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Job Title: LinkedIn Growth & Content Strategist

Location: Work from Office / Hybrid

Experience: 2–5 Years

Salary: ₹30,000 – ₹50,000 per month Plus Other Benefits

About the Role

We are looking for a results-driven LinkedIn Growth & Content Strategist who can take ownership of building our brand presence on LinkedIn through high-quality content, storytelling, and audience engagement. This role involves both strategy and execution, with a strong focus on growth.

Key Responsibilities

• Develop and execute a LinkedIn growth strategy aligned with business goals
• Plan and manage a consistent content calendar (posts, carousels, videos)
• Create engaging, high-quality content focused on branding, storytelling, and value creation
• Manage and grow the company’s LinkedIn page and leadership profiles
• Drive organic growth, reach, and engagement on LinkedIn
• Analyze performance metrics (impressions, engagement, followers) and optimize strategy
• Stay updated with LinkedIn trends, algorithms, and best practices

Content & Podcast Responsibilities

• Ideate and develop content themes and campaigns
• Plan and execute podcast content (topics, scripting, guest coordination)
• Repurpose podcast content into LinkedIn posts, clips, and short-form videos
• Work with designers/editors for content production

Requirements

• 2–5 years of experience in LinkedIn/content marketing or social media growth
• Strong understanding of personal branding and B2B content
• Proven ability to grow LinkedIn pages or personal profiles
• Excellent writing, storytelling, and content structuring skills
• Basic understanding of tools like Canva, video editing tools, or similar
• Strong analytical mindset and attention to detail

Preferred Skills

• Experience in podcast creation or video content
• Worked in a startup or fast-paced environment
• Understanding of content funnels and audience psychology

What We Offer

• Opportunity to build and scale a strong brand presence
• Ownership and creative freedom
• High-growth and fast-paced work environment

Key Responsibilities:

1. Scriptwriting & Concept Development

Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.

Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.

Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.

Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.

2. Content & Creative Strategy

Work closely with marketing to understand campaign goals, audience behaviour, and positioning.

Participate in brainstorming sessions and develop creative concepts and themes for campaigns.

Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.

Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.

3. Collaboration & Production Support

Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.

Provide direction during video shoots or recordings when required.

Review final outputs and recommend creative improvements for higher impact.

4. Research & Insights

Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.

Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.

Analyze ad performance data to improve script quality and engagement.

- Skills & Requirements

Strong flair for creative writing, storytelling, and script development.

Ability to convert product benefits and educational concepts into relatable, high-impact scripts.

Excellent command over English and Hindi (bilingual scriptwriting is a plus).

Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.

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