Product Marketing Specialist at Trademo · Gurugram · 4 - 6 years · ₹12L - ₹16L / yr (ESOP available) · Raised funding · Posted 14 Oct 2026

Product Marketing Associate
About Trademo
At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.
Our products span trade intelligence, sanctions screening, global trade compliance, supply-chain mapping, and trade transaction digitization.
About the Role
We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.
In this role, you will act as the bridge between Product, Sales, and Marketing, shaping how our products are positioned, communicated, adopted, and scaled in the market.
You will work on product positioning, go-to-market initiatives, sales enablement, content, and top-of-funnel awareness while partnering closely with cross-functional teams.
What You'll Do
- Own end-to-end product marketing for assigned product lines, from positioning and messaging to adoption and growth.
- Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
- Develop clear and differentiated product positioning and messaging that resonates with target B2B personas.
- Build and maintain sales enablement assets including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
- Drive top-of-funnel organic awareness through content, campaigns, and distribution strategies.
- Partner with Content and Digital teams to create high-quality assets including blogs, whitepapers, landing pages, and thought leadership content.
- Support product launches through structured go-to-market plans, internal enablement, and external campaigns.
- Work closely with cross-functional stakeholders to ensure consistent product communication and execution.
What We're Looking For
- 4–6 years of experience in a SaaS environment, preferably in Product Marketing, Content Marketing, or a related role.
- Strong understanding of B2B buyer journeys and go-to-market strategies.
- Hands-on experience with product positioning and messaging.
- Experience creating sales enablement materials and supporting revenue teams.
- Strong communication, storytelling, and stakeholder management skills.
- Ability to simplify complex products or concepts into clear, compelling messaging.
- Strong cross-functional collaboration skills, especially with Product, Sales, and Marketing teams.
- Demonstrated ability to take ownership of initiatives and drive them end-to-end with minimal supervision.
- Comfortable working in a fast-moving, high-growth startup environment.
What Will Make You Stand Out
- Experience in B2B SaaS or enterprise technology.
- Experience working on product launches and GTM campaigns.
- Experience translating complex or technical products into simple customer-facing narratives.
- Experience creating sales enablement and thought leadership content.
- Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.
Why Trademo?
You'll have the opportunity to work at the intersection of AI, global trade, supply chains, and enterprise SaaS, and play a key role in shaping how innovative products are positioned and taken to market.

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POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Product Marketing Manager — ADDA
Location: Bengaluru / Remote-friendly, must be living in Apartment Complex
Read this First: Is this role right for you?
This role is about marketing to our existing customers, not winning new ones.
As our Product Marketer, you'll help customers:
- See the value. Understand which of their everyday problems each ADDA feature solves.
- Use it well. Know exactly how to adopt and get the most out of those features.
Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.
This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.
Responsibilities
- Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
- Launching new releases. Tell customers what's new and persuade them to start using it.
- Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
- Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
- Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.
What we're looking for
- 4–6 years in product marketing at a B2B SaaS product company
- Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
- Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
- Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
- The discipline to run a content calendar.
- Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)
Why ADDA?
- ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
- You sit between Product and Marketing with real ownership and a direct line to leadership
- Remote-friendly. Competitive salary
Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
About Jinn AI
Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.
The role
You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.
What you'll do
• Content (about 40%)
– Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice
– Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor
– Turn customer wins into case studies: interview the client team, pull the numbers, write it up
• Inbound and lead funnel (about 35%)
– Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link
– Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups
– Build US target account lists, map buyers, and draft outreach sequences (the founders send)
– Qualify inbound leads against our ICP and hand them to the founders in the CRM
• Community (about 25%)
– Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)
– Host a monthly virtual roundtable or AMA with a retail leader
– Engage daily with US retail voices and invite the right people in
Key result areas
What we'll measure to be around:
- Content output / Reach and engagement
- Inbound traffic / Lead funnel
- Outbound support
- Community
- Reporting
Who we're looking for
• You write clearly and simply in English, and can show us things you've written
• You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics
• You use AI tools daily, but know a first draft isn't a finished one
• You take feedback without getting defensive, and act on it the same day
• Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content
Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.
What you get
• Your work goes live under the company's name from week one
• You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM
• You'll work directly with the founders on positioning and selling to US enterprise buyers
• A published portfolio with real numbers attached, and a full-time offer for strong performers
Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)
How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
Key Responsibilities
- Own and execute end-to-end GTM strategies for AI and technology products.
- Define target segments, ICP, use cases, positioning, messaging, and differentiation.
- Develop and execute product launch strategies across relevant channels.
- Partner closely with Sales, Marketing, Growth, and Product teams to drive pipeline, conversion, and adoption.
- Develop product messaging, sales enablement materials, use cases, and market-facing content.
- Conduct customer, market, and competitive research to identify new opportunities.
- Translate customer and market insights into product improvements and roadmap priorities.
- Work on pricing, packaging, monetization, and commercial strategy.
- Track adoption, activation, conversion, and other GTM metrics and continuously optimize.
- Identify new growth channels, experiments, and scalable GTM opportunities.
What We're Looking For
- 4–10 years of experience in Product Management, GTM, Product Marketing, Growth, Strategy, or related roles.
- Proven experience in taking technology/SaaS products to market.
- Strong understanding of GTM strategy, positioning, customer segmentation, adoption, and growth.
- Experience working closely with Sales and Marketing teams.
- Strong customer and market orientation with the ability to identify and validate business opportunities.
- Strong analytical, communication, and stakeholder-management skills.
- Comfortable working in a fast-paced, high-ownership startup environment
Associate Product Manager TAP INVEST
Location: Bangalore · On-site, 5 days/week in office
Experience: 1–3 years, in Product, Analytics, or Consulting Function:
Product Management
About Tap Invest
Tap Invest is India's leading Fixed Income Investment Platform, committed to empowering investors with secure and smart investment opportunities. Join us in the pursuit of Financial Freedom through our innovative approach to wealth creation. The Role As a Associate Product Manager at Tap Invest, you will own end-to-end product structure for your area - from framing the problem to shipping and measuring the outcome. You'll drive growth-centric features that move core metrics, and lead the infrastructural and platform changes that let the product scale reliably.
What You'll Do → Own end-to-end product structure — from problem framing and scoping to shipping and measuring outcomes. → Build growth-centric features that move activation, engagement, and retention metrics. → Lead infrastructural and platform changes needed to scale the product reliably. → Work closely with engineering, design, and stakeholders to turn strategy into shipped product. → Build high-impact product experiences that help users make smarter investment decisions. → Own outcomes, not just features or sprints. → Tackle complex, ambiguous problems across investments, user engagement, and more.
What We're Looking For → 1–3 years of experience in Product Management, Analytics, or Consulting. → Strong hands-on SQL skills — comfortable pulling and interpreting data independently. → Proven ability to scope problems and write clear PRDs from ambiguous inputs. → A strong sense of ownership — you drive things to closure without being told to. → Ability to lead with clarity, aligning engineering, design, and stakeholders around a shared plan. → Strong with data — comfortable using it to prioritize, validate, and course-correct.
Good to Have → Prior experience in Fintech or BFSI — a strong plus.
Associate: Marketing
Location: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday (Shift Timings - 12pm-9pm)
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
Interested candidates can share their resumes on
Marketing & Growth Associate — Founder's Office
Company: Worql
Location: Remote (India)
Type: Full-time | Initial 3-month commitment
Compensation: ₹20,000/month + performance-based incentives
About Worql
Worql is an early-stage software company building infrastructure to help businesses manage the commercial side of software and services delivery.
We're looking for a creative, resourceful, and execution-focused individual to work directly with the founder on marketing, content production, and growth.
This is a hands-on role. You'll be responsible for helping build our online presence, producing content consistently, experimenting with new distribution channels, and finding creative ways to get Worql in front of more people.
What you'll be doing
1. Content Production & Video Editing
- Create and edit short-form videos for LinkedIn, Instagram, TikTok, and YouTube Shorts.
- Turn raw founder recordings into polished, captioned, ready-to-publish videos.
- Produce graphics, carousels, motion graphics, and simple animations.
- Repurpose existing content into multiple formats across platforms.
- Create product-focused marketing materials, feature demonstrations, and promotional videos.
2. Social Media & Personal Brand Growth
- Manage the company's social media publishing calendar.
- Help grow the founder's personal brand alongside Worql's company presence.
- Draft and publish LinkedIn posts, articles, and educational content.
- Research relevant industry discussions, communities, and emerging trends.
- Maintain consistent publishing across selected channels.
3. Marketing & Distribution
- Identify communities, newsletters, and platforms where potential Worql customers spend time.
- Distribute content through relevant professional communities and social channels.
- Experiment with new content formats, positioning, and marketing approaches.
- Support email campaigns, landing pages, and other growth initiatives.
- Track content performance and identify what generates meaningful interest.
4. Growth Operations
- Maintain the content calendar, creative assets, and marketing trackers.
- Research competitors and successful B2B SaaS marketing strategies.
- Work with the founder to turn ideas into published content quickly.
- Take ownership of recurring marketing tasks without requiring constant supervision.
What we're looking for
- Strong written and spoken English.
- Experience with Canva, CapCut, Premiere Pro, DaVinci Resolve, Figma, or similar creative tools.
- Ability to edit short videos with captions, graphics, transitions, and animations.
- Familiarity with LinkedIn, Instagram, YouTube, and digital content trends.
- Comfortable using AI tools for research, scripting, design, and production.
- Strong attention to detail, creativity, and independent execution.
You don't need years of professional marketing experience. We're more interested in your ability to produce quality work consistently, learn quickly, and take initiative.
What you'll get
- ₹20,000 monthly fixed stipend.
- Additional performance-based earning opportunities.
- Direct collaboration with the founder.
- A company email address, ChatGPT account, and access to the tools required for your work.
- Significant creative ownership and exposure to growing an early-stage technology company.
- Potential for a longer-term position based on performance.
What success looks like
We want someone who can help us maintain a consistent flow of quality content, improve our online presence, and generate increasing awareness and interest among potential customers.
The goal isn't simply to post more. It's to make sure Worql is consistently showing up in front of the right people.
How to apply
Send a brief introduction, examples of content you've created or edited, and a few sentences about how you would approach growing the online presence of an early-stage B2B software company.
We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.
This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.
The Role:
The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.
Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.
Key Responsibilities:
- Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
- Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
- Maintain the team's focus on high-priority lead-generation and pipeline objectives.
- Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
- Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
- Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
- Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
- Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.
What We're Looking For
- 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
- Experience coordinating campaigns involving multiple marketing disciplines and team members.
- Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
- Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
- Strong project management, organization, communication, and follow-through.
- Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
- Experience working with sales teams and understanding how marketing contributes to pipeline development.
- Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.
We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.
If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.
About Datalyze
Datalyze is a product analytics consultancy. We've helped 150+ SaaS, fintech, marketplace and D2C companies, from Seed to Series C, build analytics foundations they can trust. We work across Mixpanel, PostHog, Amplitude, GA4, BigQuery and more. We've worked with companies like CRED, Sarvam AI, Uplers, Fincart, etc.
About the role
We are hiring a content marketer who loves to write. Around 70% of this role is content. The rest is SEO and helping with outreach. You will work directly with the founder.
What you will do
- Write blog posts on product analytics, event tracking and data topics
- Write copy for our website pages, including service, tool and industry pages
- Write thought leadership posts for the founder's LinkedIn
- Do keyword research and optimise content for search and AI answers
- Help with outreach, like guest posts, newsletters and listicles
What we are looking for
- 1 to 5 years of writing for B2B SaaS or tech companies
- A portfolio that shows clear, simple writing
- Some knowledge of analytics, like events, funnels and retention, or tools like GA4 and Mixpanel
- Working knowledge of SEO basics
- Comfortable using AI tools without sounding like AI
- Self-driven and comfortable working remotely
Nice to have
- Experience writing for technical readers like PMs, founders or data teams
- Has grown a LinkedIn presence for yourself or a founder
What we offer
- ₹6 LPA, full-time and fully remote
- Work directly with the founder and own our content
- Unlimited leaves
Location: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
What We Value
We are looking for someone who owns the content, not just the task.
You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.
Why Join Baxture?
- Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
- Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
- Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
- Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
- Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
- Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.













