Sr. Manager - Outbound Marketing

As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. 

As Performance Marketing Manager, you will: 

1. 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
2. Actively manage and grow SEM campaigns for new and existing categories &  markets
3. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix 
4. Improve the efficiency of the team through process improvements, decision making frameworks and automation 
5. Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: 

• Identifying new market opportunities 
• Product enhancements 
• Pricing strategy 
• Competitive benchmarking 
• Building stronger engagement loops and cross-channel campaign strategies 

What we're looking for: 

• 4+ years of experience in managing SEM campaigns at scale 
• 2+ years of experience in managing a team 
• Detail-oriented and analytical 
• Strong learning curve 
• Data-driven decision making 
• Able to effectively organize, prioritize & manage their time 
• Experience with Automations is a big plus 

Position Overview:

We are seeking a dedicated and experienced Customer Relationship Manager to join our team. The ideal candidate will have 2 to 5 years of hands-on experience in customer relationship management and will be responsible for building and maintaining strong, long-lasting relationships with our clients. As a Customer Relationship Manager, you will play a pivotal role in ensuring exceptional customer experiences and driving customer satisfaction. If you have a passion for customer-centricity and the skills to back it up, we'd like to hear from you.

Responsibilities:

● Develop and implement an end-to-end CRM campaign/journey to drive user acquisition and engagement.

● Proactively communicate with customers to gather feedback, address inquiries, and improvise the strategy.

● Monitor and analyse customer behaviour and feedback to identify opportunities for improvement.

● Track and report on key performance metrics related to CRM campaigns and journeys

Ideal Candidate:

● 2-5 years of experience in handling CRM tools

● Strong understanding of CRM software like Hubspot, Clevertap, Gupshup etc.

• Responsible for recruitment cycle which includes Screening resumes, coordinating & conducting interviews.
• Resourcing suitable candidates through different sources, such as: Using job portals, Employee referrals, Database, References, Networking.
• Posting Jobs and Fetching Resumes from Job Portals. 
• Salary Negotiation with candidate.
• Performs detailed reference checking and/or reference analysis of selected candidates. 
• Extends offers of employment to selected candidates within the guidelines of compensation policy. 
• Other documentation which includes: validations of certificates & documents, training arrangements, briefing of company policies and rules & regulations.
• Managing welfare measures, HR - Management initiatives, employee get together, team building activities etc. to enhance motivation levels, productivity and relationship building.

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.