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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

A Customer Care Executive is responsible for handling customer interactions through calls, emails, or chats, resolving queries, and ensuring customer satisfaction. The role requires good communication skills, problem-solving ability, and patience, as executives act as the direct link between the company and its customers.

Must have exp in Django. [ Mandatory]

• The ability to problem-solve and critically think.
• High level of knowledge of Python and the Django framework.
• Familiarity with event driven programming as well as the MVC.
• Good understanding of SQL databases.
• Good understanding of REST APIs.

About the Role :

We are seeking a highly skilled Lead Software Developer with a strong background in SaaS product development and expertise in designing scalable, secure, and resilient systems. You will lead the technical architecture of our cloud-native platforms, manage cross-functional

engineering efforts, and implement best practices across backend, frontend, and infrastructure layers.

This is a leadership role based on-site in Jaipur and ideal for someone who enjoys solving complex system challenges and building high-impact software.

Key Responsibilities:

● Lead the design and implementation of scalable SaaS application architecture

● Architect and develop solutions using Laravel, NestJS, Node.js, and AWS

● Build and manage microservices and serverless infrastructure for high availability and maintainability

● Implement and manage asynchronous and parallel request handling for optimized system performance

● Design and scale load handling and queue management systems using BullMQ and Redis

● Develop and integrate real-time data workflows using webhooks and external APIs

● Configure and manage Node.js clusters for performance and fault tolerance

● Collaborate with frontend developers working on React and Vue.js to deliver seamless UI/backend integration

● Ensure code quality, observability, and maintainability across services

● Monitor, debug, and resolve issues in production using logs and performance tracking tools

● Drive CI/CD implementation, infrastructure automation, and DevOps practices

Required Skills & Qualifications:

● 5 - 7 years of experience in full-stack or backend software development

● Proven experience as a Lead Developer on SaaS products

● Proficient in Laravel, NestJS, and Node.js

● Deep understanding of BullMQ, Redis, and message/queue-based architectures

● Experience with asynchronous processing, parallel request handling, and load distribution

● Proficient in microservices and serverless architecture patterns

● Strong command of AWS (EC2, Lambda, RDS, S3, API Gateway, IAM, CloudWatch)

● Hands-on experience with webhooks, job queues, background tasks, and rate-limiting strategies

● Familiarity with Node.js cluster mode and scaling strategies

● Solid experience in debugging, tracing, and performance monitoring

● Frontend integration experience with React or Vue.js (please specify your exposure)

● Strong leadership, collaboration, and mentoring abilities

Preferred Skills (Nice to Have):

● Experience with Docker, Kubernetes, and CI/CD pipelines

● Exposure to event-driven architecture and multi-tenant SaaS platforms

● Familiarity with observability tools such as Grafana, Datadog, or New Relic

• At least 5 year of experience in Cloud technologies-AWS and Azure and developing. 
• Experience in implementing DevOps practices and DevOps-tools in areas like CI/CD using Jenkins environment automation, and release automation, virtualization, infra as a code or metrics tracking.
• Hands on experience in DevOps tools configuration in different environments.
• Strong knowledge of working with DevOps design patterns, processes and best practices
• Hand-on experience in Setting up Build pipelines.
• Prior working experience in system administration or architecture in Windows or Linux.
• Must have experience in GIT (BitBucket, GitHub, GitLab)
• Hands-on experience on Jenkins pipeline scripting.
• Hands-on knowledge in one scripting language (Nant, Perl, Python, Shell or PowerShell)
• Configuration level skills in tools like SonarQube (or similar tools) and Artifactory.
• Expertise on Virtual Infrastructure (VMWare or VirtualBox or QEMU or KVM or Vagrant) and environment automation/provisioning using SaltStack/Ansible/Puppet/Chef
• Deploying, automating, maintaining and managing Azure cloud based production systems including monitoring capacity.
• Good to have experience in migrating code repositories from one source control to another.
• Hands-on experience in Docker container and orchestration based deployments like Kubernetes, Service Fabric, Docker swarm.
• Must have good communication skills and problem solving skills

• Building and configuring Magento 1x and 2x eCommerce websites.
• Coding of the Magento templates.
• Developing Magento modules in PHP using best practices.
• Designing themes and interfaces.
• Setting performance tasks and goals.
• Troubleshooting integration issues.
• Updating website features and security patches.

Requirements:

• Bachelor’s degree in computer science or related field.
• Advanced knowledge of Magento, JavaScript, HTML, PHP, CSS, and MySQL.
• Experience with complete eCommerce lifecycle development.
• Understanding of modern UI/UX trends.
• Knowledge of Google Tag Manager, SEO, Google Analytics, PPC, and A/B Testing.
• Good working knowledge of Adobe Photoshop and Adobe Illustrator.
• Strong attention to detail.
• Ability to manage projects and work to strict deadlines.
• Ability to work in a team environment.