5 Performance attribution Jobs in India

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

About MyOperator

MyOperator is a Business AI Operator platform that allows businesses, teams, and AI Agents to work in tandem for customer operations, i.e., handle Sales, Support, Escalation, Feedback, and Refund processes. With over 12,000+ businesses using our platform, we are the largest in the space.

MyOperator is built for people who want to work on ambitious problems at a meaningful scale. We value ownership, speed, critical thinking, and a bias for building things that create real customer and business outcomes. This is a high-expectation, high-learning environment where people are trusted to think independently, challenge ideas openly, move with urgency, and keep raising the bar as we build for long-term impact.

About the Role

We are looking for a Senior Performance Marketing Specialist who will independently own MyOperator's paid acquisition strategy across Google, Meta, and LinkedIn. This is not an execution-support role. You will be the primary strategic and operational owner of performance marketing, responsible for designing campaign architecture, optimizing funnel journeys, and driving down cost per qualified lead and CAC while scaling pipeline volume.

You will work directly with the Marketing Head and operate with high autonomy. The expectation is that you bring both the strategic thinking to identify where and how to invest, and the hands-on depth to act on it without needing to hand off to an executor.

Key Responsibility Areas

• Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
• Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
• Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
• Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
• Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
• Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
• Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

• 3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
• Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
• Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
• Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
• Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

• Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
• Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
• Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
• Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
• Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

• Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
• Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
• Candidates looking for a role where performance marketing is one part of a broader generalist mandate.

Role & Responsibilities:

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership:

• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate:

• Strong performance marketer profile
• Must have 4+ years of experience in performance marketing
• Must have atleast 1+ years of experience in a managerial role
• Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Must have proven experience managing large monthly ad budgets
• Must have an understanding of attribution models, funnels, and CRM-based tracking
• Must be proficient in advanced Excel/Google Sheets
• Product companies (Fintech, Startups preferred)

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach