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Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).
JOB DESCRIPTION:
You will work as an Associate Product Manager to help develop a product and create an amazing learning experience that directly impacts the lives of millions of Learners across the country.
WHO ARE WE LOOKING FOR?
- Logical bend of mind. Incessant problem solver; the tougher the problem gets, the more fun they have
- Strong product intuition and analytical thinking(Metrics oriented)
- Bias toward data-driven decision-making, combined with solid business judgment
- Has the ability to operate in a very fast-paced, constantly changing and evolving environment
- Strong customer obsession and empathy
- Ability to prioritize work and understand the trade-offs
- Execution focused - ability to infuse execution, milestone focused
- Above all, the candidate must have an outstanding work ethic, should be results-driven and have a strong passion to contribute to the company's vision and mission
ROLES & RESPONSIBILITIES:
- You’ll need to find ways to automate and productize solutions around course experience to improve efficiency
- Identify problems along the learner journey to understand and develop solutions to learner’s pain points
- Gather insights from across teams within the org and conduct external research and usability studies to understand how customers are interacting with the product and develop enhancements based on the results/analysis
- Continuously improve existing products and features to drive higher engagement, retention and customer delight(NPS)
- On an average day you’d be breaking down user problems, creating roadmaps, prioritizing with the team, running daily stand-ups, looking at customer issues, interacting with customers and collaborating with engineers, designers, operations, support team to help create value
WHY NxtWave:
- Get a front-row seat to a high-growth, fast-paced startup
- Accelerated learning curve
- Impact millions of lives and develop role models in every nook and corner of the country
- Work with the founding team of NxtWave who are on a mission to transform India
- High transparency in decision-making
- Market Competitive salary
. Capability to raise/handle the support tickets presented with the Neo4j support team for product-related issues.
. To assist in planning the backup / HA / DR activities for Neo4j databases.
. Work on new and existing product initiatives and be a driver in the definition of product direction.
. Monitor data release management actions to manage issues as they arise and identify risks and mitigation responses that could impact data analytics customers or stakeholders.
. Partner effectively and influence the team's peers to fine-tune the cipher queries and support them on the static/incremental data loads.
. Take ownership - collaborate with technical and business teams to build innovative and solutions for database problems.
. Who would set the strategy and vision to improve/enhance the database architecture to support the growing data-load
. Capability to design database models and database infrastructure for highly scalable/ reliable applications.
We are hiring for Tier 1 MNC for the software developer with good knowledge in Spark,Hadoop and Scala
Job Description:
We are looking for a good JavaScript developer who is proficient with React.js. Your primary focus will be on developing user interface components and implementing them following well-known React.js workflows (such as Flux or Redux). You will ensure that these components and the overall application are robust and easy to maintain. You will coordinate with the rest of the team working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product is important.
Responsibilities
- Developing new user-facing features using React.js
- Building reusable components and front-end libraries for future use
- Translating designs and wireframes into high-quality code
- Optimizing components for maximum performance across a vast array of web-capable devices and browsers
Skills:
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- Thorough understanding of React.js and its core principles
- Experience with popular React.js workflows (Redux)
- Familiarity with newer specifications of ECMAScript
- Experience with data structure libraries (e.g., Immutable.js)
- Knowledge of isomorphic React is a plus
- Familiarity with RESTful APIs
- Knowledge of modern authorization mechanisms, such as JSON Web Token
- Familiarity with modern front-end build pipelines and tools
- Ability to understand business requirements and translate them into technical requirements
- A knack for benchmarking and optimization
- Familiarity with code versioning tools (such as Git, SVN, and Mercurial)
The fun stuff you'll actually be doing:
- Focus on delivering code in ReactNative
- Input and lead technical discussions
- Identify areas of technical improvement within a project
- Provide support for other team members, including non-technical people (DM’s, PM’s)
Requirements
- Lots of previous commercial development experience, with expert knowledge of ReactNative
- Other required technical skillset :- Javascript, Native deployment, App publishing, Unit Testing, Redux / Redux toolkit, writing TDDs, snapshot test and code coverage etc.
- Experience with CICD for RN apps, Performance analysis , Crash reporting, Crash recovery, Localization or Native development is an added advantage.
- Can take the lead on an area of a project (e.g. FE), making some architectural decisions
- Ability to mentor and guide more junior developers
- Ability to explain complicated technical concepts to non-technical people
- Up to date with latest trends in their core technology, and expresses an interest in other areas of the tech stack
We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms. You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.
Responsibilities
Build pixel-perfect, buttery smooth UIs across both mobile platforms.
Leverage native APIs for deep integrations with both platforms.
Diagnose and fix bugs and performance bottlenecks for performance that feels native.
Reach out to the open-source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
Maintain code and write automated tests to ensure the product is of the highest quality.
Transition existing React web apps to React Native.
Skills
Firm grasp of the JavaScript, TypeScript, ClojureScript language and its nuances, including ES6+ syntax Knowledge of functional or object-oriented programming
Ability to write well-documented, clean Javascript code
Rock-solid at working with third-party dependencies and debugging dependency conflicts
Familiarity with native build tools, like XCode, Gradle Android Studio, IntelliJ
Understanding of REST APIs, the document request model, and offline storage
Experience with automated testing suites, like Jest or Mocha
- Expert in React Native is MUST
- Expertise in design and development of Full Stack applications using one or more JS frameworks like Angular, and Node JS, and developing apps using React Native
- Expert in Angular, React Native, NodeJS, Mongo, Postgres
- Ensuring responsiveness of applications.
- Designing and developing APIs, integrating with 3rd Party API for smooth Transaction and working.
- Experience on AWS Code Commit and Pipeline
- Hands on experience in Integration Node.jst with AWS (S3, CloudFront, ELB, EC2 etc)
- Extensive experience in architecting tech platforms.
- Integrating user-facing elements developed by front-end developers with server side logic.
- Writing reusable, testable, and efficient code.
- Design and implementation of low-latency, high-availability, and performing applications.
- Implementing security and data protection.
- Integrating data storage solutions.
- Proficiency in JavaScript with object oriented and functional concepts.
- Good knowledge of Node.js with the expertise in working with Express framework.
- Hands-on experience in integrating Node.js with MongoDB, PostgreSQL, and creating the REST APIs using Node.js.
- Good understanding the nature of asynchronous programming and its quirks and workarounds.
- User authentication and authorization between multiple systems, servers, and environments.
- Understanding fundamental design principles behind a scalable application.
- Understanding differences between multiple delivery platforms, like mobile vs. desktop, and optimising output to match the specific platform.
- Creating database schemas that represent and support business processes.
- Implementing automated testing platforms and unit tests.
- Proficient understanding of code versioning tools, such as Git, SVN etc
- Experience within the eCommerce / fantasy quiz platform would be an advantage.
- Design, Develop, Test, Deploy, Maintain, and Improve software and new user-facing features.
- Nodejs
- React Native
- MongoDB (DynamoDB)
- SQL databases ( PostgreSQL, MySql Server)
- MERN/MEAN Stack
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
About KAFQA
At Kafqa, we are building an online global performing arts academy. For our students, we offer live classes conducted by experienced & expert artists. For our artists, we offer a bouquet of opportunities to monetize their skills including being an instructor at Kafqa. Our mission is to serve artists in their journey from their first steps in the art to success on the largest stages in the world.
Role
The role is a unique opportunity to be a part of the core team at KAFQA. The responsibilities of the role are per the below:
· Understand the needs of employees across different segments across their lifecycle (discovery of Kafqa opportunities, application experience, interview experience, decision experience, onboarding, settling down, scaling with the organization, attrition & separation) & design best in class experiences always thinking technology first
· Understand the needs of instructors separately and design best in class experiences for them in partnership with head of departments and other teams.
· Meet compliances mandated by central & state governments.
The role is based in Bangalore, India and reports directly to the Founder, CEO of KAFQA.
Experience, Qualifications & Person Type
The ideal candidate is someone who –
· Has 5+ years of experience preferably in a HR role
· Thinks first principle to re-imagine experiences for employees & challenge status quo
· Thinks technology first
· Is comfortable prioritizing
· Is creative and can innovate
· Interested in the performing arts & preferably is a performer themselves
· Is willing to fulfil all responsibilities above & go beyond as needed
· Is a self-starter, operates with autonomy & can deal with ambiguity while being innovative & frugal
Technical Skills:
- Hands-on experience with JavaScript/TypeScript ( NodeJS & ExpressJS) in) Development on both client and server-side
- Proficiency in HTML, CSS and front end frameworks(Angular 7, AngularJS)
- Having experience in building a responsive web design
- Experience with MongoDB and good knowledge in database concepts
- Experience with web frameworks like ExpressJS
- Developing secure Node.js end points using Passport, JWT, OAuth, and related technologies.
- Knowledge in Restful API Design
- Knowledge in unit testing tools like Karma, Jasmine etc..
- Experience with Version control systems like GIT and knowledge in GIT branching is necessary.
- Knowledge in continuous integration
- Strong object-oriented knowledge in any platform is a plus
- Proficiency and hands-on experience with one or more of the following: Backbone / KnockoutJS / EmberJS / ReactJS is a plus
- Knowledge in payment gateway integration is a plus
Responsibilities:
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Working with an Agile Scrum team using tools such as JIRA.
-
Involving in writing functional specifications and technical documentation
-
Working with the peer developers and writing good quality codes and release features
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Participation in internal code reviews
-
Direct interaction with the client





