Mixpanel Jobs in Bangalore (Bengaluru)
At smallcase, our mission is to change how India invests. We develop delightful, simple & transparent investment products and experiences for individuals to invest in stocks & ETFs. Over 3 million investors use our apps and products on a monthly basis.
In the last 5 years, we have orchestrated a fast-growing ecosystem of 300+ large, fast-growing and ambitious brands in the capital markets ecosystem by building a unique technology platform & API layer. We are a young, innovative team of 250 headquartered in Bangalore, yet operate in a remote-first way.
Smallcase is backed by world-class investors including funds like Sequoia Capital, Blume Ventures, Faering Capital, Premji Invest, institutions like Amazon, HDFC Bank and notable individuals including Hemendra Kothari (DSP), Nithin Kamath (Zerodha), Kunal Shah (CRED), Tanmay Bhat.
About the role
As a Senior Product Analyst, you’ll be the analytics expert of the team, responsible for providing insights from data. Your recommendations would help engineering & product teams make data-driven decisions.
Responsibilities
- Exploring data to find actionable insights and make product recommendations through funnels, cohort analysis, long-term trends, user segmentation, regression models, and more.
- Identify opportunities that directly impact and help in the betterment of user experience or business goals
- Establish correlation & causation of different events in the user journey
- Setting up, analyzing, and promoting good practices for A/B or multivariate experiments.
- Use statistical methods to analyze data and generate useful business reports.
- Manage integrations like Google Analytics, Mixpanel, CleverTap, and Intercom
- Working with engineering to implement, document, validate, and monitor our logging of metrics.
Requirements
- Understanding of different kinds of experiments- AB testing, multivariate, etc
- Understanding of popular analytics frameworks
- Experience working with tools like Mixpanel, Google Analytics, Clevertap, etc.
- You are a self-starter: You drive projects with minimal guidance and focus on high-impact work.
- Strong communicator: You effectively synthesize, visualize, and communicate your ideas to others.
- You are a critical thinker, self-aware, and use the available data to make decisions.
- You work effectively with teammates and win credibility quickly.
Good to have
- 2 to 4 yrs experience as a Product Analyst or Product Manager
- Experience working with MongoDB.
- Fluency in SQL/NoSQL.
Culture at Smallcase
We are not just building a business - we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 5 years - our team, products, and platforms have grown - and so have our ambitions. Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long term thinking.
Our key asset has always been our people, and we empower individuals to build and do some of their best work in their lifetimes at Smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment and that reflects in one of the highest employee NPS scores in the industry.
- You are involved in identifying complex fuzzy problems, break them down into smaller parts and implement creative, data-driven solutions.
- You are responsible for defining, analysing and communicating key metrics and business trends to the management teams. Prepare and deliver business reviews to the management team regarding progress and roadblocks
- Your role involves partnering with operations/business teams to consult, develop and implement KPIs, automated reporting/process solutions and data infrastructure improvements to meet business needs. Design, develop and maintain scaled, automated, user-friendly systems, reports, dashboards, etc. that will support our business needs.
You’re Array (Nice to Haves)
- Exceptional written and verbal communication skills.
- Ability to multitask and work on a range of requirements.
- Experience in analysing very large, complex, multi-dimensional data sets.
- Penchant for business, curiosity about numbers and persistence to work with data to tease out insights.
- Product Analytics tools (either of Amplitude, Mixpanel, Moengage)
You (Must Haves)
- Bachelors in Engineering, Computer Science, Math, Statistics, or a related discipline from a reputed institute or an MBA from a reputed institute.
- You have 1+ Years of experience in relevant role
- Strong problem solving and analytical skills.
- Tableau
- Technical capabilities: Bigquery, SQL and Scripting Language
● Knowledge of Excel,SQL and writing code in python.
● Experience with Reporting and Business Intelligence tools like Tableau, Metabase.
● Exposure with distributed analytics processing technologies is desired (e.g. Hive, Spark).
● Experience with Clevertap, Mixpanel, Amplitude, etc.
● Excellent communication skills.
● Background in market research and project management.
● Attention to detail.
● Problem-solving aptitude.
- Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
- Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
- Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.
Deliver data-backed insights & periodic analysis reports
- Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
- Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
- Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.
Define measurement & success criteria for experiments, new features, and A/B tests.
- Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
- Help Product Managers define success criteria and measurement standards for new features and product offerings.
- Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.
Drive increased engagement & retention using Clevertap
- Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
- Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
- Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.
Manage, Mentor & lead Product Analytics
- Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
- Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
- Collaborate & hire analysts to improve the overall product analysis capabilities.
- Research and be updated with upcoming technologies and trends in digital product analytics.
Experience
- Bachelor’s Degree in Computer Science, Engineering or any other related field.
- 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.
Technical Skills
- In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
- Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
- Experience with data warehousing concepts and ETL development and tools
- Fetching and manipulating large data sets using SQL / Hive.
- Analyzing and visualizing large data sets: R / python.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with customer-centric approach.
About MX Player:
MX Player is the world’s #1 entertainment app offering viewers high-quality, digital-first content. With an install base of more than 2 billion – it is the largest entertainment platform in the world, present on 1 out of every 2 smartphones in the world. MX Player provides over 100,000 hours of premium video, best-in-class hyper-casual games, music streaming, and more - across 10 Indian languages along with acclaimed & award-winning MX Original Series.
MX TakaTak is India’s #1 short video app that enables content creators of all types to access, entertain or educate millions of users. With 300 million+ installs, millions of videos, and 1000+ exclusive influencers (and growing everyday) in less than 9 months since launch, MX Takatak ranks amongst the top Android and iOS apps and growing exponentially - come join this rocketship witnessing supersonic growth.
Key Responsibilities:
- Communicating the key findings to the stakeholders and inculcating the growth inferences and the content strategies
- Applying expertise in data to see beyond the numbers and understand how users interact with core product and content exploitation in OTT/short videos
- Designing experiments and evaluating them through relevant KPIs
- Building dashboards to monitor KPIs of different verticals (content, marketing, sales, revenue, management, etc)
- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different verticals
- Defining key metrics of content strategy and growth and identifying ways to improve them
● Good knowledge of BigQuery, SQL, Python/R, MS excel and Data Infrastructure
● Experience with web analytics tools, like GA, Omniture, Mixpanel, Localytics, Appsflyer, Clevertap
Required Qualification
● 5-8+ years experience in analytics role preferably with a Consumer Internet product
● Graduation in Engineering/Maths/Science
● Strong verbal and written communication skills, including an ability to effectively communicate
● Ability to lead teams - minimum of 2-3 years of experience in a team management
● Creative and strategic thinker, innovative problem-solving skills, highly organized, with the ability to handle multiple simultaneous tasks, prioritize and meet tight deadlines
● Self-starter, get-stuff-done attitude - willing to get into the weeds
We need someone to create reports and dashboards to help drive insights. Familiarity with a product analytics tool like Mixpanel, problem solving and analytical thinking are a must. Python, R, SQL proficiency are definitely a plus!
What We Are Looking For:
1. Experience levels: 0-4 years (fresher to mid level professional)
2. Strong problem solving ability – Candidate needs to exhibit structured thinking and process orientation
3. Highly Action Oriented – Avalon Meta has a culture of move quick, break things and learn.
4. Familiarity working with analytics tools such as Mixpanel, Amplitude or Heap.
Data Analyst Responsibilities:
1. Understand and analyze data to drive business insights
2. Help visualize data for easy consumption by stakeholders
3. Work with engineering/marketing teams on designing and deploying data analysis systems
4. Help drive change in the team’s processes and decision making backed by data
