Product Marketing (B2C Digital Products)

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Brew8 builds and publishes subscription iOS apps — 55+ shipped across fitness, AI photo tools, utilities, and games. We find categories where existing apps are weak, build better ones fast, and grow them through ASO and paid ads.

The role

You run our product pipeline. Every app starts as research and ends as a shipped, tested app. You're not a designer, developer, or product visionary. You're the person who makes sure the right work gets done, fully, on time, to spec.

What you'll do

Research: The apps that we should build next (based on our internal way, you're always free to try your own ways as well)

Briefs: Turn an approved candidate into a complete App Brief using our template and Claude — positioning, onboarding flow, paywall, content schema, feature list. Fill every gap before handoff.

Content: Generate structured content (workout plans, program schedules, prompt libraries) from our asset library using Claude, then verify every row against the actual assets.

Handoff & follow-up: Hand briefs to design and iOS, check progress mid-week, catch wrong directions early, escalate blockers the same day.

QA: Run the brief's QA checklist on every build on real devices. Log every miss. Nothing ships without your pass.

ASO: Own keywords, metadata, and screenshot angles for every app we ship.

Reporting: One-page weekly status for the CEO — shipped, blocked, next.

What we're looking for

• 1–3 years in any role where you owned a process end-to-end — ops, QA, project coordination, content ops, or early-stage startup generalist
• You use ChatGPT/Claude daily for real work and can describe a workflow you built with it
• Have good knowledge about Codex/Claude Code and other AI LLMs and models, should be great with using AI to make things faster and better.
• Extremely detail-oriented — you notice the missing field, the wrong option order, the broken button
• Comfortable with spreadsheets, JSON/CSV, and app analytics
• You use iPhone apps critically and can explain why one onboarding converts and another doesn't
• Written English clear enough to write a spec a developer builds from without asking questions
• Reliable: shows up, communicates leave early, follows through

Nice to have

• ASO experience (keyword research, metadata, screenshot testing)
• Figma, TestFlight, Claude Code, Codex, ChatGPT, etc.
• Creative expertise and a problem solving attitude.
• Prior work at a consumer app studio or D2C brand

Success at 90 days

• CEO picks from your weekly scored candidates without redoing the research
• Your briefs go to design and dev without the CEO rewriting them
• A content plan that used to take two weeks takes you two days
• Zero shipped apps with a missed item that was on the QA checklist

POSITION: Product Marketing Manager

Job Mode : Remote 

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events

● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Job Description

This is a remote position.

Our Core Value

• Client Success: Our clients’ success is our success
• Extreme Ownership: We own our work and its outcomes fully
• Proactive Collaboration: Teamwork elevates us all 
• Quality with Pragmatism: We aim for excellence with a focus on practical solutions
• Effective Feedback: Honest, constructive feedback fosters improvement
• Proactive Collaboration: Teamwork elevates us all

Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results

Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution

Key Responsibilities

• Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
• Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
• Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
• Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively

Requirements

What We're Looking For

• Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
• Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
• Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
• Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
• Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
• Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process

Benefits

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Us

We believe the future of software development is AI-native — where engineers operate at a higher level of abstraction and quality remains non-negotiable. 

Incubyte is a software craft consultancy where the “how” of building software matters as much as the “what”.  

We partner with companies of all sizes, from helping enterprises build, scale, and modernize to early-stage founders bringing their ideas to life. 

Our engineers operate in an AI-native development model, using AI as a collaborator across the SDLC to accelerate development while upholding the discipline of software craftsmanship. Guided by Software Craftsmanship and Extreme Programming practices, we build reliable, maintainable, and scalable systems with speed, without compromising quality. If this way of building software resonates with you, we’d like to talk. 

Our Guiding Principles 

These principles define how we work at Incubyte. They are non-negotiable. 

Relentless Pursuit of Quality with Pragmatism 

  We build high-quality systems without losing sight of delivery. 

Extreme Ownership 

  We take responsibility end-to-end for decisions, execution, and outcomes. 

Proactive Collaboration 

  We collaborate closely, challenge each other, and solve problems together. 

Active Pursuit of Mastery 

  We continuously improve our craft and raise our bar. 

Invite, Give, and Act on Feedback 

We seek, give, and act on feedback to get better every day. 

Ensuring Client Success 

We act as trusted partners and focus on real outcomes, not just output. 

Job Description

This is a remote position.

Our Core Value

• Client Success: Our clients’ success is our success
• Extreme Ownership: We own our work and its outcomes fully
• Proactive Collaboration: Teamwork elevates us all 
• Quality with Pragmatism: We aim for excellence with a focus on practical solutions
• Effective Feedback: Honest, constructive feedback fosters improvement
• Proactive Collaboration: Teamwork elevates us all

Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results

Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution

Key Responsibilities

• Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
• Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
• Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
• Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively

Requirements

What We're Looking For

• Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
• Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
• Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
• Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
• Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
• Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process

Benefits

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards that our customers recognize us by. With asynchronous tools and a push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

2

Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

3

Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

4

Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

5

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

6

Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

7

Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

8

Mandatory (Age) - Candidate's age should be below 32 years

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

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Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

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Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

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Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

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Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

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Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

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Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

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Mandatory (Age) - Candidate's age should be below 32 years