Associate Director - Engagement & Retention Marketing

Role - Social Media Executive

About Company :-

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description :-

1. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

2. Run ads on Facebook, Instagram, Google, and other similar channels.

3. Be actively involved in SEO efforts (keyword, image optimisation etc.)

4. Website content management

5. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)

6. Coordinate and work with any external stakeholders like marketing agency, content writers, etc.

7. Provide creative ideas for content marketing.

Minimum experience - 2 years 

Job Description

• Demonstrate and provide information on promoted products.
• Create a positive image and lead consumers to use it.
• Distribute product samples, brochures, flyers etc. to source new sales opportunities.
• Identify interest and understand customer needs and requirements.
• Set up booths or promotional stands and stock products.

Timing

6AM to 10AM & 6PM to 10PM

Area

South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY)

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.

• Reviewing analytics reports and making recommendations for improving website performance
• Collecting data about website visitors’ interests and surfing patterns using web analytics software
• Providing customer service and support to clients via email or phone
• Learning about new technologies related to the field of digital marketing
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
• Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
• Creating and managing email newsletters and other electronic correspondence
• Developing relationships with potential clients to secure business opportunities

The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.

If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.

You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.

Responsibilities:

1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across landing pages and the homepage.