, for a smooth experience.
• Training & Orientation of all employees - on all software platforms, feature updates, workflows and best practices.

• Ensure the creation and maintenance of all written documentation, including system and user manuals, company wiki, license agreements, warranties, and modifications & upgrades.
• Develop standard operating procedures and best practices, including providing written protocols and guidance to IT staff and to end-users.

• We prioritise skills over degrees but B.E (Computer Science/ Computer Engg/ IT Engg.), MCA or equivalent education and experience is a bonus.
• Progressive IT experience, including experience in a multi-office environment.
• Previous experience building and supporting Operational and Business Support Systems is desired. From Ordering and Quoting tools, to Billing systems and invoicing.
• Some sort of certification and/or training on Mac based IT systems is, highly desired.
• Software and Technology-
• In depth knowledge and expertise of latest Microsoft and Mac OS & Server systems. Mobile Devices: iPhone, Android
• Google Apps for Business, Microsoft Office
• Experience in backup, restoration and NAS setup & management.
• Networking & Internet Technologies, Active Directory, Group Policy, DNS, DHCP, IIS, iSCSI, VPN
• SaaS Applications, Business Apps & Tools (CRM, POS, CMS, ERP etc.)
• Knowledge of Adobe Creative Suite / Design software is a bonus.

• Hunger to learn and grow, with a can-do attitude and immense passion in technology and how it can enhance the way people work. Keeping current with the latest technologies and developments.
• A true “customer service” attitude is required along with excellent verbal/written communication skills, and strong time management/organisational skills.
• Good listener, confident personality, courteous and friendly manner, absolute integrity.
• Work to deadlines and adapt quickly to a fast changing environment.
• Should adhere to strict confidentiality in maintaining all company and client data.

• Good organization skills and the ability to work closely in collaboration with all teams and external vendors.
• The ability to troubleshoot in a complex technical environment and to work with limited supervision is critical.
• The ability to manage expectations in a deadline driven culture (where a feeling of urgency is the norm) is vital in this role.
• Must possess a strong creatively ability to apply IT to solve business problems.
• Superior analytical, evaluative, technical, and problem-solving abilities.
• Knowledge
• IT Budget, Procurement and Vendor management.
• IT Infrastructure Management.

• Identify & document the Scope of Work (SOW), objectives and any assumptions.
• Prepare cost estimates for manpower + materials, and ensure we are charging accurately for our projects.
• Develop a detailed project plan, and monitor progress using appropriate systems, tools and techniques.
• Establish and maintain relationships with third parties/vendors.
• Seek opportunities for improvement and suggest new projects.

• Ensure availability of all the tools and resources before initiating a project.
• Prepare and maintain timelines for the effective tracking and completion of the project.
• Delegate to internal resources and vendors effectively, and track progress ensuring the project runs on schedule.
• Coordinate with all the internal and external stakeholders for information, approvals, resolving issues, status updates, answering queries etc. While maintaining transparent communication.

• Maintain timesheet logs for all the resources.
• Create and maintain comprehensive project documentation, plans and reports.
• Ensure standards and requirements are met through conducting quality assurance tests.
• Analyze and Highlight potential risks or malfunctions and act proactively to resolve issues ensuring the project stays on time and on budget.

• YEARS OF RELEVANT EXPERIENCE- 5+ Years of relevant experience managing Digital / IT Projects.
• EDUCATION AND CERTIFICATIONS** - We prioritize skills over degrees but Bachelors/ Masters degree/ diploma/ certification in Business, Digital Marketing, Computer Science or other relevant fields is a plus. Additional Project Management certifications like PMP/ PMI / PRINCE2 are highly desired.
• SOFTWARE AND APPLICATIONS- Tech-savvy with good knowledge of MS Office, and strong experience with project management software like Jira, MS Projects, Click Up, Asana, Wrike, Basecamp etc.

• Excellent communication (verbal & written), interpersonal and consulting skills
• Ability to manage multiple teams and projects simultaneously
• Excellent organization and time management skills
• Ability to meet targets and deadlines.
• Quick thinking, problem solving skills
• Detail-oriented
• Budget management
• Confident, pleasant personality, ambitious, self-motivated.

• Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance.
• Contributing in all phases of the development lifecycle.
• Writing well designed, testable, efficient code.