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📢 We’re Hiring: Digital Marketing Executive (Client Handling)

Company: Pentabay Softwares

Location: Anna Salai, Chennai

Experience: 1 – 6 Years

Employment Type: Full-time | On-site

🧩 Job Overview:

Pentabay Softwares is looking for a results-driven Digital Marketing Executive with strong client handling experience to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should be confident in client communication, performance tracking, and campaign optimization.

🎯 Key Responsibilities:

Handle end-to-end digital marketing activities for assigned clients

Act as a single point of contact for clients and manage day-to-day communication

Plan, execute, and optimize campaigns across:

Google Ads

Meta (Facebook & Instagram)

SEO & Content Marketing

Email & WhatsApp Marketing

Understand client requirements and convert them into effective marketing strategies

Prepare and present weekly/monthly performance reports to clients

Coordinate with internal teams (Design, Content, Development) to ensure timely delivery

Monitor KPIs such as leads, conversions, CTR, ROI, and engagement

Suggest improvements and upsell additional services when required

Stay updated with the latest digital marketing trends and tools.

🛠️ Required Skills & Qualifications:

1–6 years of experience in Digital Marketing

Mandatory Client Handling / Client Communication experience

Strong knowledge of:

Google Ads & Meta Ads

SEO basics (On-page & Off-page)

Social Media Marketing

Analytics tools (Google Analytics, Search Console)

Good understanding of lead generation and performance marketing

Excellent verbal & written communication skills

Ability to handle multiple clients and deadlines

Proficiency in MS Excel / Google Sheets for reporting

🌟 Preferred Skills (Added Advantage)

Experience in IT services / Software / Agency background

Knowledge of tools like:

SEMrush / Ahrefs

Canva / Ad Creatives coordination

CRM tools

Basic understanding of website CMS (WordPress)

💼 What We Offer

Competitive salary based on experience

Exposure to multiple industries and clients

Career growth and learning opportunities

Supportive and professional work environment

Performance-based incentives

Send me resumes on: sandhiya.m at pentabay.com

Responsibilities:

• Develop and implement digital marketing strategies to drive lead generation and customer acquisition.
• Plan, execute, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visual assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:

• 2-3 years of proven experience in digital marketing, with a focus on lead generation and paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and the ability to interpret data to drive decision-making and campaign optimization.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team environment.

Roles and Responsibilities

1.

Manage client relationships, and facilitators relationship at MHFAI for training and post-training support.

2.

Ideate, design, and implement program that focused on post-training support for mental health first-aiders.

3.

Leverage the new products of MHFAI to the clients that ensures implementation of mental health by building tools and guidelines (for organized groups).

4.

Oversee and facilitate MHFAI instructors for training and upskilling.

5.

Monitor and coordinate the MHFAI Awards program with all the stakeholders involved.

6.

Draft and initiate scientific research, and create tools required at workplace to measure mental health.

7.

Plan and manage webinars, events and activities to promote the idea of mental health at workplaces and educational institutions.

8.

Draft, design, manage and implement guidelines / resources with focus on mental health for the benefit of organized groups.

9.

Keep up-to-date with the latest trends and best practices in Learning and Development and / or mental health, and incorporate them into our training programs.

10.

Manage the Learning and Development budget, ensuring that resources are allocated effectively and efficiently.

11.

Provide support in other operational functions of MHFA as needed.

Requirements:

•

1 to 3 years in clinical work and / or mental health training

•

Qualification: Msc. Counselling Psychology

Msc. Applied Psychology (any specialization, preferably HR Specialization ), MSW (Social Work)

•

Experience in Clinical Practice / Research

•

Exposure to mental health training and created content or training on Mental Health for Adult

•

Experience of having previously worked in organized group is desirable

Read less

Optiblack is a product growth firm that works with product leaders to drive revenue from data. Optiblack has worked with 50+ firms and created an impact of $300M+ USD

Optiblack is looking to add a product analyst that works with their clients on client engagement.

Job Descriptions

0. Monitoring

 Look at data from various sources daily to understand insights

 Identify areas of improvement

 Create the dashboards as per requirements

 Build tracking plan

1. Data Analysis

 Gather and analyze data from various sources to extract actionable insights.

 Use statistical techniques and data visualization to interpret trends and patterns.

 Identify opportunities for product improvements based on data analysis.

2. Product Performance Evaluation

 Monitor key product metrics and performance indicators.

 Conduct regular evaluations to assess product performance against goals and benchmarks.

 Identify areas of improvement and recommend strategies for optimization.

3. Market Research

 Conduct market research to understand industry trends, customer needs, and competitive landscape.

 Analyze market data and customer feedback to identify market opportunities.

 Provide insights on target market segments and potential customer segments.

4. User Experience Enhancement

 Collaborate with UX UI designers to improve the user experience of the product.

 Conduct user research, interviews, and usability testing to gather feedback on product usability and satisfaction.

 Recommend enhancements and features to improve user experience.

5. Requirement Gathering

 Collaborate with stakeholders to gather and document product requirements.

 Conduct interviews, workshops, and surveys to understand user and business needs.

 Translate requirements into clear and actionable user stories or product specifications.

6. A/B Testing

 Plan, execute, and analyze A/B Tests to evaluate the impact of changes or new features.

 Use data from A/B tests to make data-driven decisions and optimize the product.

7. Reporting and Presentation

 Prepare reports and presentations to communicate insights, findings, and recommendations.

 Present data analysis and product performance evaluations to stakeholders and cross-functional teams.

 Clearly articulate complex concepts in a concise and understandable manner.

Skills Required for a Product Analyst

1. Technical Skills

 Data Analysis: Proficiency in using analytical tools and techniques to gather, analyze, and interpret data.

 Tools: Mixpanel or similar

 Market Research: Knowledge of market research methodologies, including data collection, analysis, and competitor analysis.

 Product Management Tools: Familiarity with product management tools such as Jira, Trello, or Asana to manage product backlogs, roadmaps, and user stories.

 User Experience (UX) Design: Understanding of UX principles and the ability to work closely with designers to enhance the user experience of the product.

 A/B Testing: Experience in planning, executing, and analyzing A/B tests to measure the impact of product changes.

 SQL and Database Knowledge: Proficiency in SQL to extract and analyze data from databases.

2. Workplace Skills

 Communication: Strong verbal and written communication skills to effectively collaborate with stakeholders, present findings, and document requirements.

 Problem-Solving: Ability to identify problems, gather relevant information, and propose practical solutions to improve product performance and user experience.

 Critical Thinking: Capacity to think analytically, assess situations, and make data-driven decisions.

 Stakeholder Management: Skill in managing relationships with stakeholders, understanding their needs, and balancing competing priorities.

 Teamwork and Collaboration: Ability to work collaboratively with cross-functional teams, including product managers, designers, developers, and marketers.

 Adaptability: Flexibility to navigate in a dynamic and fast-paced work environment, adjusting priorities as needed.

 Attention to Detail: Strong attention to detail to ensure accuracy and precision in data analysis, documentation, and requirement gathering.

Instrive is a Chennai-based start-up that provides high-quality Dev-ops solutions for clients worldwide. We strive to solve problems and create value in this increasingly digital world. Instrive was founded to create high-quality products and deliver great user experiences worldwide.

Several products are being developed for both in-house purposes and our overseas clients, and we are actively expanding our team of talented professionals.

We are constantly pushing the boundaries of what is possible, and our employees have the opportunity to be at the forefront of this innovation. Our flat organisational structure encourages open communication and idea-sharing and provides ample opportunities for employees to take ownership of their work and make a real impact.

As part of our ambitious product roadmap, we need senior developers with experience in NodeJS.

Your primary responsibility will be to develop UI components, processes, documentation, and an organisation-wide style guide that can be reused across all applications.

Roles and Responsibilities:

• Develop and maintain web applications using Node.js, Express, and related technologies
• Write clean, efficient, and well-documented code.
• Collaborate with the team to design and implement new features and functionality
• Troubleshoot and debug issues to ensure a smooth user experience
• Optimize application performance and scalability
• Participate in code reviews and ensure adherence to coding standards
• Keep up-to-date with the latest technologies and industry trends
• Work with other developers, project managers, and stakeholders to understand project requirements and deliver high-quality solutions

Desired Candidate Profile:

• 3-5 years of experience in web application development using Node.js
• Strong proficiency in JavaScript, including experience with popular libraries and frameworks such as Express.js, Nest.js, and Mongoose
• Experience with front-end technologies such as HTML, CSS, and JavaScript
• Knowledge of web protocols and technologies such as HTTP, REST, and WebSockets
• Experience with NoSQL databases such as MongoDB and SQL databases like MySQL, SQLite, PostgreSQL
• Experience with Git and version control
• Familiarity with Agile development methodologies
• Strong problem-solving and analytical skills
• Excellent communication skills, both verbal and written
• Adaptability to rapid change

Good to have:

• Experience with GraphQL and Apollo
• Familiarity with AWS, Azure, or Google Cloud Platform
• Experience with containerisation technologies such as Docker and Kubernetes
• Experience with unit testing, integration testing, and end-to-end testing frameworks
• Knowledge of microservices architecture and event-driven architecture
• Familiarity with cloud-based development tools such as AWS Lambda and Azure Functions
• Familiarity with load balancing, caching, and performance optimisation techniques
• Experience working with remote teams and communicating effectively with remote stakeholders.

Perks and Benefits:

By working at the intersection of product, strategy, and technology, you will learn how to make strategic decisions, prioritise product features against business objectives, and put the user first.

In addition to the exciting work, Instrive offers our employees a comprehensive benefits package. This includes health insurance, paid time off, and professional development and training opportunities, so our employees can continue to grow and advance in their careers. 

We focus on fostering a positive and collaborative work environment and are committed to helping our employees reach their full potential.

You will make a meaningful impact and create lasting connections with our outstanding team, no matter where your career takes you.

• Collection creation, access method tuning, sharding implementation, index creation, and debugging query execution to obtain top database performance.
• Execute DB upgrades on time
• Configuration of MongoDB instances, Schema and MongoDB modelling
• Table design, index utilisation, design indexing strategies , query plan analysis and Optimise performance issues
• Comprehend and translate business requirements into technical specifications and build elegant, efficient, and scalable solutions based on specifications
• Implement appropriate indexes (B-Tree, Geospatial, Text) for performance improvement
• Implement Mongo Management Service for automating a variety of tasks, including backup/recovery and performance management
• Recommend and implement best practices for Rest API integration framework/model
• Develop MongoDB and API prototypes and proofs of concept
• Implement optimal backup and recovery and assist developers in detecting performance problems using MMS and Mongo Profiler
• Work closely with the development teams to implement new features and enhancements and the maintenance and support of existing applications in production
• Automate routine DB operations with scripting
• Configure, monitor, and deploy replica sets and upgrade databases through patches
• Keep clear documentation of the database setup and architecture and plan procedures for backup in case of a data loss
• Ensure that the databases achieve maximum performance and availability
• Create roles and users and set their permissions and mentor staff on MongoDB best practices
• Write procedures for backup and disaster recovery