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We have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location

Paid Marketing Executive

Job Description:

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).

Ability to manage budgets effectively and deliver measurable business

outcomes.

Bachelor’s degree in Marketing, Business, or a related field

Certifications in Google Ads or Facebook Blueprint are a plus

 Post : Digital Marketing Executive (Male Candidate)

Week Days & Hours: 6 Days a week & 10:00 AM to 07:00 PM

Location : Bodakdev, Ahmedabad

Key Responsibilities :

Plan, manage, and execute digital marketing campaigns across social media platforms, Google Ads, Meta (Facebook/Instagram), and other online channels.

Create engaging digital content including posts, videos, to attract target audiences.

 Knowledge of CorelDraw, Photoshop, Adobe Premier & After Effects will be advantage

Should have knowledge of SEO & PPC

Technology / Frame work: Angular, Ionic

Roles:

• Design frontend architecture.
• Provide solution for business needs.
• 9+ years of experience in modern Javascript frameworks (Angular JS, Knockout, React) and other front end technologies (HTML5, CSS 3, Bootstrap)
• Caching techniques such as Service workers to improve the front end performance.
• Experience in unit testing automation frameworks such as Karma, Jasmine, Protractor.
• Experience in optimization of UI for mobile & tablet devices for infinite & smooth scrolling.
• Experience in Service side rendering technologies such as Angular 10. 0, typescript, React JS.
• Experience in setting up DevOps & Continuous Delivery pipeline for front end technologies using a standard platform such as Jenkins, Puppet , Team City or IBM Urban Build.
• Code quality measurement using automated tools as well as manual code reviews for Javascript technologies
  
  

Desired/Preferred Qualifications :

• Bachelor's degree or equivalent experience
• Strong problem solving and conceptual thinking abilities
• Desire to work in a collaborative, fast-paced, start-up like environment.
• Experience leveraging node.js frameworks such as Express.
• Experience with distributed source control management, i.e. Git

* Designing and implementing applications

* Candidate should be a skilled software developer

* Developing and testing software

* Resolving technical issues that arise

* Can write beautiful and fast code 

* Has knowledge regarding designing, testing, and implementation of software components

* Self learner

* Should know git, cPanel FTP 

* Competencies in working with technologies like AJAX, MySQL, JSON, HTML,

* Knowledge of Laravel or other MVC Frameworks 

• Fixing bugs 

Introducing Ineffable Communications, a visionary and avant-garde agency that transcends the ordinary, specializing in the art of amplifying emerging technologies, ideas, and lifestyles. With an unwavering commitment to crafting extraordinary futures, we orchestrate bespoke, captivating journeys for our esteemed clients through the realms of Branding, Creative Brilliance, Advertising Ingenuity, and Cutting-edge Marketing Strategies. Embracing the essence of innovation, we seamlessly blend our profound expertise with boundless creativity to unlock the untapped potential of brands.

Location: Ahmedabad, Gujarat

Responsibilities:

• Create visually appealing designs for print and digital marketing materials that align with brand standards and project goals
• Collaborate with cross-functional teams to understand project objectives, target audience, and messaging
• Manage multiple design projects simultaneously and deliver work on time
• Provide guidance and mentorship to junior designers to help them develop their skills and knowledge
• Stay up-to-date with industry trends, new design techniques, and software to continually improve skills
• Participate in brainstorming sessions to contribute to the creative direction of the company

Requirements:

• Bachelor's degree in Graphic Design, Visual Communication, or a related field
• 0-2 years of experience in graphic design with a strong portfolio showcasing design skills
• Proficiency in Adobe Creative Suite and other design software
• Strong understanding of branding and design strategy
• Excellent communication skills, both written and verbal
• Ability to work in a fast-paced environment and deliver high-quality work on time
• Strong attention to detail and the ability to provide and receive constructive feedback

JOB DUTIES & RESPONSIBILITIES:

• Lead and mentor developers thru coaching and sharing of knowledge
• Architecture design and Develop new functionality and critical business logic of software products
• Enhance existing applications and software products and design new product

SKILLS:

• Strong knowledge on software implementation best practices
• Strong knowledge of SQL Server and/or Oracle database including store procedure, trigger etc.
• Knowledge of security and vulnerability best practices to design secure web application
• Knowledge of web application architecture with horizontal and vertical scalability
• Experience of working with application with large dataset of millions or billions of row in database table
• Ability to adapt quickly to an existing, complex environment
• Ability to complete all phases of software development life cycle including analysis, design, development, testing and support
• Ability to develop large scale web/database applications
• Ability to work on multiple projects with multiple deadlines
• Ability to communicate clearly with business users and project manager
• Ability to innovate and provide functional applications with intuitive interfaces

• Design and implement high performance server side application solutions for the targeted domain.
• Develop integrated solutions between the product server side components and customer systems.
• Participate in the full life-cycle development process from software definition, through design, development, test (Unit & Integration), release and maintenance.
• Developing JSON, REST and SOAP APIs/web services.
• Code review and code management on versioning control system.
• Document the development process, architecture, and standard components
• Collaborate with different teams
• Mentor team members
• Keep abreast of new trends and best practices in web development

• In depth knowledge of object-oriented PHP and Laravel Framework
• Must have previous experience in development of high-end web applications in PHP, MYSQL and AJAX
• Previously built applications/websites in MVC frameworks, especially CodeIgniter
• Strong understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Strong knowledge of JavaScript and JavaScript frameworks, preferably jQuery
• Proficient understanding of code versioning tools, such as Git, Bitbucket
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Familiarity with limitations of PHP as a platform and its workarounds
• Strong knowledge of coding best practices, server deployment and troubleshooting