
Sr. Manager - Outbound Marketing
at Innovators of digital publishing technology (HU1)
- Manage and build overall email campaign strategies & Develop a lead generation strategy
- Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
- Create and design various CTAs, subject lines, and email templates
- A/B testing, analysis, and reporting of email marketing campaigns
- Track and measure email marketing KPIs
- Develop and present reports on a weekly basis
- Analyze data to get smart insights & suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, drip campaigns
- Ensure emails follow industry policies and best practices
- Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
- Monitor Marketing Leads, Opportunities, Accounts, and Contacts
- Monitor and improve database quality on a regular basis
- Should have a good understanding of Software Services and Product Engineering
- Experience in handling Events and Conferences outreach is desirable
- Experience in managing teams and nurturing talent
Skills Required
- Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
- 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
- Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
- Experience in database segmentation, email automation, and campaign coordination
- Experience in digital analytics and data analysis - being able to communicate insights
- Hands-on experience in designing and building dashboards and campaign reports
- Strong understanding of content for emails and attention to detail/CTA
- Ability to work in a team and lead the team
- Excellent people and time management skills
- Proven track record of delivering successful, data-driven marketing automation campaign

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About Kanerika
Who we are:
Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.
Awards and Recognitions
Kanerika has won several awards over the years, including:
- Best Place to Work 2023 by Great Place to Work®
- Top 10 Most Recommended RPA Start-Ups in 2022 by RPA Today
- NASSCOM Emerge 50 Award in 2014
- Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture
- Kanerika has also been recognized for its commitment to customer privacy and data security, having achieved ISO 27701, SOC2, and GDPR compliances.
Working for us
Kanerika is rated 4.6/5 on Glassdoor, for many good reasons. We truly value our employees' growth, well-being, and diversity, and people’s experiences bear this out. At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally. From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees. Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications. Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance. Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact. See the benefits section below for the perks you’ll get while working for Kanerika.
Locations
We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India).
Job Location: Hyderabad, Indore and Ahmedabad.
Role:
We are looking for an experienced AEM Backend Developer to join our digital platforms team. The ideal candidate will have strong backend development skills in Java (primary) and/or Python, along with proven experience in designing and building scalable, maintainable Adobe Experience Manager (AEM) solutions. This role will focus on implementing backend logic, custom workflows, integrations, and supporting content management features.
Key Responsibilities:
- Design, develop, and maintain AEM-based backend solutions, components, and templates.
- Develop custom AEM Sling models, servlets, services, and OSGi components.
- Build and integrate RESTful services and APIs to support frontend and third-party systems.
- Work closely with frontend developers and AEM content authors to support dynamic content delivery.
- Develop automation scripts using Java/Python for data handling, deployment, and reporting needs.
- Implement AEM workflows, user permissions, and version control for content.
- Troubleshoot and resolve technical issues in AEM environments.
- Optimize AEM performance, scalability, and security configurations.
What You’ll Bring:
- Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
- Proven experience delivering high-quality web applications.
Mandatory Skills
- 3+ years of experience in AEM backend development.
- Strong hands-on experience with Java, OSGi, Sling, and JCR.
- Experience with Python for backend scripting, automation, or integration tasks.
- Knowledge of AEM architecture including dispatcher, replication agents, and workflows.
- Experience working with AEM APIs, servlets, event handlers, schedulers, and custom components.
- Understanding of REST APIs, JSON/XML data handling.
- Familiarity with Maven, Git, Jenkins, and Agile development practices
Preferred Skills (Nice to Have):
- Exposure to Adobe Experience Cloud tools like Adobe Target, Analytics, Campaign.
- Working knowledge of cloud-based AEM (Adobe as a Cloud Service) is a plus.
- Basic familiarity with frontend technologies (React/Angular/HTL) is beneficial.
Why join us?
- Work with a passionate and innovative team in a fast-paced, growth-oriented environment.
- Gain hands-on experience in content marketing with exposure to real-world projects.
- Opportunity to learn from experienced professionals and enhance your marketing skills.
- Contribute to exciting initiatives and make an impact from day one.
- Competitive stipend and potential for growth within the company.
Employee Benefits
1. Culture:
- Open Door Policy: Encourages open communication and accessibility to management.
- Open Office Floor Plan: Fosters a collaborative and interactive work environment.
- Flexible Working Hours: Allows employees to have flexibility in their work schedules.
- Employee Referral Bonus: Rewards employees for referring qualified candidates.
- Appraisal Process Twice a Year: Provides regular performance evaluations and feedback.
2. Inclusivity and Diversity:
- Hiring practices that promote diversity: Ensures a diverse and inclusive workforce.
- Mandatory POSH training: Promotes a safe and respectful work environment.
3. Health Insurance and Wellness Benefits:
- GMC and Term Insurance: Offers medical coverage and financial protection.
- Health Insurance: Provides coverage for medical expenses.
- Disability Insurance: Offers financial support in case of disability.
4. Child Care & Parental Leave Benefits:
- Company-sponsored family events: Creates opportunities for employees and their families to bond.
- Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.
- Family Medical Leave: Offers leave for employees to take care of family members' medical needs.
5. Perks and Time-Off Benefits:
- Company-sponsored outings: Organizes recreational activities for employees.
- Gratuity: Provides a monetary benefit as a token of appreciation.
- Provident Fund: Helps employees save for retirement.
- Generous PTO: Offers more than the industry standard for paid time off.
- Paid sick days: Allows employees to take paid time off when they are unwell.
- Paid holidays: Gives employees paid time off for designated holidays.
- Bereavement Leave: Provides time off for employees to grieve the loss of a loved one.
6. Professional Development Benefits:
- L&D with FLEX- Enterprise Learning Repository: Provides access to a learning repository for professional development.
- Mentorship Program: Offers guidance and support from experienced professionals.
- Job Training: Provides training to enhance job-related skills.
- Professional Certification Reimbursements: Assists employees in obtaining professional certifications.
- Promote from Within: Encourages internal growth and advancement opportunities.
1.Create content properties that drive cross-platform interaction for the brand
- Work with creative team, to create and deploy quality content, across digital communication channels
- Ensure adherence to brand and internal guidelines for communication across digital channels
- Execute editorial calendars and content programs for various digital platforms like blogs, websites,
microsites etc.
- Be a part of strategy team, create and execute 360-degree brand campaigns on web and mobile
- Track and analyze content performance, and suggest solutions
- Conceptualize and co-create content for scalable websites
Required Candidate profile
Eye for Grammar, Clarity, Accuracy and Creative language- Must have exposure to International Trends
- Must have excellent command over Proof Reading and web content writing
- Review & Rewriting of Content. Proof reading and writing for web based applications
- Excellent Researching and Conceptualization Skills
But we won’t rest until everybody knows. We’re seeking a qualified business development specialist to extend our global
reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted
to dive right in, take the lead, use initiative, and help build Education System that help make skill devlopment easier for people around the world.
Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.
OBJECTIVE TO THIS ROLE
Managing both our existing sales pipeline and developing new business opportunities
Take a lead role in the development of proposals and presentations for new business materials to create and nurture business opportunities and partnerships
Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets
Develop strategies
DAILY AND MONTHLY RESPONSIBILITY
Maintain a good performance report
Selling services to New and given leads
Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
Maintain and share professional knowledge through education, networking, events, and presentations
PERKS WORKING WITH EXOTIC LEARNING
Work from home)
Flexible working hours
Higher growth opportunities
PREFERRED QUALIFICATION
Freshers are also accepted
Good in writing outbound sales emails
Good in Telephonic communication
COMPENSATION RULES
CTC UPTO 6.12 LPA
Positive performance report of the candidate will be eligible for base pay and will work in the current department (sales)
selection process
telephonic interview
group discussion
one on one interview ( final round )
Minimum of 4+ years of experience in Java development
- Experience delivering Services (REST, SOAP) and Web applications in Micro services architecture
- Experience developing and deploying Java solutions to cloud
- Experience in Spring Boot and components of Spring framework
- Experience in a JavaScript framework such as Angular or React
- Experience in TDD using Junit or similar frameworks
· Experience in Design Patterns and service oriented architectural principles, Data structures and Algorithms.
· Individual should be an active participant in the product design and code reviews for self and team and can competently review any aspect of their product or major sub-system.
· Experience in SQL, Unix skills.
· Good communication Skill



About the Role
A highly motivated and passionate individual who has experience in executing end to end web based products and applications; bringing them to production quickly and with high quality. Passionate about building flexible and scalable solutions with an eye for detail and can weigh pros and cons to find best possible solutions.
Role and Responsibilities
- Collaborate with Product Managers to plan, implement and deliver tasks and modules on a timely basis with best practices and adherence to SOPs.
- Understand the product requirements, ask questions, and gather information and feedback to design and deliver features both on Android and iOS.
- Create a roadmap of tasks to be delivered for both iOS and Android applications in sync, such that new features go to the end-user at same time.
- Lead the design of Android and iOS applications in a modular fashion with reusable components.
- Proactively identify issues related to memory consumption, battery drain and multi-threading in the application by planning regular tests and analysis.
- Deliver Android and iOS applications with integration to backend services deployed on the cloud with high quality and responsiveness.
- Create strong practices around test driven development, automating delivery of apps to the marketplace with strong CI/CD practices.
- Manage a highly skilled and efficient team by hiring, keeping the team motivated, and managing performance.
- Play the role of an unblocker in a tight scrum environment. Should be able to help other developers with challenges, problem solving, and help achieve milestones as per plan.
- Prioritize to manage ad-hoc requests in parallel with ongoing projects.
- Hands on with programming with 50%+ of bandwidth going into modules owned.
Skills/Experience
- A highly talented developer with 10+ years of hands-on experience in building apps that have been released to the Play Store(Android) and Appstore(iOS).
- Demonstrated experience managing teams of 5-10 or more engineers in mobile application teams.
- Strong knowledge of Android, Kotlin, iOS, Swift, Objective C and working with MVVM, MVP, MVC patterns.
- Experience building mobile applications which lean heavily on connecting to cloud services to gather data and stream videos/content.
- Working knowledge of Xamarin or Flutter (cross platform frameworks) is highly preferred.
- Practitioner of test driven development practices. Experience in creating and adhering to best practices for development.

DemandMatrix Inc. is a data company that provides Go To Market, Operations and Data Science teams with high quality company level data and intelligence. DemandMatrix uses advanced data science methodologies to process millions of unstructured data points that produce reliable and accurate technology intelligence, organizational intent and B2B spend data. Our product solves challenging problems for our clients such as Microsoft, DocuSign, Leadspace and many more.
Job Description
We use machine learning and narrow-AI to find companies and the products they are using. This is done by researching millions of publicly available sources and over a billion documents per month. We are looking for Tech Lead who loves tech challenges and is a problem solver. This will give you an opportunity to brainstorm ideas and implement solutions from scratch.
What will you do?
Will be part of the team responsible for our product roadmap.
You will be involved in rapid prototyping and quick roll-outs of ideas, in fast-paced environments working alongside some of the most talented and smartest people in the industry.
Lead a team and deliver the best output in an agile environment.
Communicate effectively, both orally and in writing with a globally distributed team.
Who Are You?
Designed and built multiple web services and data pipelines with a large volume.
Genuinely excited about technology and worked on projects from scratch.
A highly-motivated individual who thrives in an environment where problems are open-ended.
Must have
- 7+ years of hands-on experience in Software Development with a focus on microservices and data pipelines.
- Minimum 3 years of experience to build services and pipelines using Python.
- Minimum 1 year of experience with a large volume of data using MongoDB.
- Minimum 1 year of hands-on experience with big data pipelines and data warehouse.
- Experience with designing, building & deploying scalable & high available systems with AWS or GCP.
- Experience with Java
- Experience with Docker / Kubernetes
- Exposure to React.js for front-end development
Additional Information
- Flexible Working hours
- Entire Work From Home
- Birthday Leave
- Remote Work


•Hands on experience with Microsoft technology stack Microsoft .NET WCF, C#, http://asp.net/" target="_blank">ASP.NET, MVC, SQL Server, VSS / TFS, Entity Framework, Web Services, etc.
•Good knowledge of Design Patterns SOLID principles.
•Experience on creating web user interfaces using HTML, CSS, and JavaScript (specifically jQuery).
•Expertise in latest client side technologies like Angular JS/ VUE.JS/ Node.js/ Angular 2.0/ Bootstrap JS etc.
•Experience in SQL Server
•Must have excellent spoken and written English

