Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
Subodh Popalwar
Software Engineer, Memorres
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Job description
💻 Position: Program Associate
📍Location: Gurgaon
🗓️ Working Days: Monday- Friday
⏰ Work Timings: 10am -7pm
📌 Experience Required: 0-1 years
🤝 Client: Leading Business School
💸 Salary: Competitive Salary Package
👉🏻Looking for candidates with prior experience of working at early-stage educational startups.
About the organisation:
Our client is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy.
Role and Responsibilities:
The role requires one to lead major initiatives associated with the growth of the program among the high school students. These include
● Executing Projects End to End
● Working with diverse stakeholders such as marketing, operations for end to end execution.
● Work on B2B partnerships that can bring business synergies
● Design experiences for students that can lead to lifelong learning
Eligibility:
· 0-1 years of experience in the startups or high school domain
· Experience in project management or execution
. If fresher than internship experience or leadership position in college societies and clubs
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
Google Analytics
Javascript
HTML/CSSSkills required
· Certified in Google Analytics (any popular certifier)
· A minimum of 4+ years of experience in the web analytics domain
· Consolidated knowledge of the GA4 platform
· Excellent communication skills (written & verbal)
· Good understanding of Analytics, Tag Manager, and Data Studio.
· Basic knowledge of BigQuery & JavaScript
· Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code
· Advanced understanding of Events Tagging and Custom dimensions.
· Hands-on experience with data visualization (custom dashboards)
Roles and Responsibilities
· Responsible for managing our Analytics (G4) and GTM accounts
· Implementation of highly effective web data analytic solutions
· Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.
· Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs
In-depth knowledge in the following areas.
· Determine tracking requirements.
· Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.
· Install GTM container tag on the live/staging websites.
· Create, publish and test tags on the live/staging websites.
· Able to track the successful form submission.
· Do regular Tag audits for the live/staging websites.
· Coordinate with the marketing heads to understand and develop custom reports and dashboards.
· Create specified digital analytics tagging standards to ensure robust and consistent data capturing.
· Testing and validating the tracking using various debugging tools.
Java- Need to Understand the product and features, to demonstrate them to the end users.
- Sound knowledge of Java and SQL
- Need to Analyze and Resolve the Product-specific queries, MySQL.
- Consistently Deliver the customer requirements.
- Engage with the Development team and manage the progress of cases.
- Should be able to cope with a high-pressure work environment.
- The working model will be 24X7.
Must require
- Good Communication both verbal and written
- Analytical skills
- Team player
.NET
C#Data Semantics
We are Product base company and Microsoft Partner
Data Semantics is an award-winning Data Science company with a vision to empower every organization to harness the full potential of its data assets. In order to achieve this, we provide Artificial Intelligence, Big Data and Data Warehousing solutions to enterprises across the globe. Data Semantics was listed as one of the top 20 Analytics companies by Silicon India 2018 & CIO Review India 2014 as one of the Top 20 BI companies. We are headquartered in Bangalore, India with our offices in 6 global locations including USA United Kingdom, Canada, United Arab Emirates (Dubai Abu Dhabi), and Mumbai. Our mission is to enable our people to learn the art of data management and visualization to help our customers make quick and smart decisions.
Our Services include:
Business Intelligence & Visualization
App and Data Modernization
Low Code Application Development
Artificial Intelligence
Internet of Things
Data Warehouse Modernization
Robotic Process Automation
Advanced Analytics
Our Products:
Sirius – World’s most agile conversational AI platform
Serina
Conversational Analytics
Contactless Attendance Management System
Company URL: https://datasemantics.co
JD:
.Net
.Net Core
Logic App
SQL
Regards,
Deepu Vijayan | Talent Acquisition
JD for Project Coordinator
Ø Familiar with project management tools -JIRA/ MS Project
Ø Should have POS acquiring background/payments domain
Ø Excellent Communication skills and should be able to communicate with Vendors/banks/internal teams
Ø Adept at presentation skills using PowerPoint, Google Slides
Ø Result oriented Coordination leading to better productivity
Ø Adaptable & astute
Ø Ability to meet deadlines
Ø Proficient in excel
Ø Ability to build strong relationships
iOS App Development
Objective C
SwiftThe brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
What you will do:
- Designing and building advanced applications for the iOS platform
- Collaborating with cross-functional teams to define, design, and ship new features
- Unit-test coding for robustness, including edge cases, usability, and general reliability
- Working on bug fixing and improving application performance
- Continuously discovering, evaluating and implementing new technologies to maximize development efficiency
Desired Candidate Profile
What you need to have:- Bachelor's degree in Computer Science or related technical discipline
- 3-6 years iOS app development experience
- Strong hands on experience in developing high performance mobile applications
- Strong analytical and problem solving skills
- Excellent oral and written communication skills
- Good logical sense, strong technical skills and the ability to learn new technologies quickly
- Expert with Swift (swift 4.0 & above) and Cocoa Touch
- Experience with iOS frameworks such as Core Data, Core Animation, etc.
- Experience with offline storage, threading, and performance tuning
- Must have experience in BLE and BT
- Familiarity with RESTful APIs to connect iOS applications to back-end services
- Understanding of Apples design principles and interface guidelines
- Experience with performance and memory tuning with tools such as Instruments and Shark
- Familiarity with cloud message APIs and push notifications
- Familiarity with the MVC and MVVM design patterns
- Knowledge of the open-source ecosystem and the libraries available for common tasks
- Experience building, testing and distributing native apps that consume RESTful services
- Hands-on coding, systems analysis, design, and delivery of projects assigned
- At least three native iPhone applications deployed in the marketplace
- Should have Knowledge in Apple Certificate/Profile creation and maintenance
- Knowledge in SDK integration into iOS app & Realm Database is an added advantage
- Proficient understanding of code versioning tools such as GIT
Responsibilities:-
- Research and identify new business opportunities including new markets, growth areas, trends, customers, partnerships, products and services.
- Faster and develop relationship with customers/clients.
- Work strategically carrying necessary planning in order to implement operational changes.
- Have a good understanding of the businesses products or services and be able to advise others about them.
Requirements:-
- Marketing experience(2-4years)
- Self development and continuing personal development
- Multitasking & leadership quality
- Must have problem solving quality & have management skill
PHP
Laravel
Amazon Web Services (AWS)
PostgreSQLAs a Senior Software Engineer you have complete ownership of building out the Docexa product along with product people and the rest of the engineering team. This role will act as a great springboard to accelerate career growth & transition into a Tech Lead level role.
Your daily life
- Architecting of the whole platform
- Development of server-side logic
- Building new services and APIs
- Developing core business logic
- Maintenance of current APIs
- Improving the performance and reliability of our systems as we scale
Must-have skills
- You’ve been building web applications professionally for 4+ years
- You’re proficient in PHP 7, Laravel, and PostgreSQL
- You possess strong OOP and design pattern knowledge
- You are familiar with modern technology systems: AWS, load balancers, Kafka queues, caching, etc.
- You write understandable, testable and easy to maintain code
- You’ve the ability to build RESTful APIs
- Explaining complex technical concepts to designers, support team, and fellow engineers is not a problem for you
- Well versed with the fundamentals of computer science and distributed systems
Follow CutshortSubodh Popalwar
Software Engineer, Memorres