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The Marketplace Specialist will oversee the entire operational activities of our online marketplaces including Amazon, Flipkart, and others. The position requires a dynamic, results-oriented individual who can handle a fast-paced environment and react quickly to changes in the industry. The ideal candidate will have strong analytical skills, exceptional problem-solving abilities, and a deep understanding of eCommerce trends and strategies.

 

Key Responsibilities:

 

1. Inventory Management: Maintain and manage inventory records ensuring timely order fulfillment. Monitor and replenish inventory to avoid out-of-stock situations particularly with critical SKUs.

 

2. Account Coordination: Work closely with account category managers, incorporating and executing their recommendations.

 

3. Performance Tracking: Monitor monthly and quarterly growth numbers across all platforms and maintain records for the same. Conduct sales analysis and generate regular performance reports.

 

4. Listing Management: Oversee individual and bulk product listings, ensuring accurate and timely updates of product data, specifications, images, pricing, and discounts.

 

5. Promotional Activities: Keep a close watch on promotional activities across all marketplaces, ensuring our products remain competitive and visible.

 

6. Financial Coordination: Prepare and share stock sheets with online parties, and diligently follow up on payments.

 

7. Pricing Strategy: Maintain price parity across various channels to ensure consistency and competitive pricing.

 

8. Advertising Campaigns: Design, implement, manage, and optimize Pay-Per-Click (PPC) campaigns on platforms like Amazon and Flipkart.

 

9. Market Research: Understand and research target audience behaviors and preferences to inform strategic decisions.

 

10. Keyword Research: Conduct keyword research for product optimization and improved visibility on the platforms.

 

11. Bid Management: Carry out bid optimizations and manage bidding strategies to maximize return on advertising spend

 

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Company Description

Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.