
Associate Director - Engagement & Retention Marketing
at A Fintech Startup in India
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

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- Proficient in solving Data Structures and Algorithms (DSA) problems.
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functions. Driving planning, estimation and execution.
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solutions
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• Leading SDLC best practices
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- Excellent interpersonal skills.


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Job Title: Project Associate - Mixed Signal Design Profile
Industry: Wireless communication, 5G
Organization: 5G TestBed-IIT Hyderabad- Hyderabad
Job Description
Work Profile:
· Work on development of custom Analog circuit boards for applications related to RF, interfaces etc.
· Implement new features and bug fixes
· Verify analog/mixed-signal integrated circuits
· Develop test cases to verify new features and bug fixes
· Review and update the user manuals for software tools.
· Supporting digital modelling of analog circuits for mixed-signal verification
· Creating design specifications and circuit schematics
· Work both independently and in a team environment, with the opportunity to provide technical leadership to other members of the engineering team
· Create and/or modify specification documents detailing system design and enhancements to meet marketing requirements
· Collaborate with others in the creation of technical reports, whitepapers, and user documentation
Requisites:
· EE/EEE/ECE graduate, undergraduate degree from reputed Tier 1 or Tier 2 colleges .
· Strong knowledge of analog integrated circuit design fundamentals
· Proven experience taking designs from concept to production
· Experience in analog/mixed-signal IC design & verification
· Understanding of BJT, CMOS and Op-Amp technologies.
· Good understanding of analog/mixed-signal design flows (Cadence, Synopsys)
· Transistor and system level simulation skills
· Discrete time and continuous time signal processing skills
· Strong lab and silicon validation skills
· Verilog based digital design and test bench development, is a plus
· Strong communication skills, both written and verbal
About us:
For more details please visit: http://5g.iith.ac.in/
IIT Hyderabad in collaboration with top Indian institutes including IITM, CEWiT, IITD, IITK, IISC and SAMEER is building the largest 5G testbed of the country, with the support of Department of Telecommunications (DoT) Govt. of India. This project will create a 5G prototype and testing platform that will be developed under the guidance of IIT-H faculty.
The project will deliver an end-to-end 5G testbed comprising 5G BS and UE nodes that support enhanced mobile broadband (eMBB), Ultra low latency communication (URLLC), and massive MTC including NB IoT services. The operating frequently includes both sub 6 GHz and mmwave frequencies. The system will exceed IMT 2020 5G performance requirements including Low Mobility Large Cell (i.e.., LMLC) targets introduced by India at ITU.
The 'Indigenous 5G Testbed' project is a long-term effort with a team of 100+ researchers/engineers based out of IIT-H campus.



