Manager - Digital Marketing

at Niki.ai

Manager - Digital Marketing

Niki.ai

Company

Home

Manager - Digital Marketing

at Niki.ai

Posted by Suchandni Verma

3 - 6 yrs

₹8L - ₹20L / yr

Bengaluru (Bangalore)

Skills

Digital Marketing

Web Analytics

Social Media Marketing (SMM)

Business Development

Search Engine Marketing (SEM)

Google Adwords

Google Analytics

Mixpanel

Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.

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About Niki.ai

Founded :

2015

Type :

Services

Size

Stage :

Raised funding

About

Niki is a digital localised agent that aims to bring household consumption online for 500 million new internet users. It provides a natural and user-friendly experience to convert users into consumers by removing barriers such as complicated interfaces, language, and inhibitions regarding digital services. Niki is available 24x7 and ensures that every task is successfully completed, encouraging people to save time and leave their digital services-related worries to her.

Shishir Modi

Shishir Modi

Suchandni Verma

Alyeska Araujo

Pradeep Kumar

Gunjan Agarwal

Company social profiles

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