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Google & Meta Ads Performance Marketer
Google & Meta Ads Performance Marketer
Hirebloc Ventures Pvt Ltd's logo

Google & Meta Ads Performance Marketer

Divyanshi Manral's profile picture
Posted by Divyanshi Manral
1 - 3 yrs
₹3L - ₹4L / yr
Jaipur
Skills
skill iconGoogle Analytics
Google Tag Manager (GTM)
Meta-data management
Test strategy
campaigns
Lead Generation
Analytics
Reporting

What We Are Looking for in the Candidate

Experience Level

  • 1.5 – 2.5 years of hands-on performance marketing experience
  • Independently managed live Google & Meta ad accounts
  • Experience working in a startup, SME, or agency environment preferred
  • Has handled real campaign budgets (not just internship/demo accounts)


Google Ads Expertise (Primary Requirement)

  • Strong experience in Search Ads
  • Working knowledge of Display & Performance Max
  • Experience with Remarketing campaigns
  • Basic understanding of YouTube Ads
  • Conducted keyword research independently
  • Implemented negative keyword strategies
  • Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
  • Monitored CPA, ROAS, CTR, Quality Score
  • Managed and optimized campaign budgets regularly
  • Set up and verified conversion tracking


 Meta Ads Expertise (Primary Requirement)

  • Hands-on experience with Facebook & Instagram Ads
  • Built full-funnel campaigns (Awareness to Conversion)
  • Created Custom & Lookalike audiences
  • Implemented retargeting strategies
  • Installed and monitored Meta Pixel
  • Optimized based on CPL, CAC, ROAS
  • Improved campaign performance using data insights


Tracking & Analytics Knowledge

  • Experience with Google Analytics
  • Basic working knowledge of Google Tag Manager
  • Understanding of conversion tracking setup
  • Knowledge of attribution models
  • Ability to read and interpret funnel metrics


 Performance Optimization Skills

  • Daily campaign monitoring
  • Budget allocation between campaigns
  • Scaling profitable campaigns
  • Pausing or restructuring low-performing ads
  • Conducting A/B testing (creatives & copy)
  • Identifying funnel drop-offs


 Reporting & Data Mindset

  • Can prepare weekly performance reports
  • Provides insights, not just numbers
  • Makes data-driven decisions
  • Comfortable explaining performance metrics clearly





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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Hirebloc Ventures Pvt Ltd

Founded :
2023
Type :
Services
Size :
0-20
Stage :
Profitable

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