11+ Performance engineering Jobs in Delhi, NCR and Gurgaon | Performance engineering Job openings in Delhi, NCR and Gurgaon

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

BackendDeveloper/PHP Developer

Job Responsibilities:

• Design and build efficient, scalable systems that are used by millions of people,
• Own what you build as you create, test, and refine what’s under the hood of our pages and services,
• Investigate production issues pertaining to customer features to determine root cause and implement solutions,
• Investigate existing queries and write new queries with performance optimization in mind,
• Build well-designed software in a way that is generic, reusable, and easily extensible, as well as solves the business needs and requirements,
• Collaborate with product managers, designers, and software engineers to ensure design vision is maintained, the final markup is standards compliant, and UI deliverables are completed on time,
• Work with the real-time feedback from our users (external and internal) to make the products better,
• Discover, design, develop, deploy, debug. Repeat!

Requirements:

• 1-2 years of experience,
• Proficiency in web scripting programming with PHP,
• Experience with MySQL Databases,
• Top-notch programming skills in JavaScript and a strong understanding of web fundamentals,
• Design, build and maintain high performance, scalable and secure code,
• Experience with cloud services like AWS is plus,
• Experience with MVC architecture is a plus,
• Knowledge / experience in building an API,
• Solid understanding of the foundations of security and best practices,
• Good grasp of data structures and algorithms,
• Excellent problem-solving skills,
• Take ownership of the backend services, ensure the best possible performance, quality and responsiveness, as well as maintaining code quality, organisation and testing/deployment,
• Passionate about technology and willing to develop expertise in an emerging field,
• Strong organisational and communication skills, team player.

Perquisites & Benefits:

• A competitive salary,
• Opportunity to be part of a diverse working environment, valuable social sector work experience,
• Fun, casual, relaxed and flexible work environment.

Bluecore is a marketing technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers. Through our patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, we replace manual processes with an intelligent, AI-driven workflow. We are credited with doubling email revenue and increasing customer retention for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Glassdoor and ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies.

Bluecore’s Integrations Engineering (IE) unit is a software engineering team dedicated to helping Bluecore customers extract maximum value from the Bluecore Retail Data Platform.  As an IE, you will bring your technical know-how to the main connections of the Bluecore engine to our clients - drawing meaningful intelligence from their websites and implementing marketing solutions that map to the customer’s vertical, audience behavior, and product mix.

As an Integrations Engineer, your principal responsibilities will lie in (1) maintaining and writing JavaScript-based integrations that live on client websites, (2) configuring, monitoring, and maintaining the intake and manipulation of client data, and (3) utilizing internal infrastructure, tooling and documentation to solve complex, often-unique, client-specific problems. It is important to be detail-oriented in your work, as we work closely with a multitude of the industry’s top online retailers, all of which have very stringent requirements around the look and feel of their strategic communications.

You Are A Perfect Fit If You Love:

-Solving unique, complex problems: You are someone who can think critically, often on the fly, about nuanced technical problems to devise a scalable, maintainable solution. You enjoy the puzzle and the process of iterating and ideating before implementing a solution, and you are able to break complex problems into simple components for better analysis and digestion.

-Metrics and Data: You are someone who finds yourself consumed by daily, weekly and monthly metrics and loves turning those into best practices. Seriously, your work will be driving executive-level decision-makers at industry-leading brands on best business practices.

-Curiosity and Growth: You are someone who actually believes that diversity in thought and skills makes for a better workplace and a better you.

Responsibilities

Write client-side JavaScript to be run on clients' websites and configure custom recommendation logic using domain-specific tooling.

Develop the best technical solution possible for the toughest challenges that our customers will throw at you.

Ideate, develop, and improve upon internal tooling, procedures, and processes that facilitate the work of the Technical Services team.

Monitor the overall health and uptime of our most critical connections to clients

Requirements

Successful completion of reputable schooling in Computer Science or Coding Bootcamp.

Fluent in JavaScript and familiar with various other web development technologies. 

Ability to take ambiguous workflows and turn them into structured processes.

Nice to have

Exposure to (or interest in learning!) SQL, Python, or Google Cloud Functions.

Familiarity with Marketing, Advertising, eCommerce, or other Emerging Technology (Artificial Intelligence, etc.) platforms.

Ability to grow into a client-facing technical resource as a career progresses in Bluecore