Social Media Manager

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

Job description:

We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analysing data to improve performance.

Responsibilities:

• Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.
• Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
• Engage with followers, respond to comments and messages, and build relationships with the community.
• Analyze social media metrics and create reports to track performance and identify areas for improvement.
• Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.
• Manage social media advertising campaigns, including creating ads and tracking performance metrics.
• Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.
• Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to multitask in a fast-paced environment.
• Knowledge of social media platforms, tools, and best practices.
• Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
• Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
• Experience working with influencers and managing partnerships.
• Ability to work independently and as part of a team.
• Creative and innovative mindset.

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning