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JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

Criteria:

• Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
• Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
• Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
• Must have direct experience owning end-to-end social media execution (ideation → creation → posting → analysis)
• Proven ability to independently create high-quality social content (reels, memes, carousels, short videos)
• Must be a full-stack creator – capable of ideation, writing, designing, video editing, and publishing without external dependency
• Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
• Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
• Proven track record of driving engagement and community interaction, not just posting content
• Mandatory portfolio showcasing original Gujarati content created by the candidate.

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

5. Cross-Language Intelligence & Collaboration

● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

● Contribute to the overall STAGE social playbook — helping define what works across regional markets.

🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

2. Language & Cultural Context

● Fluent Gujarati is mandatory — written and spoken, with natural command of idioms, humor, and cultural nuance.

● Deep exposure to Gujarati cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).

● Strong Hindi proficiency is an advantage for cross-functional collaboration.

3. Tools & Platforms (Must-Have)

● Social media design and editing: Canva, CapCut, Adobe Express

● AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika

● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

● Community platforms: WhatsApp Business, Telegram (nice to have)

4. Demonstrated Work

● Portfolio showcasing reels, memes, carousels, short videos — content you've created, not just managed.

● Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.

● Examples of community-building initiatives or engagement-driven campaigns.

🚫 This Role Is NOT For

● Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.

● Candidates who rely on agencies or external creators for all content.

● People who see social media as a broadcasting channel, not a conversation space.

● Those who prioritize virality over cultural authenticity or brand meaning.

● Candidates who require large teams, budgets, or can't create content end-to-end using AI tools.

⚡ Why This Role Matters

STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

You will be the architect of how an entire community sees itself represented, celebrated, and entertained.

ob Description – Head of Social & Content

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 10+ years

Work Schedule: 6 days a week

About the Company

It's is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

• The Head of Social & Content will own the brand’s organic social media and content strategy end-to-end.
• This role will be responsible for building a strong, culturally relevant brand voice across platforms.
• The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities.
• The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyalty

Key Responsibilities

• Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
• Implement the brand’s voice, tone, and storytelling approach across all social and content touchpoints.
• Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives.
• Drive consistent growth in followers, engagement, reach, and community interaction through organic content.
• Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.
• Work closely with internal teams to align social and content narratives with product launches and brand campaigns.
• Track content performance, platform trends, and audience insights to continuously optimize strategy.
• Build, mentor, and manage internal content and social media teams as the brand scales.

Desired Skills & Qualifications

• Minimum 10+ years of experience in social media, content, or digital brand building.
• Ability to bring a vision to life via content
• Proven expertise in creating and scaling organic content for brands, influencers, or large digital pages.
• Strong understanding of social media algorithms, content trends, and platform-specific best practices.
• Experience building brands with high organic engagement and cultural relevance.
• Ability to think strategically while staying deeply hands-on with content creation and direction.
• Strong creative instinct combined with data-driven decision-making.
• Excellent communication, leadership, and stakeholder management skills.

Why Join Us

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization

About the Role 

We’re looking for a Senior Content Marketer to own and execute a strategic, high-impact content function that drives brand awareness, lead generation, and sales enablement.

This role blends storytelling and strategy and is ideal for someone who can craft narratives that turn complex ideas into impactful content.

You’ll lead content across channels, collaborate with cross-functional teams (Product, Sales, Design), and build a content engine that helps our audience discover, understand, and trust Knowmax.

Key Responsibilities 

Content Strategy & Planning � 

· Create and execute a comprehensive content strategy aligned with overall marketing, sales, and brand objectives.

· Create and manage a unified content calendar spanning blogs, newsletters, webinars, LinkedIn, product collateral, release notes, and partner channels.

· Collaborate with cross-functional teams to ensure content reflects key initiatives and customer priorities.

· Ensure all messaging reinforces a strong, customer-first brand narrative and highlights clear market differentiation.

· Regularly measure content performance and use insights to refine strategy.

· Assist Customer Success and Sales teams with email campaigns, product-led content, and event marketing initiatives.

Content Creation & Distribution � 

· Write and edit high-quality long-form content, including blogs, whitepapers, eBooks, and case studies.

· Develop sales enablement materials such as one-pagers, pitch decks, product sheets, and playbooks.

· Partner with the Design team to produce engaging visuals, infographics, and videos that enhance content storytelling.

· Repurpose existing content across formats and channels to extend reach and engagement.

· Manage the brand’s presence across social platforms — especially LinkedIn — to drive thought leadership and engagement.

 What We’re Looking For � 

· Proven experience creating standout content that drives measurable impact.

· Exceptional storytelling skills to make complex or routine topics compelling, human, and easy to understand.

· Strong written and verbal communication skills with an eye for clarity, tone, and consistency.

· Curious and adaptable mindset, open to exploring new formats, tools, and ways to tell better stories (including AI-driven productivity or design tools).

· High level of ownership, discipline, and a bias for execution.

 Preferred Background 

· 3–5 years of experience in B2B SaaS content marketing.

· Experience with SEO, analytics, and brand storytelling.

· Proficiency in tools like GA4, Ahrefs, Figma, Canva, Storylane and content analytics platforms is an advantage.

About Us

MyOperator and Heyo are India’s leading conversational platforms, enabling Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a rapidly growing SaaS company on a mission to redefine customer communication at scale. If you’re passionate about creating content that converts and builds brand love, you’ll fit right in.

About the Role

We’re looking for a Senior Copywriter who thrives on balancing creativity with conversion. In this role, you will take charge of shaping the copy for our homepage, advertising assets, and pricing page banner—core touchpoints for brand and business growth. Around 70–80% of your role will involve crafting compelling copy, while 20–30% will require applying performance marketing insights to test, optimize, and elevate messaging impact. You’ll work closely with design, marketing, and product teams to deliver copy that’s not only sharp and engaging but also aligned with business goals.

Key Responsibilities

• Own the core messaging for MyOperator’s homepage, pricing page, and performance banners.
• Develop high-converting copy for digital campaigns—across Google, Meta, WhatsApp, and other paid channels.
• Craft clear, concise, and action-driven CTAs, taglines, and value propositions that connect with our B2B audience.
• Collaborate with design, product, and marketing to ensure messaging is consistent and on-brand.
• Contribute to A/B testing strategies, analyze performance data, and iterate copy for continuous improvement.
• Maintain and evolve a cohesive brand voice across all assets.
• Stay up-to-date with copywriting trends, SaaS positioning, and competitor communication styles.

Requirements

• 4–6 years of proven experience in copywriting, preferably in a SaaS, tech, or digital-first brand.
• A strong portfolio demonstrating a blend of brand storytelling and performance-driven messaging.
• Deep understanding of digital platforms and B2B customer journeys.
• Strong attention to detail with the ability to write clear, compelling, and user-centric copy.
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• Experience with performance marketing tools, A/B testing frameworks, and data-driven content optimization.
• Familiarity with Mixpanel, Google Analytics, or similar tools is a plus.

Why Join Us?

• Own the tone and messaging across MyOperator’s most important digital assets.
• Work on live experiments with real business impact.
• Collaborate with passionate marketers, designers, and product teams.
• Be part of a high-growth, product-led organization redefining how India communicates.

About Us

Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for passionate creators ready to lead and own their craft.

Job Overview

We are looking for a Copy Lead—not just a great writer, but a strategic thinker who can shape, elevate, and unify our voice across all customer touchpoints. From ad copy that converts to landing pages that stick, you’ll own the words that move people. This role is part storyteller, part brand guardian, and all about impact.

Key Responsibilities

• Lead copy strategy across all growth and brand initiatives—performance campaigns, product launches, landing pages, ads, and more.
• Develop high-converting copy for Google, Meta, WhatsApp, and email campaigns—driven by user insights and performance data.
• Craft sharp, memorable messaging—taglines, product value props, one-liners, CTAs—that define and differentiate the brand.
• Collaborate cross-functionally with Product, Design, Performance Marketing, and Sales to align on messaging that drives real results.
• Review and guide the work of other writers/agencies to ensure tone, clarity, and consistency across the board.
• Leverage tools like Mixpanel and AI writers to optimize copy performance at scale and drive continuous experimentation.
• Own the brand voice and ensure it’s consistently reflected in every customer-facing asset—from website to drip campaigns.

Qualifications & Skills

• 4–6 years of experience in high-impact copywriting roles, preferably in SaaS, AI, or digital-first brands.
• A killer portfolio that shows your strength in performance + brand copywriting.
• Strong grasp of consumer psychology and the ability to translate insights into persuasive messaging.
• Experience running and interpreting A/B tests and optimizing for CTRs, signups, or conversions.
• Hands-on exposure to tools like Mixpanel, Google Analytics, or CRM/marketing automation platforms.
• Bonus: Familiarity with AI-assisted writing tools and prompt engineering.

Why Join Us?

• Own the voice of a leading SaaS brand—across India’s fastest-growing conversational platform.
• Work with a passionate and driven team across marketing, design, and product.
• Lead copy experiments that directly impact growth and business metrics.
• Shape how 40,000+ businesses hear, feel, and remember us.

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

• Content writing for various social media platforms, primarily LinkedIn and Twitter.
• Writing and editing articles and success stories, conducting interviews as necessary.
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with core team and regular interaction with founder.

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• LinkedIn & Twitter native writing style.
• Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.

• Past experience in Gaming industry. (Internship/full-time)
• Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
• Experience in cold mailing, cold reach out copywriting.
• Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
• Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.

• You’ll be working in a fast paced startup with a small team.
• You’ll be scaling experiments, operations from 1 to 10.
• You’ll experience Content led growth.
• We are a well funded start-up with renowned investors.
• We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
• Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!

This role comes with:

✔️ Competitive Salary

✔️ Annual Bonus

✔️ Flexible Leave Policy: We don't track leaves!

91 Springboard, Jhandewalan, New Delhi