Delegate Sales Manager

Problem Statement

Communicating our message effectively to the users via the right digital channels.

Responsibilities

● Build and deploy ads through paid channels at the direction of the campaign manager.

● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.

● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.

● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.

● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.

● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.

● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.

● Proactively seek out new tools and opportunities to improve our advertising efforts.

● Participate in or facilitate special marketing projects as required

Requirements

● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.

● Experience with App first businesses will be an advantage (travel,

transportation/commute & e-commerce Exp)

● High affinity for people who've worked on targeting US customers.

● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

● Deep understanding of Google & Facebook paid to advertise. ●Knowledge of SEO will give you a competitive advantage.

● Have proven experience in managing B2C campaigns.

● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

● Exceptional project management and communications skills are essential to collaborating with a remote team.

● Strong process orientation & documentation ethic. Strong analytical skills.

● Growth mindset and willingness to learn.

● Must have experience with Outbrain, Taboola & Other third-party networks

Potential Growth Paths

● Performance Marketing Manager

● Campaign Manager

● Customer Marketing Manager

● Content Marketing Manager

Alternative Path is looking for a Senior QA, to assist one of its clients, which is a SAAS platform helping alternative investment firms to streamline their document collection and data extraction process using Machine Learning. 

This role is responsible for leading quality review of various applications and includes creating test plans and strategy, test cases in partnership with developers, business analysts and project managers which are used to shape and verify code and check conformance to system requirements. The role relies upon test automation and manual testing tools.

Key Responsibilities

• Analyse and interpret business requirements and end-user feedback to provide meaningful and timely inputs and apply analysis to the testing process.
• Create comprehensive Testing Strategies/ Plans, describing the testing scope, strategy, techniques, approach, and test data that you will use to test new features.
• Report defects for issues found under testing and manage the defect through its life cycle.
• Create Test cases, relevant test execution reports and bug reports and use them to convey current state of feature under test
• Collaboratively work with the design and development team members to resolve identified issues/bugs in timely manner.
• Apply the functionality knowledge and understanding to determine the impacted testing areas and come up with the relevant regression testing scope, plan, and timelines.
• Do regression, exploratory testing along with planned and documented testing for new features.
• Do automation planning towards automation testing of features and create automation scripts at UI and API levels using appropriate tools.
• Take a stand and share views on the quality of feature under test, back it up with necessary data and metrics, use it to provide (or not provide) release sign off.
• Do defect analysis of bugs found in Production environment and come up with systemized solutions to avoid these occurrences in the future.
• Collaboratively work across all areas of IT development, actively liaising with developers and business stakeholders to improve overall quality and performance.
• Contribute to the continuous improvement of the QA test strategy and process.
• Be aware of and understand the impact to QA of any new technologies being introduced.

Desired Skills and Experience

Technical

• Candidate must be a Graduate/Postgraduate with proven experience in QA Engineering field.
• Candidate has 3 to 5 years of experience in Quality Engineering field.
• Candidate has strong knowledge of software QA methodologies, tools, and processes.
• Hands on experience of using tooling for Test Case Management, Defect M.
• Strong Analytical, logical reasoning, problem-solving skills with Good Aptitude and communication.
• Flexible to work in designated shift hours to facilitate global communication.
• Be willing to help your teammates, share your knowledge with them, and learn from them.
• Be open to receiving constructive feedback and turning it into process improvements.

Personal

• Able to question the status quo
• Out-of-the-box thinking
• Smart & agile
• Fast learner
• Able to work autonomously
• Eager to learn new technologies

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation