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About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone’s special moment feel easier, more joyful, and more memorable.

We are now looking for a Design Lead to own and elevate our B2C design vision, lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.

Role Overview

This is a full-time, leadership role based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership — from UX research to polished, ready-to-build UI, across both web and mobile platforms. You will guide a talented team, work closely with Product, Growth, and Tech, and ensure every user touchpoint is beautiful, consistent, and impactful.

Key Responsibilities

1. Lead the Design Team

• Manage, mentor, and inspire a team of UI/UX designers.
• Conduct design reviews, set quality benchmarks, and ensure consistency across platforms.
• Create a culture of design excellence, continuous learning, and innovation.

2. Own the User Experience

• Champion user-first thinking across all teams — every design decision starts with the question: “How will this feel for our users?”
• Lead UX research, usability testing, and journey mapping to understand user needs deeply.
• Translate insights into wireframes, prototypes, and high-fidelity designs.

3. Drive B2C Impact

• Design conversion-optimized flows that are visually delightful and business-smart.
• Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints that inspire trust and action.
• Ensure every interaction reduces friction, increases retention, and builds loyalty.

4. Collaborate Across Functions

• Work with Product Managers to define user flows and feature priorities.
• Partner with Developers to ensure smooth handoffs and accurate implementation.
• Align with Marketing & Brand to maintain a unified design language.

5. Evolve the Brand

• Maintain and evolve the CraftMyPlate Design System.
• Keep our visual identity premium, approachable, and celebration-ready.
• Stay ahead of design trends, tools, and UX best practices.

Required Skills & Experience

• 4+ years in UI/UX or Product Design (with at least 2 years in a lead role).
• Proven experience designing B2C products (web + mobile).
• Strong portfolio showing problem-solving, UX thinking, and measurable impact.
• Mastery of Figma and other modern design/prototyping tools.
• Experience in user research, A/B testing, and data-informed design.
• Ability to communicate design decisions clearly to both technical and non-technical teams.
• Startup experience is mandatory; food, catering, or e-commerce industry experience is a plus.

Why Join Us

• Impact: Your designs will shape how thousands of people experience celebrations.
• Ownership: Full creative authority over B2C design direction.
• Growth: Work closely with the founder & leadership team to influence product strategy.
• Culture: A founder-led, design-first startup where ideas become reality fast.

Success in This Role Means

Within your first 6 months, you will have:

• Established a scalable, consistent design system.
• Led 2+ major product UX overhauls that improved engagement/conversions.
• Built a high-functioning design team culture focused on impact and quality.

5+ years of experience designing, developing, validating, and automating ETL processes 3+ years of experience traditional ETL tools such as Visual Studio, SQL Server Management Studio, SSIS, SSAS and SSRS 2+ years of experience with cloud technologies and platforms, such as: Kubernetes, Spark, Kafka, Azure Data Factory, Snowflake, ML Flow, Databricks, Airflow or similar Must have experience with designing and implementing data access layers Must be an expert with SQL/T-SQL and Python Must have experience in Kafka Define and implement data models with various database technologies like MongoDB, CosmosDB, Neo4j, MariaDB and SQL Serve Ingest and publish data from sources and to destinations via an API Exposure to ETL/ELT with using Kafka or Azure Event Hubs with Spark or Databricks is a plus Exposure to healthcare technologies and integrations for FHIR API, HL7 or other HIE protocols is a plus

Skills Required :

Designing, Developing, ETL, Visual Studio, Python, Spark, Kubernetes, Kafka, Azure Data Factory, SQL Server, Airflow, Databricks, T-SQL, MongoDB, CosmosDB, Snowflake, SSIS, SSAS, SSRS, FHIR API, HL7, HIE Protocols

We seek an adept and skilled UI/UX Engineer to create and mold an exceptional, user-oriented product and experience tailored for our customers. Your primary tasks will revolve around resolving user experience issues and crafting visual elements. You will possess the ability to make purposeful design choices and seamlessly transform user journeys into intuitive interactions. The perfect candidate will be a visionary with a flair for design, proficient in communication to grasp project requirements, and deliver meticulously crafted user designs and experiences.

Requirements:-

• Develop Devin's Design System, which includes:
• Creating a visual identity system that aligns with our brand identity.
• Emphasizing the use of reusable components during the design process.
• Crafting a comprehensive style guide.
• Collaborate with the product team to comprehend business objectives and transform them into tangible elements, such as:
• Information architecture (UX) to ensure a well-organized user experience.
• User journeys and app flows (UX) to map out the user's interactions and experiences.
• Low-fidelity designs and wireframes (UI) to outline the initial design concepts.
• High-fidelity designs (UI) for detailed and polished visual representations.
• Work closely with the QA and Engineering teams to verify the proper implementation of the designs.
• Identify and troubleshoot UX issues by utilizing instrumentation tools and conducting regular customer reviews.
• Present and justify design decisions, ensuring they align with the overall design roadmap and follow fundamental principles like color theory and visual weight.
• Effectively communicate how the creative vision will contribute to achieving the company's objectives.
• Ensure that the designs are responsive and compatible with all devices, including Web, Tablet, and Mobile platforms.

• Experience working with Lamp Stack/PHP code
• Proficiency in Magento and/or WordPress is strongly preferred
• Involved in requirement analysis, design and development
• Involved in sending form data to restful API using Ajax calls
• Have experience in CSS, JavaScript, HTML5, CSS3, Jquery Mobile, Bootstrap
• Design, population, updating & editing of relational databases and RDBMS like SQL, MySql.
• Experience with using server like XAMPP is a Plus
• Known with usage of web technology like Ajax with PHP
• Having an experience with building Responsive UI Design with industry standard frameworks
• Work in a team environment creating and supporting enterprise grade applications
• Help architect, design new applications and support existing applications

• Candidate should have strong knowledge of Javascript and HTML5 Canvas
• Should have knowledge of HTML5 Canvas Drawing Pad
• Experience in HTML5 Canvas is a must
• Thorough semantics-level understanding of HTML5 Canvas
• Good understanding of JavaScript programming and DOM manipulation
• Understanding and deployment of Responsive Web Design
• Understanding of how web design/dev is related to web Performance

• Candidate should be available to join immediately