Manager - Digital Marketing

at Niki.ai

DP
Posted by Suchandni Verma
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Bengaluru (Bangalore)
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3 - 6 yrs
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₹8L - ₹20L / yr
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Full time
Skills
Digital Marketing
Web Analytics
Social Media Marketing (SMM)
Business Development
Search Engine Marketing (SEM)
Google Adwords
Google Analytics
Mixpanel
Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.
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About Niki.ai

Founded
2015
Type
Size
Stage
Raised funding
About

Niki is your virtual friend to help you book cabs, order food, recharge, pay postpaid, electricity, data card, DTH bills, and much more simply via chatting


Niki.AI offers a virtual shopping assistant powered by artificial intelligence with the same name. This assistant converses with customers in the language of their choosing and helps them complete financial transactions. It makes it possible for the user to engage the chatbot by inputting "Hi Niki," following which a series of questions are asked to take down the order information and have it fulfilled by the associated merchant.


The chatbot may be able to do a variety of tasks, including the booking of taxis and buses, the reservation of hotel rooms, the payment of mobile and landline phone bills, payments for home services, and payments for utilities like energy and gas. It is compatible with mobile devices running Android as well as iOS.

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Connect with the team
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Shishir Modi
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Shishir Modi
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Suchandni Verma
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Alyeska Araujo
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Pradeep Kumar
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Gunjan Agarwal
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