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We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Responsibilities:

• ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
• Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
• Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
• Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
• Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
• Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.

Requirements:

• 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
• Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
• Proven experience in running targeted campaigns for enterprise accounts.
• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Good to Have:

• Strategic thinker with a revenue-first mindset.
• High ownership and ability to operate in a fast-paced, high-growth environment.
• Strong collaboration skills across sales, marketing, and product teams.
• Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.

• You solve problems at their root, stepping back to understand the broader context.
• You develop pragmatic solutions and build flexible systems that balance engineering complexity and timely delivery, creating business impact.
• You understand a broad range of data structures and algorithms and apply them to deliver high-performing applications.
• You recognize and use design patterns to solve business problems.
• You understand how operating systems work, perform and scale.
• You continually align your work with Amazon’s business objectives and seek to deliver business value.
• You collaborate to ensure that decisions are based on the merit of the proposal, not the proposer.
• You proactively support knowledge-sharing and build good working relationships within the team and with others in Amazon.
• You communicate clearly with your team and with other groups and listen effectively.

SAP Basis / HANA 

• Solution Manager/FRUN Experience with detail knowledge of how SOLMAN system is integrated with Ticketing Tools. 
• Experience in Solution Manager Technical monitoring. 
• End to end monitoring for the sap system during the changes when the monitoring is not available or until the new one is in place 
• Manage the team to get the assigned task done on time adhering the SLA. 
• Align with different stakeholders to discuss the progress of multiple tasks. 
• SPOC of Alert management team. 
• Able to solve and coordinate RCA and support during critical system behaviour.
• Audit Experience. 
• Detailed Technical experience in SAP BASIS and HANA systems administrations. 
• Experience in setting up System Replications, High Availability and Disaster recovery. 
• Possess leadership qualities. 
• Proven track record of Client handling. 
• Knowledge of SAP HANA Enterprise Cloud is desirable. 
• Coach others recognize their strengths and encourage them to take ownership of their personal development. 
• Any Experience in SAP tools (SPC, LVM, etc.) will be advantage
• Ready to learn new technologies. 
• Should be ready to work in 24*7 shifts. 
• Any Experience ECS Managed Service Model would be added advantage

About Mastercard

We are the global technology company behind the world’s fastest payments processing network.

We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless.

We ensure every employee has the opportunity to be a part of something bigger and to change lives.

We believe as our company grows, so should you.

We believe in connecting everyone to endless, priceless possibilities.

Overview Services and Data is helping to shape the future of data insights by leveraging billions of anonymized, aggregated transactions in a 10 petabyte date warehouse to help financial institutions, merchants, media, and governments manage their businesses more effectively.

Advanced Analytics is charged with servicing clients by centralizing and optimizing the world class analytical, modeling, software coding, data sourcing, product development, product management, econometrics, and associated delivery capabilities of the MasterCard Advisors organization.

It focuses on creating innovative technology solutions which leverage technology in the data science, artificial intelligence and analytics arenas; on enabling the field with industrialized, repeatable products and on researching and incubating emerging technology to determine how they might apply to our customers and facilitate positive outcomes.

What we are re looking for

• Are you motivated by developing new Analytical skills, leading to insights into issues and developing recommendations that add real value to clients?
• Have you managed the client independently and effectively?
• Do you want to play a key role in driving a world beyond cash?
• Leading the formulation of artificial intelligence and machine learning solution objectives. Working on technical requirements based on user need.
• Responsible for creating the framework of solutions that take data intensive and complex business challenges and provide easily consumed and automated outcomes
• Using unique visualization techniques, condenses large volumes of complex ideas into elegant and simple visual models
• Determine opportunities to exploit new data sources or leverage new outcomes from existing data sources, by applying new models and algorithms to create business value
• Influences a client's strategic decisions by using deep industry expertise and deploying innovative Deep Learning analytics solutions in the operational systems Leadership Skills
• Works closely with clients/internal stakeholders to understand their business needs and design a technical solution
• Proving viability of the solution through mechanisms like proof-of-concepts
• Thought Leadership in AI – Developing compelling audience-specific messages and tools. Capture and share best practices and insights internally and with partners and customers.
• Self-driven, energetic, creative with ability to work in global teams.
• Excellent communication skills and a wide knowledge base, to convince the Stakeholders on application of AI/ML
• Provide technical leadership to the team members in relevant topics on AI/ML
• Adaptable - Takes in stride and constantly attunes to the changing needs of a highly dynamic business
• Curious - our key contributors are always seeking to grow their knowledge, to gain new perspectives, and to find better ways forward by researching and showcasing latest AI tools, techniques and applications
• Tenacious - self-starters who will take ownership of projects and bring them to completion despite difficulties or setbacks
• Consulting and Project Management Experience preferred

Functional and Technical Skills

• Experience in building and implementing AI application in any of the two domains - Fraud, risk, marketing, finance, operations for Banks, Fintech, Ecommerce, merchants or retailers
• Has a deep understanding of business value industry requirements and advanced analytic models (statistical, operations research, computing process)
• Responsible for building applications using artificial intelligence/machine learning technology, applying latest industrial and academic developments, prefer Kaggle hackathon participant
• Expertise in deep learning frameworks for Production Systems like Tensorflow, Keras (for RPD and neural net architecture evaluation), PyTorch and Xgboost, Caffe, Theono
• Proficient in Deep Learning algorithm techniques like Random Forest, GBM, KNN, SVM, Bayesian, Text Mining techniques, Multilayer Perceptron, Neural Networks – Feedforward, CNN, LSTM’s GRU’s.
• Optimization techniques – Activity regularization (L1 and L2), Adam, Adagrad, Adadelta concepts; Cost Functions in Neural Nets – Contrastive Loss, Hinge Loss, Binary Cross entropy, Categorical Cross entropy; developed applications in KRR, NLP, Speech and Image processing
• Expertise in classical Machine Learning algorithms like Logistic Regression, Decision trees, Clustering (K-means, Hierarchical and Self-organizing Maps), TSNE, PCA, Bayesian models, Time Series ARIMA/ARMA, Recommender Systems - Collaborative Filtering, FPMC, FISM, Fossil etc
• Extensive experience in statistical tools and programming environments like Python, R, SAS, SQL
• Experience with BIG DATA platforms - Hadoop, Hive, Spark, GPU Clusters for deep learning

Qualifications

• Minimum Graduate degree in Mathematics/Computer Science/Engineering