
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

Similar jobs
Role & Responsibilities
You will be working with the Rust compiler and will be responsible for compiling to alternate targets such as WebAssembly
You will be exposed with TDD for unit testing individual functions and integration testing for testing publicly exposed APIs
Working with a Git style workflow where every commit deploys to a stagingenvironment and merged pull requests deploy to production
Setting up CI/CD pipelines for testing and deployment (canary, staging) using Github actionsaccording to project needs
Developing software in Rust
Maintaining and improving existing rust codebases.
Hiring Telesales Executive for B2C sales
Should have excellent communication skills in English.
Immediate joiners required
At least 1-2 years of tele sales experience is required
Salary:- 15-20k+Incentives
Job description
Responsibilities:
Finance:
Oversee financial planning and analysis, including the preparation of budgets, forecasts, and financial modeling.
Monitor and manage the organization's cash flow, ensuring optimal liquidity for operations.
Conduct financial analysis to identify trends, challenges, and opportunities to improve profitability and cost efficiency.
Assist in long-term business and strategic planning.
Evaluate and recommend investment opportunities and funding options.
Manage financial risks, including interest rate and currency risks.
Accounting:
7. Manage and oversee the entire accounting process, including the daily operations of accounts payable, accounts receivable, and general ledger.
Ensure accurate and timely month-end and year-end close processes.
Prepare internal financial statements and external reports for stakeholders.
Ensure compliance with local accounting standards and regulations.
Manage tax compliance, filings, and liaise with tax consultants and authorities.
Coordinate and prepare for internal and external audits.
Establish and enforce proper accounting methods, policies, and principles.
General:
14. Implement and maintain financial controls and procedures.
Stay updated on industry trends, best practices, and changes in regulatory environments.
Lead and develop a team, if applicable.
Liaise with other departments to provide financial insights and recommendations.
Required Skills and Qualifications:
Bachelor's or Master’s in Finance, Accounting, or a related field. Professional certifications like CA, CMA, or CPA will be a plus.
Proven experience in finance and accounting roles with increasing responsibility.
Strong understanding of accounting principles, financial statements, and cash flow management.
Proficiency in accounting software and tools, such as Tally, QuickBooks, or similar.
Advanced proficiency in Microsoft Excel and other MS Office applications.
Strong analytical skills and attention to detail.
Excellent communication and leadership skills.
Knowledge of local tax laws and regulations.
High level of integrity and professionalism
Job Type: Full-time
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
Schedule:
- Day shift
Supplemental Pay:
- Overtime pay
- Performance bonus
- Yearly bonus
Experience:
- zoho books: 1 year (Preferred)
Work Location: In person
- Drive co-branded marketing initiatives with merchants.
- Plan and execute major campaigns to drive merchant sales.
- Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
- Plan year-long marketing activities to help merchants gain visibility among company users.
- Plan campaigns for the pipeline of merchants.
- Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
- Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.
Ideal Skills & Experience
- Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
- Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
- Experience in ideating and executing major campaigns.
- Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
- Knowledge of building landing pages on WordPress is preferred.
- Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
- Ability to coordinate and work with interdepartmental teams.
- Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.
About You
- A+ character. We are team-first here at the company.
- A hard-working mentality. It’s early and there is still a lot to build.
- An excellent communicator.
- A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
- Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
Perks & Benefits
- Competitive salary and benefits
- Group Medical insurance
- Life and long term disability insurance
- Collaborative workspace
- The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual
The Opportunity
We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company.
A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events.
In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.
Who are you?
As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team.
The Role
You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar.
- Bring exceptional people and project management skills driving multiple initiatives across our events calendar.
- Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
- Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
- Collaborate and work in sync with support teams across the organization to bring alive marketing plans.
- Establish marketing goals and key KPI's for event marketing initiatives across events
- Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.
Responsibilities
- Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
- Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
- Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team.
- Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies.
- Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
- Create timely feedback reports on data and consumer engagement post events
- Manage and mentor a team of marketing executives working across events.
Professional & Educational Qualifications
- 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
- Ability to analyse data to drive conclusions and form recommendations and solutions
- Excellent communication, presentation, and analytical skills.
- Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
- Very organized, detail-oriented, and a strong problem-solver
- Graduate/Post Graduate Degree
- Travel, as required.
- 3-6 years of hands-on
- Experience in Java
- Experience in Scripting using technologies like Selenium or Puppeteer
- Working Knowledge in Web App Technologies (HTML, CSS, JavaScript, jQuery)
- Competence in Linux platform
- Having knowledge of XPath, Regex
- Familiarity in Maven,
- Familiarity in Maven Git
- Familiarity with Continuous Integration tools
- Familiarity of (Jenkins etc)
- Familiarity in Unit Testing
- Familiarity in Junit
- Aggregation Engineer (scripting)
- Good Communication
- Must have worked on Agile projects
- Should have exposure on product-based projects
- Candidates have interest learn /Adapt new technologies
- Candidates should be ready to WFO post-pandemic (Bangalore location
What WE have
- A small, well-knit team with a bunch of self-driven aces who love their work as well as working here!
- A top notch product spanning web app, mobile app, chatbot and artificial intelligence tech stack
- An enviable client portfolio that includes known names such as LG, Biba, W, HPCL, Costa Coffee (to name a few), who depend on us to track their compliances and efficiencies.
- An open door culture
- An environment to push your boundaries and expand your skillsets
- A newer challenge every day!
What YOU must have
- 3-5 years’ experience with native mobile App development on both Android as well as iOS platforms.
- Bachelor’s degree or above in information systems or computer science
- Excellent knowledge of Android SDK, different versions of Android, iOS framework
- Strong knowledge of Android & iOS UI design principles, patterns, and best practices
- Familiarity with RESTful APIs to effectively integrate Android applications
- Should have worked on Apps using local resources (like camera, GPS, Speech recorder, settings etc) and having local storage capability using SQLite, xml, firebase etc.
- Proficient understanding of code versioning tools such as Git
- Familiarity with various testing tools
- Team player with strong communication, documentation and collaboration skills
- Strong analytical and problem solving skills
- Ability to productively function under pressure and within a deadline oriented atmosphere
- Self-motivated and high-initiative taking
- Organized and detail orientated with strong work ethic
- Ability to thrive in a dynamic and fast-paced environment
What will you do
- Translate designs and wire frames into high quality code
- Develop AI/ML based mobile apps for both Android and iOS
- Resolve bugs as reported by the QA team.
- Maintain code quality, organization, and automation
- Share weekly and monthly development plans and build releases schedule.
Impress us with your skill, self-drive and work ethics, and we will go any length to make you part of the growth journey!
Requirements:
Bachelor’s or Master’s Degree in Computer Science, Engineering or related field of study.
3+ years of experience in developing web applications using Javascript, HTML, CSS.
2+ years of experience using ReactJS
Skill Set:
- Expert in Reactjs
- Proficient understanding of web markup, including HTML5, CSS3, client-side scripting and JavaScript frameworks, including jQuery.
- Good understanding of server-side CSS, pre-processing platforms, such as LESS and SASS
- Good understanding of asynchronous request handling, partial page updates, and AJAX
- Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image.
- Familiarity with tools such as Gimp or Photoshop is a plus.
- Good understanding of cross-browser compatibility issues and ways to work around them










