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Job description

Ensure effective Design, Development, Validation and Support activities in line with client needs and architectural requirements

Design, develop and implement new templates, components, and responsive web pages/sites in Sitecore to support the expansion of the core Sitecore platform

Carry out the development of the assigned project adhering to the engineering standards/best practices, committing to the agreed timeline, and ensures quality metrics are met

Diagnose and solve common problems related to Sitecore implementation

Provide consulting and technical guidance to the Digital Production Team including System Integrators/Service Providers on the Sitecore CMS platform

Responsiblity-

4+ years of industry experience in developing web based applications using ASP.NET/C#, MVC

Bachelors of Computer Science or a related field is required

Extensive experience with Web Services (SOAP/REST) architecture

Knowledge of Sitecore Templates, Layouts, Components, Dynamic Bindings, Sitecore API, Rendering

Experience with serialization tools such as TDS (Team Development for Sitecore) or Unicorn

Proficient in JavaScript, XML, XSL, XSLT, XHTML

Proficient in integration patterns with a Lucene, Search, Commerce package, Payment Gateways or other platforms

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Designation: Business Development Associate (Sales executive)

 Salary: Upto 18K per month (fixed) and variables (based on performance)

 Basic Requirement:

 Good Communication skills. (Telephonic conversations)

 Being motivated to sell and being able to bounce back from setbacks.

 Having experience in selling by giving advice and understanding the

 customer's needs.

 Being focused on reaching targets and getting things done

 Able to take pressure to deliver 1 sale per day

 Qualification:

 Education: Graduation/ Post Grad Degree, MBA

 Experience: 1+ years sales experience

 Working Days: 6- Sunday off

Training:

 All selected candidates will undergo certification process

 Job Profile:

 Interacting with the customers over calls daily

 Identifying prospects for business

 Minimum 2.30 Hrs of Talk time

 Conducting product demo sessions in Tamil or English (as per customer’s

 choice)

 Generating revenue by selling available subscription

Desired Candidate :

• Experience in Node.JS working with large scale backend applications
• Expertise in any Relational or NoSQL databases and any of caching databases
• Experience in integrating with RESTful/GraphQL APIs and Microservice APIs
• Good problem solving and debugging skill
• Good knowledge of engineering excellence: Unit Testing/TDD, Code quality,
• Documentation, CI&CD
• Exposure on event-driven, asynchronous I/O
• Experience in Linux development and AWS ecosystem tools
• Experience in non-functional requirements (Scalability, Performance optimisation, Security)

What you can achieve :

• Empowering Entrepreneurial Spirit: Whatever your role is, we'll encourage you to reinvent and reinvigorate; achieving the best for CaratLane and you.
• Celebrating Your Contribution: We recognize and reward everyone who approaches their job with true passion, and drives performance.
• The Best of Tanishq and CaratLane: Work with a disruptive, new-age omni-channel brand, while being a part of India's most trustworthy organisation - the Tata Group.

We're looking for a VueJS developer that will be responsible for designing, developing, testing, and debugging responsive web. Using JavaScript, HTML, and CSS, this candidate will be able to translate user and business needs into functional frontend design.

Responsibilities
• Designing, developing, and testing UI for web applications in VueJS
• Accurately translate user and business needs into functional frontend code
The candidate must have:
• Experience building object-oriented web applications in VueJS, JavaScript, HTML5, and CSS.
• 1+ years' experience in frontend development
• Familiarity using Scrum/Agile development methodologies

Required Technologies:

o Excellent understanding of Ruby, Ruby on Rails, CSS3

o Able to communicate well with others on technologies bases

o Working knowledge with Rspec is good to have.

o Have previous experience building features in production applications.

o Good Knowledge of SQL

Good To Have

o Basics of GIT and GIT LAB

o PostgreSQL

Able to understand frontend JS frameworks

• frames and using Agile methodology.
• Basic Azure server administration - Provide technical help during testing, development, and production.
• Discover, evaluate, and implement new technologies to maximize development efficiency - Design and implement complex, optimized algorithms with minimum time and space complexities

Requirements.

• Experience in .Net web development - Experience with C#, Angular Js, Angular2, SQL.

• Sound understanding of MVC design Pattern 

• Strong knowledge/understanding of OOPS concepts

• Experience with tools like Visual Studio, SQL Server, Git

• Good analytical and logical skills.

• Good written and verbal communication skills

• Passion for new technologies and innovations.

• Ability to grasp new concepts quickly.

• Takes initiative to uncover/develop solutions to potential problems

•  Ability to take on new projects and easily transition between tasks

• Team player who is receptive to coaching and adaptive to change

• Desire to excel and grow each day

• Strong knowledge of Web APIs, Typescript, ES6, ngrx

Nice to Have 

• Experience with of LESS, SASS, GULP and GRUNT. 

• Knowledge of VueJS

• .Net Framework and/or .Net Core
• Angular 2+, preferable Angular 10
• Experience with tools like Visual Studio, SQL Server, Git
• Material framework
• SASS
• Good technical aptitude
• Restful APIs
• Data structures and Algorithms
• Azure experience including Azure functions etc.
• Azure Devops

• System engineering and implementation in Golang.
• Working on performance issues using creative experiments and internally developed product features.
• Research, propose, and integrate relevant open-source projects based on product objectives.
• Write organized, efficient, and well documented Python/Golang code as an example for junior engineers.
• Participation in all levels of product definition, design, implementation, testing, and deployment.
• Must include the ability to discuss abstract system architectures from ideas through implementation and
• creatively apply domain experience to solve technical challenges.
• Mentoring software engineers, fostering an environment of trust and accountability.

• Strong Golang skills to develop framework(s).
• Hands-on to design & develop re-usable framework components.
• Hands-On experience on developing framework, designing re-usable framework components.
• Experience in engineering practices such as code refactoring, design patterns, design driven development,
• Continuous Integration, building highly scalable applications, application security and functional programming.

• Knowledge of Cloud native would be an advantage.
• Understanding of Kubernetes from Architecture side and also understand the Standard API.
• Code contributed to CNCF or similar community will be plus.
• Performance benchmarking of K8’s or any cloud will be added advantage.

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimize hardware cost.
• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and influence within a dynamic environment.
• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real time constraints.

• You will get a chance to work on cloud-native and hyper-scale products
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
• You will get the experience of solving real time problems, eventually you become a problem solver.

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve coding exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email
• As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

Current extensive hands-on experience in Mobile Application Testing on Android platform, analyzing requirements, creating test cases/scenarios based on requirements and mapping them through traceability matrix.

-           Strong proficiency in a black box, functional, API, regression, user acceptance, UI, Usability, Cross-Platform testing, and Client & Server Validations

-           Experience in API testing

-           Knowledge of Rest/Soap and Postman.

-           Experience with Defect Management tools like JIRA/Bugzilla and test management tools like Testlink/TestRail.

-           Experience with tools (Moenagage, Branch, Firebase)for tracking in-app event data and analytics

-           Experience in executing basic SQL queries.

-           Knowledge of at least one programming/scripting language(C/C++/Python/Java)

-           2 years of experience in automation testing using Appium and TestNG is a must

-           Hands-on experience in Performance Testing (Jmeter)

-           Hands-on experience in security testing(Burp Suite, Charles).