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Innovators of digital publishing technology (HU1) logo
Sr. Manager - Outbound Marketing
Innovators of digital publishing technology (HU1)
Sr. Manager - Outbound Marketing
Innovators of digital publishing technology (HU1)'s logo

Sr. Manager - Outbound Marketing

at Innovators of digital publishing technology (HU1)

Agency job
7 - 12 yrs
₹11L - ₹13L / yr
Mumbai
Skills
Outbound marketing
Email Marketing
Customer Relationship Management (CRM)
Reporting
Email campaign Strategy and Management
Marketing Automation Platforms
Events
  • Manage and build overall email campaign strategies & Develop a lead generation strategy
  • Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
  • Create and design various CTAs, subject lines, and email templates
  • A/B testing, analysis, and reporting of email marketing campaigns
  • Track and measure email marketing KPIs
  • Develop and present reports on a weekly basis
  • Analyze data to get smart insights & suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions 
  • Develop documentation and road maps for processes, A/B tests, drip campaigns
  • Ensure emails follow industry policies and best practices
  • Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
  • Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
  • Monitor and improve database quality on a regular basis
  • Should have a good understanding of Software Services and Product Engineering
  • Experience in handling Events and Conferences outreach is desirable
  • Experience in managing teams and nurturing talent

Skills Required

  • Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
  • 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
  • Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
  • Experience in database segmentation, email automation, and campaign coordination
  • Experience in digital analytics and data analysis - being able to communicate insights 
  • Hands-on experience in designing and building dashboards and campaign reports
  • Strong understanding of content for emails and attention to detail/CTA
  • Ability to work in a team and lead the team 
  • Excellent people and time management skills
  • Proven track record of delivering successful, data-driven marketing automation campaign

 

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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When was the last time you thought about rebuilding your smart phone charger using solar panels on your backpack OR changed the sequencing of switches in your bedroom (on your own, of course) to make it more meaningful OR pointed out an engineering flaw in the sequencing of traffic signal lights to a fellow passenger, while he gave you a blank look? If the last time this happened was more than 6 months ago, you are a dinosaur for our needs. If it was less than 6 months ago, did you act on it? If yes, then let’s talk.

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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