Job Role: Identify and correct failure points to improve underlying model accuracy Analyse product performance metrics, trends and patterns and report them in appropriate format Lead the analysis for performance of existing product capabilities and identify new opportunity areas Drive key strategic initiatives for improving product user engagement Collaborate with cross functional teams to support users and deliver the right user experience Requirements: Bachelor’s degree or equivalent 0-1 years of relevant experience Knowledge of SQL, statistics, and Excel Strong communication and writing skills Ability to work independently, with attention to detail Ability to multitask, work in a fast-paced start-up environment, and get-things-done Prior experience with app analytics tools such as Clevertap, Localytics, Amplitude, Mixpanel is a plus, however, not must. Look forward to Fun & work at the same place with an amazing work culture and flexible timings. Get ready to transform yourself into a health junkie Join HealthifyMe and make history!
Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.