Expansion Manager - North

Role Overview:

We are looking for a skilled Data Scientist with expertise in data analytics, machine learning, and AI to join our team. The ideal candidate will have a strong command of data tools, programming, and knowledge of LLMs and Generative AI, contributing to the growth and automation of our business processes.

Key Responsibilities:

1. Data Analysis & Visualization:

• Develop and manage data pipelines, ensuring data accuracy and integrity.
• Design and implement insightful dashboards using Power BI to help stakeholders make data-driven decisions.
• Extract and analyze complex data sets using SQL to generate actionable insights

2 Machine Learning & AI Models:

• Build and deploy machine learning models to optimize key business functions like discount management, lead qualification, and process automation.
• Apply Natural Language Processing (NLP) techniques for text extraction, analysis, and classification from customer documents.
• Implement and fine-tune Generative AI models and large language models (LLMs) for various business applications, including prompt engineering for automation tasks.

3 Automation & Innovation:

• Use AI to streamline document verification, data extraction, and customer interaction processes.
• Innovate and automate manual processes, creating AI-driven solutions for internal teams and customer-facing systems.
• Stay abreast of the latest advancements in machine learning, NLP, and generative AI, applying them to real-world business challenges.

Qualifications:

• Bachelor's or Master’s degree in Computer Science, Data Science, Statistics, or related field.
• 4-7 years of experience as a Data Scientist, with proficiency in Python, SQL, Power BI, and Excel.
• Expertise in building machine learning models and utilizing NLP techniques for text processing and automation.
• Experience in working with large language models (LLMs) and generative AI to create efficient and scalable solutions.
• Strong problem-solving skills, with the ability to work independently and in teams.
• Excellent communication skills, with the ability to present complex data in a simple, actionable way to non-technical stakeholders.

If you’re excited about leveraging data and AI to solve real-world problems, we’d love to have you on our team!

Job Overview:

We are looking for a seasoned Senior Backend Engineer (SDE II) with over 3 years of experience to grow a high-performing engineering team. The ideal candidate will have extensive hands-on experience in software development, deep technical expertise, and a proven track record of successfully leading large-scale engineering teams and projects. This role requires strategic leadership, the ability to manage complex technical challenges, and the ability to drive innovation while ensuring operational excellence. As a Backend SDE-2, you will collaborate with key stakeholders across the business, product management, and operations to ensure alignment with the organization’s goals and play a critical role in shaping the technology roadmap and engineering culture.

Key Responsibilities:

• Strategic Planning: Work closely with senior leadership to develop and implement engineering strategies that support business objectives. Define technology roadmaps and ensure alignment with organizational goals.
• Technical Excellence: Guide the team in designing and implementing scalable, robust software systems. Drive the adoption of best practices in architecture, coding standards, and software testing to ensure high-quality product delivery.
• Project and Program Management: Oversee the successful delivery of engineering projects, ensuring deadlines, quality standards, and budget constraints are met. Use agile methodologies to manage the development process and resolve bottlenecks.
• Cross-functional collaboration: Collaborate with Product Management, Design, Business, and Operations teams to define project requirements and deliverables. Ensure the smooth integration of engineering efforts across the organization.
• Risk Management: Anticipate and mitigate technical risks and roadblocks. Proactively identify areas of technical debt and drive initiatives to reduce it.

Required Qualifications:

• Bachelor’s or Master’s degree in Computer Science, Information Technology, or a related field.
• 3+ years of experience in software engineering
• Proven track record of successfully delivering large-scale, high-impact software projects.
• Strong understanding of software architecture, design patterns, and scalable system design.
• Expertise in multiple programming languages and modern development frameworks For this role we require expertise in Python/Django and API Development
• Experience with cloud infrastructure (AWS), microservices, and distributed systems.
• Good experience with MySQL and ElasticSearch. Slight experience with other NoSQL and SQL databases.
• Experience in DevOps, CI/CD pipelines, and infrastructure automation.
•  Experience in delivering full-stack B2B/SaaS applications including mobile applications, web frontend, and a scalable backend.
• Excellent problem-solving skills, with the ability to diagnose and resolve complex technical challenges.
• Strong communication and interpersonal skills, with the ability to influence and inspire teams and stakeholders at all levels.

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

What can you expect?

You will be part of the founding team at LDU and will be responsible for the end-to-end technology of the company including:

- Work with the founders on cutting edge technologies, including AI/ML, blockchain, computer vision, etc. across the tech-stack.

- Formulate long-term technology & product strategy along with implementation roadmap, while envisioning the tech-stack

required to scale the business 100X

- Architecting and engineering solutions across the entire technology stack including front-end, back-end, infrastructure,

architecture, server-side engineering, UI, etc. in line with the company's strategy.

- Work on the D2C website and enhance the user experience while increasing the company's online presence.

- Provide help to everyone in the team and greatly reduce the time and technical costs of team communication, technology

docking.

- Plan and collaborate with the other teams including marketing/ growth, customer success/ sales, design, operations, etc. to

implement new product features, growth hacks/ initiatives identified through user interviews/ insights, etc in a timely manner.

- Will be involved in a horizontal technical requirement, so should be able to make a prototype design for a product very rapidly

while executing the same with a wide range of techniques.

- Build processes/mechanisms to track the KPIs across product/ technology and ensure religious execution of the targets

- Build and lead the technology team including the engineering team, product team, Quality Assurance, etc.

- Awesome work-culture (flexible work timings; no need to wear formals; awesome snacks to name a few)

What are we looking for?

We are looking to onboard a Full Stack Software Engineer, who has a founder's mindset including the following traits:

- Experience of full stack development across web & mobile based technologies and should have scaled a business

- Ability to work across stacks like MEAN, MERN, LAMP, etc. seamlessly

- Ability to build scalable products/ platforms, fully redundant fault tolerant infrastructure while working on modern technologies.

- Versatile Developer/Engineer that can help on both ends of the website development and better the same by enhancing user

experience.

- Ability to Code in both frontend and backend of the site

- Stronghold in both front-end & back-end development/ algorithms with experience of building agile, highly scalable, data-driven

platforms from scratch

- Ability to be hands-on with coding across big data, mobile apps, AI & ML, analytics, DevOps, business intelligent solutions, etc.

apart from strategically guiding/ mentoring the team

- Stronghold in executing stuff on the ground and hustle around to Get things done

- Ability to think and see the big picture while focusing on short term goals and deliverables

- Leadership qualities to hire and build a kick-ass technology/ product team going forward

- Experience as a founder/ being part of founding team is huge plus but not mandatory

- Experience in the Fashion/ Apparel industry is a plus but not mandatory

Skills Required :

• Previous Working Experience As A PHP / Laravel Developer For 1-4 Years.
• In-Depth Knowledge Of Object-Oriented PHP And Laravel 5 PHP Framework.
• Hands-On Experience With SQL Schema Design, SOLID Principles, REST API Design, Etc. MySQL Profiling And Query Optimization. Excellent Troubleshooting Skills.
• Good Project Management Skills. Creative And Efficient Problem Solver.

Roles & Responsibilities :

• Build Innovative, State-Of-The-Art Applications And Collaborate With The User Experience (UX) Team. Ensure HTML, CSS, And Shared JavaScript Is Valid And Consistent Across Applications.
• Prepare And Maintain All Applications Utilizing Standard Development Tools.
• Utilize Backend Data Services And Contribute To Increasing Existing Data Services API.
• Coordinate With Co-Developers And Keeps Project Manager Well Informed Of The Status Of Development Effort And Serves As A Liaison Between Development Staff And Project Manager.
• Keep Abreast Of New Trends And Best Practices In Web Development.

Our client is the fastest growing company in the space of student mobility in Asia Pacific as per Financial times.

More about them

- Long-term accommodation booking platform for students (think booking.com for student housing).

- Helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, nonstandardized and cumbersome paperwork, and broken payment process.

- Leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.

- Growing rapidly and targeting $400M in annual gross bookings value by 2022.

Key Skill

If being the first employee people encounter when they come into an establishment sounds interesting to you, becoming a front office executive could be a great career match. These customer-service-oriented professionals  make a positive impression on guests and keep operations flowing. As one of the company’s main ambassadors, front office executives try to build excitement and convey information. Before guests leave, front office executives may hand them cards to rate satisfaction & explain to them about other services & offers that the company is running. Because the nature of their position involves so much contact with the public, front office executives need to be good representatives of their organization. They must possess a friendly and upbeat demeanor, dress professionally, and act courteously. Other attributes include Interpersonal skills, Customer-centric, Multitasking, Attention to detail

If you are passionate about the internet space, possess exceptional attention to detail, are an expert communicator, and above all, have a risk-taking attitude, then this highly visible role is for you!

• Researching and prospecting potential clients
• Using all channels to connect and generate leads
• Giving impactful product demo and generating business
• Managing all prospects and building pipeline for new business accounts
• Actively maintaining and expanding client outreach in the market
• Mentoring and leading other junior sales associates

What you need to have:

• 2+ years of experience selling
• Experience in tech sales is a huge plus
• Minimum 1 yr experience working in international market (US, EU, MEA, APAC)
• Exposure of handling client relationship in any form
• Aptitude for sales and hunger for success
• Excellent communication and negotiation skills
• Strong analytical, problem-solving ability
• Efficient time management and a never give-up attitude