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Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.
About the Role
We are seeking a creative and technically strong Frontend Developer with expertise in 3D animations to join our team. You will play a key role in building interactive, visually engaging, and high-performance web applications using modern frameworks and 3D libraries. This role involves close collaboration with designers, product managers, and backend engineers to deliver immersive digital experiences.
Key Responsibilities
- Develop and maintain responsive, user-friendly web applications.
- Implement 3D models, animations, and interactions using Three.js, WebGL, or Babylon.js.
- Collaborate with UI/UX designers to transform creative concepts into smooth, interactive experiences.
- Optimize performance for real-time rendering and animations across devices and browsers.
- Integrate backend APIs for data-driven 3D visualizations and dynamic content.
- Stay updated with the latest trends in frontend development, 3D frameworks, and animation tools.
- Ensure cross-browser compatibility, scalability, and maintainability of code.
Required Skills & Qualifications
- 3+ years of professional experience as a Frontend Developer.
- Strong proficiency in HTML5, CSS3, JavaScript (ES6+).
- Experience with React.js / Next.js (or other modern frontend frameworks).
- Hands-on expertise in 3D libraries: Three.js, WebGL, Babylon.js (or similar).
- Knowledge of animation frameworks: GSAP, Framer Motion, Anime.js.
- Strong understanding of rendering performance optimization (shaders, textures, lighting).
- Familiarity with design tools: Figma, Adobe XD, Blender, or similar.
- Excellent problem-solving, debugging, and communication skills.
Responsibilities & Duties:
Track and evaluate individual and team performance against sales targets and KPIs.
Provide ongoing coaching and development to the team to enhance their sales skills and product knowledge.
Create and implement sales strategies to achieve these goals.
Establish clear sales goals and objectives for the team.
Ensure high levels of customer satisfaction through effective communication and problem-solving.
Work closely with marketing, product development, and other departments to align sales strategies with overall business objectives.
Provide feedback from the sales team to other departments to improve products, services, and processes
Maintain relations with the existing clients and ask to upgrade their packages or renewals
Prepare and follow up on sales quotations made to clients.
Will be responsible for client retention, per-client revenue optimization & renewals.
Should have effective sales & negotiation ability.
Interacting with vendors for product upload in their respective Domains.
Improve Customer perception and product-wise market share, a good understanding of the technical and market feasibility of the product.
Required Experience, Skills and Qualifications:
Experience: Minimum 2 Months in Online and Concept Sales
Skills: Proficient Written & Verbal Communication Skills in English
Qualifications: Any Graduate
SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred
Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
About the Company:
Alyke, recognized as India's first friendship app, is revolutionizing the way people find friends online through its innovative matching algorithm. Alyke has quickly gained traction, surpassing 1 million users. This platform uniquely connects individuals based on shared interests and proximity, and stands out for its commitment to creating a secure environment that encourages users to express themselves freely. Joining Alyke offers the chance to be part of an innovative team dedicated to reshaping the landscape of social connections
Role Overview:
As a Senior Backend Developer, you will play a crucial role in the design, development, and optimization of our backend systems. You will be instrumental in building scalable, high-performance applications that support our business's needs. This role demands a deep understanding of backend technologies, database design, cloud infrastructure, and the ability to integrate a wide range of services and APIs.
Key Responsibilities
- Design and implement scalable, secure, and robust backend services and APIs.
- Lead the development of microservices architecture, ensuring optimal performance and scalability.
- Oversee the integration of third-party services and external APIs, including notification services like FCM.
- Develop and manage database schemas, optimizing for performance and scalability using MongoDB and Redis.
- Implement real-time data processing mechanisms for live updates and push notifications, utilizing technologies like Firebase.
- Manage cloud infrastructure and serverless functions on platforms such as AWS and GCP, ensuring efficient operations and cost management.
- Ensure the security of backend systems through robust authentication, authorization, data encryption, and adherence to best practices in data security and compliance.
- Work closely with the frontend team to integrate backend services and ensure a seamless user experience.
- Continuously evaluate and adopt new technologies and frameworks to improve the backend infrastructure.
- Mentor junior developers, fostering a culture of learning and growth within the team.
Qualifications
- Bachelor’s degree in Computer Science, Engineering, or a related field.
- 5+ years of experience in backend development, with a strong portfolio of projects demonstrating expertise in NodeJS, ExpressJS, and asynchronous programming.
- Extensive experience with database design, optimization, and management using MongoDB and Redis.
- Proven track record in developing and managing REST APIs.
- Deep understanding of microservices architecture and real-time data processing.
- Solid experience with caching mechanisms and SQS management.
- Comprehensive knowledge of security principles, including authentication, authorization, and data encryption.
- Familiarity with compliance and data protection standards.
- Should have worked on scalable microservices architecture
- Experience with Lambda functions.
- Experience working with firebase
- Should have proven experience in mobile application development
- Should have working experience in sqs
- Have knowledge of elastic cache
- Experience with cloud-native development and managing cloud infrastructure on AWS or GCP.
- Excellent problem-solving skills, with the ability to lead projects and collaborate effectively with cross-functional teams.
- Strong communication and leadership skills, with a passion for mentoring and driving technical excellence.
- Attach the link of mobile application worked on till date
Why Join Us?
- Opportunity to lead a cutting-edge project impacting users globally.
- Work in an environment that fosters innovation, collaboration, and professional growth.
- Competitive compensation, comprehensive benefits.
Job Description :-
- Have intermediate/advanced knowledge of Python.
- Hands-on experience with OOP in Python. Flask/Django framework, ORM with MySQL, MongoDB is a plus.
- Must have experience of writing shell scripts and configuration files. Should be proficient in bash.
- Should have excellent Linux administration capabilities.
- Working experience of SCM. Git is preferred.
- Should have knowledge of the basics of networking in Linux, and computer networks in general.
- Experience in engineering practices such as code refactoring, design patterns, design driven development, Continuous Integration.
- Understanding of Architecture of OpenStack/Kubernetes and good knowledge of standard client interfaces is a plus.
- Code contributed to OpenStack/Kubernetes community will be plus.
- Understanding of NFV and SDN domain will be plus.
# Excellent knowledge of accounting regulations and procedures
# Good knowledge of GST, TDS and banking
# Hands-on experience with accounting software
# Advanced MS Excel skills including Vlookups and pivot tables
# Experience with general ledger functions
# Strong attention to detail and good analytical skills
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.
Easypolicy Insurance is looking for a software developer having core expertise of CakePHP with MVC framework (Candidate must have knowledge of PHP, jQuery, HTML) The person will be responsible for the creation and implementation of a wide variety of Web-based products using PHP, MySQL and AJAX
Responsibilities:
- Strong knowledge of PHP web frameworks (CakePHP, MVC).
- Understanding the fully synchronous behavior of PHP.
- Understanding of MVC design patterns.
- Basic understanding of front-end technologies, such as HTML, and CSS3.
- Knowledge of object-oriented PHP programming.
- Understanding accessibility and security compliance.
- Strong knowledge of the common PHP or web server exploits and their solutions.
- Understanding fundamental design principles behind a scalable application.
- User authentication and authorization between multiple systems, servers, and environments.
- Integration of multiple data sources and databases into one system.
- Familiarity with limitations of PHP as a platform and its workarounds.
- Creating database schemas that represent and support business processes.




