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Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

This role will be Marketing Lead at WarehouseNow and is expected to do the following

• Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
• Analyse and present reports to multiple stakeholders

What specific skills and traits should this person possess?

• 3+ years of experience in marketing, growth or program management or related roles
• Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights 
• Hands-on experience with tools such as Google Analytics, Firebase, etc.
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Strong interpersonal skills to manage and work with multiple teams and stakeholders
• Demonstrated strength in strategic thinking/market analysis /competitive analysis
• Bonus: Prior experience in a B2C Company or Marketing Tech Company

• Lead a full product development lifecycle from ideation, design, development, to roll out and support
• Own the delivery of multiple features of the product end to end while hands-on in development as well
• Advocate best development practices such as continuous integration/continuous delivery, automation (testing and infrastructure)

1. 7+ Years’ of experience, managing teams of 5+ people
2. Must have excellent programming, debugging and scripting skills with a solid understanding of Object Oriented Design principles.
3. Proficiency in at least two of the following: Java, NodeJS, Go, JavaScript, Python programming stacks, and passion for software engineering and craftsman-like coding prowess
4. Knowledge of software practices like refactoring, clean code, domain driven design, Encapsulation etc
5. Hands on experience managing databases like MongoDB, Cassandra, Redis.
6. Exposure to event driven systems and event streaming engines like Kafka
7. Good knowledge of DevOps tooling like docker, kubernetes, ansible/chef, AWS.