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Associate Director - Product (App)
Associate Director - Product (App)

Associate Director - Product (App) at Noise · Gurugram · 8 - 12 years · ₹50L - ₹65L / yr · Raised funding · Posted 22 Oct 2026

Noise's logo

Associate Director - Product (App)

rupali goel's profile picture
Posted by rupali goel
8 - 12 yrs
₹50L - ₹65L / yr
Gurugram
Skills
Product Management
Mobile App Development
PRD
PRODUCT ROADMAP
Monetization
retention

What you'll own

You'll lead product for the entire NoiseFit app, not a slice of it. That means:

Core Experience

  • End-to-end app experience across health, fitness, wellness, engagement, and connected device features.
  • Activation and onboarding in the first seven days that determine whether a user stays.
  • Daily habit loops—the features and nudges that bring someone back every morning.
  • Health intelligence layer—turning raw sensor data into insights users can actually act upon.
  • AI/ML-driven personalization through contextual coaching, adaptive goals, and smarter recommendations.


Growth & Business

  • Retention architecture including streaks, challenges, community and reward systems.
  • Monetization opportunities including subscriptions, premium experiences and ecosystem partnerships.
  • Experimentation culture through A/B testing, funnel analysis and rapid iteration.
  • Device-to-app experience connecting what happens on the wrist with what happens on the phone.
  • Cross-functional leadership across Design, Engineering, Data Science, Marketing, and Hardware teams.


Who we're looking for

We're looking for someone with 8+ years of consumer product management experience and a proven record of building and scaling B2C mobile products.

More importantly, we're looking for someone who:

  • Thinks about user emotion as much as user flow.
  • Is deeply comfortable with product analytics using tools like Amplitude, Mixpanel, Firebase, or similar.
  • Ships fast, experiments constantly, and makes data-backed decisions.
  • Has exceptional product taste and strong design instincts.
  • Can move seamlessly between product vision and execution.
  • Is genuinely curious about Indian consumers and how they build long-term habits.
  • Wants to solve difficult consumer problems at massive scale.


Why this role, why now

  • The scale is immediate: Your first feature reaches tens of millions of users. There is no "build the audience first" phase.
  • The category is still being written: Health-tech in India is still in its early innings. You'll help define what the category becomes.
  • Hardware meets software: With Bose as a strategic investor and a world-class hardware team, you'll build products at the intersection of wearables, AI, health intelligence and consumer technology.
  • Real ownership: You'll define strategy, execute it and see the impact quickly. High trust. High accountability. Fast decisions.
  • A team that ships: Noise has grown from a startup into India's leading wearable brand by moving quickly and staying obsessed with product quality.
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About Noise

Founded :
2014
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

Founded in 2014, Noise is one of India's leading consumer technology brands, redefining how people experience technology through innovative, design-led, and accessible products.


From pioneering smart wearables to building a strong presence in wireless audio, Noise has emerged as India's #1 smartwatch brand and #2 in True Wireless Stereo (TWS) audio, serving a growing community of over 40 million users.


Backed by Bose, a global leader in audio technology, Noise continues to push the boundaries of innovation across smart wearables, premium audio, connected devices, and health-focused technology.


As we enter our next phase of growth, our ambition goes beyond building great products. We are focused on becoming a globally relevant, AI-native consumer technology company, driven by innovation, design excellence, and exceptional talent.


At Noise, we believe in challenging conventions, thinking from first principles, and creating meaningful impact. We are building a culture where ownership, curiosity, and bold thinking shape the future of technology.

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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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Work Environment 

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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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We serve businesses where large sales teams manage high volumes of leads and customer interactions, making speed, prioritisation, automation, and effective sales execution critical to revenue growth.

 

Role Overview

We are looking for a Senior Product Manager – AI to own the roadmap and end-to-end execution of AI products within LeadSquared.

 

Key Responsibilities

 

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  • Familiarity with AI evaluations (evals), observability, guardrails, and human oversight.
  • Data-driven approach with strong understanding of product metrics.
  • Excellent communication, problem-solving, and stakeholder management skills.
  • Candidates from Tier 1 / Tier 1.5 / Tier 2 colleges preferred.

Good to Have

  • Experience building products using GenAI, LLMs, RAG, AI Agents / Agentic AI, or ML-based decision systems.
  • Experience in CRM, SalesTech, MarTech, or Enterprise SaaS.
  • Experience building AI products for sales, revenue, operations, or other enterprise users.
  • Experience taking an AI capability from an early prototype to a reliable, scalable enterprise product.
  • Candidates who have built AI side projects will have a preference. Share links to live products, prototypes, demos, GitHub repositories, agents, or apps you’ve built.
  •  
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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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