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4+ years of experience in Product Design / UI/UX Design roles.

Formal education in Design (B.Des / M.Des / equivalent) from reputed institutes.

Proven experience working in product-based companies or fast-growing startups.

Strong portfolio showcasing product design work across web and mobile platforms. (Mandatory to share)

Expertise in tools like Figma, Sketch, Adobe XD, Illustrator, and Prototyping tools.

Strong understanding of design systems, usability principles, and interaction design.

Experience designing high-traffic consumer products is a strong plus.

Technical Content Writer & Strategist – CRM & Digital Transformation

Location:

Hybrid – Noida

Department:

Marketing & Growth

Reports To:

Manager – Marketing

Experience Required:

3–5 years in technical content writing, preferably in CRM, SaaS, or B2B tech.

🚀 The Role

We’re seeking a Technical Content Writer & Strategist who can simplify the complex and craft compelling, tech-driven stories. This role is made for you if you have a knack for turning CRM workflows, Salesforce use cases, or digital strategy frameworks into impactful blogs, whitepapers, and email sequences.

You’ll write for decision-makers, tech leaders, and digital stakeholders—delivering content that’s clear, authoritative, and conversion-ready.

💼 What You’ll Do

• Write long-form technical content: Deep-dive blogs, implementation guides, whitepapers, how-tos, product overviews, and explainers.
• Simplify technical concepts: Translate complex CRM, API, or integration language into accessible content for B2B audiences.
• Create SEO-first content: Use tools like SEMrush to drive search performance.
• Collaborate with SMEs: Work closely with developers, architects, and consultants to ensure technical accuracy.
• Craft LinkedIn content: Ghostwrite strategic posts for founders, CXOs, and tech leaders.
• Support marketing campaigns: Develop content for email drips, landing pages, lead magnets, and product launches.
• Leverage AI tools: Use Claude AI, ChatGPT, Grammarly, etc., to enhance writing speed and tone alignment.
• Maintain documentation standards: Build and refine internal and external docs with clarity and consistency.

🎯 What You Bring

• 3–5 years of technical content writing experience for B2B or SaaS audiences.
• Deep understanding of CRM platforms (Salesforce preferred), digital transformation, and enterprise tech.
• Proven ability to translate complex technical ideas into business-readable content.
• Solid research and interviewing skills to collaborate with product and solution teams.
• Familiarity with SEO, analytics tools, and performance tracking.
• Excellent storytelling skills—both long-form and short-form.

🌟 Bonus Points If You Have

• Experience working with Salesforce partners or CRM consultants
• Published thought leadership in CRM, AI, digital transformation, or SaaS
• Familiarity with tools like Notion, WordPress, or other content management platforms

Desired Candidate :

• Experience in Node.JS working with large scale backend applications
• Expertise in any Relational or NoSQL databases and any of caching databases
• Experience in integrating with RESTful/GraphQL APIs and Microservice APIs
• Good problem solving and debugging skill
• Good knowledge of engineering excellence: Unit Testing/TDD, Code quality,
• Documentation, CI&CD
• Exposure on event-driven, asynchronous I/O
• Experience in Linux development and AWS ecosystem tools
• Experience in non-functional requirements (Scalability, Performance optimisation, Security)

What you can achieve :

• Empowering Entrepreneurial Spirit: Whatever your role is, we'll encourage you to reinvent and reinvigorate; achieving the best for CaratLane and you.
• Celebrating Your Contribution: We recognize and reward everyone who approaches their job with true passion, and drives performance.
• The Best of Tanishq and CaratLane: Work with a disruptive, new-age omni-channel brand, while being a part of India's most trustworthy organisation - the Tata Group.

Job description

Roles and Responsibilities

• Must have experience in generating leads for IT services like Mobile App, Software Development, Web Application ( For International Market )
• Lead generation of new leads for regular sales cycles for IT Industry.
• Good Knowledge of lead generation and market research through Linkedin and Email.
• Who can build the tie-ups with the IT companies from USA,UK and Europe.
• Develop and maintain relationships with key stakeholders to ensure that all lead sources are properly identified, tracked and optimized in order to maximize revenue.
• Oversee client relationship management through direct contact and other channels as needed.
• Provide support on marketing initiatives.
• Work closely with sales managers/representatives to develop strategies to drive conversion rates across multiple channels.

Desired Candidate Profile

• Bachelor's degree in business, marketing or related field
• Minimum of 5 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation
• Experience working within the marketing industry is preferred
• Must have strong communication skills
• Strong analytical abilities

Office Timing : 12 PM to 9 PM

Regards

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

What you need to know / have:

Experience: 2 to 5 years

Annual CTC: Rupees 6,00,000 to 8,00,000