Manager - Digital Marketing

**Overview:**

Join our fast-growing startup as a Sr. Ecommerce Manager, where you'll play a pivotal role in driving revenue and profit growth. This position requires a dynamic Key Account Manager (KAM) with a proven track record in ecommerce, ready to make an immediate impact.

**Responsibilities:**

- Deliver on Sales plan, gross margin plan, inventory refills, and overall P&L.

- Develop Sales targets with E-Commerce portals, creating a 360-degree marketing plan for platforms like Amazon, Flipkart, and BigBasket.

- Research market trends, monitor competitor activity, and identify promotional opportunities.

- Monitor and analyze Sales figures, making improvements to increase revenue.

- Ensure a complete product assortment, comprehensive product content, improved organic search ranking, and performance benchmarking for the Ecommerce channel.

- Generate and implement new sales and marketing initiatives for increased profitability.

- Manage the user experience of the website, including navigation, content, creative, and promotional campaigns.

- Collaborate with Brand partners to ensure a demonstrable ROI.

Requirements

- Minimum 4 years of experience in any industry.

- Ecommerce expertise on platforms like Amazon, Flipkart, Swiggy, Big Basket, and other Marketplace and Long-tail channels is a MUST.

- Ownership of Business P&L.

- Strong ability to collaborate with internal and external stakeholders.

- Willingness to experiment and continuously improve.

- Adaptability to business needs and performance accordingly.

Qualification

● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities

Must-Have:

● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities

● Should have experience working for international clients and a good track record of link-building success

● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques

● Creating and implementing an in-depth link-building strategy

● Decent English communication & writing skills would be an added advantage

● Should have worked earlier in a Digital Marketing Agency/SEO Agency

Need to have:

● Keyword analysis and competitor link-building analysis

● Must have advanced level of link-building knowledge

● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.

● Should know how to create link-building reports

● Proficient in MS Excel and MS Office

● Must have knowledge of Algorithmic updates and SEO Tools

● Highly motivated and able to work independently and as part of a team

● Basic Knowledge of On-page Optimization

● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point

Good to have:

● Must be able to manage multiple priorities and meet deadlines

● Excellent multitasking abilities, technical skills and good verbal and written communication skills

● Experience and ability to thrive in a fast-paced company preferred.

Greeting from Uplogic Technologies Pvt Ltd!!!

We are looking for a dynamic and organized professional to our team in Madurai Branch who are excel in everything he or she do and interested in learn and grow along with Uplogic Team and enhance their hands in the development of Organization. If you are interested, share your updated profile.

Experience: 1 to 5 years

Designation: SEO Analyst

Job Location: Madurai

Job Description

• Must have sound Knowledge in On-page Optimization and Off-page Optimization
• Should have hands-on experience in Link building strategies
• Must be strong in Organic SEO
• Exposure in content writing and Blog writing is added value
• Knowledge in overall Digital marketing is good to have
• Should have strong interpersonal and communication skill

And it's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and https://resources.workable.com/search-engine-marketing-specialist-job-description">SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

• Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
• Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
• Monitor and analyze campaign performance
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
• Identify workflow inefficiencies and address ideas to improve the ad ops process
• Knowledge of Social Media Marketing, SEO and Content Marketing

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

looking for a smart individual with marketing skills.

Should be very fluent with english and hindi.

Should have great communication skill.

Should have exposure to social media.

Should be good at researching.

Should be good with computers microsoft.

Should know how to use photoshop.

Graphic designing is a plus.

An illustrator is a plus plus .

Salary negotiable.

Job Type: Temporary

Salary: ₹1,500.00 to ₹2,000.00 /week