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Product Marketing Manager

Product Marketing Manager at Any IT company · Remote only · 10 - 14 years · ₹30L - ₹40L / yr · Remote only · Posted 5 Oct 2026

Hunarstreet Technologies Pvt Ltd's logo

Product Marketing Manager

10 - 14 yrs
₹30L - ₹40L / yr
Remote only
Skills
Product Marketing
B2B Marketing
SaaS
GTM

POSITION: Product Marketing Manager


Job Mode : Remote 


Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)


We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.



JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events


● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning





REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys





Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority



PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)





REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.


EMPLOYMENT TYPE: Full-Time


LOCATION: Remote


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Full Stack Developer - Averlon
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Our Core Value

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Requirements

What We're Looking For

  • Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
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Benefits

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  • Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
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Work Environment 

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Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Avinash S
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GTM

Key Responsibilities

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  • Develop and execute product launch strategies across relevant channels.
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  • Develop product messaging, sales enablement materials, use cases, and market-facing content.
  • Conduct customer, market, and competitive research to identify new opportunities.
  • Translate customer and market insights into product improvements and roadmap priorities.
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  • Track adoption, activation, conversion, and other GTM metrics and continuously optimize.
  • Identify new growth channels, experiments, and scalable GTM opportunities.

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  • 4–10 years of experience in Product Management, GTM, Product Marketing, Growth, Strategy, or related roles.
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Shilpi Gupta
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Product Documentation
Requirement Analysis
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About Us


We believe the future of software development is AI-native — where engineers operate at a higher level of abstraction and quality remains non-negotiable. 


Incubyte is a software craft consultancy where the “how” of building software matters as much as the “what”.  


We partner with companies of all sizes, from helping enterprises build, scale, and modernize to early-stage founders bringing their ideas to life. 

Our engineers operate in an AI-native development model, using AI as a collaborator across the SDLC to accelerate development while upholding the discipline of software craftsmanship. Guided by Software Craftsmanship and Extreme Programming practices, we build reliable, maintainable, and scalable systems with speed, without compromising quality. If this way of building software resonates with you, we’d like to talk. 


Our Guiding Principles 


These principles define how we work at Incubyte. They are non-negotiable. 


Relentless Pursuit of Quality with Pragmatism 

  We build high-quality systems without losing sight of delivery. 


Extreme Ownership 

  We take responsibility end-to-end for decisions, execution, and outcomes. 


Proactive Collaboration 

  We collaborate closely, challenge each other, and solve problems together. 


Active Pursuit of Mastery 

  We continuously improve our craft and raise our bar. 

Invite, Give, and Act on Feedback 

We seek, give, and act on feedback to get better every day. 


Ensuring Client Success 

We act as trusted partners and focus on real outcomes, not just output. 


Job Description

This is a remote position.


Our Core Value

  • Client Success: Our clients’ success is our success
  • Extreme Ownership: We own our work and its outcomes fully
  • Proactive Collaboration: Teamwork elevates us all 
  • Quality with Pragmatism: We aim for excellence with a focus on practical solutions
  • Effective Feedback: Honest, constructive feedback fosters improvement
  • Proactive Collaboration: Teamwork elevates us all


Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results


Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution


Key Responsibilities

  • Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
  • Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
  • Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
  • Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively



Requirements

What We're Looking For

  • Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
  • Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
  • Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
  • Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
  • Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
  • Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process



Benefits

What We Offer 

  • Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
  • Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
  • Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
  • Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
  • Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
  • And More: Extra perks to support your well-being and professional growth. 


Work Environment 

  • Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards that our customers recognize us by. With asynchronous tools and a push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
  • Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
  • Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology-first B2B Commerce Startup
Technology-first B2B Commerce Startup
Agency job
via by Nikita Sinha
Bengaluru (Bangalore)
2 - 6 yrs
Upto ₹15L / yr (Varies
)
Product Management

We are looking for a hands-on Senior Product Manager to own product adoption, roadmap planning, and delivery.


You will use product analytics and direct user research to understand how retailers and internal teams use Eazeebox. You

will identify adoption barriers, prioritise the right product interventions, and work with design and engineering to deliver

measurable improvements.


You will also convert the product roadmap into a realistic engineering plan. This includes clear requirements, estimation,

capacity planning, dependency management, release planning, and post-release measurement.


This is not a marketing role or a project-coordination role. Marketing will own acquisition, campaigns, cohort

communication, trade marketing, and market activations. You will own the product experience and the roadmap that

improves it.


What You Will Own

Product Analytics and Adoption


• Define and track product funnels, feature usage, conversion, retention, and cohort behaviour.

• Analyse how retailers use registration, search, stock visibility, offers, cart, checkout, payments, credit, reorder, and

delivery tracking.

• Track app-led versus salesperson-assisted ordering.

• Identify where users abandon or bypass product workflows.

• Combine usage data with retailer interviews, sales feedback, and operational observations.

• Determine whether low adoption is caused by product, marketing, sales, data, or operational issues.

• Define success metrics before development and measure impact after release.

• Improve, simplify, or discontinue features based on evidence.


Product Roadmap

• Translate company goals and user problems into prioritised product initiatives.

• Evaluate opportunities based on business impact, user value, evidence, effort, dependencies, and risk.

• Balance adoption features, operational improvements, defects, reliability, and commercially relevant technical debt.

• Write clear product requirements, workflows, user stories, and acceptance criteria.

• Work closely with retailers, sales, warehouse, fulfilment, finance, category, and support teams.

• Prevent unstructured stakeholder requests from disrupting agreed priorities.


Engineering Planning and Delivery

• Break roadmap initiatives into deliverable releases, epics, and development-ready stories.

• Work with engineers to obtain estimates and understand technical dependencies.

• Map roadmap commitments against actual engineering capacity.

• Maintain sprint, monthly, and quarterly delivery forecasts.

• Track planned versus completed work, carryover, blockers, and estimation variance.

• Make clear what will be displaced when urgent work is introduced.

• Coordinate product, design, engineering, testing, business acceptance, and release readiness.

• Communicate delivery risks and roadmap changes early.

Engineers will own technical estimates. You will own converting those estimates into a credible product and delivery plan.


Product Quality and Long-Term Development

• Ensure major initiatives receive appropriate engineering review before roadmap commitment.

• Require engineering sign-off on architecture, scalability, security, reliability, testing, and maintainability.

• Ensure critical releases have testing, monitoring, verification, and rollback plans.

• Prioritise technical work when it materially affects orders, payments, pricing, inventory accuracy, customer trust,

release speed, or expected growth.

• Balance short-term adoption priorities with the ability to operate and extend the product reliably.

The Product Manager owns the user problem, requirements, priority, and expected outcome. Engineering owns technical

design and technical sign-off. Product and Engineering jointly own release readiness.


What We Are Looking For

• 4–7 years of experience, including at least 2–3 years owning a software product.

• Strong product analytics skills across funnels, cohorts, conversion, retention, and feature adoption.• Evidence of using data and user research to make roadmap decisions.

• Experience taking products from discovery through requirements, delivery, launch, and measurement.

• Strong roadmap prioritisation and stakeholder-management skills.

• Experience with engineering estimation, capacity planning, sprint planning, and release forecasting.

• Ability to understand APIs, data flows, databases, and system integrations.

• Strong written and verbal communication.

• Willingness to regularly meet retailers and shadow internal users.

• Ability to operate independently in a lean, fast-moving organisation.

• Experience in B2B commerce, retail technology, supply chain, logistics, fintech, payments, inventory, or ERP-

integrated products will be preferred.

Read more
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