
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

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Job Summary
We are seeking a talented and experienced Senior Social Media Executive who will be responsible for managing the digital presence and creating brand awareness for our clients. Your primary focus will be to build and engage communities on social media platforms such as Facebook, Instagram, and LinkedIn. You will work closely with our clients, strategize social media campaigns, generate creative ideas, write compelling copy and collaborate with designers to produce visually appealing video and image content.
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- Develop and execute social media strategies to enhance brand visibility and engagement for our clients.
- Create and implement effective social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others as required.
- Manage social media accounts for clients, including content creation, scheduling, publishing, and monitoring.
- Generate engaging and persuasive copy for social media posts, ads, and other promotional materials.
- Collaborate with the design team to create visually appealing and impactful video and image creatives for social media channels.
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- Engage with followers, respond to comments and messages, and foster community growth and interaction.
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- Stay up-to-date with emerging social media platforms, tools, and best practices, and implement innovative strategies to drive results.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
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- Strong understanding of digital marketing concepts, including branding, content marketing, and community management.
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Sociometrik is a geospatial data intelligence start-up based out of New Delhi, India - founded in 2019 with the mission of redefining data-backed executive decision making. We measure and quantify physical earth, built structures and human activity using multi-channel data sources like satellite imagery, smartphone mobility, web records and administrative data to power alternative data-based decision support systems for our clients.
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Below is our hiring process for this position. We will reach out or send a rejection notice to most candidates within 1-5 business days of applying. Sociometrik promises to value your time and professionalism in every step of the process.
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Our Client is the world's first fully insured cross - asset trading platform. Founded in 2020, this platform was created as a blockchain - based cryptocurrency exchange to bring significant and lasting change to financial markets. This ecosystem offers an all - in - one solution for digital assets ; made to trade, invest, and stake.
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B. Tech/M. Tech/MCA with 8-10 years of industry experience
Strong programming skills in C/C++ and Python development in Linux
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Good understanding and of programming primitives, data structures, multi-threading and memory management techniques
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Strong verbal and written communication skill
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Profile - iOS Developer
Exp- 3+ Years
Company Profile:
Saffron Tech Private Limited
Saffron Tech is a result driven digital transformation company in New Jersey (NJ) &
New Delhi. We are known for transforming businesses to digitisation. We are
providing development services and IT solutions to its clients across the globe. Being
in the field of IT for more than 10 years now, the company has successfully executed
over 1500 projects for its clients. Saffron Tech Pvt Ltd is a multi-faceted IT firm
adept at providing Web and Mobile Application Development, IT Offshore Staffing
and Digital Marketing Services.
We are servicing over 500 clients from across the globe. We are a strong 150+
member family at the moment working from state of the art office premises close to
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iOS App Design and Development
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Development of iOS App in Swift 5 using XCode for iOS platform.
Write code suitable for concurrent execution / multi-threaded environment.
Deep debugging / troubleshooting of iOS Apps both in development and
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Hands-on programming knowledge of Swift & Objective-C on iOS platform.
Basic knowledge of Core Bluetooth (BLE)
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Experience in debugging and profiling iOS Apps.
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Experience of iOS App submission, distribution and review process.











