POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Shubham Vishwakarma
Full Stack Developer - Averlon
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Location:
Perumbavoor, Kerala (Onsite Classroom Training)
Job Type:
Freelance / Part-time
Schedule:
Every Thursday (Once a week)
Total Duration: 60 hours (spread over multiple Thursdays)
Job Description:
We are hiring a Freelance Digital Marketing Trainer to conduct offline classes once a week (every Thursday) at our training center in Perumbavoor, Kerala. The trainer will be responsible for delivering hands-on and practical training in core digital marketing concepts over a total of 60 hours.
Key Responsibilities:
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- Google Ads (Search, Display, Video)
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Email Marketing
- Content Marketing
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Requirements:
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- Previous training or teaching experience (preferred).
- Proficient in using digital marketing tools and platforms.
- Good communication skills in English or Malayalam (or both).
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Job Type: Full-time
Experience Level: 5-10 years
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We are looking for a talented Java Developer with a strong background in multithreading, microservices , Spring Boot, data structures and algorithms, and SQL, specifically within the banking sector. The ideal candidate will be responsible for designing and implementing high-performance applications that cater to our financial services.
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If interested, Kindly drop cv in linkedIn: linkedin.com/in/ranjini-c-n-36b674131
Python
Machine Learning (ML)- Experience building and managing large scale data/analytics systems.
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- Maintaining automated build / test / deployment environments
Qualifications
- Software Engineering
- Should have at least 2 years of hands on experience in designing, developing, testing and deploying
applications on Java, Ruby, Kotlin, Python, Node or Go for large scale applications
- Deep knowledge of one of the programming language they have experience in
- Proficient in OOP and Design Patterns, experience with functional programming would be a plus
- Data modelling experience in Relational Databases
- Ability to design and implement low latency RESTful services
- Product Delivery
- Ability to scope, review and refine user stories for technical completeness and to alleviate dependency
risks.
- Well versed in working with agile methodologies which includes phases such as design, development,
code review, testing and release management
- Ability to have worked in a CI/CD environment, with hands on experience with Git or any similar source
code management tools
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- Experience troubleshooting server performance issues such as memory tuning, GC tuning, resource leaks
etc
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Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
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Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
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Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
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- Masters in Marketing, Business Communication, or related fields
- An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
- A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
- Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
- A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
- Excellent project management and communication skills
- Ability to think strategically, conceptually as well as analytically
- Ability to work with teams, both internal and external
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- Excellent written, verbal and interpersonal communication skills
- Desire to work in a team-oriented, entrepreneurial corporate environment
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- Any other certifications in writing or business communication are an added advantage
- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
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- Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
- Excellent written, verbal & technical skills
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong problem management skills
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- Work within established configuration and change management policies to ensure awareness, approval, and success of changes made to the network infrastructure
- Proactive forecasting of Network capacity and utilization.
- Would handle issues like Production outages.
- Would handle incident and projects
- Good problem-solving skills
- Team mentoring and timely project delivery.
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- To ensure availability and uptime of On-premise and cloud network
Reporting Team
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- Reporting Department: Site Reliability Engineering (24777)
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- Good hands-on with Layer 2 and Layer 3 topologies
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▪ Filing of various forms of Incorporations, compliances, event-based compliances etc.
▪ Making applications for various registrations such as Trademark, IEC, SSI/MSME etc.
▪ GST & Annual return filing.
▪ Responsible for completion of work in defend timeline and to meet deadlines.
▪ Must be updated with recent updates/ amendments.
▪ Query solving and advisory role for the clients whenever requires.
▪ Develop contacts and build good Business Relations with Clients & update with work process on timely bases.
Requirements and qualifications
▪ Qualified/ Semi-qualified CS/CA or Law Graduates only.
▪ Candidates must have practical exposure of Companies Act, FEMA, RBI, GST and other relevant laws.
▪ Sound communication skills – Oral, Written & Mail Communication plus Excellent proficiency in English
▪ A positive attitude, quick learner & can perform under pressure are add on advantages.
▪ Fresher or up to 2 years of relevant experience can apply for this opening.
*Perks & Benefits: Incentive over and above salary.
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Full Stack Developer - Averlon