

About White Panda
About
White Panda as a platform offers a convenient content creation process to Digital Agencies, Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement.
Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of the top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive.
In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally.
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We are seeking a highly motivated Software Development Engineer with expertise in building scalable, extensible and user-friendly web applications. You will work with a fast paced Product Engineering team to build efficient and reusable web applications for mobile and fixed devices.
What you’ll do:
- Architect, Design, Code reviews and build scalable applications.
- You will be engaged in identifying and addressing performance bottlenecks, and collaborate with other team members to innovate current/new products.
- Identify, communicate and implement best practices for application engineering.
- Ensure high scalability and performance
- You will advocate for good, clean, well-documented and performing code; define and follow standards and best practices for front-end development.
We’d love for you to have:
- Experience: 1-3 yrs recent experience of working in a scalable web product firm
- Education: B.Tech/M.Tech in Computer Science from Top ranked colleges in India
- Excellent software development skills in developing web applications over client-side frameworks - Backbone, React (preferred) and/or angular frameworks (preferred); and server-side frameworks like node.js
- Excellent programming skills in object-oriented, modularised JavaScript, Typescript (preferred)
- Strong knowledge and working experience in server-side Event-driven programming using Node.js
- Excellent programming skills in Javascript, jQuery, AJAX, YUI.
- Passion for writing optimized code using JS best practices and design patterns
- Experience with JS or Java-based Unit/Integration Testing using Selenium, Appium, Selendroid
- Hands-on experience in building scalable web applications
- Excellent problem solving and debugging skills
- Good Knowledge of version control - GIT (preferred)
- Experience with the full software development lifecycle, design, develop, debug, document, and deliver (especially in a multiple site organization)
- Strong verbal and written communication skills
- Ability to deliver great results in an agile development
- Good to have: Working knowledge of web standards (i.e., REST) and OOPS
- Good to have: Experience in Data Structures, Algorithms and their optimization
Even if you don’t meet all of these qualifications above, we’d still love to hear from you. Tell us about your unique qualifications in your cover letter.
CaaStle is committed to equality of opportunity in employment. It has been and will continue to be the policy of CaaStle to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.
Key roles:
· Develop backend application with clean code practices foe the application
· Collaborate with frontend developers to integrate user-facing elements with server side logic
· Troubleshoot and debug application
· Gather and address technical and design requirements
· Build reusable code and libraries for future user-facing
· Communicate with other third-party team for collaborations
Skillset:
· Core Java - Hands on experience with Jdk 11 and above
· Experience with code hosting and collaboration tools like Bitbucket/Github/GitLab
· Microservice architecture - Rest API calls, inter-service exception handling
· Non-relational DB - MongoDB basic DB commands to insert, update, delete, find records and Indexing
· Springboot framework - Spring Data JPA, ORM
· Event driven architecture - Kafka
· Tools like Postman, Jenkins, Doppler, IDE, MongoDB atlas
Qualifications:
· UG: B.Tech/B.E. in Any Specialization, B.Sc in Any Specialization, BCA in Any Specialization
· PG: Any Postgraduate
Responsibilities Include:
• Calling the leads provided in the CRM and understand their requirements of career up-skilling and pitch the right course as per their needs.
• Consistently achieve revenue targets in line with team/organizational objectives.
• Proactively identifying cross-selling/up-selling opportunities with existing customers.
• Identifying references through the existing customer base to increase the sales pipeline.
• Should be maintaining all customer interactions in the CRM.
• Should have decent exposure working with any CRM like Salesforce, Zoho, etc.
• Managing all pre-sales to post-sales support activities for the assigned leads.
• Follow up on leads and conduct research to identify potential prospects.
• Consistently achieve revenue targets in line with team/organizational objectives.
• To understand customer requirements in the geography assigned and future product portfolio improvement based on past customer feedback.
Skills Preferred:
• Excellent spoken and verbal skills
• Ability to plan and execute
• Ability to persuade and negotiate
• Ability to work under stress
• Ability to work in a team
• Fast-learner, keen on details, and self-motivated
Responsibilities:
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.

- 4 year degree or equivalent experience
- 8 to 13 years of software development experience
- Demonstrates broad and deep expertise in any programming languages(Java, GoLang) and open source frameworks (e.g., Spring Boot, Micronut).
- Designs, develops, and approves end-to-end functionality of a product line, platform, or infrastructure and microservices.
- Must have exposure to at least one cloud product/platform development.
- Working knowledge of any one client side framework like ReactJS or Angular, etc.
- Should have exposure to one or more databases like Cassandra, MongoDB, Graph, Redis, Elastic Search and Postgres.
Responsibilities:
The Senior Information Security Engineer is responsible for the implementation, execution and maintenance of technology solutions to mitigate risk, to protect the IT and Engineering environments by reducing the probability of, and to minimize the effects of, damage caused by malware, malicious activities and security events.
The individual will help protect the company by deploying, tuning, and managing security tools across the computing environment, as well as provide security incident response cycle support. They should have a passion and skills for identifying the latest cyber threats. The individual will:
Basic Qualifications
- Working knowledge of infrastructure-as-code and CI/CD pipelines tools (i.e. Jenkins, Teamcity, CircleCI etc..)
- Lead and participate in major day-to-day operational aspects of the security engineering team including improvement of current security controls while constantly identifying areas of needed improvement
- Deep hands-on security experience with cloud providers, such as AWS, GCP, Azure
- Understanding of automated security testing approaches and tools
- Experience with proactive integration of security into the development process
- Lead continuous improvement efforts of out security tools and systems (Concertation on SIEM, IDS, EDR Tools)
- Work with our customers (Security Operations, Incident Response, and Product teams) to incorporate high quality security alerting into their operational workflows
- Improve overall security practitioner efficiency through process automation
- Foster and promote collaboration among all members of the IT, Infrastructure, and Risk Management Departments.
Minimum Qualifications/Requirements
- BS or MS in Computer Science or related field
- Minimum 7+ years of cybersecurity experience
- Must have previous experience performing threat hunting and incident response duties using SIEM tools, cybersecurity management consoles, and ticketing systems
- Experience in deployment, development, and maintenance of SIEM
- Experience writing and using Ansible server administration scripts, and create simple Python, BASH, or Powershell scripts to automate cybersecurity functions
- Scripting experience to automate security operations, alerting, and compliance checks, CI/CD design, deployment, and management
- Experience with managing endpoint response and detection infrastructure and endpoints at the enterprise level, including performing upgrades to the back end application and deploying new agent versions to endpoints
- Understanding the investigative process and performing triage for cybersecurity incidents
- Experience maintaining industry leading security technologies or infrastructure systems in complex technical IT operations environment
- Must be detail-oriented and organized with ability to handle competing demands while meeting deadlines
- Experience in authentication protocols and frameworks to include OAuth, and AWS IAM
- Proactive and motivated; team player with a positive can-do attitude
- Strong analytical/problem-solving skills and cross-functional knowledge across multiple IT operational and security disciplines
- Ability to communicate technical concepts to a broad range of technical and non-technical staff
- Must possess a high degree of integrity, be trustworthy, and have the ability to lead and inspire change

- Passionate about search & AI technologies. Open to collaborating with colleagues & external contributors.
- Good understanding of the mainstream deep learning models from multiple domains: computer vision, NLP, reinforcement learning, model optimization, etc.
- Hands-on experience on deep learning frameworks, e.g. Tensorflow, Pytorch, MXNet, BERT. Able to implement the latest DL model using existing API, open-source libraries in a short time.
- Hands-on experience with the Cloud-Native techniques. Good understanding of web services and modern software technologies.
- Maintained/contributed machine learning projects, familiar with the agile software development process, CICD workflow, ticket management, code-review, version control, etc.
- Skilled in the following programming languages: Python 3.
- Good English skills especially for writing and reading documentation

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Leverage native APIs for deep integrations
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Solving any challenges that might appear on the way
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Diagnose and fix bugs and performance bottlenecks for performance that feels native
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Maintain code and write automated tests of quality that sets the benchmark for your future colleagues
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2+ years of relevant industry experience in React Native
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A deep understanding of JavaScript
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Familiarity with video recording, playback, and uploading libraries
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Experience with Native Android app deployment
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Familiarity with modern front-end build pipelines and tools
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Familiarity with Socket.io is a plus
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Familiarity with RESTful APIs
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Strong UX/UI design exposure and experience in making apps work intuitively and with pixel perfect interface
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Highly accountable and takes ownership, with a collaborative attitude, and a lifelong learner
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Familiarity with code versioning tools (such as Git)

Required Skills:
- Expert in Python and Django framework
- Expert in developing backend applications with RESTful APIs Using Django Rest Framework
- Good understanding of front-end technologies, such as JavaScript, ReactJS , HTML5, and CSS3
- Understanding of fundamental design principles behind a scalable application
- Proficient understanding of GitHub
- Strong programming basics, with a clear understanding of Object-Oriented and Functional programming.
- Good communication skills and ability to work with global teams to define and deliver on projects.

