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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Roles and Responsibilities:

As a Sales Executive, you will play a vital role in helping students achieve their goals by introducing them to our services and guiding them through the study-abroad process.

Client Acquisition:

• Identify and engage potential students interested in studying abroad, promoting its services to meet their educational needs.

Counselling and Consultation:

• Understand the academic goals and preferences of students.
• Explain suitable study packages, scholarship opportunities, and coaching options.

Sales and Enrollment:

• Promote and sell study-abroad packages to students and their families.
• Achieve monthly sales targets through effective engagement and follow ups.

Relationship Management:

• Build and maintain strong relationships with students and their families.
• Provide timely updates and assistance throughout the application process

.

Market Insights:

• Keep up to date with the latest trends in study-abroad programs and scholarships.
• Provide feedback on market demands to improve offerings.

Reporting and Coordination:

• Prepare and submit daily/weekly reports on sales and student inquiries.
• Collaborate with the operations and marketing teams to enhance sales strategies.

Qualifications: 

• Education: Bachelor's degree 
• Minimum 1.5 year of experience in sales
• Skills: - Excellent verbal and written communication in English. - Proficient in using MS Office (Excel, Word, PowerPoint). - Strong interpersonal and negotiation skills.
• Attributes: - Highly motivated and eager to learn. - Positive attitude with a customer-centric approach. - Ability to work independently and collaboratively.

Benefits:

• Competitive salary package with incentives.
• Incentive on every sale, Quarterly and Yearly Incentives. 
• Hands-on training and mentorship to develop sales and counselling skills.
• Opportunity to work with a dynamic team in a rapidly growing industry.
• Career growth opportunities within the organization.

FirstFiling is a FinTech startup that is managed, operated, and driven by Chartered Accountants, Company secretaries, IT engineers, and Lawyers. We provide registration and financial compliance services to businesses and individuals across India.

Our aim is to simplify the lives of people by helping individuals and businesses with mandatory compliances, filings, and statutory requirements while promoting financial literacy among the masses. 

Technology Profile-

The candidate must have experience in the following technologies (the more the better):

Frontend:

Core - JavaScript, CSS, Bootstrap, etc.

Frameworks - ReactJS, Angular, Vue, etc.

Requirements:

• Ability to reuse components
• Proven experience in working with Git and Github 
• Creating and consuming a RESTful API
• You must have clear concepts of client-server architecture
• Familiarity with MVC (Model-View-Controller) design patterns
• Understanding of OOP concepts

Furthermore, the candidate must have built or published any web app or project through which they can demonstrate their experience and knowledge of the aforementioned technologies and requirements. 

Responsibilities:

• Define the code review process for the team to follow and perform code reviews.
• Design, implement, and maintain Java-based applications that can be high-volume and low-latency.
• Ensure application designs conform with business goals.
• Develop and test software & Identify and resolve any technical issues arising.

Required Skills:

• 7+ years of experience developing web applications using J2EE / Java.
• Possess knowledge and skills in software programming in Core Java, J2EE, Microservices-related technologies, Spring Boot, Spring MVC, Rest API, JavaScript, and XML.
• Experience developing enterprise-level web applications and RESTful APIs using Microservices.
• Excellent in design patterns, data structures & algorithms, and OOAD.
• Experience in working with the E-Government Projects/ CCTNS application.

Key Responsibilities

• As a part of the DevOps team, you will be responsible for the configuration, optimization, documentation, and support of the CI/CD components.

• Creating and managing build and release pipelines with Azure DevOps and Jenkins.

• Assist in planning and reviewing application architecture and design to promote an efficient deployment process.

• Troubleshoot server performance issues & handle the continuous integration system.

• Automate infrastructure provisioning using ARM Templates and Terraform.

• Monitor and Support deployment, Cloud-based and On-premises Infrastructure.

• Diagnose and develop root-cause solutions for failures and performance issues in the production environment.

• Deploy and manage Infrastructure for production applications

• Configure security best practices for application and infrastructure

Essential Requirements

• Good hands-on experience with cloud platforms like Azure, AWS & GCP. (Preferably Azure)

• Strong knowledge of CI/CD principles.

• Strong work experience with CI/CD implementation tools like Azure DevOps, Team City, Octopus Deploy, AWS Code Deploy, and Jenkins.

• Experience of writing automation scripts with PowerShell, Bash, Python, etc.

• GitHub, JIRA, Confluence, and Continuous Integration (CI) system.

• Understanding of secure DevOps practices

Good to Have -

•Knowledge of scripting languages such as PowerShell, Bash

• Experience with project management and workflow tools such as Agile, Jira, Scrum/Kanban, etc.

• Experience with Build technologies and cloud services. (Jenkins, TeamCity, Azure DevOps, Bamboo, AWS Code Deploy)

• Strong communication skills and ability to explain protocol and processes with team and management.

• Must be able to handle multiple tasks and adapt to a constantly changing environment.

• Must have a good understanding of SDLC.

• Knowledge of Linux, Windows server, Monitoring tools, and Shell scripting.

• Self-motivated; demonstrating the ability to achieve in technologies with minimal supervision.

• Organized, flexible, and analytical ability to solve problems creatively

We are looking to hire a dedicated content writer (Jaipur- Work from Office) to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content. To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

Job Role & Responsibilities:

• Conducting in-depth research on healthcare industry related topics to develop original content. Performing detail-oriented research on technical aspects of dental healthcare during the content development stage.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Educational Qualifications & Key Skills:

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
• Fresher/ Experienced content writer, preferably from dental healthcare or medical writing background.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• Effective communication skills – verbal and written
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.

• 5-7 years of web application and web site development with Drupal (corporate web sites, ecommerce sites, portals, mobile sites).
• 4+ years managing web application projects.
• Thorough understanding of the Software Development Lifecycle (e.g. Requirements, Design, Development, Testing) and exposure to Agile or iterative SDLCs.
• Experience with one or more modern JavaScript frameworks (React, Angular, Vue) React preferred
• Experience writing semantic, responsive HTML.
• Experience writing object-oriented PHP.
• Experience implementing web solutions in Drupal and PHP.
• Experience with Drupal’s theme layer.
• Experience with Drupal’s module system and experience writing or extending modules.
• Experience with Drupal’s Migrate framework.
• Experience with Drupal JavaScript behaviors.
• Experience with Acquia provided tooling and development workflows for Drupal 8/9 preferred.
• Experience implementing, accessibility standards (Section 508, WCAG).
• Experience with CSS preprocessors (Sass, Less).
• Experience with version control tools (Git).