DotC United Groups

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities :

- Build the product strategy and roadmap in line with customers problems and company's vision

- Lead a set of cross functional teams by translation of the product strategy into detailed requirements and prototypes to drive the product development goals

- Identify market opportunities with research and competitive analysis and integrate it into product requirements to enhance user satisfaction

- Analyze complex use cases with experience in using analytics platforms to understand product usability and break them down to simplify user experience

- Design simple and intuitive user interfaces through wireframes and mock-ups

- Listen to the clients on an ongoing basis, be a trusted advisor and work towards aligning our offerings to their expectations

- Develop and launch new products while enhancing the existing products on a timely basis

- Communicate the product solutions and offerings effectively internally and externally

- Be persistent and professional in pursuit of all product deliverables and documentation such as PRD and Knowledge Base

- Be updated with the emerging trends in IT and technical architecture

Requirements :

- Masters Degree in Computer Science, Information Technology, Business Management, Statistics or related field

- 3+ years of experience managing web and mobile products with a background in technical product management or engineering

- 7+ years of experience in building global enterprise SaaS products

- Prior experience in logistics, supply chain, e-commerce or transportation domain is a plus

- Proven ability to drive large scale products with deep understanding of agile, high collaboration and leadership in a highly accelerated work environment

- Excellent client-facing and internal communication skills with a fair understanding of what makes a good user experience and beautiful design

- Spontaneous, quick thinker and a self-starter with key organizational skills that includes attention to detail and multi-tasking

Experience and Educational Requirements:

• 7 years of experience as a Solutions Architect/Developer, designing and implementing global cloud-based solution architectures for PaaS, IaaS or SaaS.
• Experience with structured Enterprise Architecture practices, hybrid cloud deployments, and on-premise-to-cloud migration deployments and roadmaps.
• Experience with distributed computing, software development, big data analytics, cloud computing, virtualization, hosted services, multi-tenant cloud, storage systems or content delivery as well as security protocols.
• Experience developing the User Interface and User Experience for complex software solutions deployed globally
• Experience with all major programming languages and SaaS database technologies
• Experience in building and scaling up the development function and a proven ability to attract, inspire, motivate and retain top tier talent
• Experience working with large multi-national distributed teams
• Experience articulating complex topics to senior stakeholders in both business and IT teams effectively .
• Bachelor’s degree in Computer Science or equivalent practical experience.