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Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.
Build financialsustainability
a. Building and sourcing work-streams such as corporate, foundation, multi-
laterals, Alumni, government etc. Good to be Subject matter Expert in
work-streams such as multi-laterals / foundations.
b. Design and execute deep engagement strategy with key relationships to
ensure renewals, upgrades and meaningful partnerships
c. Partner with the Director in leveraging the rich ecosystem towards building
a pipeline of funders.
d. Manage systems and processes that support development objectives and
comply with regulatory laws and MoU commitments
e. Lead and manage strategic partnerships with various organizations to
organize fundraising campaigns and events.
f. Facilitate legal agreements/ communications with partners as needed
g. Events: Support and Organize vents/ conferences/ seminars/ concerts/
charity fundraising events etc. to promote fundraising for partners
2. Due Diligence:
a. Conduct thorough due diligence on partners to make sure they are
compliant with existing laws and have strong track record.
b. Conduct thorough due diligence on individuals creating personal cause
campaigns to verify need and use of funds
3. Fundraising:
a. Help partners identify influential campaign creators or to create campaigns
themselves
b. Work closely with the digital marketing and content team to make sure
each fundraising campaign is a big success!
c. Feedback Reports: Ensuring that all donors are sent feedback reports on
timely basis and that partners provide high quality feedback reports
Campaigns: Develop pipeline of campaignsthat have large scale impact and
work with partners to execute those.
Sales Growth Hacker
About the Company:
SaveIN is India’s first social finance based neo bank, that aims to offer unique financial products and services to its customers in a never seen before, fully digital avatar through its mobile app.
Founded by a group of experienced CXOs from Banking, Fintech, Consulting and Media, SaveIN is working towards disrupting the way Indians transact, bank and save money.
At present, SaveIN is offering a revolutionary, new to market, product that is digitizing the way individuals lend and borrow money, within their trusted contacts like family, friends and acquaintance. In due course, SaveIN aims to launch several other financial products and services in the personal finance and banking domain.
Our promise to you:
- We aim to hire the best of talent, passionate about the vision of SaveIN
- We aim to create an equal opportunity, open, challenging as well as rewarding environment to bring the best out of our people
- We are here to be a large, prosperous, profitable, and resilient organization so that we may serve our customers sustainably across economic cycles, we aim to achieve this in the most ethical and transparent manner possible
- Being compliant is not only an obligation, but a chosen way of life
- We would love to see you grow and are committed to do our best in contributing towards your success
About the role:
SaveIN is looking for a Sales Growth Hacker
You will be responsible for driving growth by Identifying new business opportunities, pitch company’s product and services and close these opportunities, manage these partnerships, plan monthly initiatives and sales targets to drive business objectives
Location: Gurgaon/ Work from home
Reporting: Founding member & COO
Key responsibilities:
- Define and execute Sales strategies in accordance with overall business objectives
- Following up new business opportunities and setting up meetings
- Able to develop and maintain broad and deep external partner relations with company partners
- To achieve sales targets by working with partners
- Address customer queries for key business processes
- Listen to the needs of the customer and share insights with product and marketing teams to help create and deliver solutions for customers
- Act as a product, domain and market expert through presentations & demo videos and onboarding videos to customers
Skills and competencies:
- Education: Graduate/Post-graduate with experience in Sales
- 2+ years of experience in Business Development/Partnerships
- Experience in B2C product/ mobile based product
- Past experience as a Banking/insurance RM can be an added advantage
- Entrepreneurial mindset with an ability to take complete ownership
Role Overview
We are looking for a Senior Product Designer to shape intuitive, engaging, and scalable user experiences digital products. You will work closely with Product Managers and Engineering teams to design seamless journeys for millions of users, turning complex user needs into simple, delightful product experiences.
This role is ideal for someone who thrives in startup-style environments, enjoys solving real user problems, and can push design thinking across the company.
Key Responsibilities
- Own end-to-end product design for mobile and web experiences including concepting, wireframing, prototyping, and high-fidelity UI designs.
- Translate product strategy and user requirements into powerful design solutions.
- Conduct user research, usability testing, and iterate designs based on real user feedback.
- Collaborate with product managers to define product flows, user journeys, and design experiments.
- Work closely with engineers to ensure accurate and high-quality implementation of designs.
- Build and maintain scalable design systems and UI standards.
- Continuously improve UX through data-backed design decisions and A/B testing.
Required Qualifications
- 4+ years of experience in Product Design / UI/UX Design roles.
- Formal education in Design (B.Des / M.Des / equivalent) from reputed institutes.
- Proven experience working in product-based companies or fast-growing startups.
- Strong portfolio showcasing product design work across web and mobile platforms. (Mandatory to share)
- Expertise in tools like Figma, Sketch, Adobe XD, Illustrator, and Prototyping tools.
- Strong understanding of design systems, usability principles, and interaction design.
- Experience designing high-traffic consumer products is a strong plus.
Key Skills
- UI/UX Design
- Interaction Design
- Design Thinking
- Prototyping & Wireframing
- Design Systems
- User Research & Usability Testing
Mandatory Criteria
- 4+ years of experience in Product Design / UI/UX Design roles.
- Proven experience working in product-based companies or fast-growing startups.
- Strong portfolio showcasing product design work across web and mobile platforms.
- Expertise in tools like Figma, Sketch, Adobe XD, Illustrator, and Prototyping tools.
- Strong understanding of design systems, usability principles, and interaction design.
- Experience designing high-traffic consumer products is a strong plus.
About Us
We began in 2015 with an entrepreneurial vision to bring a digital change in the manufacturing landscape of India. With a team of 1500(1k cluster guys) we are working towards the digital transformation of business in the manufacturing industry across domains like Footwear, Apparel, Textile, Accessories etc. We are backed by investors such as Info Edge (Naukri.com ), Matrix Partners, Sequoia, Water Bridge Ventures and select Industry leaders.
Today, we have enabled 4000+ Manufacturers to digitize their distribution channel.
Roles & Responsibilities
Writing and testing code, debugging programs and integrating applications with third-party web services. To be successful in this role, you should have experience using server-side logic and work well in a team.
Ultimately, you'll build highly responsive web applications that align with our business needs. Write effective, scalable code Develop back-end components to improve responsiveness and overall performance Integrate user-facing elements into applications.
Test and debug programs
Improve functionality of existing systems Implement security and data protection solutions Assess and prioritize feature requests
Coordinate with internal teams to understand user requirements and provide technical solutions Expertise in at least one popular Python framework (like Django, Flask, etc)
Team spirit
Good problem-solving skills
Requirements
1 to 5 years of experience as a Python Developer
Hands on experience of Flask, Django or Gin or Revel or Sanic
Knowledge of design/architectural patterns will be considered as a plus
Experience working in an agile development environment with a strong focus on rapid software development
Experience in AWS or similar cloud technologies
Excellent troubleshooting and debugging skills
Proven ability to complete assigned task according to the outlined scope and timeline
Experience with messaging frameworks such as SQS/Kafka/RabbitMq
Experience with Elastic Search
Willingness to learn new and different technologies
Experience Level: Minimum 5 years
About Pace
Started in 1995 by first-generation entrepreneurs from IIMA & FMS Delhi, PACE has evolved from a fledgling NSE Broker to a premier boutique financial conglomerate over the last 25 years. Headquartered in New Delhi, we maintain offices at more than 300 locations in more than 75 cities across India, and our customer base is spread over 34 countries. We have also been consistently nominated as one of the best Investment Advisors in India by ICRA & CNBC. At PACE we are continuously innovating and building highly scalable backend systems and strategies that give a seamless experience to our customers. We are aggressively pursuing Fintech innovation now and working on the ambitious and potentially disruptive Fintech product ‘Pocketful’—a one-of-a-kind stock-broking platform.
About Pocketful (Fintech Division of Pace)
Founded by IIM-Ahmedabad, Yale, and Columbia alumni, Pocketful is a new-age Fintech broking platform, aimed at making financial markets accessible for all. We're constantly innovating and working on a disruptive platform. The team is highly skilled, young, and extremely hungry and we are looking for folks who fit this persona. We are backed by one of India's leading stock brokers Pace Stock Broking Services.
Overview:
- We are seeking an experienced Engineering Manager or Tech Lead to join our dynamic team in the fintech industry, focusing on stockbroking solutions. The ideal candidate will have a strong technical background and leadership experience, with proficiency in our tech stacks: React.js, Flutter, Golang, and MongoDB.
- Responsibilities:
- Lead and manage a team of engineers, providing guidance and mentorship.
- Oversee the design, development, and deployment of high-quality software solutions.
- Collaborate with cross-functional teams to define, design, and deliver new features.
- Ensure best practices in coding, architecture, and security are followed.
Requirements:
- Proven experience as an Engineering Manager or Tech Lead.
- Strong technical expertise in React.js, Flutter, Golang, and MongoDB.
- Excellent leadership and communication skills.
- Experience in the fintech industry, particularly in stockbroking, is a plus.
- Ability to work in a fast-paced, agile environment.
Qualifications:
- Minimum of 5+ years of experience in a technical management role.
- Bachelor's degree in Technology
- Strong project management skills, including the ability to prioritize and manage multiple tasks simultaneously.
- Excellent leadership and communication skills.
- Problem-solving and decision-making abilities.
- Results-oriented with a focus on delivering high-quality solutions.
Other details
Expected CTC: Depending on Experience & Skills
In-Person based out of Okhla, New Delhi
Culture
We’re still early-stage and we believe that the culture is an ever-evolving process. Help build the kind of culture you want in the organization. Best ideas come from collaboration and we firmly believe in that. We have a flat hierarchy, flexible with timings and we believe in continuous learning and adapting to changing needs. We want to scale fast but sustainably, keeping everyone’s growth in mind. We aim to make this job your last job.
Sales Intern Responsibilities:
- Working closely with the manager or assigned staff member, and completing all allocated tasks.
- Conducting desktop research, or gathering information through surveys or by speaking to clients and staff.
- Attending and participating in meetings, workshops, events, and exhibitions.
- Liaising with clients, vendors, and suppliers on behalf of the company's managers.
- Updating documents and sales records.
- Reviewing sales performance against sales targets.
- Observing and carrying out sales processes.
- Identifying potential weaknesses and offering improvement suggestions.
- Assisting managers with negotiations.
- Keeping a log of everything learned and delivering presentations to staff and other stakeholders.
Sales Intern Requirements:
- High school diploma or similar.
- Degree in marketing, business or similar may be required.
- Driver's license may be required.
- Strong self-motivation.
- Ability to work alone or as part of a team.
- Proficiency in a foreign language would be advantageous.
- Ability to cope with rejection.
- Ability to remain calm in fast-paced environments.
- Superb interpersonal skills.
- A professional appearance.
You need to drive automation for implementing scalable and robust applications. You would indulge your dedication and passion to build server-side optimization ensuring low-latency and high-end performance for the cloud deployed within datacentre. You should have sound knowledge of Open stack and Kubernetes domain.
YOUR ‘OKR’ SUMMARY
OKR means Objective and Key Results.
As a DevOps Engineer, you will understand the overall movement of data in the entire platform, find bottlenecks,define solutions, develop key pieces, write APIs and own deployment of those. You will work with internal and external development teams to discover these opportunities and to solve hard problems. You will also guide engineers in solving the complex problems, developing your acceptance tests for those and reviewing the work and
the test results.
What you will do
- As a DevOps Engineer responsible for systems being used by customer across the globe.
- Set the goals for overall system and divide into goals for the sub-system.
- Guide/motivate/convince/mentor the architects on sub-systems and help them achieving improvements with agility and speed.
- Identify the performance bottleneck and come up with the solution to optimize time and cost taken by build/test system.
- Be a thought leader to contribute to the capacity planning for software/hardware, spanning internal and public cloud, solving the trade-off between turnaround time and utilization.
- Bring in technologies enabling massively parallel systems to improve turnaround time by an order of magnitude.
What you will need
A strong sense of ownership, urgency, and drive. As an integral part of the development team, you will need the following skills to succeed.
- BS or BE/B.Tech or equivalent experience in EE/CS with 10+ years of experience.
- Strong background of Architecting and shipping distributed scalable software product with good understanding of system programming.
- Excellent background of Cloud technologies like: OpenStack, Docker, Kubernetes, Ansible, Ceph is must.
- Excellent understanding of hybrid, multi-cloud architecture and edge computing concepts.
- Ability to identify the bottleneck and come up with solution to optimize it.
- Programming and software development skills in Python, Shell-script along with good understanding of distributed systems and REST APIs.
- Experience in working with SQL/NoSQL database systems such as MySQL, MongoDB or Elasticsearch.
- Excellent knowledge and working experience with Docker containers and Virtual Machines.
- Ability to effectively work across organizational boundaries to maximize alignment and productivity between teams.
- Ability and flexibility to work and communicate effectively in a multi-national, multi-time-zone corporate.
Additional Advantage:
- Deep understanding of technology and passionate about what you do.
- Background in designing high performant scalable software systems with strong focus to optimizehardware cost.
- Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide andinfluence within a dynamic environment.
- Strong commitment to get the most performance out of a system being worked on.
- Prior development of a large software project using service-oriented architecture operating with real time constraints.
What's In It for You?
- You will get a chance to work on cloud-native and hyper-scale products
- You will be working with industry leaders in cloud.
- You can expect a steep learning curve.
- You will get the experience of solving real time problems, eventually you become a problem solver.
Benefits & Perks:
- Competitive Salary
- Health Insurance
- Open Learning - 100% Reimbursement for online technical courses.
- Fast Growth - opportunities to grow quickly and surely
- Creative Freedom + Flat hierarchy
- Sponsorship to all those employees who represent company in events and meet ups.
- Flexible working hours
- 5 days week
- Hybrid Working model (Office and WFH)
Our Hiring Process:
Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)
- Initial Resume screening call with our Recruiting team
- Next, candidates will be invited to solve coding exercises.
- Next, candidates will be invited for first technical interview
- Next, candidates will be invited for final technical interview
- Finally, candidates will be invited for Culture Plus interview with HR
- Candidates may be asked to interview with the Leadership team
- Successful candidates will subsequently be made an offer via email
As always, the interviews and screening call will be conducted via a mix of telephonic and video call.
So, if you are looking at an opportunity to really make a difference- make it with us…
Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable central, state or local laws.
Key Job Responsibilities:
- You will proactively engage with both the senior stakeholders and co-founder to understand their business goals and help them to build an effective sales plan
- Develop and execute sales strategies and identify target sectors, responsible for agency sales and business development activities PAN India
- The role would be dynamic in nature and would include finding prospective clients, designing pitches, strategizing, planning, meeting prospects and closing deals independently
- Ability to put together large complex proposals that speaks to the client’s needs, concerns, and objectives
- Expert in creating sophisticated sales model/pipeline and running them for profitable business venture
- Should have experience with selling digital services like Website & Application Development and Design, Branding, Packaging & Publication Design and Digital Marketing end-to-end
- Analyze & prepare annual sales budgets, responsible for generating revenue collection, establish strategic plans to achieve maximum profits, and expand customer base through extensive marketing
- Ability to analyze and implement marketing strategies and develop sales initiatives
- Drive strategies to increase product & service awareness by observing the market, competitors, and industry trends as well as projections for the future
- Prospect for potential new clients, acquiring and maintaining healthy relationship with them
- Negotiating with stakeholders
- Must have prior experience in handling large & multiple accounts
- Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
- Submit weekly progress reports and ensure data is accurately entered
Forecast sales targets and ensure they are met by the team
- Understanding the client’s processes and modeling the same on the software
- Responsible for Configuration and set-up
- Managing testing and quality control of deliverables
- Participating in the product demonstrations and owning success of pilots
- Providing support to clients to tackle any issues raised and responding to change requests
What you need to have:
- Should be passionate about customer success
- Minimum 2 years of experience of product delivery or project management experience
- Should have led external client facing projects
- Should have been part of / set-up system configuration or support processes
- Detail-oriented and cross-functional
- Excellent communication and presentation skills
- Should have Project management certification
- Bachelor’s or master’s degree in engineering / business management required
- Hands on knowledge of database querying and reporting




