Sr. Manager - Outbound Marketing

• Manage and build overall email campaign strategies & Develop a lead generation strategy
• Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
• Create and design various CTAs, subject lines, and email templates
• A/B testing, analysis, and reporting of email marketing campaigns
• Track and measure email marketing KPIs
• Develop and present reports on a weekly basis
• Analyze data to get smart insights & suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, drip campaigns
• Ensure emails follow industry policies and best practices
• Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
• Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
• Monitor and improve database quality on a regular basis
• Should have a good understanding of Software Services and Product Engineering
• Experience in handling Events and Conferences outreach is desirable
• Experience in managing teams and nurturing talent

Skills Required

• Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
• 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
• Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
• Experience in database segmentation, email automation, and campaign coordination
• Experience in digital analytics and data analysis - being able to communicate insights 
• Hands-on experience in designing and building dashboards and campaign reports
• Strong understanding of content for emails and attention to detail/CTA
• Ability to work in a team and lead the team 
• Excellent people and time management skills
• Proven track record of delivering successful, data-driven marketing automation campaign