Growth Catalyst - GTM Engineering & Brand at ProofofSkill · Mumbai · 3 - 5 years · ₹13L - ₹16L / yr · Raised funding · Posted 20 Jul 2026

TL;DR: Seeking a Growth Catalyst who is part GTM engineer, part brand creative — to design and own the PLG motion for both candidates and companies at Proof-of-Skill. This role is pivotal for our zero-to-one journey as we establish our founding team.
Proof-of-Skill is a verified hiring network where every candidate carries a proof stack (identity, experience, skill, education) and every match is earned, not gamed. our AI hiring agent Yoshi handles candidate intake, assessment, and coordination. organizations shortlist candidates based on Proof-of-Skill credentials — not resumes.
Qualifications and Skills:
- You have done B2B SaaS sales before. Plus points if you've done HR tech or marketplace sales before
- You can design the PLG flywheel for both sides of the network — candidates and companies — and execute it from scratch
- You are truth + insight seeking and can build a sharp understanding of the HR tech and hiring market
- You can automate outbound, nurture, and onboarding workflows using Clay, Apollo, n8n — no engineers required
- You can create content that performs — posts, short-form video, brand campaigns, founder-voice — and lead brand strategy end-to-end
If you've previously taken a SaaS product from zero to first 100 paying customers, that's a huge plus
Responsibilities:
- Design and own the PLG loop — figure out how candidates and companies pull each other into the network, then build the system that scales it
- Get the next 500 companies onto Proof-of-Skill
- Build and run outbound + inbound sequences; own pipeline from first touch to closed
- Create the collateral that makes a cold company say yes — one-pagers, case studies, demo flows, explainers
- Lead brand strategy — own the voice, aesthetic, and positioning across all channels
- Discover the right GTM fit via continuous + rapid iteration; kill what doesn't work, double what does
Ideal Candidate Traits:
- Systems thinker — every manual thing you do twice becomes an automation
- Sharp creative with a point of view on brand; can write a post and brief a designer and knows the difference
- Exceptional communication, storytelling, and presentation skills
- Ability to navigate complex sales cycles and negotiate contracts
- High agency is not a trait for you, it's a baseline — you find a way or you find a different way
- Entrepreneurial mindset is a must; if it's only on your resume, we'll know

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Help new products find their first customers in the US, and teach our systems how you do it.
Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.
What you'll do
- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.
- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.
- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.
- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.
Who you are
- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.
- Taken a product from near zero to real US traction, with numbers you can show.
- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."
- A clear writer. You explain your reasoning so that others can act on it.
- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.
Details
- Full-time and remote within India, engaged as an independent contractor.
- ₹45–55 LPA based on experience, plus equity.
- Process:
- A short application with a 20-minute exercise.
- A conversation with the founder.
- A second conversation.
To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform
The application includes the exercise. Please don't send a CV alone.
Bozzo Cabs | Hyderabad | Founding Team | Equity Only
Bozzo Cabs is building a new urban mobility platform, starting with Hyderabad.
We're looking for a GTM & Growth Manager to take ownership of how we enter the market, acquire customers and build sustainable growth.
This is a hands-on founding-team role—not a traditional marketing position. You'll work across GTM, customer acquisition, pricing, partnerships, competitor analysis and business strategy.
What you'll work on
• Build and execute Bozzo's Hyderabad GTM strategy.
• Identify high-potential customer segments, locations and growth opportunities.
• Build acquisition strategies across digital, offline, community and partnership channels.
• Experiment with social media, influencers, referrals, WhatsApp, campuses, offices, apartments and local communities.
• Build referral and partnership-led growth loops.
• Track the customer funnel from Awareness → Install → First Ride → Repeat Ride → Referral.
• Analyze CAC, conversion, retention, repeat rides and campaign ROI.
• Study competitors such as Uber, Rapido and Ola, including pricing, offers and positioning.
• Help shape Bozzo's pricing and promotional strategy.
• Identify market gaps and opportunities across Hyderabad.
• Continuously test, measure and improve growth initiatives.
What we're looking for
• 4–6 years of experience in one or more of:
• Growth / Customer Acquisition
• GTM / Business Strategy
• Digital Marketing
• Consumer Internet
• Mobility / Ride-hailing
• Marketplace / D2C / E-commerce
• Startup environments
You should be:
• Highly entrepreneurial and execution-oriented
• Comfortable with numbers, CAC, conversion, retention and ROI
• Strong at market and competitor analysis
• Creative in developing new customer-growth ideas
• Comfortable with both online and offline growth
• Strong in communication, partnerships and negotiation
• Familiar with the Hyderabad market
• Comfortable working with ambiguity, limited resources and high ownership
What makes this role different
We're not looking for someone who only manages social media, runs ads or prepares reports.
We're looking for someone who can connect:
Market → Customer → Pricing → Acquisition → First Ride → Repeat Ride → Referral → Growth
You'll have the freedom to identify opportunities, propose experiments and take them from idea → execution → measurement → scale.
Founding-Team Opportunity
This is an equity-only founding-team opportunity.
You'll work closely with the founders and have direct ownership over one of the most important challenges for an early-stage mobility company:
How do we acquire customers, create repeat usage and build a scalable growth engine?
If you enjoy building from zero, solving ambiguous problems and seeing your work directly impact a startup, we'd love to hear from you.
Location: Hyderabad
Experience: 4–6 years
Compensation: Equity Only
Role: GTM & Growth Manager
Growth Marketing Manager — Enterprise
ABOUT THE ROLE
We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.
This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.
WHAT YOU WILL DO?
- Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
- Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
- Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
- SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
- Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
- Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
- Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
- Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
- Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.
WHAT WE ARE LOOKING FOR?
- 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
- Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
- Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
- Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
- Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
- Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
- Clear written English, and the judgement to start from context rather than a brief.
- Willing to be measured on pipeline influenced.
BONUS POINTS
- B2B enterprise or regulated-industry experience
- Account-based marketing
- Developer marketing or technical community work
- An informed opinion on how large language models surface brands
- Enough HTML and CSS to unblock yourself
- Exposure to both Indian and international markets.
- Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
Bozzo Cabs Pvt. Ltd. | Hyderabad | 4–6 Years Experience | Founding Team | Equity Only
About Bozzo
Bozzo Cabs is building an urban mobility and ride-hailing platform, starting from Hyderabad. We are looking for a hands-on, entrepreneurial professional to lead marketing, customer acquisition, GTM strategy and business growth.
Hands-on role: you'll run campaigns and on-ground acquisition yourself in the early days, before building a team.
Key Responsibilities
- Digital & Performance Marketing: Plan and manage Google Ads, Meta Ads, paid campaigns and customer acquisition initiatives.
- SEO & Content Marketing: Improve search rankings, organic traffic, website visibility and online presence.
- Brand Marketing: Build brand awareness through social media, content, influencers, Reels and creative campaigns.
- GTM & Customer Acquisition: Develop and execute Hyderabad launch strategies to drive app installs, first rides, repeat bookings and referrals.
- Growth & Pricing Strategy: Identify target customers, growth opportunities, competitive pricing, promotional offers and innovative customer acquisition ideas.
- Analytics & Optimization: Track CAC, conversions, retention, referrals and campaign ROI to improve marketing performance.
- Partnerships: Develop collaborations with colleges, offices, PGs, apartments, local businesses and communities to acquire customers.
- Competitor Analysis: Study Uber, Rapido, Ola and market trends to identify pricing gaps, customer needs and growth opportunities.
- Growth Experiments: Test new marketing channels, referral programs, viral campaigns and creative strategies to accelerate customer growth.
What We're Looking For
- 4–6 years of relevant experience in growth, digital marketing, performance marketing, SEO or GTM.
- Hands-on experience with Google Ads, Meta Ads, SEO and campaign analytics.
- Strong understanding of customer acquisition, branding, CAC, conversions and ROI.
- Creative, analytical, entrepreneurial and execution-oriented.
- Ability to develop growth ideas, analyze results and turn strategies into measurable outcomes.
- Startup, consumer internet, marketplace or mobility experience is an advantage.
- Familiarity with the Hyderabad market is preferred.
Why Join Bozzo?
Join the founding team and take ownership of building Bozzo's brand, marketing engine and customer base from the ground up. Work closely with the founders and help shape the company's growth and future.
Compensation: Equity Only (no fixed salary at this stage). Equity terms will be discussed during the selection process.
Location: Hyderabad, Telangana
Role: GTM & Growth Manager
Company: Bozzo Cabs Pvt. Ltd.
About the Role
We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.
You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.
What You’ll Do
Define our target audience, segments, and customer personas
Build and execute GTM and growth strategies
Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.
Work closely with the content team on campaigns, social content, and brand messaging
Improve website/product-page conversion and customer journey
Track CAC, conversion rate, repeat purchases, retention, and revenue
Run growth experiments and double down on what works
Understand customer behaviour, feedback, and purchase drivers
Work with founders and the team to build a repeatable D2C growth engine
What We’re Looking For
3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth
Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus
Strong understanding of customer acquisition and conversion
Hands-on experience with social media, influencers, performance marketing, and/or e-commerce
Comfortable working with data and making decisions based on results
Strong execution mindset and ability to work independently
Someone who builds, tests, learns, and moves fast
What We Want
We’re not looking for someone who just makes marketing plans.
We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
🚀 GTM & Growth Internship @ PeakAge
PeakAge is building a preventive healthcare platform for parents, and we’re looking for a go-getter to join our early team and build from 0→1.
This is a hybrid GTM, Strategy, Growth & Sales role where you’ll work directly with the founders and take ownership of things that genuinely move the business forward.
What you’ll do:
→ Talk to customers & close sales
→ Experiment with GTM & acquisition channels
→ Build outreach & partnership pipelines
→ Improve our pitch & conversion
→ Turn messy founder ideas into structured initiatives
→ Own projects end-to-end
You won’t just execute an existing playbook. You’ll help build the playbook.
🎯 What you get:
→ Work directly with the founders
→ Early-team / founding-team experience
→ Real 0→1 ownership
→ Exposure to GTM, strategy, growth & sales
→ ₹10–15K/month
📍 Bangalore | Hybrid
If you’re someone who can think, execute, sell and figure things out without being told what to do — apply.
Product Marketing Manager — ADDA
Location: Bengaluru / Remote-friendly, must be living in Apartment Complex
Read this First: Is this role right for you?
This role is about marketing to our existing customers, not winning new ones.
As our Product Marketer, you'll help customers:
- See the value. Understand which of their everyday problems each ADDA feature solves.
- Use it well. Know exactly how to adopt and get the most out of those features.
Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.
This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.
Responsibilities
- Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
- Launching new releases. Tell customers what's new and persuade them to start using it.
- Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
- Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
- Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.
What we're looking for
- 4–6 years in product marketing at a B2B SaaS product company
- Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
- Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
- Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
- The discipline to run a content calendar.
- Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)
Why ADDA?
- ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
- You sit between Product and Marketing with real ownership and a direct line to leadership
- Remote-friendly. Competitive salary
Senior Product Manager – Growth & Consumer Products (FinTech Preferred)
We're looking for a Senior Product Manager with 6+ years of product management experience, including the last 3+ years owning consumer-facing B2C products (app, onboarding, checkout, growth, or conversion funnels).
Must Have:
- Consumer product ownership (not backend/infrastructure-focused)
- Strong track record of improving conversion, engagement, revenue, or retention through A/B testing and data-driven experimentation
- Experience with analytics, funnels, cohorts, and product metrics
- Active use of AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.) in product work
- Strong stakeholder management across business, engineering, and design teams
- Experience writing PRDs, user stories, and working in Agile environments
- Current or recent experience in a B2C product company (FinTech preferred; otherwise Series B+ startup)
Good to Have:
- Experience with AI/ML products, prompt engineering, LangChain, or RAG.














