AVP - Strategy
Global Media Agency
14 - 20 yrs
₹50L - ₹70L / yr
Gurugram
Skills
Integrated marketing
Media Strategy
Campaign Strategy
About the role -
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
Similar jobs (10)
Koremangala bangalore
1 - 1.5 yrs
₹3L - ₹3.2L / yr
Management Information System (MIS)
Business Process Outsourcing (BPO)
Prepare and maintain daily, weekly, and monthly MIS reports
Data analysis, tracking performance metrics & dashboards
Strong working knowledge of MS Excel (VLOOKUP, Pivot, formulas)
Coordinate with operations and management for data accuracy
Ensure timely and accurate reporting
Read more
Pune
11 - 17 yrs
₹40L - ₹70L / yr
Strong Lead Search Engineer / AI-ML Leader Profile Mandatory (Experience...
- Strong Lead Search Engineer / AI-ML Leader Profile
- Mandatory (Experience 1) - Must have minimum 11+ years of hands-on experience in Search / Information Retrieval / NLP / Machine Learning
- Mandatory (Experience 2) - Must have minimum 9+ YOE in backend development using languages (Python or Java)
- Mandatory (Experience 3) - Must have Experience designing taxonomy, ontology, tags, thesaurus, and metadata models
- Mandatory (Experience 4) - Must have Experience with Big Data frameworks (Hadoop, Spark) for search/ML workloads
- Mandatory (Experience 5) - Must have Hands-on experience with AI/ML frameworks (TensorFlow, PyTorch, scikit-learn, Keras, Spark ML).
- Mandatory (Experience 6) - Must have experience in designing, building, and scaling RESTful APIs and Web Services.
- Mandatory (Experience 7) - Must have hands-on experience in statistical tools (Python, R, SAS, or open-source libraries).
- Mandatory (Experience 8) - Must have Experience with SQL/NoSQL databases (CosmosDB, Cassandra, MongoDB).
- Mandatory (Company) - Product Companies (Preferrably high search volumes companies like Flipkart, Amazon, Zepto, Zomato...etc)
- Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy
Preferred
- Preferred (Experience) - Familiarity with modern frontend frameworks (React, Angular, HTML5, CSS3).
- Preferred (Tools) - Must Hands-on with dev tools: Eclipse, Git, Gradle, Jenkins, Jira, JFrog Artifactory and web servers (Tomcat, Jetty, JBoss).
- Preferred (Education) -BE /B.Tech /M.Tech
Read more
Remote, Pondicherry
2 - 5 yrs
₹2L - ₹4L / yr
HTML/CSSFront office
PythonPowerBI
We are looking for an experienced and dynamic to join our team. The ideal candidate will be responsible for designing, developing, and delivering high-quality technical training programs to students.
Read more
Remote only
0 - 0 yrs
₹0 / mo
English Proficiency
You'll be trained first on content writing through online meets. After that, you'll be required to do the assigned tasks.
- Day-to-day tasks will be given
- Remote work
- Flexible timings
- Duration - 2 months
- Earning opportunities will be introduced
- Certificate and Letter Of Recommendation on completion
Read more
Kolkata
2 - 6 yrs
₹3.6L - ₹10L / yr
Laravel
Vue.js
NodeJS (Node.js)
React.jsMERN Stack
+7 more
We are currently looking for a Fullstack Developer with a minimum of 2 years of experience.
Desirable: Capable of designing any responsive UI; Rational problem-solving approach
Skills Required
- MERN Stack
- Laravel + Vue.js
Requirements
- Realtime application using Pusher/similar services
- Must be familiar with using mostly used design patterns
- Good knowledge of inheritance, use of a single source of truth
- Familiarity with databases MySQL, Redis, MongoDB web servers like Apache and Nginx
- Must have experience of GitHub or GitLab
- Ability to write testable codes and knowledge of CI/CD is a plus
- Excellent problem solving and debugging Skills
- Excellent communication and teamwork skills
- Working Knowledge with Cloud will be an added advantage
- Quick learner
- Great attention to detail
- Organizational skills
- Should be cooperative with colleagues as well as keen to learn new things.
Responsibilities:
- Work with development teams and product managers to implement software solutions
- Design client-server architecture
- Build the front-end of applications through appealing visual design
- Develop and manage well-functioning databases and applications
- Write effective APIs
- Test software to ensure responsiveness and efficiency
- Must have efficient troubleshooting, debug skills
- Create security and data protection settings
- Build features and applications with a mobile responsive design
- Should have the ability to train and mentor fellow associates and trainees
Desirable: Capable of designing any responsive UI; Rational problem-solving approach
Skills Required
- MERN Stack
- Laravel + Vue.js
Requirements
- Realtime application using Pusher/similar services
- Must be familiar with using mostly used design patterns
- Good knowledge of inheritance, use of a single source of truth
- Familiarity with databases MySQL, Redis, MongoDB web servers like Apache and Nginx
- Must have experience of GitHub or GitLab
- Ability to write testable codes and knowledge of CI/CD is a plus
- Excellent problem solving and debugging Skills
- Excellent communication and teamwork skills
- Working Knowledge with Cloud will be an added advantage
- Quick learner
- Great attention to detail
- Organizational skills
- Should be cooperative with colleagues as well as keen to learn new things.
Responsibilities:
- Work with development teams and product managers to implement software solutions
- Design client-server architecture
- Build the front-end of applications through appealing visual design
- Develop and manage well-functioning databases and applications
- Write effective APIs
- Test software to ensure responsiveness and efficiency
- Must have efficient troubleshooting, debug skills
- Create security and data protection settings
- Build features and applications with a mobile responsive design
- Should have the ability to train and mentor fellow associates and trainees
Read more
Bengaluru (Bangalore), Mumbai, Chennai, Hyderabad, Cochin, Gurugram, Noida, Delhi, Ghaziabad, Faridabad
5 - 10 yrs
₹15L - ₹30L / yr
SFDC
Salesforce development
Salesforce
Salesforce Lightning
Salesforce Apex
+3 more
Tester with experience in SFDC Testing
Test Case preparations
Lightning( Aura , LWC Components), Apex, Triggers, Process builders
Test Case preparations
Lightning( Aura , LWC Components), Apex, Triggers, Process builders
Read more
Gurugram
1 - 3 yrs
₹6L - ₹8L / yr
PHPMySQL
- Build efficient, testable, and reusable PHP modules
- Write all clean object-oriented PHP as well as efficient SQL
- Integrate features and improvements that can support our large-and-growing SAAS product.
- Take initiative and contribute to technical solutions, R&D.
- Contribute to internal tools/processes that help us manage the product and QA cycle
- Perform Unit testing.
- Opportunity to learn and work on interesting solutions like Application Scaling, Microservices, Batch Processing, Javascript frameworks like ReactJS.
- Keep abreast of new trends and best practices in web development
- Adhere to milestones assigned
Skills:
- Must require solid programming proficiency with Core PHP.
- Strong knowledge of OOPS and how to apply it in application code is a must.
- Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
- Familiarity with SQL databases and their declarative query languages.
- Exposure to designing and building APIs (REST/HTTP/Soap) is highly preferred.
- Understanding the fully synchronous behavior of PHP
- Experience with any MVC framework is an added advantage.
- Proficient understanding of software testing
- Understanding of code versioning tools, such as Bitbucket, Git is an advantage
- Understanding of product development environments and methodologies like Agile highly preferred
- Good problem-solving skills.
Desired Profile:
- Minimum 1.5 years of experience developing web applications and understanding modern PHP standards.
- The candidate should be willing to work with a startup/mid-size company.
- The candidate must love to code and must possess a thorough knowledge of web technologies.
- Motivated and ambitious to learn new technologies, grow as a leader in quick time.
- Good communication skills - must be able to explain work and provide answers in English
Read more
Remote only
4 - 7 yrs
₹10L - ₹17L / yr
JavaJ2EE
MVC Framework
RESTful APIs
Hibernate (Java)
- Experience in designing and developing web-based applications using Java, J2EE, Web Services, MVC framework, Servlets Spring, Hibernate, Struts, REST, MYSQL.
- Experience in Database application programming for MySQL server using
Stored Procedures, Triggers, Views etc. - Experienced in implementing presentation layer using JSP, HTML, CSS, Ajax, JQuery. Java script.
- Experienced in Analysis, Design, Development, Integration, Deployment
and Maintenance of Web services, Client Server and Web based applications. - Well versed with Agile development process, Scrum.
- Good knowledge in version control system tools like GIT.
- Ability to take independent responsibility as well as ability to contribute and be a productive team member.
- Excellent analytical, logical and programming skills, Self-Motivated, Self-Starter, Team Player can work with minimal supervision with effective Communication skills and Organizational skills combined with attention and Time management skills.
Read more
Remote only
2 - 5 yrs
₹4L - ₹6L / yr
Search Engine Optimization (SEO)
Wordpress
Google AnalyticsRoles and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on campaigns
- Track, report, and analyze website analytics initiatives and campaigns.
- Optimize copy and landing pages as per SEO best practices
- Perform ongoing keyword discovery, expansion and optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications:
- At Least 2 year of relevant experience is highly preferred.
- Good knowledge of WordPress (Important)
- Have the patience to wait for campaign results and learn from failed campaigns.
- Functional knowledge of HTML coding and tags
- Quick decision-making skills
- Knowledge of Microsoft Office
If this role looks interesting to you,
As next steps, we would like you to take this assessment test - https://careers.turing.com/apply/info/om
Please ignore the job title and location status question in this test (select option 3 for the same.)
Our team will be in touch if your qualifications match our needs for this role. Thanks again for considering us in your career.
Read more
Bengaluru (Bangalore)
1 - 3 yrs
₹2L - ₹6L / yr
Customer Success
Sales
Travel management
Communication Skills
Client Servicing
+1 more
JOB RESPONSIBILITIES:
Qualify leads and execute conversion of lead to the point of payment, booking
confirmation, smooth delivery of experience and feedback collection, follow
through.
Liaise with Sales, Operations, Creative, Product teams to provide best in class
services to every customer of Wandertrails
Provide Metrics in terms of process, delivery and updates
Follow a metrics driven approach to set up and implement best practices for CA/CX
team
Channel the feedback from the ground / customers to the Operations, Creative,
Sales, CA/CX and Product teams so as to improve the overall user experience and
ultimately help take the product to a state where “exceeding customer
expectations” is the norm
Implement the User Acquisition programs across given channels including hacks
(online & offline) and other touchpoints to generate awareness and drive
conversions
Communicate with the target audiences through online & offline platforms, and
maintain a continuous relationship
To do everything needed to drive customers onto the platform and help them enjoy
the experience of booking through Wandertrails
Find, qualify and on-board new vendors on urgency basis, if and when required (in
association with Sales & Operations teams)
Read more
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Follow CutshortUsers love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort