Cutshort logo
A Fintech Startup in India logo
Associate Director - Engagement & Retention Marketing
A Fintech Startup in India
Associate Director - Engagement & Retention Marketing
Qrata's logo

Associate Director - Engagement & Retention Marketing

at A Fintech Startup in India

Agency job
via Qrata
5 - 10 yrs
₹20L - ₹35L / yr
Bengaluru (Bangalore)
Skills
Marketing
Social Media Marketing (SMM)
Marketing Strategy
Customer Retention
User Engagement
Strategic planning
Job Description:
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives

Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

Wissen Technology
at Wissen Technology
4 recruiters
Tony Tom
Posted by Tony Tom
Pune
2 - 5 yrs
Best in industry
skill icontailwindcss
Troubleshooting
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconReact.js

Proficiency in Tailwind CSS for development.

Experience in troubleshooting and debugging frontend applications.

Solid understanding and hands-on experience with either Angular or React.

Strong communication skills with the ability to collaborate effectively within a team.

A keen eye for detail and a passion for creating seamless user experiences.

Read more
sbc exports ltd
farha naz
Posted by farha naz
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
5 - 7 yrs
₹4L - ₹8L / yr
skill iconVue.js
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconReact.js
skill iconJavascript
+4 more

Qualifications:

• M Tech/ B Tech/ BE/ MCA/ MS in Computer Science, Information Technology, or equivalent.

• The degree must be obtained through a regular on-campus program from a recognized university.

• Proven experience as a .NET Developer with 4-9 years of relevant work experience.

• Strong proficiency in Dot Net and MVC architecture.

• Experience with MySQL database management.

• Knowledge of front-end technologies such as HTML, CSS, and JavaScript.

Read more
Sizzle
at Sizzle
1 recruiter
Vijay Koduri
Posted by Vijay Koduri
Bengaluru (Bangalore)
5 - 12 yrs
₹10L - ₹25L / yr
skill iconReact.js
skill iconJavascript
skill iconHTML/CSS
Meteor JS Framework
GraphQL
+1 more

Sizzle.gg is an exciting new startup that’s changing the world of gaming.  At Sizzle, we’re building AI to automate gaming highlights, directly from Twitch and YouTube streams. We’re looking for a superstar front-end engineer that can work closely with UI/UX designers and continuously improve our site.  


You will:

  • Work closely with UI/UX designers and the management team to make iterative enhancements to the website, using React, HTML & CSS
  • Keep iterating and improving our client video player in React and Meteor.js
  • Run numerous A/B tests on the website design, layout, color scheme, button placement, images/videos, and other objects to optimize time on site and conversion
  • Create other online assets in similar style, such as HTML emails, ad landing pages, and more
  • Work closely with marketing and management team to ensure successful adoption of the app, and make iterative changes to make them more user-friendly
  • Work with the rest of the engineering team (back-end engineers, AI engineers) to optimize the user experience across both the site and the apps

You should have the following qualities:

  • Must be an expert in React.js, HTML5, HTML, CSS, and related web technologies.  Ideally also have expertise in Meteor.js.
  • Must have expertise in Bootstrap and have built responsive websites with high polish
  • Familiarity with AWS environments
  • Excited about working in a fast-changing startup environment
  • Have a point of view on designs, usability, and delivering what the user wants
  • Willingness to learn rapidly on the job, try different things, and deliver results
  • Ideally a gamer or someone interested in watching gaming content online
  • Looking for someone in Bangalore or willing to relocate

 

Read more
Credflow
at Credflow
2 recruiters
Manoj Pant
Posted by Manoj Pant
Noida
1 - 3 yrs
₹1L - ₹3L / yr
Inside Sales
Sales
Communication Skills
Effective communication

About CredFlow :

 

Imagine a business- always stressed with increasing outstanding dues in the market, pressure from vendors and other creditors to pay off debts, managing operations, sourcing material and the list is endless! Now imagine the plight of millions of such businesses globally.

 

At CredFlow, we are solving SMEs' most pressing problem of cash flow management. We are a full-stack cash flow management solution automating accounts receivables and building multiple stacks of financial solutions on top of that. We have seen pretty good traction in the past few months, achieved product-market fit and are scaling fast. We already have more than 30 Lakh businesses on the CredFlow network and more than $70 billion worth of invoices on the platform.

 

Above all, we have a gold mine waiting to be unlocked - the humongous amount of financial data flowing through our servers! 

 

In 2021 we raised a 2.1 million $ seed round from marquee VC Funds. We have recently raised $7 million in Series A from marquee VC Funds.

 

Company Website Link: https://credflow.in/about%20us.html

Role Title: Business Development Executive – Inside Sales

Process: Revenue generation, cold calling, B2B sales, Product demo.

Work Days: 6 days per week

Job Location: Noida

Office Hours: Work from office (10 AM to 7 PM)

 

Key Responsibilities:

 

● Reach out to warm leads on call and schedule product demos.

● Understand customer needs and requirements.

● Share product quotation and close the sale

● Maintain relationships with the customers.

● Get customer referrals from existing paid users.

● Provide after-sale support.

● Share weekly and monthly Sales Forecasts of probable conversion.

● Share product feedback to the product management team.

 

Skills and Background:

 

● Excellent communication skills

● Prior sales experience is preferred.

● Good Logical and Analytical skills.

● Smart and Collaborative team

● Best in the market Incentive Structure.

● Early-Stage startup experience.

● Graduate/Postgraduate

Read more
Bottom Funnel
at Bottom Funnel
1 video
1 recruiter
Vineet Changulani
Posted by Vineet Changulani
Jaipur
4 - 10 yrs
₹6L - ₹14L / yr
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay per click management
+7 more

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

  • Function as single point of contact for assigned markets to align their strategies to execution on digital channels
  • Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
  • Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
  • Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
  • Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.


The Ideal Candidate Will Have

Key Qualifications and Experience

  • Bachelor’s degree in marketing, communication or related field
  • At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
  • Strong experience in driving B2B and/or B2C demand generation.
  • Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
  • Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
  • Experience in supporting global markets a plus
  • Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
  • Previous experience with marketing planning tools, a plus.


Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

  • Strong analytical skills and data-driven strategy development
  • Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
  • Results orientation
  • Cross-industry subject expertise
  • Curiosity and ability to learn
  • Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
    Excellent communication and organizational skills, KPI Management.
  • Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
  • Excellent communication skills and presentable

Company Description

Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Read more
Bluetick Softech Private Limited
Remote only
2 - 4 yrs
₹3L - ₹6L / yr
skill iconPython
skill iconDjango
skill iconFlask

We are looking for an experienced Python developer to join our engineering team and help us create dynamic software applications for our clients. In this role, you will be responsible for writing and testing scalable code

Location:- Indore

Role:- Python Developer  

Experience:- 2  to 4 Year 

Responsibilities:-

  • Coordinating with development teams to determine application requirements.

  • Writing scalable code using Python programming language.

  • Testing and debugging applications

  • .Developing back-end components 

  • Integrating data storage solutions.

Skills :-

  • 2 to 6 years of experience as a Python developer.
  • Familiarity with testing tools. 
  • Ability to collaborate on projects and work independently when required.
  • Expert knowledge of Python and related frameworks including Django and Flask. 

Bluetick Softech Private Limited 

Location :- First floor samachar bhawan behind Dainik bhaskar Office Press complex AB road, Indore

Website :- http://www.blueticksoft.com">www.blueticksoft.com

Read more
Inevitable Infotech
Abhishek Srivastava
Posted by Abhishek Srivastava
Lucknow
4 - 10 yrs
₹4L - ₹15L / yr
skill iconAmazon Web Services (AWS)
skill iconGit
skill iconJenkins
Nexus
DevOps
  • Good experience in AWS services like Elastic Compute Cloud(EC2), IAM, RDS, API Gateway, Cognito, etc.
  • Using GIT, SonarQube, Ansible, Nexus, Nagios, etc.
  • Strong experience in creating, importing and launching volumes with security groups, auto-scaling, Load Balancers, Fault-tolerant
  • Experience in configuring Jenkins job with related Plugins for     Building, Testing, and Continuous Deployment to accomplish the complete CI/CD.
Read more
Arcana previously Newfang
Ajay Shetty
Posted by Ajay Shetty
Remote only
2 - 5 yrs
₹10L - ₹20L / yr
Selenium
Appium
Test Automation (QA)
Mobile App Testing (QA)
Software Testing (QA)
+4 more

What Arcana (previously Newfang) Does:

Arcana is The Storage Layer for Ethereum with a Privacy Stack for developers to build secure and privacy preserving apps. Users care about privacy now more than ever before and it is becoming a first-class citizen in the modern development stack. Arcana makes it easier for apps to be privacy-focused out of the box.

With Arcana’s privacy stack, developers give control of data back to their users. They can easily integrate our SDK with their apps and use our modular feature blocks for Authentication, Identity Management, Encryption, Access Control, and Decentralized Storage. All of which are secured by and verifiable on the blockchain.

 

Visit http://www.arcana.network/">www.arcana.network to learn more about us, our backers, and our offerings


Role:

As the first QA hire at arcana, you will be responsible for setting up testing frameworks and leading QA for all our products and releases


Responsibilities:

  • Design and develop a QA framework. Automate parts of the framework wherever feasible.
  • Develop and implement test cases, scripts, plans, and procedures (manual and automated)
  • Track key QA metrics for product and maintain a process for logging bugs/issues and debugging them.
  • Handle QA validations of UI, backend APIs, databases, SDK, and Performance.

Skill Set Required:

  • A degree in Computer Science or equivalent
  • 2+ years experience in a testing role at a platform/infrastructure software company
  • Demonstrable Experience in using UI automation frameworks like Selenium, Appium, etc. and automated API testing using tools like Postman or similar.
  • Experience in Web testing, API testing, Mobile testing, and performance, security and usability testing
  • Familiarity with test cycles (Unit, Regression, Functional, Systems, Stress & Scale, Smoke & Sanity)

Bonus:

  • Familiarity with blockchain technology and distributed system design
  • Experience with Solidity smart contract testing
  • Prior software engineering experience
  • Handled QA for open source projects
Read more
Valisha Technologies
at Valisha Technologies
1 recruiter
Vinay Pujari
Posted by Vinay Pujari
Remote, Pune
1 - 3 yrs
₹2.4L - ₹5L / yr
Sales
Marketing
Business Development
A business development executive is responsible for researching and pursuing new business leads for the growth of the business. The role involves active coordination across teams and demands exceptional inter-personal skills. The executive is expected to work on new business proposals and presentations which are a persuasive representation of an organisations products/services.
Read more
SDG Corporation: IT Security and Risk Management Solutions
Noida, NCR (Delhi | Gurgaon | Noida)
1 - 6 yrs
₹6L - ₹12L / yr
User Experience (UX) Design
skill iconHTML/CSS
Adobe Photoshop
skill iconAdobe Illustrator
CorelDRAW
The role is to develop for our enterprise product i.e TruOps.
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos