Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
Shubham Vishwakarma
Full Stack Developer - Averlon
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Strong Technical Recruiter profile
Mandatory (Experience 1): Must have 7+ years of experience in end to end recruitment (sourcing, screening, interviewing, offer negotiation, joining etc)
Mandatory (Experience 2): Must have 4+ years of experience in tech recruitment across different tech roles
Mandatory ( Tech Skill 1): Strong grasp of technical concepts and ability to evaluate candidate fit for different technical roles
Mandatory (Tech Skills 2): Must have experience of analyzing data to improve hiring funnel, take data-driven hiring decisions
Mandatory (Tech Skills 3): Must be proficient in advanced sourcing techniques such as Boolean search, social media recruiting, and referral programs
Mandatory (Communication): Excellent verbal and written communication skills — should be articulate, confident, and well-spoken in interactions
Mandatory (Company): Product companies
Mandatory (Note): This is an IC role
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•Minimum 5 years of experience in embedded software development
• Solid C programming skills
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•Knowledge on Functional Safety (ISO 26262)
• Familiar with Vector tools like DaVinci Configurator, Geny, CANoe, etc..
•Knowledge of scripting tools like Python, CAPL, etc.
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- Develop, test, and maintain robust and scalable Python applications.
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- Implement server-side logic, database integration, and system architecture.
- Choose and work with one of the following frameworks: Flask, Django, or Fast API.
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- Demonstrate proficiency in Linux or Ubuntu server environments.
- Knowledge of containerization tools, particularly Docker, for deployment and scalability.
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- Participate in the planning and implementation of Continuous Integration/Continuous Deployment (CI/CD) processes.
- Stay updated on industry trends and emerging technologies.
Qualifications:
- Bachelor’s degree in Computer Science, Engineering, or a related field.
- Proven experience as a Python Developer with 3-5 years of hands-on development.
- In-depth knowledge of at least one of the following frameworks: Flask, Django, or Fast API.
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React.js
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MongoDBBottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch.BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Employment Type: Employee - Full Time
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Notice Period: Immediate - 30 Days only
Key Focus area: Mongo DB, Express Js, React Js, Node Js
We are looking for an experienced Full Stack Developer with focus on MERN
Responsibilities:
- Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJs, ReactJs , Node.js, Next Js Typescript and MongoDB
- Binding of UI elements to JavaScript object models
- Creating RESTful services with Node.js
- Python or PHP knowledge will be good
- Architect scalable web architectures
- Work in a cross-functional team to deliver a complete user experience
- Create Unit and Integration tests to ensure the quality of code
- Be responsive to change requests and feature requests
- Write code that is cross-platform and cross-device compatible
- Ability to wear many hats and learn new technologies quickly
Qualification and Work Experience
Qualification: B.E./B. Tech/BCA/MCA
Work experience: 1- 5 years
- 1-2 years minimum in creating complex HTML based solutions
- Detail oriented experience as a Web Developer creating Angular/React/Vue based solutions
- 1-2 years with Node.js and Express Js
- Ability to work both independently and in collaborative teams to communicate design and build ideas effectively
- Experience using asynchronous RESTful services (JSON)
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- Fluent knowledge of the latest HTML/CSS standards and best practices
- Working knowledge of JavaScript, Typescript, ReactJS and Angular Working knowledge of Node.js and Express Js
- Solid Understanding of HTTP protocol and how server-side code is processed on the client
- Understanding the nature of asynchronous programming and its quirks and workarounds Excellent hands-on experience with MongoDB , Mongo aggregation , MySQL, Ability to build REST services, Authentications, MVC applications
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- Opportunity to travel & work with International clients.
- Flexible and friendly work environment
- Great organisational culture, focus on employee's well-being.
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In this role, candidates will be responsible for developing Tableau Reports. Should be able to write effective and scalable code. Improve functionality of existing Reports/systems.
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· Identify potential improvements to the current design/processes.
· Participate in multiple project discussions as a senior member of the team.
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· 3 - 8 Years of experience
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· Meaningful work experience
· Extensively worked on BI Reporting tool: Tableau for development of reports to fulfill the end user requirements.
· Experienced in interacting with business users to analyze the business process and requirements and redefining requirements into visualizations and reports.
· Must have knowledge with the selection of appropriate data visualization strategies (e.g., chart types) for specific use cases. Ability to showcase complete dashboard implementations that demonstrate visual standard methodologies (e.g., color themes, visualization layout, interactivity, drill-down capabilities, filtering, etc.).
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Pref location: Chennai (priority)/ Bengaluru
React.jsJavascript
HTML/CSS
React Native
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon