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Manager - Digital Marketing
Manager - Digital Marketing
Niki.ai's logo

Manager - Digital Marketing

Suchandni Verma's profile picture
Posted by Suchandni Verma
3 - 6 yrs
₹8L - ₹20L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
Web Analytics
Social Media Marketing (SMM)
Business Development
Search Engine Marketing (SEM)
Google Adwords
skill iconGoogle Analytics
Mixpanel
Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Niki.ai

Founded :
2015
Type :
Services
Size
Stage :
Raised funding
About
Niki is a digital localised agent that aims to bring household consumption online for 500 million new internet users. It provides a natural and user-friendly experience to convert users into consumers by removing barriers such as complicated interfaces, language, and inhibitions regarding digital services. Niki is available 24x7 and ensures that every task is successfully completed, encouraging people to save time and leave their digital services-related worries to her.
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Connect with the team
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Shishir Modi
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Shishir Modi
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Suchandni Verma
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