GTM Product Manager

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

Bozzo Cabs | Hyderabad | Founding Team | Equity Only

Bozzo Cabs is building a new urban mobility platform, starting with Hyderabad.

We're looking for a GTM & Growth Manager to take ownership of how we enter the market, acquire customers and build sustainable growth.

This is a hands-on founding-team role—not a traditional marketing position. You'll work across GTM, customer acquisition, pricing, partnerships, competitor analysis and business strategy.

What you'll work on

• Build and execute Bozzo's Hyderabad GTM strategy.

• Identify high-potential customer segments, locations and growth opportunities.

• Build acquisition strategies across digital, offline, community and partnership channels.

• Experiment with social media, influencers, referrals, WhatsApp, campuses, offices, apartments and local communities.

• Build referral and partnership-led growth loops.

• Track the customer funnel from Awareness → Install → First Ride → Repeat Ride → Referral.

• Analyze CAC, conversion, retention, repeat rides and campaign ROI.

• Study competitors such as Uber, Rapido and Ola, including pricing, offers and positioning.

• Help shape Bozzo's pricing and promotional strategy.

• Identify market gaps and opportunities across Hyderabad.

• Continuously test, measure and improve growth initiatives.

What we're looking for

• 4–6 years of experience in one or more of:

• Growth / Customer Acquisition

• GTM / Business Strategy

• Digital Marketing

• Consumer Internet

• Mobility / Ride-hailing

• Marketplace / D2C / E-commerce

• Startup environments

You should be:

• Highly entrepreneurial and execution-oriented

• Comfortable with numbers, CAC, conversion, retention and ROI

• Strong at market and competitor analysis

• Creative in developing new customer-growth ideas

• Comfortable with both online and offline growth

• Strong in communication, partnerships and negotiation

• Familiar with the Hyderabad market

• Comfortable working with ambiguity, limited resources and high ownership

What makes this role different

We're not looking for someone who only manages social media, runs ads or prepares reports.

We're looking for someone who can connect:

Market → Customer → Pricing → Acquisition → First Ride → Repeat Ride → Referral → Growth

You'll have the freedom to identify opportunities, propose experiments and take them from idea → execution → measurement → scale.

Founding-Team Opportunity

This is an equity-only founding-team opportunity.

You'll work closely with the founders and have direct ownership over one of the most important challenges for an early-stage mobility company:

How do we acquire customers, create repeat usage and build a scalable growth engine?

If you enjoy building from zero, solving ambiguous problems and seeing your work directly impact a startup, we'd love to hear from you.

Location: Hyderabad

Experience: 4–6 years

Compensation: Equity Only

Role: GTM & Growth Manager

Roles & Responsibilities

Product Strategy & Discovery

• Identify customer, business, and market opportunities through stakeholder engagement, customer research, discovery workshops, and data analysis.
• Define product vision, roadmap, value proposition, success metrics, and prioritization aligned with business objectives.
• Translate business and customer needs into product requirements, user stories, PRDs, and acceptance criteria.
• Own and continuously prioritize the product backlog based on business value, feasibility, dependencies, risks, and strategic priorities.

AI & Digital Innovation

• Identify and evaluate opportunities to leverage Generative AI, automation, and emerging technologies across products and business processes.
• Define AI-focused use cases, business cases, success metrics, user journeys, and MVP/PoC strategies.
• Collaborate with AI/ML, data, architecture, and engineering teams to convert AI opportunities into scalable product solutions.
• Drive adoption of AI across the product lifecycle and SDLC, including discovery, requirements management, development, testing, analytics, documentation, and support.
• Contribute to enterprise-wide AI initiatives and help scale successful AI PoCs into production-ready solutions.

Presales, Consulting & Solutioning

• Lead or contribute to RFP responses, proposals, client discovery sessions, workshops, and solution presentations.
• Understand client challenges and translate them into digital transformation, modernization, and AI-driven product opportunities.
• Develop solution concepts, use cases, product capabilities, roadmaps, value propositions, and implementation strategies.
• Partner with engineering, UX, architecture, delivery, and commercial teams to define scope, estimates, assumptions, dependencies, risks, and solution feasibility.
• Support client engagements and identify opportunities for account growth through product enhancements, modernization initiatives, and AI adoption.

Product Delivery & Governance

• Partner with UX, engineering, QA, architecture, and delivery teams to ensure successful product execution and delivery.
• Facilitate sprint planning, backlog refinement, UAT/SIT activities, release planning, production validation, and defect prioritization.
• Monitor product KPIs, delivery metrics, adoption, business outcomes, risks, and dependencies.
• Drive stakeholder alignment and continuous improvement throughout the product lifecycle.
• Mentor and guide Product Managers and product team members to strengthen product thinking, decision-making, stakeholder management, and delivery excellence.

Customer & Business Outcomes

• Leverage customer feedback, product analytics, experimentation, and market insights to drive continuous product improvement.
• Lead adoption and successful rollout of new capabilities through effective stakeholder engagement, communication, and change management.
• Ensure products and solutions deliver measurable customer, business, and operational outcomes.

Core Competencies

• Product strategy, discovery, roadmap planning, prioritization, and backlog management.
• Generative AI, AI product thinking, AI use-case identification, and digital innovation.
• Presales, consulting, solutioning, RFP response management, and client engagement.
• Strong business acumen with the ability to connect technology initiatives to business outcomes.
• Excellent communication, presentation, facilitation, and stakeholder management skills.
• Strong understanding of Agile/Scrum methodologies and end-to-end product delivery.
• Ability to collaborate effectively with engineering, architecture, UX, QA, data, and AI/ML teams.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to manage ambiguity, multiple workstreams, and senior client stakeholders.

Qualifications

• B.E./B.Tech in Computer Science, Information Technology, Engineering, or an equivalent discipline.
• MBA or certifications in Product Management, Business Analysis, or related fields preferred.
• 10+ years of experience in Product Management, Product Ownership, or Business Analysis.
• Experience working in Agile/Scrum environments with cross-functional technology teams.
• CSPO, PSPO, CBAP, or CCBA certifications are desirable.

Location - India (Remote)

Senior Product Manager – AI / B2B SaaS

Location: Bengaluru

Work Mode: Work from Office

Experience: 5+ years

Department: Product Management

About LeadSquared

LeadSquared is a leading Sales CRM for high-velocity revenue teams, helping businesses manage leads, sales processes, customer interactions, marketing, and revenue workflows at scale.

We serve businesses where large sales teams manage high volumes of leads and customer interactions, making speed, prioritisation, automation, and effective sales execution critical to revenue growth.

Role Overview

We are looking for a Senior Product Manager – AI to own the roadmap and end-to-end execution of AI products within LeadSquared.

Key Responsibilities

• Own the roadmap, prioritisation, and end-to-end execution for your AI product area.
• Understand customer problems and identify where AI can create meaningful, scalable value and translate them into clear product requirements and scalable solutions.
• Drive products from discovery and 0→1 development through launch, adoption, and iteration.
• Build and scale end-user-facing AI experiences that work reliably within enterprise workflows. 
• Make informed product decisions considering quality, latency, and scale trade-offs in production AI systems.
• Work closely with Engineering, Design, AI/ML, Data, and GTM teams to ship high-quality products.
• Define and track product adoption, engagement, customer outcomes, and business impact.
• Drive GTM, adoption, and continuous product optimisation.

What We're Looking For

• 5+ years of Product Management experience.
• 2+ years of hands-on Product Management experience building AI products.
• Strong B2B SaaS product experience.
• Experience in 0→1 product development and launches.
• Strong product discovery, prioritisation, roadmap management, and execution skills.
• Familiarity with AI evaluations (evals), observability, guardrails, and human oversight.
• Data-driven approach with strong understanding of product metrics.
• Excellent communication, problem-solving, and stakeholder management skills.
• Candidates from Tier 1 / Tier 1.5 / Tier 2 colleges preferred.

Good to Have

• Experience building products using GenAI, LLMs, RAG, AI Agents / Agentic AI, or ML-based decision systems.
• Experience in CRM, SalesTech, MarTech, or Enterprise SaaS.
• Experience building AI products for sales, revenue, operations, or other enterprise users.
• Experience taking an AI capability from an early prototype to a reliable, scalable enterprise product.
• Candidates who have built AI side projects will have a preference. Share links to live products, prototypes, demos, GitHub repositories, agents, or apps you’ve built.
•  

Product Manager – AI/GenAI

Our AI platform that lets people ask questions of their enterprise data in natural language and get trustworthy answers. The hard part isn't the model — it's the fit between what the product can genuinely do and what customers actually need, over data that is never as clean as anyone hopes. We're hiring a Product Manager to own that fit: to do the detailed thinking on customer pain, competitive landscape, and where the technology is going, and to turn it into a sharp, defensible product proposition and roadmap. You'll work closely with the CTO (who currently carries this thinking) and become the person who owns the depth beneath it.

What you'll own

• Proposition & positioning. Take fuzzy capability and turn it into a clear, honest, defensible articulation of what Jiva is, who it's for, and why it wins. Kill the gap between what's sold and what's deliverable.

• Customer intelligence (within the current structure). Sales and Delivery own the customer relationship today; you build the customer picture through them —mining PoC post-mortems, win/loss, readiness audits, sales-call notes, and Delivery's ground truth. Extract real jobs-to-be-done, separate stated wants from underlying pain, and bring a synthesized customer voice into the room. Over time, earn a path to direct customer contact — but you'll start by getting more 

out of the signal the field teams already carry than anyone does today.

• Competitive & technology intelligence. Track the space — RAG, text-to-SQL, tabular/relational foundation models, agentic systems, the commercial players — and synthesize it into product direction. Know what's real and what's marketing.

• Requirements & roadmap. Translate the above into crisp requirements and a prioritized roadmap, in partnership with Engineering. Make the trade-offs explicit.

• Sales & Delivery enablement. Own the "what we can honestly promise" story so field teams stop overselling and start qualifying. You are the source of truth on capability boundaries.

Must-haves

• 5+ years in B2B / enterprise product management, ideally on data, analytics, AI/ML, or platform products.

• Demonstrated ability to frame a proposition — you can show us a product or feature where you turned raw capability into a positioning that won customers. Portfolio evidence, not a claim.

• Technical fluency in AI/data. You understand RAG, LLMs, text-to-SQL, and data quality well enough to judge feasibility vs. hype and to earn engineers' respect. You don't need to code; you need to reason.

• Customer discovery skill — and the resourcefulness to apply it 

indirectly. You've run structured discovery and can distinguish what customers say from what they need. Just as important here: you can extract sharp customer insight secondhand — through sales and delivery teams, deal histories, 

and product usage — because you won't have direct customer access on day one.

• Evidence-driven and structured. You validate before you evangelize. Strong written thinker — you can put a proposition on one page and defend it.

Nice-to-have

• Exposure to NL→SQL, semantic layers, knowledge graphs, or enterprise data governance.

• 0-to-1 or turnaround experience — comfort building the function, not just running it.

• Experience selling into or building for regulated / data-sensitive enterprises

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

-Turn ambiguous ideas into clear product requirements and workflows.

- Break large ideas into small experiments that can be shipped quickly.

- Communicate customer problems, edge cases, and product intent clearly to engineers and designers.

- Work closely with engineering throughout implementation rather than simply handing over a PRD.

- Test the product yourself and continuously improve it based on actual usage.

### Customers & Market

- Speak directly with customers and prospects.

- Understand how they currently solve problems and where existing tools fail.

- Run product demos and gather structured feedback.

- Separate individual customer requests from broader product opportunities.

- Use customer conversations to continuously refine product strategy.

### Launch & Growth - Own launch strategy for the products and features you build.

- Define positioning, messaging, demos, onboarding, and initial adoption strategy.

- Work across product, engineering, sales, and customers to make launches successful.

- Measure what happened after launch and iterate quickly.

## What We're Looking For

-You likely have **2–4 years of experience** across product, engineering, startups, consulting, AI, or related roles. More importantly, you should have: - **~1 year of hands-on experience building with LLMs, agents, or AI applications.**

- Built actual AI workflows rather than only used ChatGPT or managed an AI project.

- Strong product judgment and ability to simplify complicated problems. - Comfort working with engineers and understanding technical trade-offs.

- Ability to perform deep market and customer research independently. - Strong written and verbal communication.

- High ownership — you naturally move from identifying a problem to getting something shipped.

- Comfort operating in an environment where the answer is often not known beforehand.

## Two Traits We Care About Deeply

### Constraint Thinking Great product people don't start with: *"What could we build?"* They start with: *"Given our users, technology, time, team, data, and constraints, what is the smartest thing we can build?"*

We value people who can reduce a large possibility space into a small number of high-leverage decisions. You should be able to distinguish between: -

interesting vs. useful,

- possible vs. reliable, AI Product Manager 2 / 4 AI Product Manager - demoable vs. production-ready,

- customer requests vs. underlying problems,

- AI capability vs. AI product.

### Grounded Energy AI moves incredibly fast, and it is easy to either become overly skeptical or overly excited. We want someone who has **high energy without hype**. You should be excited enough to constantly experiment with new technology, while grounded enough to recognize its limitations. You should naturally ask:

- Does this actually work?

- How often does it fail?

- What happens at scale?

- Can we evaluate it?

- Will customers actually change their behaviour for this?

- Is AI even necessary here?

## You Might Be a Great Fit If You have independently done things like: - Built an agent over a weekend to test a product idea.

- Compared multiple LLMs for a real use case.

- Created an eval dataset to test AI quality.

- Used tools such as Claude Code, Codex, Cursor, LangGraph, OpenAI Agents SDK, MCP, Langfuse, or similar systems.

- Automated parts of your own product or research workflow with agents.

- Interviewed users and changed the product based on what you learned.

- Gone from idea to prototype to customer feedback to production. - Read product documentation, GitHub repos, Reddit discussions, research papers, and competitor products to understand a market deeply.

## This Role Is Probably Not For You If

- You primarily see PM as backlog management and sprint coordination. - You need detailed requirements before you can start working.

- You prefer delegating prototyping and experimentation entirely to engineering.

- You haven't spent meaningful time building with modern AI tools.

- You enjoy creating large strategy documents more than testing ideas with users.

- You are uncomfortable making decisions with incomplete information.

## What Success Looks Like Within your first few months, you should be able to independently: AI Product Manager 3 / 4 AI Product Manager - understand a customer problem,

- research the market,

- identify a promising product opportunity,

- prototype an AI workflow,

- define how its quality should be evaluated,

- work with engineering to productionize it,

- speak with early users,

- launch it,

- measure adoption,

- and recommend what we should do next.

Role Overview

We are looking for a driven and analytical Product Manager to own end-to-end product initiatives across our fintech ecosystem. You will work closely with Engineering, Growth, Risk, and Operations teams to build scalable, customer-centric solutions that drive measurable business impact.

Key Responsibilities

• Own the product lifecycle from problem discovery → PRD → launch → iteration
• Write clear and structured PRDs, user stories, and acceptance criteria
• Collaborate cross-functionally with Engineering, Design, Growth, Risk, and Business teams
• Define product roadmaps and prioritize based on impact and feasibility
• Analyze product performance, funnels, and user behavior using data
• Drive experimentation, A/B testing, and continuous optimization
• Translate business goals into scalable product solutions

Required Skills & Qualifications

• 3–7 years of Product Management experience (preferably in fintech/startup environments)
• Strong analytical skills with hands-on experience in SQL and Excel/Google Sheets
• Experience working in Agile environments with engineering teams
• Ability to think structurally and solve complex product problems
• Strong stakeholder management and communication skills
• Working understanding of APIs, integrations, and system workflows
• Comfort using AI tools to enhance productivity, documentation, research, and product discovery
• Basic understanding of prompt structuring to improve research, analysis, and workflow efficiency

Key Responsibilities

Define product strategy, roadmap, and product development plans.

Conduct market and competitor analysis to identify new opportunities.

Drive product adoption, customer experience, conversion, and business growth.

Work with UX/UI, Engineering, Marketing, Operations, and Customer Support teams.

Track product performance using

Google Analytics and other analytics tools

.

Analyze customer feedback and data to drive product improvements.

Manage product launches, integrations, documentation, and internal training.

Identify opportunities for innovation, revenue growth, and product enhancement.

Requirements

Experience in

Product Management

, preferably within Travel/OTA/TravelTech.

Strong understanding of product strategy, roadmap, analytics, and execution.

Experience with

Google Analytics/product analytics tools

.

Strong communication, problem-solving, and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.

Product Marketing Associate

About Trademo

At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.

Our products span trade intelligence, sanctions screening, global trade compliance, supply-chain mapping, and trade transaction digitization.

About the Role

We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.

In this role, you will act as the bridge between Product, Sales, and Marketing, shaping how our products are positioned, communicated, adopted, and scaled in the market.

You will work on product positioning, go-to-market initiatives, sales enablement, content, and top-of-funnel awareness while partnering closely with cross-functional teams.

What You'll Do

• Own end-to-end product marketing for assigned product lines, from positioning and messaging to adoption and growth.
• Act as the primary liaison between Product, Sales, and Marketing to ensure alignment on messaging, launches, and go-to-market execution.
• Develop clear and differentiated product positioning and messaging that resonates with target B2B personas.
• Build and maintain sales enablement assets including pitch decks, one-pagers, battle cards, case studies, and demo narratives.
• Drive top-of-funnel organic awareness through content, campaigns, and distribution strategies.
• Partner with Content and Digital teams to create high-quality assets including blogs, whitepapers, landing pages, and thought leadership content.
• Support product launches through structured go-to-market plans, internal enablement, and external campaigns.
• Work closely with cross-functional stakeholders to ensure consistent product communication and execution.

What We're Looking For

• 4–6 years of experience in a SaaS environment, preferably in Product Marketing, Content Marketing, or a related role.
• Strong understanding of B2B buyer journeys and go-to-market strategies.
• Hands-on experience with product positioning and messaging.
• Experience creating sales enablement materials and supporting revenue teams.
• Strong communication, storytelling, and stakeholder management skills.
• Ability to simplify complex products or concepts into clear, compelling messaging.
• Strong cross-functional collaboration skills, especially with Product, Sales, and Marketing teams.
• Demonstrated ability to take ownership of initiatives and drive them end-to-end with minimal supervision.
• Comfortable working in a fast-moving, high-growth startup environment.

What Will Make You Stand Out

• Experience in B2B SaaS or enterprise technology.
• Experience working on product launches and GTM campaigns.
• Experience translating complex or technical products into simple customer-facing narratives.
• Experience creating sales enablement and thought leadership content.
• Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.

Why Trademo?

You'll have the opportunity to work at the intersection of AI, global trade, supply chains, and enterprise SaaS, and play a key role in shaping how innovative products are positioned and taken to market.