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Product Marketing Specialist
Product Marketing Specialist

Product Marketing Specialist at Trademo · Gurugram · 4 - 6 years · ₹12L - ₹16L / yr (ESOP available) · Raised funding · Posted 8 Oct 2026

Trademo's logo

Product Marketing Specialist

Anushka Nautiyal's profile picture
Posted by Anushka Nautiyal
4 - 6 yrs
₹12L - ₹16L / yr (ESOP available)
Gurugram
Skills
Product Marketing
SaaS
Go to market
Content Marketing
B2B Marketing

Product Marketing Associate

About Trademo

At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.

Our products span trade intelligence, sanctions screening, global trade compliance, supply-chain mapping, and trade transaction digitization.

About the Role

We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.

In this role, you will act as the bridge between Product, Sales, and Marketing, shaping how our products are positioned, communicated, adopted, and scaled in the market.

You will work on product positioning, go-to-market initiatives, sales enablement, content, and top-of-funnel awareness while partnering closely with cross-functional teams.

What You'll Do

  • Own end-to-end product marketing for assigned product lines, from positioning and messaging to adoption and growth.
  • Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
  • Develop clear and differentiated product positioning and messaging that resonates with target B2B personas.
  • Build and maintain sales enablement assets including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
  • Drive top-of-funnel organic awareness through content, campaigns, and distribution strategies.
  • Partner with Content and Digital teams to create high-quality assets including blogs, whitepapers, landing pages, and thought leadership content.
  • Support product launches through structured go-to-market plans, internal enablement, and external campaigns.
  • Work closely with cross-functional stakeholders to ensure consistent product communication and execution.

What We're Looking For

  • 4–6 years of experience in a SaaS environment, preferably in Product Marketing, Content Marketing, or a related role.
  • Strong understanding of B2B buyer journeys and go-to-market strategies.
  • Hands-on experience with product positioning and messaging.
  • Experience creating sales enablement materials and supporting revenue teams.
  • Strong communication, storytelling, and stakeholder management skills.
  • Ability to simplify complex products or concepts into clear, compelling messaging.
  • Strong cross-functional collaboration skills, especially with Product, Sales, and Marketing teams.
  • Demonstrated ability to take ownership of initiatives and drive them end-to-end with minimal supervision.
  • Comfortable working in a fast-moving, high-growth startup environment.

What Will Make You Stand Out

  • Experience in B2B SaaS or enterprise technology.
  • Experience working on product launches and GTM campaigns.
  • Experience translating complex or technical products into simple customer-facing narratives.
  • Experience creating sales enablement and thought leadership content.
  • Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.

Why Trademo?

You'll have the opportunity to work at the intersection of AI, global trade, supply chains, and enterprise SaaS, and play a key role in shaping how innovative products are positioned and taken to market.

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About Trademo

Founded :
2020
Type :
Product
Size :
20-100
Stage :
Raised funding

About

International trade as an industry is long due for disruption. Our resolve is to expand and improve upon an age-old, inefficient market that has a global impact. We are building a team of hustlers who are passionate about one simple and ambitious mission: Supporting businesses who want to access and conquer the global market. Led by a serial entrepreneur who has a deeper understanding to solve this complex problem. Trademo is a SaaS startup building market-leading products to help businesses globally start, grow and manage their cross-border trade seamlessly. Trademo is well capitalized with the Seed investment by the Founder and a globally renowned tech investor.
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Connect with the team

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Himani Mahawar

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Similar jobs (10)

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POSITION: Product Marketing Manager


Job Mode : Remote 


Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)


We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.



JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

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● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

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customer use cases

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marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events


● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

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opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

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REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys





Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

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● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority



PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)





REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.


EMPLOYMENT TYPE: Full-Time


LOCATION: Remote


Read more
3Five8 Technologies
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Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

  1. See the value. Understand which of their everyday problems each ADDA feature solves.
  2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

  1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
  2. Launching new releases. Tell customers what's new and persuade them to start using it.
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  4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
  5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.



What we're looking for

  • 4–6 years in product marketing at a B2B SaaS product company
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  • Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
  • Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
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Why ADDA?

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We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.


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We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.


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b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.

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d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.

e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep the company at the forefront of the industry.

f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.

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Optimo Capital
at Optimo Capital
2 candid answers
Krishnagopal Kedia
Posted by Krishnagopal Kedia
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
0 - 1 yrs
₹10L - ₹12L / yr
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Optimo Capital is an RBI-registered NBFC focused on secured MSME lending, primarily through Loan Against Property (LAP). We serve small businesses that are underserved by traditional banks, and we do it with a lean, technology-first operating model.

What makes us different is how close our product function sits to the actual business. We don't build software in a vacuum — we build tools directly out of the operational problems our credit, sales, collections, and ops teams run into every day. Our stack spans the full lending lifecycle: loan origination and servicing (LOS/LMS), a telecalling CRM, a communications orchestration platform, document management, bureau and data pipelines, and integrations with co-lending and channel partners.

If you like the idea of shipping products that a real team uses the next morning, this is the environment for it.

The Role

We're looking for an Associate Product Manager to help us build and improve the internal and partner-facing products that power our lending operations. You'll own features and workflows end to end — from understanding the problem, to writing the spec, to coordinating the build, to rolling it out and measuring whether it actually worked.

This is a hands-on, high-ownership role suited to someone early in their product career who wants to learn the craft by doing, inside a business where the feedback loop is short and the impact is visible.

What You'll Do

  • Sit with the people who use our tools — telecallers, credit officers, ops, collections, sales — and turn their pain points into clear, well-scoped product requirements.
  • Write crisp PRDs, user stories, and workflow specs that engineering and vendor partners can build from without guesswork.
  • Coordinate delivery across in-house engineering and external technology vendors (e.g., our LOS/LMS provider), keeping timelines, dependencies, and priorities in order.
  • Own UAT and rollout: test what gets built, catch the gaps before users do, write the documentation, and make sure adoption actually happens.
  • Use data to inform and defend decisions — pull from dashboards and databases, look at funnel and operational metrics, and measure the impact of what you ship.
  • Support integrations with co-lending partners and sourcing channels (DSAs) as our partnership footprint grows.
  • Keep a pulse on the regulatory and operational context of lending so the products you build are compliant and practical, not just clever.

What We're Looking For

  • 1–3 years of experience in product, business/data analytics, operations, consulting, or an early-stage/founder background — or a strong track record of building things.
  • Structured thinking and clear writing. You can break an ambiguous problem into parts and explain your reasoning simply.
  • Comfort with data. You're not intimidated by spreadsheets or a database, and you'd rather check a number than guess.
  • Genuine curiosity about how lending, fintech, and financial services work.
  • High agency. You chase down answers, follow through without being managed, and care about the outcome, not just the ticket.
  • Strong communication and the ability to work across teams that don't naturally speak the same language (business, engineering, credit, compliance).

Nice to Have

  • Exposure to fintech, NBFCs, banking, or lending operations.
  • Working knowledge of SQL, or comfort with no-code/low-code tools (Retool, Airtable, and the like).
  • Some ability to build — a bit of coding, scripting, or prototyping goes a long way here.
  • Familiarity with the Indian lending stack (LOS/LMS, CRM, WhatsApp Business API, bureau data).

Why Join

  • Real ownership from day one — you'll ship products, not slides.
  • A short path from idea to impact, with users you can actually talk to.
  • Deep exposure to how a modern NBFC works across credit, operations, technology, and partnerships.
  • The chance to learn product management the way it's meant to be learned: close to the operator, close to the problem.

How to Apply

Send your CV and a short note on something you've built or shipped — a product, a tool, a process, anything — to [insert application email / link].

Read more
i95Dev
Swathi Bokkala
Posted by Swathi Bokkala
Level 1, Wing 2, Block 'C', Cyber Gateway, HITEC City, Hyderabad, 500081
0 - 1 yrs
₹3L - ₹5L / yr
Marketing
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Digital Marketing
Market Research
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Marketing & Sales Associate – Hyderabad, India

About i95Dev

i95Dev is an eCommerce and ERP integration company serving 400+ clients globally. We connect platforms like Shopify, Adobe Commerce, and BigCommerce with ERP systems including NetSuite, Microsoft Dynamics, and SAP. As we scale our AI-driven integration products, we're looking to build a modern, data-driven marketing and sales engine.

Position Overview

We are looking for a Marketing & Sales Associate to support our marketing and business growth initiatives. This is an entry-level opportunity for fresh graduates who are interested in building a career across digital marketing, B2B sales, lead generation, and technology.

The role will provide exposure to global markets, technology products, customer engagement, market research, and modern marketing and sales tools.

Key Responsibilities

  • Support digital marketing activities across LinkedIn, email, social media, and other relevant channels
  • Assist in creating and distributing content including LinkedIn posts, blogs, case studies, presentations, and email campaigns
  • Conduct market research and competitor analysis to identify market trends and potential business opportunities
  • Support lead generation activities through online research, social platforms, databases, campaigns, and other channels
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  • Maintain and update prospect and lead information in CRM systems
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Requirements

  • MBA/PGDM or Bachelor's degree in Marketing, Sales, Business Administration, or a related field
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  • Strong interest in marketing, sales, business development, or technology
  • Good understanding of basic marketing and sales concepts
  • Strong written and verbal communication skills in English
  • Good research and analytical skills
  • Comfortable using MS Office/Google Workspace and willing to learn new tools
  • Interest in B2B SaaS, eCommerce, ERP, or technology products is an advantage
  • Ability to communicate confidently with internal and external stakeholders

Soft Skills & Qualities

  • Strong communication and interpersonal skills
  • Self-starter with a willingness to take ownership
  • Curious and eager to learn
  • Comfortable working in a fast-paced environment
  • Analytical and detail-oriented
  • Confident, proactive, and target-oriented
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Growth Opportunities

The role provides exposure to:

  • B2B marketing and sales
  • Lead generation and demand generation
  • Global customer and market research
  • CRM and marketing automation tools
  • eCommerce, ERP, SaaS, and AI-driven technology products
  • Cross-functional collaboration with marketing, sales, and product teams

Work Environment

  • Opportunity to work with global teams across US, Europe, and Australia
  • Exposure to real-world B2B technology marketing and sales
  • Hands-on experience with modern business and technology tools
  • Potential for career growth based on performance

i95Dev encourages applications from candidates of diverse backgrounds who are interested in building careers in marketing, sales, and technology-driven business growth.

Read more
Experience.com
at Experience.com
1 candid answer
Avinash S
Posted by Avinash S
Remote only
0 - 2 yrs
₹4L - ₹6L / yr
Communication Skills
Customer Support
Product Marketing


We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.


Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.


Indian Registered name: Buyers Road India Private Limited


URL: www.experience.com


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Baxture Technologies
at Baxture Technologies
1 candid answer
Baxture Technologies
Posted by Baxture Technologies
Office No. 605, 6th floor, City Avenue - By Kolte Patil, Shankar Kalat Nagar, Wakad, Pimpri- Chinchwad, Maharashtra 411057
2 - 3 yrs
₹3L - ₹7L / yr
Search Engine Optimization (SEO)
Campaigns
skill iconGoogle Analytics
Social Media Marketing (SMM)

Location: Pune 

Work Mode: Work from Office 

Experience: 2-3 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting 

About Baxture 

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance. 

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges. 

About the Role 

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence. 

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

What You’ll Do 

SEO & Website Growth 

  • Conduct keyword research and identify opportunities to improve Google search visibility. 
  • Create and optimize website pages, landing pages, blogs, and SEO-focused content. 
  • Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
  • Identify content gaps and opportunities for organic growth. 

Content & Social Media 

  • Research and write blogs, thought leadership content, website copy, and technology-focused content. 
  • Create engaging content for LinkedIn, Facebook, Instagram, and X. 
  • Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
  • Build and own the marketing and social media content calendar. 

Sales Enablement & Campaigns 

  • Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates. 
  • Plan and execute email marketing campaigns using Brevo. 
  • Work with sales teams to create content that supports business development. 

Stakeholder Collaboration 

  • Work directly with founders, leadership, sales, project managers, designers, and technical teams. 
  • Understand business objectives and translate them into actionable marketing plans. 
  • Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

  • Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
  • Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
  • Have basic proficiency in Figma and a good understanding of visual communication. 
  • Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

  • 2–3 years of experience in digital marketing, content marketing, or a similar role. 
  • Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
  • Experience working in a startup or fast-growing technology company is preferred. 
  • Experience creating content for the US market or US-focused businesses is preferred. 
  • Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
  • Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics. 
  • Strong writing, research, communication, and storytelling skills. 
  • Ability to manage multiple initiatives and work independently. 
  • Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

  • Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
  • Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

What We Value 

We are looking for someone who owns the content, not just the task. 

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned. 

Why Join Baxture? 

  • Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges. 
  • Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible. 
  • Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams. 
  • Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies. 
  • Work with modern AI tools: Make AI a practical part of your everyday marketing workflow. 
  • Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work. 

If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you. 

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Shubham Vishwakarma

Full Stack Developer - Averlon
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