
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

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5. Culture
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Qualifications
- 7+ years track record of relevant work experience and a Computer Science or related technical discipline is required.
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- Experience in Agile methodology.
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2. Company name: Logical Soft Tech
3. Website: https://logicalsofttech.com/career
4. Address: 2nd floor, 388, PU4, Scheme 54 PU4, in Infront of Eye Retina Hospital, Vijay Nagar, Indore, M.P
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Here's a Bit More About What We're Looking For
Job responsibilities include, but are not limited to:
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and double down upon early signs of success.
● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.
● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.
● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.
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● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.
Product Based Client:
A multinational technology and e-commerce company based in the United States is widely recognized as one of the world's largest online retailers. In addition to e-commerce, it is a major player in cloud computing through its cloud services division and has expanded into areas such as streaming services, artificial intelligence, and smart devices.
Essential Job Functions:
Top 3 responsibilities
• Taking for operational work.
• Monitoring data pipelines.
• Addressing/Triaging customer tickets
Qualifications:
Exp: 1+ Years
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factorie.io is a digital manufacturing enterprise, connecting disparate data sources to align manufacturing activities in real time, substantially impacting manufacturing throughput.
Operating in an inherently data-rich environment – we seek to be the source of real time intelligence for manufacturing operations by processing and elevating data from machines, ERP and other IT applications.
The company is currently being led by four co-founders with a cumulative management, technology and manufacturing experience of more than 100 years. In place is a dedicated strategic consulting for manufacturers to transition to digital enterprise, ISV partners and pilot clients. As we work towards empowering manufacturers at scale, we are looking for a high caliber IIoT / embedded systems engineer to lead data acquisition from machines. This is a leadership position and you'll be a Co-founder of the Company. All Co-founders are compensated from founders' equity in the Company – and, cash compensation will commence only after completing 12 months association as Co-founder.
Nurtured as a product-based technology company, our Co-founder would be someone who considers himself to be a methodical hacker – energized by simply the process of building products that solve meaningful problems. You have a bias for action, taking consistent, incremental and measurable steps towards releases that serve the product’s immediate and long-term needs.
If that person is you, we look forward to experimenting and tinkering with the next generation of IoT and data analytics use cases – together.
ASK YOURSELF IF YOU ARE:
Entrepreneurial? Someone who believes it is their time to shine and is tired of operating in a manager's shadow. Have you started-up before – or, even thought about doing so? Tell us your story.
A hands-on craftsman? Someone who loves to build, understands the architecture of complex software applications and frameworks. Do you contribute to opensource projects and / or have you developed / are you developing certain ‘hobby’ applications? We would love to know about them. Do you have an engineering blog we should be following? We are NOT accepting managers for this position, please.
Disciplined, passionate and obsessive? Someone who needs to solve REAL problems that have potential network implications on how products are manufactured in the world today – democratizing the hitherto ‘privileged’ power of Industry 4.0.
THE SKILLS YOU NEED / TECHNOLOGIES WE’RE WORKING ON,
CORE:
- Experience of data acquisition, extraction and normalization from PLCs and sensors with open protocols (OPC-UA, Modbus and MTConnect) + proprietary connectors (for Siemens Sinumerik, Fanuc and Mitsubishi)
- Comfortable building the Edge hardware and software infrastructure - IoT Gateways, IoT Servers installed on Linux or Android (Yocto) forks
- Exposure to low latency connectivity architecture using a combination of Wireless (Cellular, Wi-Fi, Bluetooth, and NFC), and wired (Ethernet) interfaces. Consequently, necessary is an understanding of Profinet and MQTT communication standards.
- In depth knowledge of the architecture of smart manufacturing software components - SCADA, Historian, MES etc.
- Have leveraged a cross-section database types - RDS (Postgres) and / or NoSQL (MongoDB, DynamoDB)
- A fanatical level of thoroughness with the OOP such as C++, JAVA (Spring) as well as the more recent Node.js, Go
FUNDAMENTALS:
- Strong CS fundamentals. Deep knowledge of math, probability, statistics and algorithms. Delivering full-stack projects from conceptualization to production. Iterating, developing and testing MVPs quickly - therefore identifying opportunities to automate the development cycle to the maximum feasible extent.
- Extensive experience of leveraging (opensource) libraries / solutions, frameworks, APIs, AWS IIoT (or similar) etc., to drive efficiencies in product development. We’re NOT planning to reinvent the wheel.
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- Trade tools such as PLC simulators, IoT device / sensor simulators, Cucumber, Selenium, GIT, IDEs (ex., Eclipse), JIRA etc., would be almost second nature









