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Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.
Relationship Manager – Insurance Sales.
Identifying, recruiting, and onboarding new agents - POSP, ensuring they meet company standards and are properly trained.
Achieving Sales Target
Providing ongoing training and development opportunities for agents, including product knowledge, sales techniques, and professional skills.
Guiding agents in achieving sales targets, developing sales strategies, and identifying new business opportunities.
Building and maintaining strong relationships with agents, providing support and addressing their needs.
Tracking agent performance, identifying areas for improvement.
Developing and implementing strategies to grow the agency channel, expand market share, and increase profitability.
Serving as a point of contact between the agency and the company, coordinating with various departments to support the agent network.
Required skills
- Proven working experience as an Insurance Agent or relevant experience from Insurance Broking Industry
- Familiarity with all types of insurance plans (automobile, fire, life, property, medical etc)
- Basic computer knowledge and statistical analysis
Job Title: Graphic Designer-3D Animation (Full-time)
Location: Sector 18, Noida, Onsite
Experience Required: 2+ Years
About the Role
We are looking for a creative Graphic Designer / 3D Animator with strong design skills to work on our blockchain and Web3-related projects. The role involves creating engaging visuals, 3D animations, and digital assets that simplify complex blockchain concepts and enhance user experience.
Key Responsibilities
- Design UI/UX elements, icons, and graphics for blockchain platforms (DApps, wallets, exchanges).
- Create 3D animations, explainer videos, and motion graphics to illustrate blockchain concepts.
- Develop NFTs, digital assets, and 3D characters/models for blockchain-based products.
- Work closely with developers and marketing teams to deliver creative visuals for branding, websites, and campaigns.
- Maintain design consistency and align with brand guidelines.
Requirements
- 3+ years of experience in graphic design and 3D animation.
- Proficiency in tools like Maya, Blender, 3ds Max, After Effects, Photoshop, Illustrator, Premiere Pro.
- Strong portfolio showcasing UI/UX, 3D animation, and digital asset design.
- Prior experience in blockchain, Web3, NFT, or gaming projects (preferred).
- Creativity, attention to detail, and ability to work in a fast-paced environment.
Key Responsibilities :
- Design, develop, and maintain Java-based applications using Java SE/EE.
- Implement, test, and deploy microservices and RESTful APIs using Spring Boot and related technologies.
- Develop efficient and scalable solutions by writing clean, maintainable, and optimized code.
- Collaborate with cross-functional teams to understand business requirements and provide technical solutions.
- Write and execute unit tests using JUnit to ensure code quality and functionality.
- Perform code reviews to ensure adherence to best practices and coding standards.
- Troubleshoot, debug, and optimize code for performance and scalability.
- Stay up to date with the latest Java technologies and development best practices.
Required Skills and Qualifications :
- Bachelor's degree in Computer Science, Engineering, or a related field.
- Years of experience in Java development (Java SE/EE, Spring, Hibernate).
- Strong experience with JUnit and test-driven development (TDD).
- Proficient in building microservices using Spring Boot and RESTful APIs.
- Experience with version control tools like Git.
- Familiarity with build tools such as Maven or Gradle.
- Strong understanding of object-oriented programming (OOP) principles.
- Familiarity with databases (SQL/NoSQL) and ORM frameworks (e.g., Hibernate).
- Experience with cloud platforms like AWS (preferably).
- Strong problem-solving skills and the ability to work in a collaborative environment.
Preferred Skills :
- Experience with continuous integration/continuous deployment (CI/CD) tools.
- Knowledge of containerization technologies like Docker.
- Familiarity with Agile methodologies and Scrum framework.
- Knowledge of front-end technologies (HTML, CSS, JavaScript) is a plus.
About Company
Our client is a leading mid‐market investment bank with strong practices around M&A, PE, Capital Markets, Institutional Equities, Wealth Management, Insurance Broking, and Portfolio Management Services.
Roles & responsibilities
• Onboarding, Handling, and Managing HNI / Ultra HNI clients.
• Accountable to achieve Annual revenue, AUM & Strategic product targets in the respective geography.
• Aiming for consistent growth of customer wallet share and book size.
• Advising and meeting clients on their business and investment needs based on their risk appetite and performance objective through various structuring solutions.
• Constantly review client portfolios and give a bird’s eye view.
• Ability to work in partnership with Federal Bank and drive leads & AUM.
• Service existing clients with the support of the client servicing team
• Adherence to all regulatory, statutory, and corporate compliance standards
Requirements
• 8+ years of experience in the Wealth Management space
• Must have completed an MBA from a premier business school.
• Should have a sound understanding of Wealth Management Products (MF, Bonds, PMS, AIFs, PE, etc.) & markets.
• English is mandatory and command of the local language would be beneficial.
• Ability to work in tandem with our channel partner and generate leads & business.
• Good communication and presentation skills
Nucleus – Senior Solutions Specialist
Location: Noida
Primary Responsibilities
Ability to communicate Value Proposition of Nucleus' Lending Product solutions to Banks and Financial Institutions
Be responsible to incubate the solution to BFSI client as per Nucleus' lending product fitment
Business/System Analysis, Solutions Designing & Pre-Sales
Support with functional scoping of RFPs, RFIs and Opportunities
Imparting trainings and demos to Prospects, Clients, Internal Teams, Sales teams, Channel Partners and Analysts
Expectation from the Role
Ensuring customer satisfaction by pitching right solutions, showing and explaining value of products to clients, requirement to product mapping
Basic knowledge of Retail/Corporate Lending domain
Willingness for Overseas and Domestic travel for client meetings, demos and Proof of Concepts (Post Covid)
Desired for the Position
Good command over written and verbal communication in English
Knowledge of Lending life cycle
Well-groomed/presentable
Good at interpersonal skills
Stakeholder management
Agile
Experience: 6 yrs plus
As a Manager – Talent Acquisition, you will be managing the entire candidate life-cycle starting from the initial application through the final job offer.
- Understanding the hiring requirements of the business along with a good understanding of software technologies and current trends in IT
- Effective communication with the hiring manager, in order to understand the requirement(s) and draft or update job description to start the hiring process
- Sourcing candidates through a variety of channels, including but not limited to, job portals, vendors, walk-in drives etc.
- Following up on the employee referrals
- Screening and assessing the candidates, basis requirement details specified by the business, through phone calls, online screening, assessments, face-to-face interviews etc.
- Developing and implementing effective short-term as well as long-term sourcing strategies
- Along with managing the hiring needs of the business, you will also be developing the employer brand and communicating the same to the potential candidates
- Retaining essential employees and developing and maintaining morale among the work force in the organization
- Handling and guiding a team of talent acquisition specialists in order to meet the hiring needs of the business
What you need to have:
- 3 – 7 years of experience in Talent Acquisition
- Post-Graduate from Tier II MBA colleges is a must
- Should have handled a team
- Must have good communication and negotiation skills
- Must be a self-starter with a zeal to learn, perform new things and to succeed
- Ability to positively represent the company to potential candidates
- Ability to maintain strict confidentiality
Develop a growth strategy focused both on financial gain and customer satisfaction
Conduct research to identify new markets and customer needs
Arrange business meetings with prospective clients
Promote the company’s products/services addressing or predicting clients’ objectives
Prepare sales contracts ensuring adherence
Keep records of sales.
Provide trustworthy feedback and after-sales support
Build long-term relationships with new and existing customers
- Deep understanding of technologies and architecture for a scalable and highly available set-up
- Experienced in Java/Golang and related Technologies like Spring/Hibernate
- Strong networking and Operating Systems fundamentals
- Experienced in Streaming technologies like Kafka
- Experience working with SQL and NoSQL Databases
- Experienced in developing the long-term tech strategy for analytics and translate that into an achievable roadmap
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To handle the full development cycle.
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To be responsible for timely releases of the projects.
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To have knowledge of server AWS.
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Knowledge of W3C standards and best practices.
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Experience in working on Linux (Installing and configuring packages like apache, Nginx, virtual hosts, etc)
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Ability to translate business requirements into system design and perform as per the needs
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Knowledge of Git.




