Job description:
- To manage and develop the exhibition sales team setting objectives to achieve pre-set targets identified from the exhibition sales plan.
- To ensure that all opportunities are reacted to, proactively targeted and relationship managed in a timely manner.
- To develop sales strategy, taking into account market trends and the business environment and review this on a monthly basis reporting on any findings.
- To undertake relevant sales and marketing activities in order to achieve sales targets from exhibition clients.
- To ensure contracts are accurately raised and reflect the proposal made and ensure they are signed and returned.
- To ensure packages of services are agreed with the client and communicated to the ACC Liverpool events and operations teams.
- To ensure that the sustainability of an event is taken into account when offering availability to a client.
- To identify opportunities and grow new business from a variety of large multi national, local and regional organisations to ensure a diverse complimentary mix of events.
- Liaise closely with Corporate, Association, Sport and Entertainment sector leads on any potential clash events prior to confirming availability to clients to avoid programming conflict.
- To develop a robust CRM process to ensure that key client relationships are developed on an on-going consistent basis and that this information is recorded and reported each month.
- On a monthly basis, report on enquiries received, lost and developed, the state of the sector including business position in relation to the budget target.
- To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner and ensure that team members do the same.
- To proactively call potential customers and ensure that team members are targeted to do the same.
- To set up and attend regular ‘keep in touch’ client meetings.
- To set up and attend regular ‘keep in touch’ team member meetings.
- To attend exhibitions, meetings and other events nationally and internationally as required to promote our organization.
- To provide a monthly sales activity report.
Shubham Vishwakarma
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