Deputy Manager- Consumer Engagement & Retention Specialist

Disruptive Digital Healthcare platform

Deputy Manager- Consumer Engagement & Retention Specialist

Deputy Manager- Consumer Engagement & Retention Specialist at Disruptive Digital Healthcare platform · Bangalore · 3 - 6 years · ₹12L - ₹15L / yr · Posted 13 Oct 2021

Deputy Manager- Consumer Engagement & Retention Specialist

at Disruptive Digital Healthcare platform

Agency job

via Unnati

3 - 6 yrs

₹12L - ₹15L / yr

Bangalore

Skills

User Engagement

Customer Retention

Are you a high-performing, collaborative, results-oriented and technologically savvy person who is keen on Supply chain in the digital industry? Then this highly visible role is for you!

Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.

As a Deputy Manager- Consumer Engagement & Retention Specialist, you will be responsible for analysing consumer behaviour, funnels, flows and building user segmentation framework for engagement and increase repeat transaction and LTV.

What you will do:

Providing actionable overall market and customer insights to address key strategic questions
Building user cohorts, engagement plans using different communication channels
Tracking and reporting the key metrics related to engagement and retention for each cohort
Evaluating customers’ online behavior and providing insights and recommendations for further enhancements to the guest experience
Analyzing A/B and multivariate tests, communicating results and providing recommendations
Creating PowerPoint presentations to provide market and consumer insights to other marketing and sales departments

Desired Candidate Profile

What you need to have:

3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
2+ years of experience in engagement & retention domain
1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
Excellent analytical skills and a high degree of business acumen
Strong organizational, communication and presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)

What you will do:

Providing actionable overall market and customer insights to address key strategic questions
Building user cohorts, engagement plans using different communication channels
Tracking and reporting the key metrics related to engagement and retention for each cohort
Evaluating customers’ online behavior and providing insights and recommendations for further enhancements to the guest experience
Analyzing A/B and multivariate tests, communicating results and providing recommendations
Creating PowerPoint presentations to provide market and consumer insights to other marketing and sales departments

Desired Candidate Profile

What you need to have:

3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
2+ years of experience in engagement & retention domain
1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
Excellent analytical skills and a high degree of business acumen
Strong organizational, communication and presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)

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