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Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

 Location: Hybrid/ Remote

Openings: 2

Experience: 5–12 Years

Qualification: Bachelor’s or Master’s in Computer Science or a related technical field

Key Responsibilities

Architect & Design:

• Provide technical and architectural direction for complex frontend solutions,ensuring alignment with enterprise standards and best practices.
• Conduct design and code reviews to maintain high-quality, reusable, and scalable frontend interfaces for enterprise applications.
• Collaborate with cross-functional teams to define and enforce UI/UX design guidelines, accessibility standards, and performance benchmarks.
• Identify and address potential security vulnerabilities in frontend implementations, ensuring compliance with security and data privacy requirements.

Development & Debugging:

• Write clean, maintainable, and efficient frontend code.
• Debug and troubleshoot code to ensure robust, high-performing applications.
• Develop reusable frontend libraries that can be leveraged across multiple projects.

AI Awareness (Preferred):

• Understand AI/ML fundamentals and how they can enhance frontend applications.
• Collaborate with teams integrating AI-based features into chat applications.

Collaboration & Reporting:

• Work closely with cross-functional teams to align on architecture and deliverables.
• Regularly report progress, identify risks, and propose mitigation strategies.

Quality Assurance:

• Implement unit tests and end-to-end tests to ensure code quality.
• Participate in code reviews and enforce best practices.

Required Skills 

• 5-10 years of experience architecting and developing cloud-based global applications in a public cloud environment (AWS, Azure, or GCP).
• Strong hands-on expertise in frontend technologies: JavaScript, HTML5, CSS3
• Proficiency with Modern frameworks like React, Angular, or Node.js
• Backend familiarity with Java, Spring Boot (or similar technologies).
• Experience developing real-world, at-scale products.
• General knowledge of cloud platforms (AWS, Azure, or GCP) and their structure, use, and capabilities.
• Strong problem-solving, debugging, and performance optimization skills.

We are seeking a disciplined, serious, and highly skilled Lead JavaScript Engineer with hands-on experience in SvelteKit and Generative AI (RAG & MCP).

Key Responsibilities:

• Lead and mentor a small team of 5 Software Developers.
• Architect, develop, and maintain web and native applications.
• Integrate Generative AI solutions (RAG & MCP).
• Manage authentication, security, and DevOps pipelines.
• Enforce disciplined coding practices, processes, and timely delivery.
• Collaborate with product and design teams to implement scalable solutions.
• 
  

Requirements:

• Strong expertise in JavaScript / TypeScript mainly with JS Framework of SvelteKit is must.
• Hands-on experience with Generative AI (RAG & MCP).
• Experience leading small teams.
• Deep understanding of web app architecture, security, and DevOps.
• Knowledge of native app frameworks is a plus.
• Disciplined, self-driven, and result-oriented mindset.
• Local candidates preferred.

Additional Notes:

• Full-time office role, 6 days/week.
• Long-term commitment required;
• Frequent job hoppers need not apply.
• Immediate joining.

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.

Responsibilities-

• As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
• Should have indepth experience into Social and google paid ads
• Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
• Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
• Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
• Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
• Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc

Qualifications-

• Bachelor's/ Master's degree in marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• strong creative and analytical skills

Interested Candidates can apply for the same

• 2+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

• Acting as a central point and facilitator for all financial reporting
• Helping develop detailed dashboards and KPIs and ensuring robust systems to track and monitor impact, financial and operating information
• Preparing necessary materials and information for the Board
• Ensuring robust governance norms are in place
• Ensuring timely and comprehensive financial reporting to all the funders, as outlined in contracts with funding agencies
• Preparing statements and necessary reports for the investors
• Coordinating with and responding in a time-bound manner to the information requested by investors
• Managing cash flows and treasury functions
• Managing banking relationships
• Developing profit center-wise budgets
• Preparing and maintaining regular financial reports; monthly expense forecast by segment (vs. projections); rolling 3-month cash out-flow forecast
• Maintaining of books of accounts through Tally/ Quickbooks and related activities
• Incorporating profit center wise reporting and analysis in the accounting system to separately track the performance of each activity against budget/projections
• Conducting all month-end closing activities including general ledger maintenance, balance sheet reconciliations, fixed asset verification, and corporate/overhead cost allocation
• Ensuring timeliness, accuracy, and usefulness of financial and management reporting
• Preparing of month-end, quarter-end, and year-end financial statements
• Managing payroll and employee reimbursements
• Assisting in computing taxes and preparing tax returns (TDS, GST, Professional Tax, etc.)
• Reviewing and streamlining the financial, reporting, and compliance functions
• Developing and documenting robust accounting policies and procedures
• Ensuring maintenance of appropriate internal controls and financial procedures, at all times
• Serving as a key point of contact for internal and external auditors
• Managing preparation and support of all internal and external audits
• Participating in HR Administration in areas such as PF, offer letters, increments, appraisals, insurance policies, etc
• Managing the company’s assets, leases, and insurance coverage
• Reviewing all agreements and MoUs and appraise the management about any financial liability, prior to commitments made and signatures by authorized signatories
• Overseeing Admin, vendor, and office management to manage various facets of business – travel, corporate gifting, printing & stationery, etc

Desired Candidate Profile

• Qualified Chartered Accountant
• 5+ years of experience that is relevant to the above role
• Experience in a startup is preferred
• Good understanding of, interest in, and aptitude for financial accounting, business, and financial analysis, GST, Income Tax, Companies Act, etc.
• Attention to detail, strong analytical skills, business awareness, and problem-solving skills
• Strong oral and written communication skills
• Ability to work under pressure and deliver high-quality work with tight timelines

Basic Qualifications:

• 2+ years of non-internship professional software development experience
• Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
• 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems.

Additional Job requirements

• BS/MS/PhD in Computer Science/Math or equivalent
• BS in computer science or related field.
• 2+ years of relevant professional software development experience: designing, developing, and delivering software written in Java, C#, or C++, web development.
• Knowledgeable in object-oriented design patterns.
• Experience building highly scalable and distributed systems

Preferred Qualifications

• Experience with service-oriented architecture and application/services development
• Passion for performance debugging and benchmarking