Product Marketing (B2C Digital Products)

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

1. See the value. Understand which of their everyday problems each ADDA feature solves.
2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
2. Launching new releases. Tell customers what's new and persuade them to start using it.
3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

What we're looking for

• 4–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a content calendar.
• Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary

Brew8 builds and publishes subscription iOS apps — 55+ shipped across fitness, AI photo tools, utilities, and games. We find categories where existing apps are weak, build better ones fast, and grow them through ASO and paid ads.

The role

You run our product pipeline. Every app starts as research and ends as a shipped, tested app. You're not a designer, developer, or product visionary. You're the person who makes sure the right work gets done, fully, on time, to spec.

What you'll do

Research: The apps that we should build next (based on our internal way, you're always free to try your own ways as well)

Briefs: Turn an approved candidate into a complete App Brief using our template and Claude — positioning, onboarding flow, paywall, content schema, feature list. Fill every gap before handoff.

Content: Generate structured content (workout plans, program schedules, prompt libraries) from our asset library using Claude, then verify every row against the actual assets.

Handoff & follow-up: Hand briefs to design and iOS, check progress mid-week, catch wrong directions early, escalate blockers the same day.

QA: Run the brief's QA checklist on every build on real devices. Log every miss. Nothing ships without your pass.

ASO: Own keywords, metadata, and screenshot angles for every app we ship.

Reporting: One-page weekly status for the CEO — shipped, blocked, next.

What we're looking for

• 1–3 years in any role where you owned a process end-to-end — ops, QA, project coordination, content ops, or early-stage startup generalist
• You use ChatGPT/Claude daily for real work and can describe a workflow you built with it
• Have good knowledge about Codex/Claude Code and other AI LLMs and models, should be great with using AI to make things faster and better.
• Extremely detail-oriented — you notice the missing field, the wrong option order, the broken button
• Comfortable with spreadsheets, JSON/CSV, and app analytics
• You use iPhone apps critically and can explain why one onboarding converts and another doesn't
• Written English clear enough to write a spec a developer builds from without asking questions
• Reliable: shows up, communicates leave early, follows through

Nice to have

• ASO experience (keyword research, metadata, screenshot testing)
• Figma, TestFlight, Claude Code, Codex, ChatGPT, etc.
• Creative expertise and a problem solving attitude.
• Prior work at a consumer app studio or D2C brand

Success at 90 days

• CEO picks from your weekly scored candidates without redoing the research
• Your briefs go to design and dev without the CEO rewriting them
• A content plan that used to take two weeks takes you two days
• Zero shipped apps with a missed item that was on the QA checklist

Key Responsibilities

• Own and execute end-to-end GTM strategies for AI and technology products.
• Define target segments, ICP, use cases, positioning, messaging, and differentiation.
• Develop and execute product launch strategies across relevant channels.
• Partner closely with Sales, Marketing, Growth, and Product teams to drive pipeline, conversion, and adoption.
• Develop product messaging, sales enablement materials, use cases, and market-facing content.
• Conduct customer, market, and competitive research to identify new opportunities.
• Translate customer and market insights into product improvements and roadmap priorities.
• Work on pricing, packaging, monetization, and commercial strategy.
• Track adoption, activation, conversion, and other GTM metrics and continuously optimize.
• Identify new growth channels, experiments, and scalable GTM opportunities.

What We're Looking For

• 4–10 years of experience in Product Management, GTM, Product Marketing, Growth, Strategy, or related roles.
• Proven experience in taking technology/SaaS products to market.
• Strong understanding of GTM strategy, positioning, customer segmentation, adoption, and growth.
• Experience working closely with Sales and Marketing teams.
• Strong customer and market orientation with the ability to identify and validate business opportunities.
• Strong analytical, communication, and stakeholder-management skills.
• Comfortable working in a fast-paced, high-ownership startup environment

Key Responsibilities

Define product strategy, roadmap, and product development plans.

Conduct market and competitor analysis to identify new opportunities.

Drive product adoption, customer experience, conversion, and business growth.

Work with UX/UI, Engineering, Marketing, Operations, and Customer Support teams.

Track product performance using

Google Analytics and other analytics tools

.

Analyze customer feedback and data to drive product improvements.

Manage product launches, integrations, documentation, and internal training.

Identify opportunities for innovation, revenue growth, and product enhancement.

Requirements

Experience in

Product Management

, preferably within Travel/OTA/TravelTech.

Strong understanding of product strategy, roadmap, analytics, and execution.

Experience with

Google Analytics/product analytics tools

.

Strong communication, problem-solving, and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.

POSITION: Product Marketing Manager

Job Mode : Remote 

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events

● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Job Description

This is a remote position.

Our Core Value

• Client Success: Our clients’ success is our success
• Extreme Ownership: We own our work and its outcomes fully
• Proactive Collaboration: Teamwork elevates us all 
• Quality with Pragmatism: We aim for excellence with a focus on practical solutions
• Effective Feedback: Honest, constructive feedback fosters improvement
• Proactive Collaboration: Teamwork elevates us all

Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results

Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution

Key Responsibilities

• Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
• Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
• Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
• Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively

Requirements

What We're Looking For

• Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
• Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
• Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
• Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
• Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
• Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process

Benefits

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Role Overview

We are looking for a driven and analytical Product Manager to own end-to-end product initiatives across our fintech ecosystem. You will work closely with Engineering, Growth, Risk, and Operations teams to build scalable, customer-centric solutions that drive measurable business impact.

Key Responsibilities

• Own the product lifecycle from problem discovery → PRD → launch → iteration
• Write clear and structured PRDs, user stories, and acceptance criteria
• Collaborate cross-functionally with Engineering, Design, Growth, Risk, and Business teams
• Define product roadmaps and prioritize based on impact and feasibility
• Analyze product performance, funnels, and user behavior using data
• Drive experimentation, A/B testing, and continuous optimization
• Translate business goals into scalable product solutions

Required Skills & Qualifications

• 3–7 years of Product Management experience (preferably in fintech/startup environments)
• Strong analytical skills with hands-on experience in SQL and Excel/Google Sheets
• Experience working in Agile environments with engineering teams
• Ability to think structurally and solve complex product problems
• Strong stakeholder management and communication skills
• Working understanding of APIs, integrations, and system workflows
• Comfort using AI tools to enhance productivity, documentation, research, and product discovery
• Basic understanding of prompt structuring to improve research, analysis, and workflow efficiency

We are looking for a driven and analytical Product Manager to lead the planning, development, and continuous improvement of our digital products. The candidate will work closely with engineering, design, marketing, sales, and business teams to translate customer and business needs into successful product solutions.

Key Responsibilities

• Define and communicate the product vision, strategy, and roadmap.
• Gather and analyze customer, market, and business requirements.
• Translate requirements into clear product specifications, user stories, and acceptance criteria.
• Prioritize features and maintain the product backlog.
• Work closely with developers, designers, QA, and other stakeholders throughout the product development lifecycle.
• Conduct market and competitor research to identify opportunities.
• Coordinate product launches and feature releases.
• Track product performance using relevant KPIs and analytics.
• Collect and analyze customer feedback to improve the product.
• Identify usability issues and recommend product enhancements.
• Participate in Agile/Scrum activities, including sprint planning and reviews.
• Ensure product initiatives align with overall business objectives.