Motion Graphic Designer

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

• 5 to 8 years ‘Hands-on’ experience in Java/J2EE/Microservices development
• Hands on with CODING in both JAVA and Angular 2+
• Experience constructing custom Microservices applications using Java, SpringBoot, Spring Cloud and Spring Core.
• Experience in Spring boot 4 or more years.
• Last job to be completely hands on in Spring Boot and looking for hands on in Spring Boot the next role.
• Experience in writing unit test cases (JUnit)
• Well used to Agile (XP, Scrum, SAFe)
• REST Services (HTTP methods, CRUD, Status codes, Authentication, Authorisation)
• Angular 2+, HTML,CSS

RESPONSIBILITIES:

 Requirement understanding and elicitation, analyze, data/workflows, contribute to product

project and Proof of concept (POC)

 Contribute to prepare design documents and effort estimations.

 Develop AI/ML Models using best in-class ML models.

 Building, testing, and deploying AI/ML solutions.

 Work with Business Analysts and Product Managers to assist with defining functional user

stories.

 Ensure deliverables across teams are of high quality and clearly documented. 

 Recommend best ML practices/Industry standards for any ML use case.

 Proactively take up R and D and recommend solution options for any ML use case.

REQUIREMENTS:

Required Skills

 Overall experience of 4 to 7 Years working on AI/ML framework development

 Good programming knowledge in Python is must.

 Good Knowledge of R and SAS is desired.

 Good hands on and working knowledge SQL, Data Model, CRISP-DM.

 Proficiency with Uni/multivariate statistics, algorithm design, and predictive AI/ML modelling.

 Strong knowledge of machine learning algorithms, linear regression, logistic regression, KNN,

Random Forest, Support Vector Machines and Natural Language Processing.

 Experience with NLP and deep neural networks using synthetic and artificial data.

 Involved in different phases of SDLC and have good working exposure on different SLDC’s like

Agile Methodologies.

About JNJ Technologies

• Our company name is JNJ Technologies & Services. It is 

based out of Andra Pradesh, Vijayawada startup 

company. We have started in 2023, And it is servicesbased company for 2 wheelers and 4 wheelers

• We are dealing with subscription plan of Bike & Car

Subscription package start from 4999-21,999.

• We are having verities of subscription plan variable in 

duration.

• We offer a wide range of services including vehicle body 

repair, brake repair, vehicle grooming, and 24/7 

breakdown assistance.

• Understanding customer requirements and project KPIs
• Implementing various development, testing, automation tools, and IT infrastructure
• Planning the team structure, activities, and involvement in project management activities.
• Managing stakeholders and external interfaces
• Setting up tools and required infrastructure
• Defining and setting development, test, release, update, and support processes for https://www.simplilearn.com/top-benefits-of-learning-devops-article" target="_blank">DevOps operation
• Have the technical skill to review, verify, and validate the software code developed in the project.
• Troubleshooting techniques and fixing the code bugs
• Monitoring the processes during the entire lifecycle for its adherence and updating or creating new processes for improvement and minimizing the wastage
• Encouraging and building automated processes wherever possible
• Identifying and deploying cybersecurity measures by continuously performing vulnerability assessment and risk management
• Incidence management and root cause analysis
• Coordination and communication within the team and with customers
• Selecting and deploying appropriate https://www.simplilearn.com/best-ci-cd-tools-article" target="_blank">CI/CD tools
• Strive for continuous improvement and build continuous integration, continuous development, and constant deployment pipeline (https://www.simplilearn.com/open-source-pipeline-tools-for-devops-article" target="_blank">CI/CD Pipeline)
• Mentoring and guiding the team members 
• Monitoring and measuring customer experience and KPIs
• Managing periodic reporting on the progress to the management and the customer