Manager Social Media

Role - Manager - Social Media & Copy

Location - Mumbai

Responsibilities:

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements:

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand

Requires 9 hours

-Work from Office( Balewadi High Street) Involved

Day-to-day responsibilities include:

1. Research and post on a LinkedIn community we are building

2. Conduct market research into social media trends, influencers, ETC

3. Explore AI tools & SaaS tools that can automate and scale current efforts

4. Come up with creative strategies to improve engagement/impressions

5. Research on competitors' outreach strategies.

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

• Roles & Responsibilities:
• Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc. Build and execute social media marketing strategies. Working with our marketing team to design and create the campaign test to communicate the results to use the data to inform future business decisions.
• Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
• Planning, Creation, and Publishing of Instagram Reels.
• Managing ORM of IIDE s Social Media.
• Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
• Measure output and revise social media strategies from time to time.
• Takedown any other activities from your reporting manager as and when required.
• Flexibility and willingness to go beyond the call of duty (a go-getter).
• Required Experience and Qualifications:
• Basic Shooting skills using the phone
• Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

As a Social Media Specialist at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media.  

Your responsibilities at digeesell 

• Write long- and short-form social media messages that attract new users and engage current users. 
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly. 

• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data. 
• Help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions. 
• Design and monitor business performance goals to drive brand awareness. 
• Observe and analyze market and competitor trends. 
• Monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment. 

• Strategize media plans for different platforms. 
• Client interaction 

        Required Candidate profile: 

• 1.5 + years of experience in the social media specialist role. 
• Excellent communication Skills 
• MBA in Marketing or similar background 
• Good Presentation skills 

• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, other social media best practices 
• Working knowledge of popular social media scheduling and monitoring tool 
• Understanding of SEO and web traffic metrics 
• Critical thinker and problem-solving skills 
• Agency Background Preferred  

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

Desired Candidate Profile

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills