
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

Similar jobs
Core Responsibilities:
- Design & Development: Architect and implement scalable backend services and APIs using Python or Golang, ensuring high performance, resilience, and extensibility.
- System Ownership: Take end-to-end ownership of critical modules, from design and development to deployment and support.
- Technical Leadership: Conduct design and code reviews, enforce best practices, and mentor junior engineers to raise the team’s technical bar.
- Collaboration: Work closely with product managers, architects, and other engineers to translate business requirements into technical solutions.
- Performance & Reliability: Troubleshoot complex issues in production systems, identify root causes, and design sustainable long-term solutions.
- Innovation: Evaluate new technologies, contribute to proof-of-concepts, and recommend tools that can improve developer productivity.
- Process Improvement: Drive initiatives to improve coding standards, CI/CD pipelines, and automated testing practices.
- Knowledge Sharing: Document designs, create technical guides, and share insights with the broader engineering team.
Experience and Expertise:
- 4–7 years of backend development experience with Python or Golang.
- Strong expertise in designing, developing, and scaling microservices and distributed systems.
- Solid understanding of concurrency, multi-threading, and performance optimization.
- Proficiency with databases (SQL/NoSQL), caching systems (Redis, Memcached), and messaging systems (Kafka, RabbitMQ, etc.).
- Hands-on experience with Linux development, Docker, and Kubernetes.
- Familiarity with cloud platforms (AWS/GCP/Azure) and related services.
- Strong debugging, profiling, and optimization skills for production-grade systems.
- Experience with AI-powered development tools is a strong plus; familiarity with concepts like 'agentic coding' for workflow automation or 'context engineering' for leveraging LLMs in system design is highly desirable.
Skills:
- Strong problem-solving ability, with experience handling complex technical challenges.
- Ability to lead technical initiatives and mentor junior engineers.
- Excellent communication skills to collaborate with cross-functional teams and articulate trade-offs.
- Self-motivated, proactive, and able to operate independently while aligning with team goals.
- Passionate about engineering culture, quality, and developer productivity.
Role & Responsibilities
Lead the design, development, and deployment of complex, scalable, reliable, and highly available features for world-class SaaS products and services.
Guide the engineering team in adopting best practices for software development, code quality, and architecture.
Make strategic architectural and technical decisions, ensuring the scalability, security, and performance of software applications.
Proactively identify, prioritize, and address technical debt to improve system performance, maintainability, and long-term scalability, ensuring a solid foundation for future development.
Collaborate with cross-functional teams (product managers, designers, and stakeholders) to define project scope, requirements, and timelines.
Mentor and coach team members, providing technical guidance and fostering professional development.
Oversee code reviews, ensuring adherence to best practices and maintaining high code quality standards.
Drive continuous improvement in development processes, tools, and technologies to increase team productivity and product quality.
Stay updated with the latest industry trends and emerging technologies to drive innovation and keep the team at the cutting edge.
Ensure project timelines and goals are met, managing risks and resolving any technical challenges that arise during development.
Foster a collaborative and inclusive team culture, promoting open communication and problem-solving.
Imbibe and maintain a strong customer delight attitude while designing and building products.
Company: Digiworld Solution
Location: Noida
Shift:USA Shift (Night Shift)
About Digiworld Solution
Digiworld Solution is a professional IT and digital marketing agency based in Noida. We provide end-to-end digital solutions to global clients, helping businesses grow through innovative technology and marketing strategies.
Role Overview
We are seeking a highly motivated and results-driven Business Development Executive (BDE) to join our sales team for the USA shift. The ideal candidate should have excellent communication skills, a strong ability to negotiate, and the confidence to convert leads into clients.
Key Responsibilities
- Identify and generate new business opportunities through outbound calls, emails, and networking.
- Pitch IT and digital marketing services to potential clients, primarily in the USA market.
- Build and maintain long-term client relationships to ensure repeat business.
- Understand client requirements and collaborate with the internal team to deliver tailored solutions.
- Meet and exceed sales targets on a monthly and quarterly basis.
- Prepare sales reports, track performance, and share insights with management.
Required Skills
- Strong sales and negotiation skills.
- Excellent convincing power with a proactive approach.
- Outstanding English communication skills (spoken and written).
- Ability to handle objections and close deals effectively.
- Self-motivated, goal-oriented, and willing to work in a USA shift.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field preferred.
- 1–3 years of experience in business development, preferably in IT or digital marketing services.
- Freshers with excellent communication and sales skills are also encouraged to apply.
Benefits
- Attractive salary with performance-based incentives.
- Opportunity to work with international clients and grow your career.
- Professional and supportive work environment.
Technical Proficiency: In-depth knowledge of specific technical domains relevant to the industry, such as programming languages, software applications, or machinery.
Instructional Design Expertise: Ability to develop structured training programs that cater to various learning styles and effectively convey complex information.
Communication Skills::Strong verbal and written communication skills to explain technical concepts clearly and concisely.
Analytical Abilities: Skill in evaluating training outcomes and identifying areas for improvement.
- To analysis business requirements, prepare design and implementation recommendations and estimate development effort
- Collaborate with cross-functional teams to define, design, and ship new features
- Lead or participate in design reviews, code reviews and architecture evolution discussions
- Unit-test code for robustness, including edge cases, usability, and general reliability
- Work on bug fixing and improving application performance
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency
Skills Required :
- Experienced with front end programming language with React JS.
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
- Thorough understanding of React.js and its core principles.
- Experience with popular React.JS workflows (such as Flux or Redux).
- Knowledge of modern authorization mechanisms, such as JSON Web Token.
- Familiarity with modern front-end build pipelines and tools.
- Familiarity with code versioning tools (such as Git, SVN, ).
- Candidates with Good Communication Skills.
About Us:
We are a Napkin to a Product Market Fit Studio and work together with our customers in the journey of "an idea to the first product version". Most of our customers are Corporate Innovation Hubs and Early Stage Organizations.
Here are a couple of things about us that may interest you:
1. Fast growing: We were featured as one of Deloitte's Fastest 50 growing tech companies from India thrice (2016, 2018 and 2019). What this means for you is a great career growth opportunity
2. Successful track record: Our founders have had past successes - founded a decision management company acquired by SAP AG (now part of Hana Big data stack and NetWeaver BPM), an early engineering team of Zoho (a leading billion $ SaaS player) & some Private Equity experience. Some of our past colleagues from these companies went on to become CTOs (Redbus) and founded companies (one of them founded and then exited to Apple). We are profitable and what that means for you is long-term opportunities to generate wealth
3. Current success: Marquee customers (including the venture capital division of a large conglomerate) along with some exciting startups that are part of our clientele. We work on building MVP products. What this means for you is cutting-edge technology learning opportunities
4. Top Class peer group: We have a talented set of folks primarily focused on solving cool and exciting problems
5. Top-Class Learning & Development Programs: We run our entire L&D programs.
Must Haves:
• Minimum 4-9 years of design experience
• At least three years of experience working on digital products which include creating highly-detailed annotated wireframes, user flows, process flows and high-fidelity screens
• Worked on Information Architecture, Interaction Design and Product Design
• Strong knowledge of user interface design processes and methodology, particularly as applied to Web-based applications and mobile applications Can establish and run a good design process (exploratory and evaluative research, sprints, reviews etc.)
• Are comfortable with and interested in actively designing the product by himself/herself
• Familiarity and experience with standard design, prototyping, and user research tools, such as Figma, Miro, and Sketch.
• Strong written and verbal communication skills
• Are deeply empathetic to customers and users and understand how the business works
• Design systems experience is an added advantage
Responsibilities:
• Clear understanding of the critical characteristics of the intended user population
• Understanding of the users' current jobs and tasks, underlying goals, and mental models of their work process and products
• Understanding of platform-specific nomenclature
• The ability to sketch and generate big-picture ideas for early-stage UX work
• Experience developing rapid prototypes
• Design test case scenarios
• Collate feedback from users for further improvement
Looking for a passionate Production Support Lead and team player who wants to learn, contribute and bring fun & energy to the team. We are a friendly startup where we provide opportunities to explore and learn a lot of things(new technology/tools etc.,) in building quality products using best-in-class technology.
Responsibilities :
· Customer Relationship Management
· Incident Management. Manage ticket queue and resolve it in timely manner.
· Analyzing the incidents and either responding to the end user with a solution or escalating it to the other IT teams.
· Troubleshoot minor and major system problems in a timely manner and escalate to L3 support when necessary.
· SLA Management
· Develop and maintain accurate technical and user documentation.
· Working with QA to ensure the quality and timing of new release deployments.
Skills/Experience :
· Strong analytical and problem-solving skills and interest in learning new things will be the key.
· Excellent interpersonal skills handling internal and external customers
· About 3 years of professional experience in providing product support in leading BFSI sector organisations
· Experience in any DB (SQL/noSQL)
· Testing Exposure will be an added advantage
Technical & Professional Requirements
- MERN stack developer should have the ability to translate Wireframes and PSD Designs into functional web apps.
- Binding of UI elements to JavaScript object models
- Creating RESTful services with Node.js
- MERN stack developer must have proven experience in front & back-end development
- Work in a cross-functional team to deliver a complete user experience
- Reactjs Nodejs developer must know MongoDB, Express, Node.js, & React.
- Write code that is cross-platform and cross-device compatible
- MERN full stack developer must have the ability to wear many hats and learn new technologies quickly
- Understanding & proficiency in REST APIs.
- Integration of data storage solutions [RDBMS, NoSQL DB]
Responsibilities & Skills
- MERN Fullstack eCommerce developer is responsible for writing reusable, testable, and efficient code
- Design and implementation of low-latency, high-availability, and performant applications
- Implementation of security and data protection
- MERN software developer must have good communication & interpersonal skills
- Well versed in Core Java, OOPs concepts, collections, multi-threading, concurrency, lambdas, and streams.
- Hands-on knowledge of Spring Core, MVC, JPA, Security, transaction
- Working knowledge of REST API designing as well as development, using Spring.
- Exposure to Spring Boot, Docker, Kubernetes, OpenShift for the microservices environment.
- Savvy with SQL and database concepts.
- Ability to use frameworks like JUnit, Mockito, etc., for implementing unit testing.
- Sound understanding of code versioning tools, such as Git/bit bucket with Maven.
- Should have worked in a CI/CD environment with TeamCity/Jenkins.
- Effectively understand customer needs, pitch the product, handle objections & close sales
- Has experience with target based Sales roles in the past










