Marketing Technical

Purpose of the Role

Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience

 MBA

 Minimum 6-8 years prior experience

 The person should have handled Marketing/ Brand Manager preferably in an FMCG.

 2-3 years in Brand Development/ Innovation within Foods

 Developing concepts and integrated brand communication

 Business planning and implementation experience as well as project management

 Preferred : experience in digital first launches

Key Deliverables of the Role

Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

Champions big NILG activities

Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies

 Understanding consumers and shoppers.

 Develops and launches relevant innovations and relaunches

 Creates integrated brand communication

 Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

We are looking are looking for talented and motivated campaign manager to lead and execute our various marketing campaigns. The successful candidate should have experience in managing digital and mass media (TV, Print, OOH, Radio etc.) marketing campaigns.

The campaign manager will work closely with work in collaboration with internal teams and external agencies to prepare and execute campaigns and measure and report on their effectiveness.

Responsibilities

· Develop, execute and manage marketing campaigns with the aim of customer acquisition or engagement

· Brief the various teams within marketing (such as creative, social media and digital) to ensure each campaign is forward planned and delivered on time

· Recruit and manage external agencies to execute marketing campaigns

· Devise campaign timelines and budget and ensure that the same is adhered to

· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels

· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

 

Skills & Qualifications

· A master’s degree in Marketing, advertising or related fields.

· 1-3 years of related experience

· Understanding and past experience of executing campaigns across all marketing channels from digital, social media, paid media, mobile, offline and print

· Exceptional project management and communication skills

· Solid understanding of current market trends

· Experience overseeing simultaneous campaigns

· Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print

Job Description : SEO executive (4-5 years of exp)

 

We are looking for someone who has - 

 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

This role will be Marketing Lead at WarehouseNow and is expected to do the following

• Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
• Analyse and present reports to multiple stakeholders

 

What specific skills and traits should this person possess?

• 3+ years of experience in marketing, growth or program management or related roles
• Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights 
• Hands-on experience with tools such as Google Analytics, Firebase, etc.
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Strong interpersonal skills to manage and work with multiple teams and stakeholders
• Demonstrated strength in strategic thinking/market analysis /competitive analysis
• Bonus: Prior experience in a B2C Company or Marketing Tech Company

We are currently hiring Associate Manager - Marketing in Mumbai for below mentioned role: Marketing & Customer Relationship Management Marketing Communication Strategy for DocketZoom Creation, Implementation and Management of Existing Customer Program Reselling/Cross selling Initiatives – Email Marketing and VOC Website Enhancement Initiatives Analytics Sales Data Analysis & Management Digital Data Analysis – Social Media & Online Campaigns Digital Marketing ROI Analysis Periodic Report Generation and Analysis Strategy & Analytics Periodic Data (Sales & Marketing) Compilation and Analysis Report Standardisation and Management – Sales & Marketing Lead Generation Strategy Building Competitive Intelligence Building

must be good marketer,
speaker
Hands on experience

We are looking for a passionate Community Manager for our new initiative. Someone who has an eclectic mix of interests particularly in arts, craft and design would be an ideal fit. This is a role that requires building and managing a community of teachers across multiple learning categories. The core result areas of the job are to: - Identify & grow sources for teachers in multiple categories - Scale teacher supply from these sources - Curate the supply based on defined standards and processes - Serve the community proactively and effectively for their growth Strong communication skills in English (both written and verbal) is critical. We value self-directedness, discipline and the ability of get things done in the face of limited/ambiguous information. This is a role for a new division and you can expect it to be fast-paced. We offer an environment that promises a lot of learning and where you are expected to take decisions on your own. Freshers are welcome to apply. You can be a graduate in any discipline. Teaching experience in any discipline would be an added advantage. PS: this is for a new yet-to-be-launched initiative & not related to the current offerings you see on our website & app.