Strategist Jobs in Pune

11+ Strategist Jobs in Pune | Strategist Job openings in Pune

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Inbound Marketing Strategist

at Transfunnel Consultin PvtLtd

1 recruiter

Posted by Rishabh Sharnma

Bengaluru (Bangalore), Pune

4 - 7 yrs

₹8L - ₹12L / yr

Marketing

Strategist

Email Marketing

Inbound Marketing

TransFunnel is hiring an experienced, strategic, and self-motivated individual to be part of one of the best Marketing Automation Consulting Team. For this, we are seeking someone who loves strategic marketing challenges and brings excellent problem solving and execution skills to the table.
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results

Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.

Content Strategist

A fast-growing e-commerce startup

Agency job

via Merito by Jinita Sumaria

Pune, Mumbai, Bengaluru (Bangalore), Delhi

3 - 5 yrs

Best in industry

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Blog management

Email Marketing

Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

Roles and Responsibilities:

• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more

• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation

• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers

• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches

• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule

• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)

• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)

• Formulate customer delight moments

• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance

• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement

• Responsible for developing a sense of community amongst the Client creator base

• Ensure all Client creators are benefiting from the community

• Develop non-product solutions that will enable retention and increase customer satisfaction

• Develop partnerships that will help in creator retention

• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

Requirements:

• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field

• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus

• Active and engaged participant in social media

• Excellent writing, editing, and proofreading skills, with a keen eye for detail

• Strong communication and presentation skills to communicate the message effectively

• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects

• Familiarity with content management systems (CMS) and email marketing platforms

• Proficiency in SEM best practices and the ability to optimize content for search engines

• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance

• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices

• Ability to identify and track relevant community KPIs

• Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!