9+ Adobe Marketing Cloud Jobs in Hyderabad | Adobe Marketing Cloud Job openings in Hyderabad

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.

Experience matters. The ‘must-haves’ are.

• A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
• Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
• Experience in writing across genres – social, newsletters, blogs etc.
• Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)

The specific skills sought are as follows.

• Ability to articulate technology in a way that a non-techie could understand.
• Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
• Ability to improvise – use the same content to spin out content for social media publishing.
• Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.