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Growth Catalyst - GTM Engineering & Brand
Growth Catalyst - GTM Engineering & Brand
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Growth Catalyst - GTM Engineering & Brand

Raj Desai's profile picture
Posted by Raj Desai
3 - 5 yrs
₹13L - ₹16L / yr
Mumbai
Skills
Growth Hacking
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Automation

TL;DR: Seeking a Growth Catalyst who is part GTM engineer, part brand creative — to design and own the PLG motion for both candidates and companies at Proof-of-Skill. This role is pivotal for our zero-to-one journey as we establish our founding team.


Proof-of-Skill is a verified hiring network where every candidate carries a proof stack (identity, experience, skill, education) and every match is earned, not gamed. our AI hiring agent Yoshi handles candidate intake, assessment, and coordination. organizations shortlist candidates based on Proof-of-Skill credentials — not resumes.


Qualifications and Skills:


  • You have done B2B SaaS sales before. Plus points if you've done HR tech or marketplace sales before
  • You can design the PLG flywheel for both sides of the network — candidates and companies — and execute it from scratch
  • You are truth + insight seeking and can build a sharp understanding of the HR tech and hiring market
  • You can automate outbound, nurture, and onboarding workflows using Clay, Apollo, n8n — no engineers required
  • You can create content that performs — posts, short-form video, brand campaigns, founder-voice — and lead brand strategy end-to-end


If you've previously taken a SaaS product from zero to first 100 paying customers, that's a huge plus


Responsibilities:


  • Design and own the PLG loop — figure out how candidates and companies pull each other into the network, then build the system that scales it
  • Get the next 500 companies onto Proof-of-Skill
  • Build and run outbound + inbound sequences; own pipeline from first touch to closed
  • Create the collateral that makes a cold company say yes — one-pagers, case studies, demo flows, explainers
  • Lead brand strategy — own the voice, aesthetic, and positioning across all channels
  • Discover the right GTM fit via continuous + rapid iteration; kill what doesn't work, double what does


Ideal Candidate Traits:


  • Systems thinker — every manual thing you do twice becomes an automation
  • Sharp creative with a point of view on brand; can write a post and brief a designer and knows the difference
  • Exceptional communication, storytelling, and presentation skills
  • Ability to navigate complex sales cycles and negotiate contracts
  • High agency is not a trait for you, it's a baseline — you find a way or you find a different way
  • Entrepreneurial mindset is a must; if it's only on your resume, we'll know


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About ProofofSkill

Founded :
2024
Type :
Product
Size :
0-20
Stage :
Raised funding

About

N/A

Company social profiles

linkedin

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