
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

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JOB DESCRIPTION:
Location: mumbai
Mode of Work : 3 days from Office
DSA(Collections, Hash maps, trees, Linkedlist and Arrays, etc), Core Oops concepts(Multithreading, Multi Processing, Polymorphism, Inheritance etc) Annotations in Spring and Spring boot, Java 8 Vital features, database Optimization, Microsevices and Rest API
- Design, develop, and maintain low-latency, high-performance enterprise applications using Core Java (Java 5.0 and above).
- Implement and integrate APIs using Spring Framework and Apache CXF.
- Build microservices-based architecture for scalable and distributed systems.
- Collaborate with cross-functional teams for high/low-level design, development, and deployment of software solutions.
- Optimize performance through efficient multithreading, memory management, and algorithm design.
- Ensure best coding practices, conduct code reviews, and perform unit/integration testing.
- Work with RDBMS (preferably Sybase) for backend data integration.
- Analyze complex business problems and deliver innovative technology solutions in the financial/trading domain.
- Work in Unix/Linux environments for deployment and troubleshooting.
Required Skills & Experience:
- 3– 7 years of strong hands-on experience in Core Java, Spring boot, microservices, data structures.
- Deep understanding of Object-Oriented Programming (OOP), data structures, algorithms, and design patterns.
- Proven experience with Spring, CXF, and REST/SOAP web services.
- Solid understanding of microservices architecture and distributed systems.
- Experience working with Sybase or other relational databases.
- Expertise in multithreading, concurrency, and high-throughput server-side development.
- Exposure to capital markets, sales & trading platforms, or similar financial services applications.
- Good working knowledge of Unix/Linux environments.
- Experience in solution architecture and design documentation is a strong plus.
- Strong problem-solving skills, analytical thinking, and a proactive attitude.
- Excellent communication and interpersonal skills to work effectively with global teams.
Preferred Qualifications:
- Bachelor’s or Master’s degree in Computer Science, Engineering, or related field.
- Previous experience in investment banking, capital markets, or financial technology domains.
Strong HR Leadership / HR Operations profiles
Mandatory (Experience 1): Must have 10+ years of overall HR experience, with hands-on ownership of HR Operations, Recruitement, Administration in an IT / Software / Product company
Mandatory (Experience 2): Must have atleast 3+ years in a managerial or supervisory HR role, with experience aligning HR strategy, policies, and processes with business and leadership (CEO / senior management) goals.
Mandatory (Experience 3): Proven expertise in end-to-end HR lifecycle management, including recruitment, onboarding, performance management, appraisals, payroll, compensation & benefits, insurance, exits, and employee data/MIS reporting.
Mandatory (Experience 4): Hands-on experience in recruitment strategy and execution, including hiring the right talent aligned to business goals and ensuring a strong candidate experience in IT and Non-IT roles both
Mandatory (Education): Bachelor’s or Master’s degree in BBA / BBM / MBA / PGDM (HR preferred).
We are looking for a motivated and results-driven Outbound Sales Executive to join our team. The ideal must have experience in lead generation, social media outreach and a strong ability to meet and exceed sales targets.
Key Responsibilities -
- Conduct outbound calls, messages and emails to generate and qualify leads.
- Use platforms like LinkedIn, Instagram, Facebook, etc. for outreach
- Convert leads into potential customers through effective pitching and follow-ups.
- Consistently meet or exceed monthly sales targets and KPIs.
- Maintain accurate records of customer interactions and sales activity using CRM tools.
Requirements-
- 1-3 years of experience in outbound sales or business development.
- Proven experience in lead generation and target achievement.
- Strong knowledge of using social media for outreach and lead nurturing.
- Excellent communication and negotiation skills.
- Experience with CRM tools is a plus
Permanent Work from Home
5 Days working, Sat-Sun off
Content Strategist / B2B Content Marketer
EXPERIENCE : 3 - 5 Years
As we expand our marketing efforts, we’re looking for a Content Strategist / B2B Content Marketer who can translate complex ideas into powerful stories that resonate with our ideal customer profile and fuel our demand generation efforts.
Role Summary:
We are looking for a strategic content marketer who can craft high-value content that is aligned with our ICP and demand generation goals. You will own the planning, development, and optimization of thought leadership content that drives awareness, engagement, and leads.
Roles & Responsibilities:
● Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.
● Collaborate with SEO & design to ensure content is both discoverable and visually engaging.
● Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.
● Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).
● Contribute to newsletters, landing pages, and social copy as needed.
● Maintain quality, originality, and consistency across all formats.
Must have skills:
● 3-5 years of experience in B2B content marketing or content strategy.
● Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven copywriting.
● Understanding of SEO, content funnels, and ICP-based content planning.
● Comfortable collaborating with designers and subject matter experts.
● Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.
Good to have skills:
● Experience in IT services or SaaS domain.

Project Overview
Join an exciting early-stage project developing "Fenrir Security" - an innovative autonomous security testing platform. We're building an Electron-based desktop application that leverages AI to automate security testing processes. This is a contract position with potential for long-term engagement as the product evolves.
Contract Details
- Duration: Initial 4-month contract with possibility of extension
- Work Arrangement: Remote with regular online collaboration
- Compensation: Competitive rates based on experience (₹80,000-₹1,50,000 monthly)
- Hours: Flexible, approximately 40 hours weekly
Role & Responsibilities
- Design and develop a cross-platform Electron application from scratch
- Implement both frontend UI components and backend functionality
- Create integration points for the autonomous testing engine
- Build secure communication protocols between application components
- Develop data visualization components for security testing results
- Implement application packaging and distribution mechanisms
- Work collaboratively with AI/ML specialist and security expert
- Deliver working application builds at regular milestones
- Participate in technical planning and architecture decisions
Skills & Experience
- 3+ years experience building production applications
- Strong proficiency with Electron framework development
- Expertise in JavaScript/TypeScript, HTML/CSS, and Node.js
- Experience with modern frontend frameworks (React preferred)
- Working knowledge of desktop application development challenges
- Familiarity with security tools and applications (preferred)
- Ability to work independently with minimal supervision
- Strong problem-solving abilities and communication skills
Why Join Us
- Work with cutting-edge technologies at the intersection of AI and cybersecurity
- Flexible working arrangements and competitive compensation
- Opportunity to shape a product from its foundation
- Potential for equity or profit-sharing in future funding rounds
- Build portfolio-worthy work in an innovative security product
Selection Process
- Initial screening call
- Technical assessment (paid task)
- Final interview with founder
Great to have’s: Must have skills or competencies.
● Extensive understanding of RDBMS systems
Fulfil’s software engineers develop the next-generation technologies that change how millions of customer orders are fulfilled by merchants. Our products need to handle information at massive scale. We're looking for engineers who bring fresh ideas from all areas into our technology.
As a senior software engineer, you will work on our python based ORM and applications that scales to handle millions of transactions every hour. This is mission critical software and your primary focus will be building robust and scalable solutions that are easy to maintain.
In this role, you will be collaborating closely with the rest of the team working on different layers of infrastructure in an international environment. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product are important.
What You’ll Do:
- Own definition and implementation of API interfaces (REST and GraphQL). We take pride in our 100% open API with over 600 endpoints.
- Implement simple solutions to complex business logic that enables our merchants to manage financials, orders and shipments across millions of transactions.
- Build reusable components and packages for future use.
- Translate specs and user stories into reviewable, test covered patches.
- Peer review code and refactor existing code.
- Integrate with our eCommerce partners (Shopify, BigCommerce, Amazon), shipping partners (UPS, USPS, FedEx, DHL) and EDI.
- Manage Kubernetes and Docker based global deployment of our infrastructure.
Requirements We’re Looking for Someone With:
- Experience working with ORMs like SQLAlchemy or Django (2-3 years)
- Experience with SQL and databases (Postgres preferred)
- Experience in developing large server side applications and microservices
- Ability to create high quality code
- Experience with python testing tools (pytest) and test automation
- Familiarity with code versioning tools like GIT
- Strong sense of ownership and leadership quality
- Experienced in the tools of our web stack- Python, Celery, Postgres, Redis, RabbitMQ
Nice to Haves:
- Prior experience at a growth stage Internet/Software company
- Experience with ReactJS, Google Cloud, Heroku
- Cloud deployment and scaling experience
Strong proficiency with JavaScript
Knowledge of Node.js , react js and frameworks available for it.
Understanding the nature of asynchronous programming and its quirks and workarounds
Good understanding of server-side templating languages
Good understanding of server-side CSS preprocessors
Basic understanding of front-end technologies, such as HTML5, and CSS3
Understanding accessibility and security compliance
User authentication and authorization between multiple systems, servers, and environments
Integration of multiple data sources and databases into one system
Understanding fundamental design principles behind a scalable application
Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform.
Knowledge on Blockchain development is added advantage.
Previous Experience in .Net or PHP is a Plus
Experience : 1.5 to 4 years
Location : Mumbai / work from home for other Locations
Immediate joiner
*Candidate has knowledge of typescript will be most preferrable.*
Experience in .Net Framework , C# , WCF , ASP.Net ,
Well - versed with Javascript , Jquery , AJAX .
Good understanding of Razor , HTML , CSS











