2. Work under tight deadlines in a fast-paced energetic environment
3. Work on special feature content as needed in luxury
4. Help the editorial team generate fresh ideas for features
The current location preferred : Pune
About Urbane Luxury Ventures
Similar jobs
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills.
You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
- Leading and directing the work of content produced by content team members
including text, images, audio, and video.
- Research, pitch, execute and analyse new content initiatives.
- Creation of standard operating procedures (SOPs) for the planning, execution,
optimization, distribution, and amplification of the organization's content.
- Managing pipelines of in-house and outsourced content creators, analysts, graphic
designers, videographers, developers, etc.
- Identifying successful content and mapping out new ways to repurpose the same.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We like
- Expertise in customer acquisition and brand building using content via at least one
of these channels: email & newsletter, social media, community building, video
platforms or blog.
- Excellent written communication skills.
- A creative problem-solver
- You are familiar with content management systems and are not scared to learn new
tools of the trade.
- Ability to repurpose content meaningfully to suit multiple channels
- Strong coordination & project management skills
• Bonus: Past experience with HTML/CSS, Adobe Creative Suite
Essential Functions (Listen>>Create>>Engage) -
● Write targeted content for C-Suite individuals & Founders.
● Develop website content & social media content with well-researched & engaging content
● Develop and manage supporting marketing programs and tools with a robust content calendar
● Analyze customer insights, industry insights, consumer trends, market analysis, competitors and
marketing best practices to build successful and consistent content pieces
● Develop thought leadership with a strategic and operational focus
● Upgrade website content with relevant content
● Execute email, and newsletter content development to nurture communities
Who are you?
To be successful in this role, you:
● Have 2-4 yrs of experience in content marketing, preferably in B2B or Finance
● Are creative, curious and enthusiastic
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to achieve goals
● Are a learner; As this is a new technical domain or preferably belong to a finance background
● Have a high sense of ownership and can continuously reinvent and improve how to do things
● Keep abreast with the latest trends, Identify industry trends, insights, and changes in UI/UX and digital
marketing
● Have exceptional analytical and research skills
What You’ll Love About Us
Our culture:
Complete autonomy and authority is given to each team member who is ready to take complete
ownership of their expertise to make the best decisions for the company. We believe in a diverse and
inclusive environment where all can achieve their full potential, leading to company, customer, and
community success.
Our benefits and perks:
We offer competitive compensation, including industry-leading maternity and paternity leave, wellness
programs, remote working, leave flexibility and work time flexibility.
We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Job responsibilities:
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
Qualifications and skills:
- 4 years of experience as a Content Strategist or a similar role
- Excellent copywriting skills & editorial competency
- Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
- Content delivery skills – you determine the best distribution channel to deliver content to your audience.
- You should have experience in handling and strategizing marketing campaigns.
- Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
- Good analytical abilities to spot patterns and trends in content marketing data
- Having a keen interest in organizational goals and targets
Key Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
Note: Looking for somebody who has experience working in the Fintech domain and BFSI,
Job Brief
----------
As a Content Writer you will:
- update existing materials, generate novel work, and identify new ways to reach and engage consumers.
- contribute to the shaping of our stylistic and editorial guidelines.
- keep abreast of the latest SEO techniques.
- focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.
Responsibilities
-----------------
- Conducting in-depth research on industry-related topics to develop original content.
- Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
- Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
- Proofreading content for errors and inconsistencies.
- Editing, reviewing, and updating existing content to improve readability.
- Ensuring all around consistency with respect to brand guidelines.
- Coordinating with marketing and design teams to create promotional materials.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Requirements
---------------
- Strong listening & communication skills.
- Excellent writing and editing skills.
- Working knowledge of content management systems.
- Familiarity with web publications.
- Ability to work in a fast-paced environment & handle multiple projects concurrently.
- Excellent research, organizational, and time management skills.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromising quality or accuracy.
- Proficient in all Microsoft Office applications.
Background
-------------
- Proven content writing or copywriting experience.
- A portfolio of published articles.
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
Highly creative and imaginative with an effective writing style that is fresh, consistent, and customer friendly
Have a flair for writing with an understanding of what works on the internet and social media
Knowledgeable about digital marketing tactics, including SEO, email marketing, and web analytics
Writes (and sometimes edits) digital content that meets project goals and end-user needs for complex efforts
Ensures online content complies with corporate brands standards, web style guide, legal and compliance
Review stats on an ongoing basis to understand how the content is working and improvise accordingly
Have a portfolio of published articles
Performing research and covering the latest happenings and updates in the business world.
Finding and covering emerging trends /companies in the financial system.
1. Witty and Funny.
2. Command over Language and Grammer.
3. Hawk-Eye for details.
4. An avid reader.
5. Updated in Current Affairs
6. An overview of Wordpress and Google Drive.
7. How to research a topic Fast?
8. Google Advanced Search would be a plus.
9. Aware of some Basic SEO and SMO.