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About Us
Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for passionate creators ready to lead and own their craft.
Job Overview
We are looking for a Copy Lead—not just a great writer, but a strategic thinker who can shape, elevate, and unify our voice across all customer touchpoints. From ad copy that converts to landing pages that stick, you’ll own the words that move people. This role is part storyteller, part brand guardian, and all about impact.
Key Responsibilities
- Lead copy strategy across all growth and brand initiatives—performance campaigns, product launches, landing pages, ads, and more.
- Develop high-converting copy for Google, Meta, WhatsApp, and email campaigns—driven by user insights and performance data.
- Craft sharp, memorable messaging—taglines, product value props, one-liners, CTAs—that define and differentiate the brand.
- Collaborate cross-functionally with Product, Design, Performance Marketing, and Sales to align on messaging that drives real results.
- Review and guide the work of other writers/agencies to ensure tone, clarity, and consistency across the board.
- Leverage tools like Mixpanel and AI writers to optimize copy performance at scale and drive continuous experimentation.
- Own the brand voice and ensure it’s consistently reflected in every customer-facing asset—from website to drip campaigns.
Qualifications & Skills
- 4–6 years of experience in high-impact copywriting roles, preferably in SaaS, AI, or digital-first brands.
- A killer portfolio that shows your strength in performance + brand copywriting.
- Strong grasp of consumer psychology and the ability to translate insights into persuasive messaging.
- Experience running and interpreting A/B tests and optimizing for CTRs, signups, or conversions.
- Hands-on exposure to tools like Mixpanel, Google Analytics, or CRM/marketing automation platforms.
- Bonus: Familiarity with AI-assisted writing tools and prompt engineering.
Why Join Us?
- Own the voice of a leading SaaS brand—across India’s fastest-growing conversational platform.
- Work with a passionate and driven team across marketing, design, and product.
- Lead copy experiments that directly impact growth and business metrics.
- Shape how 40,000+ businesses hear, feel, and remember us.
About Us
Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for passionate creators ready to lead and own their craft.
Job Overview
We are looking for a Copy Lead—not just a great writer, but a strategic thinker who can shape, elevate, and unify our voice across all customer touchpoints. From ad copy that converts to landing pages that stick, you’ll own the words that move people. This role is part storyteller, part brand guardian, and all about impact.
Key Responsibilities
- Lead copy strategy across all growth and brand initiatives—performance campaigns, product launches, landing pages, ads, and more.
- Develop high-converting copy for Google, Meta, WhatsApp, and email campaigns—driven by user insights and performance data.
- Craft sharp, memorable messaging—taglines, product value props, one-liners, CTAs—that define and differentiate the brand.
- Collaborate cross-functionally with Product, Design, Performance Marketing, and Sales to align on messaging that drives real results.
- Review and guide the work of other writers/agencies to ensure tone, clarity, and consistency across the board.
- Leverage tools like Mixpanel and AI writers to optimize copy performance at scale and drive continuous experimentation.
- Own the brand voice and ensure it’s consistently reflected in every customer-facing asset—from website to drip campaigns.
Qualifications & Skills
- 4–6 years of experience in high-impact copywriting roles, preferably in SaaS, AI, or digital-first brands.
- A killer portfolio that shows your strength in performance + brand copywriting.
- Strong grasp of consumer psychology and the ability to translate insights into persuasive messaging.
- Experience running and interpreting A/B tests and optimizing for CTRs, signups, or conversions.
- Hands-on exposure to tools like Mixpanel, Google Analytics, or CRM/marketing automation platforms.
- Bonus: Familiarity with AI-assisted writing tools and prompt engineering.
Why Join Us?
- Own the voice of a leading SaaS brand—across India’s fastest-growing conversational platform.
- Work with a passionate and driven team across marketing, design, and product.
- Lead copy experiments that directly impact growth and business metrics.
- Shape how 40,000+ businesses hear, feel, and remember us.
About Us
Heyo & MyOperator are India’s largest Conversational platforms, delivering Call + WhatsApp engagement solutions to over 40,000+ businesses. We are trusted by India’s most-loved brands, including Astrotalk, Lenskart, and Caratlane, to power customer engagement at scale. We support a hybrid work model, foster an open and collaborative environment, and provide fast-track growth opportunities for high-potential professionals.
Job Overview
We are seeking a highly creative and strategic Content Lead to drive compelling content and high-impact copywriting across multiple platforms. The ideal candidate has a strong storytelling ability, a deep understanding of customer engagement, AI, and SaaS, and a proven track record in crafting high-conversion marketing campaigns.
Key Responsibilities
- Develop high-converting copy for marketing campaigns, landing pages, sales collaterals, product messaging, and ad creatives.
- Craft engaging and persuasive content for Meta, Google, WhatsApp, and email campaigns.
- Create compelling product pitches, presentations, and marketing materials that enhance brand positioning.
- Understand product offerings, customer personas, and market trends to create targeted messaging.
- Collaborate closely with design, product, and sales teams to ensure brand consistency and impact.
- Optimize content using SEO, AEO (Answer Engine Optimization), and data-driven insights.
- Leverage AI-powered content tools to improve productivity and content effectiveness.
- Analyze performance metrics, competitor strategies, and customer engagement trends to refine content strategy.
- Utilize Mixpanel for content performance tracking and data-driven decision-making.
Qualifications & Skills
- 3–4 years of proven experience in content creation and copywriting.
- Background in SaaS, AI, CPaaS, CX, or conversational platforms preferred.
- Strong storytelling and creative ideation skills with an exceptional copywriting flair.
- Experience in SEO, AEO, and performance marketing strategies.
- Proficiency in Mixpanel for content performance analysis and optimization.
- Proficiency in AI content tools for content generation and optimization.
- Experience in creating high-performing, viral campaigns.
- Ability to collaborate across teams and drive impactful content strategies.
- Strong analytical mindset with a data-driven approach to content performance.
Why Join Us?
- Be part of a fast-growing Conversational AI & SaaS company.
- Hybrid work model with a collaborative and high-growth environment.
- Work on high-impact marketing campaigns that drive brand engagement.
- Competitive salary and career advancement opportunities.
- SEO-Friendly Blog Writing;
- Caption Writing;
- Content Writing for Social Media Posts;
- Content Writing for Reels and Videos
- Other Allied Works
• Produce well-researched content for the brand online and in print
• Led the Conceptualization, Creation, and Implementation of Digital Media Campaigns as well as Media Campaigns
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, Newsletters and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Requirements
• Proven record of excellent writing demonstrated in a professional portfolio
• 2+ years of experience in Content creation
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of the company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each requirement and the company's brand image, products, and services
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
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