7+ Google Website Optimizer Jobs in India

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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

JOB DESCRIPTION FOR CONTENT WRITER ROLE 

Company Overview 

Boolment Software Development Pvt. Ltd. is a fast-growing technology company delivering innovative software solutions across diverse industries. Our mission is to empower businesses through scalable and high-quality technology products. We foster a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to work on cutting-edge technologies and projects. 

Job Title: Content Writer 

Department: Digital Marketing & Communications 

Location: Gurgaon, Haryana 

Employment Type: Full-Time / Internship (3 months) 

Working Mode: On-site 

Shifts: 6 Days (9:30 AM – 6:30 PM) 

Reporting To: Manager 

Vacancies: 3-5 

Experience: 0–3 years (Freshers eligible) 

Salary Range: ₹3 LPA – ₹6.5 LPA | Internship Stipend: ₹0–₹15,000/month  

Job Summary 

We are seeking a creative and detail-oriented Content Writer to join our dynamic digital marketing team. The ideal candidate will be responsible for creating, optimizing, and managing high-quality written content across multiple platforms, including websites, blogs, case studies, social media, and marketing campaigns. You will collaborate closely with designers, SEO analysts, and developers to craft content that enhances user engagement, drives organic traffic, and strengthens Boolment’s online presence. 

Key Responsibilities 

• Researching and creating engaging content for websites, blogs, social media, and marketing channels. 
• Developing content strategies that align with the organization’s goals and target audience. 
• Collaborating with marketing and design teams to ensure cohesive brand messaging. 
• Conducting thorough proofreading and editing to ensure content is error-free and adheres to style guidelines. 
• Conducting SEO keyword research and implementing SEO strategies. 
• Ensuring all-around consistency (style, tone, and brand voice). 
• Crafting compelling headlines, taglines, and meta descriptions to capture audience attention. 
• Staying up-to-date with industry trends, content marketing best practices, and audience preferences. 
• Participating in brainstorming sessions to generate creative and innovative concepts. 

Must-Have Skills 

• Exceptional writing and editing skills, with strong command of grammar and syntax. 
• Strong research skills to gather accurate and authentic information. 
• Ability to adapt writing style to match brand voice and target audience. 
• Strong communication and interpersonal skills. 
• Time management and ability to meet deadlines consistently. 
• Understanding of SEO principles and content optimization. 
• Attention to detail and accuracy in content creation. 

Good-to-Have Skills 

• Experience in content planning and strategy development. 
• Knowledge of copyright, plagiarism, and ethical considerations in content creation. 
• Ability to generate creative and persuasive copy for marketing campaigns. 
• Familiarity with content performance analysis and engagement metrics. 

Qualification & Soft Skills 

• Education: Bachelor’s / Master’s degree in English, Mass Communication, Journalism, Marketing, or related field 
• Strong verbal and written communication skills 
• Analytical thinking and adaptability to different writing tones 
• Enthusiastic learner with a growth mindset 
• Team player who thrives in a fast-paced environment 

Compensation & Benefits 

• Competitive salary (based on experience) 
• Health & Medical Insurance, Gratuity, and Retirement Benefits 
• Paid Leaves, Travel Reimbursements, and Performance Bonuses 
• Access to online training programs, certifications, and mentorship 
• Cross-functional exposure to design, development, and marketing teams 
• Career advancement opportunities in digital content and marketing strategy 

Key Responsibilities: 

• Perform keyword research and competitive analysis to guide content strategy 
• Optimize website pages for search engines (on-page SEO) 
• Monitor and improve technical SEO elements like crawlability, site speed, and indexing 
• Build and manage backlinks to improve domain authority (off-page SEO) 
• Track SEO metrics such as rankings, organic traffic, and conversions using tools like Google Analytics and Google Search Console 
• Conduct regular SEO audits and provide recommendations for improvement 
• Collaborate with content writers, developers, and marketing team to implement SEO best practices 
• Stay up to date with the latest trends and algorithm updates from search engines 

Requirements: 

• Minimum 2 years of experience in SEO or digital marketing 
• Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) 
• Familiarity with Google Analytics, Google Search Console, and Tag Manager 
• Understanding of HTML, CSS, and website architecture basics 
• Experience with CMS platforms (WordPress preferred) 
• Good analytical and problem-solving skills 
• Excellent written and verbal communication 

Website BuilderWebsite Builder

Company: Pixerize Inc.

Location: Fully Remote

Job Type: Full-Time or Contract

Start Date: Immediate

About Pixerize

Pixerize is a high-growth digital agency helping businesses automate operations, scale effortlessly, and build powerful media-first brands. Our mission is to simplify digital complexity through sleek, functional websites and smart automation. We're looking for a Website Builder who can turn ideas into beautiful, high-converting digital experiences.

Role Overview

We’re hiring a Website Builder with a keen eye for design, user experience, and conversion-driven layouts. You’ll build and manage websites primarily using Wix, Shopify, and Webflow—helping clients establish and scale their digital storefronts and brand presence. You’ll collaborate closely with our creative, strategy, and automation teams to deliver high-impact results.

Responsibilities

Build and maintain responsive websites using Wix, Shopify, and Webflow

Translate design mockups and wireframes into functional sites

Implement branding, content, and product updates across platforms

Optimize websites for SEO, performance, and mobile responsiveness

Integrate third-party tools and plugins for forms, CRM, analytics, etc.

Work alongside designers, copywriters, and automation specialists

Troubleshoot bugs and ensure site stability and uptime

Deliver websites on-time and aligned with client goals

KPIs & Performance Metrics

Timely delivery of website builds and updates

Client satisfaction and feedback scores

Site performance: load speed, mobile responsiveness, and SEO health

Accuracy and consistency in branding and functionality

Requirements

2+ years of experience building websites in Wix, Shopify, and/or Webflow

Strong portfolio of published websites and landing pages

Understanding of user experience (UX) and responsive design principles

Familiarity with SEO basics, accessibility, and web best practices

Comfortable working with design tools (e.g., Figma, Canva, Adobe XD)

Organized, proactive, and deadline-oriented

Nice to Have

Experience in eCommerce setup and optimization (Shopify in particular)

Ability to edit basic HTML/CSS or embed custom code blocks

Familiarity with automation tools like Zapier, Mailchimp, or HubSpot

Branding and UI/UX design experience is a plus

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.