4+ Performance attribution Jobs in India

About MyOperator

MyOperator is a Business AI Operator platform that allows businesses, teams, and AI Agents to work in tandem for customer operations, i.e., handle Sales, Support, Escalation, Feedback, and Refund processes. With over 12,000+ businesses using our platform, we are the largest in the space.

MyOperator is built for people who want to work on ambitious problems at a meaningful scale. We value ownership, speed, critical thinking, and a bias for building things that create real customer and business outcomes. This is a high-expectation, high-learning environment where people are trusted to think independently, challenge ideas openly, move with urgency, and keep raising the bar as we build for long-term impact.

About the Role

We are looking for a Senior Performance Marketing Specialist who will independently own MyOperator's paid acquisition strategy across Google, Meta, and LinkedIn. This is not an execution-support role. You will be the primary strategic and operational owner of performance marketing, responsible for designing campaign architecture, optimizing funnel journeys, and driving down cost per qualified lead and CAC while scaling pipeline volume.

You will work directly with the Marketing Head and operate with high autonomy. The expectation is that you bring both the strategic thinking to identify where and how to invest, and the hands-on depth to act on it without needing to hand off to an executor.

Key Responsibility Areas

• Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
• Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
• Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
• Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
• Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
• Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
• Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

• 3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
• Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
• Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
• Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
• Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

• Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
• Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
• Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
• Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
• Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

• Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
• Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
• Candidates looking for a role where performance marketing is one part of a broader generalist mandate.

Role & Responsibilities:

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership:

• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate:

• Strong performance marketer profile
• Must have 4+ years of experience in performance marketing
• Must have atleast 1+ years of experience in a managerial role
• Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Must have proven experience managing large monthly ad budgets
• Must have an understanding of attribution models, funnels, and CRM-based tracking
• Must be proficient in advanced Excel/Google Sheets
• Product companies (Fintech, Startups preferred)

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach