Deputy Manager- Consumer Engagement & Retention Specialist

Role Objective

The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.

Key Responsibilities

1. Positioning & Messaging

a. Define and refine Instanodes’ positioning across key audiences:

• Developers building on blockchain infrastructure
• Startups and scale-ups launching or scaling Web3 products
• Enterprise organizations and rollup clients

b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.

c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.

2. Competitive Intelligence

a. Conduct ongoing competitive analysis against node and infrastructure providers.

b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.

c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.

3. Go-to-Market Strategy

a. Create GTM plans and playbooks for:

• New feature releases
• New blockchain integrations and chains
• Enterprise offerings and solutions

b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.

c. Define target personas, use-cases, and adoption strategies for each release.

4. Sales Enablement

a. Equip the Sales and Business Development teams with clear, practical assets including:

• Pitch decks
• Battle cards
• Case studies
• Demo scripts

b. Train internal teams on product value, use-cases, and messaging.

c. Gather feedback from Sales and continuously improve enablement material.

5. Content & Website Ownership

a. Own product and solution page content on the website.

b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.

c. Ensure website messaging supports lead generation and conversion.

6. Cross-Functional Collaboration

a. Work closely with Product Managers to understand roadmap and capabilities.

b. Align with Growth/Marketing teams on campaigns and demand generation.

c. Partner with Sales to support enterprise conversations and outbound efforts.

d. Act as the “voice of the market” inside the organization.

Requirements

1. 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
2. Strong ability to understand and communicate technical concepts
3. Experience collaborating with sales and outbound teams
4. Proven capability to simplify complex technical offerings into clear business value
5. Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred

Success KPIs

1. Increase in product page conversion rates
2. Improvement in sales win-rate
3. Higher feature adoption and usage
4. Positive internal feedback from sales teams on enablement assets and clarity of messaging

SEO Analyst – GO MO Group We’re hiring an SEO Analyst to work on exciting international B2B and enterprise brands. If you love digging into data, fixing technical SEO puzzles, building smart strategies, and seeing rankings climb — this role is for you.

• You’ll collaborate with global stakeholders and delivery teams in India, helping high-impact digital brands grow in measurable ways.
• About GO MO Group
• GO MO Group is a global digital marketing agency focused on SEO, performance marketing, and data-driven growth for enterprise and B2B companies.
• Headquartered in Europe, we combine AI, analytics, and smart strategy to help brands scale sustainably.

We believe in:

• Ownership (you run your projects, not the other way around)
• Continuous learning (AI-forward mindset is a big plus)
• Real outcomes (we care about growth, not just reports)

If you’re someone who likes taking initiative and improving systems — you’ll fit right in. What You’ll Be Doing?

• SEO Research & Analysis
• Conduct keyword research aligned with real business goals.
• Run technical SEO audits (site structure, indexing, Core Web Vitals, crawlability — the fun stuff)
• Optimize content, metadata, internal linking
• Analyze performance using GA4, Google Search Console, Ahrefs, SEMrush, Adobe Analytics
• Spot ranking, traffic, and conversion opportunities
• Use GenAI tools (like ChatGPT) to work smarter, not harder

Strategy & Execution

• Build and execute scalable SEO strategies for international B2B websites
• Identify content gaps and growth opportunities
• Track KPIs and continuously optimize performance
• Turn insights into actions(and results)
• Collaboration & Communication
• Partner with Client Success teams in Sweden
• Coordinate with India-based Project Managers
• Present SEO insights and recommendations confidently
• Lead performance review discussions with clarity and impact

What We’re Looking For?

• 1+ years of hands-on SEO experience
• Strong working knowledge of GA4, GSC, Ahrefs, SEMrush
• Experience with Google Tag Manager & tracking setups
• Ability to plan and execute SEO strategies end-to-end
• Awareness of GEO (Generative Engine Optimization) / AI Search trends
• Comfortable using GenAI tools for research and productivity
• Strong analytical thinking
• Excellent English communication skills
• Bachelor’s degree in any discipline
• If you have strong fundamentals, logical thinking, and the willingness to learn — we’re happy to train and grow with you.
• Why You’ll Like It Here
• Work on international enterprise brands
• Exposure to global stakeholders
• AI-forward work culture
• Real growth opportunities

Lead the development of advanced quantitative trading models and mentor junior engineers.

Minimum Qualification: Bachelor's or Master's degree in any field, provided the course includes Mathematics or Economics as a subject.

Experience: 4+ years of professional experience in any field, with a strong foundation in Mathematics or Economics.

Locations: London, New York, Mumbai, Hyderabad

How to Apply:

- Login to tacoi.paromint.com.

- Navigate to your Profile.

- Copy your wallet public address from the app.

- Include your wallet public address.

- Mention the job code SQE002.

- Attach your resume to the email.

Note: Candidates will be selected for interview based on their hedging ability, especially in options and commodity derivatives on tacoi.paromint.com.

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

About Sunstone

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

Job Description:

We are looking for a Ruby on Rails developer responsible for managing the interchange of data between the server and the users. Your primary focus will be development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Job Responsibilities:

• Design, build, and maintain efficient, reusable, and reliable Ruby code.
• Integration of data storage solutions.
• Integration of user-facing elements developed by front-end developers with server side logic.
• Identify bottlenecks and bugs, and devise solutions to these problems.
• Help maintain code quality, organization and automatization.

Job Requirements:

• Knowledge of Ruby on Rails, Ruby, SQL, JavaScript and Git.
• Experience with Shopify, ReactJs, JQuery CSS, HTML would be plus.
• Strong grasp of TDD and BDD.
• Experience with Heroku or AWS or DigitalOcean.
• A knack for writing clean, readable Ruby code.

About Hostcode LAB Technologies: Hostcode LAB is an IT and Information Security startup, empowering the businesses to grow online with the latest cloud technologies, Web/mobile app Security Solutions, Customized web/mobile application development along with Internet marketing solutions.
As a business development executive in Hostcode LAB, you will be responsible to research client business referrals, network, and web leads; provide prospective customers/clients with all services offered and additional presentations as needed, and work with clients to create solutions for their needs and consult throughout the sales process. Must be energetic, well-spoken, and eager to close sales and increase revenue.

Responsibilities and Duties

• Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies.
• Building business relationships with current and potential clients.
• Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs)
• Creating and maintaining a list/database of prospect clients; maintaining a database (Hubspot, CRM, Excel, etc.) of prospective client information.
• Cold calling; making multiple outbound calls to potential clients; closing sales and working with the client through the closing process.
• Meeting all quotas for cold, active, inactive calls, appointments, and interviews; meeting or exceeding monthly sales goals.

Requirements and Qualifications

• Experience with lead generation and prospect management.
• Excellent verbal and written communication skills; the ability to call, connect, and interact with potential customers.
• Excellent in Bidding on freelancing platforms.
• Persuasive and goal-oriented.
• Possesses an energetic, outgoing, and friendly demeanor.
• Able to professionally and confidently communicate with C-Level Executives

• Two years of cold calling experience; s sales experience; knowledge of sales process from initiation to close.
• Excellent analytical and time-management skills
• Demonstrated and proven sales results.
• Excellent understanding of IT industry and software products and services.
• Ability to work independently or as an active member of a team

Experience :

• Client Acquisition: Min 1 year ( Preferred)
• Lead Management: Min 1 year ( Preferred )**

**

• Education: MBA ( Preferred)
• Language: English (Preferred )**

Benefits

• Incentives on reaching sales targets.

Location: Bhubaneswar.
Designation: Business Development Executive.

Job Types: Full-time, Commission

Experience:

• total work: 1 year (Required)
• business development: 1 year (Required)

Education:

• Bachelor's (Preferred)

Location:

• Bhubaneshwar, Orissa (Preferred)

Language:

• English (Preferred)

Shifts:

• Morning (Preferred)

Required Assets:

• Two-wheeler (Preferred)

Industry:

• Software Development